Best Life Insurance Companies
Life insurance may help ensure your family has the financial stability necessary to survive in the event of your death. Fortunately, life insurance is cheaper than most people think, and it provides peace of mind for you and your loved ones. Learn the facts about life insurance — it may save your family years of difficulty in the future.
Compare Top Life Insurance Reviews
|Policygenius Life Insurance|
Read 75 Reviews
Since 2014, PolicyGenius has been helping consumers compare life insurance quotes from multiple insurance providers. PolicyGenius allows you to choose from multiple offers, and you can apply directly from the PolicyGenius.
Read 64 Reviews
Haven Life was founded in 2015 in order to make buying life insurance online as streamlined as possible. Backed by MassMutual, a company with a 160-year history of providing insurance, Haven makes shopping for insurance easy.
Read 474 Reviews
MetLife, which is best known for using "Peanuts" characters in its marketing, offers comprehensive life insurance as well as other types of insurance policies. It offers whole and term life insurance to meet consumers' needs.
|Globe Life Insurance|
Read 172 Reviews
Globe Life Insurance is an insurance provider that offers a variety of coverage types, from supplemental Medicare coverage to life insurance for children and adults. They currently have 3.9 million policyholders.
|Transamerica Life Insurance|
Read 193 Reviews
Transamerica has been providing life insurance since 1928. It is determined to help its customers make the right choice in life insurance through making insurance easy to understand and providing flexible insurance options.
Read 501 Reviews
Primerica was founded in 1977 as a term life insurance provider. Individuals can easily earn money on the side or full-time by signing up with Primerica to help consumers make investments and buy insurance.
|Mutual of Omaha Life Insurance|
Read 158 Reviews
Mutual of Omaha offers nationwide life and other types of insurance through its Omaha office. It is committed to Midwestern values, especially family, neighborliness and making sure that everybody is provided for adequately.
|Prudential Life Insurance|
Read 174 Reviews
Prudential is well known for its dedication to helping customers build and manage wealth. Its life insurance policies cover people on five continents to ensure their loved ones are provided for after consumers' deaths.
|AIG Life Insurance|
Read 222 Reviews
AIG was founded in 1919 by an American living in China. Today, it offers innovative life insurance options such as "quality of life" insurance in addition to more traditional life insurance plans for Americans and others.
|Gerber Life Insurance|
Read 67 Reviews
Gerber Life Insurance is an independent affiliate of the familiar and trusted Gerber baby food brand. Their Grow-Up Plan protects children with a life insurance policy that they take ownership of when they turn 21.
Top 3 Best Life Insurance Companies
With a significant decision like buying life insurance, it’s vital you have all the necessary information about the companies and their policies. We considered a wide range of factors when choosing the top 3 life insurance companies. When making your decision, you should always investigate:
- Stability of the company: Because life insurance is such an important and long-term decision, stability is the most crucial factor in choosing a company. We looked at ratings from AM Best, S&P 500 and Weiss and Moody’s. We also examined their review history and the overall financial history of the company.
- Policies offered: Five common life insurance types are term life, universal, whole life, variable life and survivorship life insurance. Having more options is generally better; however, focusing on just a few policies while optimizing those benefits could be more beneficial for some.
- Customer experience: We looked to see which life insurance companies had the best and easiest online experience. Reliable, readily available customer service was also a factor.
- Online tools: The best life insurance companies share as much information online as possible. These companies clarify your options and help illuminate the ins and outs of life insurance. Some online tools include insurance calculators, learning centers and online policy management.
Best life insurance company overall
Policygenius is a life insurance aggregator, which means they look at deals on life insurance from a variety of providers and suggest the best one for your needs. Policygenius offers both term and whole life insurance. You do not have to pay a fee for using Policygenius. Instead, life insurance companies pay Policygenius for directing potential customers to them.
- What we like
- The process with Policygenius is simple: Take about five to ten minutes and enter your information in the online tool. This process will include basic questions, like family and personal health history. Policygenius will analyze your results and then direct you to the best life insurance option for you. We like that Policygenius is honest about the benefits and downsides of each insurance company. The site also has several educational resources if you’re still new to the topic of life insurance and would like to learn more.
- What to consider
- Although Policygenius has a good variety of providers, they can’t cover every provider out there. Keep in mind that there might be other options Policygenius doesn’t have listed.
- Who’s it best for
- Policygenius is best for those looking for either term or whole insurance options, with the biggest variety of companies and the easiest online experience.
Best term life insurance company
Haven Life is backed by MassMutual, one of the largest insurers in the United States. You can apply online for immediate coverage in about half an hour.
- What we like
- If you’re under 59 and are looking for $1 million or less in coverage, you may receive immediate inclusion. If you want an idea of what the price might be with Haven Life, you can obtain a free estimate of your rate on their website without having to provide any contact information. Haven Life also offers price comparison tools so you can see how their coverage options and prices compare to those of their competitors. Certain applicants do not have to go through with a medical exam. If you’re healthy and under the age of 45, you’ll probably be able to skip the medical exam and undergo speedy approval. If you do need a medical exam, you’ll have to take one within 90 days. You’ll still be given temporary coverage before you take the medical exam. Some pre-existing conditions, like diabetes, will not prevent you from receiving Haven Life insurance. Policies are available in the following lengths: 10 years, 15 years, 20 years or 30 years. Haven Life Plus is a free feature with loads of great benefits. With Haven Life Plus, you gain access to features like Trust & Will, Aaptiv, LifeSite and MinuteClinic.
- What to consider
- Haven Life does not offer whole life insurance. Whole life insurance covers you for the rest of your life. Instead, Haven Life offers term life insurance in lengths ranging from 10 to 30 years.
- Who’s it best for
- Haven Life is best for those looking for term insurance who want to deal directly with a life insurance company instead of through agents or another website.
Best whole life insurance company
TrustedChoice.com is not a life insurance website. Instead, they employ insurance agents to work on your behalf and find the best deal for you. It doesn’t cost any money to use TrustedChoice.com; rather, the company that ultimately offers you life insurance will pay TrustedChoice.com a fee for receiving you as a referral.
- What we like
- TrustedChoice has over 3,000 independent agents who work across the United States, maximizing your chances of finding life insurance that works for you. They also partner with over 60 life insurance companies, making it likely your agent will find a compatible life insurance policy. We like that the TrustedChoice website provides easy-to-understand information on the different types of life insurance. Their priority is to make sure you are informed about your choice, not to coerce you into a plan that may or may not work for you.
- What to consider
- Keep in mind that TrustedChoice is not responsible for the life insurance you choose. They might recommend a life insurance company, but the decision is yours. It’s essential to do your own research and confirm that the life insurance they offer is right for you.
- Who’s it best for
- TrustedChoice is best for those wanting to work with an independent agent to find the best life insurance option for them.
Types of life insurance
Term life insurance
Term life insurance is a life insurance policy that lasts for a set period, or "term." Common life insurance terms are 5 years, 10 years, 20 years and 30 years. Term life insurance is typically the cheapest form of life insurance. That is because it doesn’t last as long as whole life insurance. Once the term has expired, the life insurance coverage ends.
Whole life insurance
Whole life insurance does just what it sounds like — it stays active for your “whole” life. As long as the policyholder pays the premiums, the life insurance will remain in effect. This sets it apart from term life insurance, which only lasts for a preset amount of time. Whole life insurance’s yearly cost is more than term life insurance’s cost. The most significant benefit of whole life insurance is that policy conditions, such as death benefits and specific payment information, are defined upfront. Whole life policies often build up a cash value which may be borrowed from or used to pay premiums. The premiums for whole life insurance are also typically set in advance and stay the same over the life of the policy.
Survivorship life insurance is a version of whole life insurance which can be purchased by couples. With this insurance in place, the benefits are paid out only after both parties pass away. You might also hear the term “permanent life insurance.” This is an umbrella term for life insurance policies that stay active until death. Permanent insurance includes both whole life insurance and universal life insurance, explained below.
Universal life insurance
Like whole life insurance, universal life insurance is permanent insurance that stays in force throughout your life. The main difference between universal life insurance and whole life insurance is universal life insurance has more flexibility with premium amounts benefits received on the payout. The terms change depending on how much the insurance company earns.
If the insurance company earns more than expected, a policy will build cash value quickly and might even result in reduced or eliminated premium payments. If earnings come in lower than expected, the policyholder may have to make up the difference by increasing premiums.
Variable universal life insurance
Variable universal life insurance is just like universal life insurance, except you can have multiple sub-accounts where the premium is invested. These sub-accounts operate similarly to a mutual fund. The “variable” in variable universal life insurance refers to the fact that investments will return variable amounts, either gaining or losing funds. The key takeaway is that variable universal life insurance provides the potential for higher returns, but it also exposes the investor to the risk of more significant losses.
Life insurance questions
- What is life insurance?
- Life insurance provides an agreed sum of money to your loved one in the case of your death. When you sign up for life insurance, you will designate a beneficiary, a term length for the insurance (which can include the rest of your life), and the amount of the payout. Life insurance can help provide stability to those who depend on your income.
- How does life insurance work?
- A life insurance policy requires you to pay a small monthly premium. If you die, the life insurance coverage will deliver a payout to your designated beneficiary. If you buy term life insurance, you will pay a premium for a set number of years, usually from 5 to 30. If you purchase whole life insurance, you will need to pay premiums for the rest of your life in order to receive a payout.
- How much is life insurance?
- Life insurance probably isn’t as expensive as you think. Several surveys have shown that Americans overestimate a given life insurance price by up to 200%. However, a 30-year-old woman purchasing a $250,000, 20-year term policy can expect to pay just $135 a year. A man of the same age with the same policy would pay about $150.
Life insurance cost varies based on your age, gender, health and lifestyle. After the age of 40, you can expect life insurance costs to increase by about 10% each year. Life insurance for women is often 15% to 40% cheaper than life insurance for men.
- When should you get life insurance?
- Technically, the best time to buy life insurance is the day you are born because life insurance gets more and more expensive as you go through life. If you’re worried about the cost, always remember that today is the youngest you’ll ever be. Fortunately, if you are over the age of 35, it’s not too late to buy life insurance. If you are 50 or over, you can still get life insurance, but the options will be limited, and it will cost more.
- Is life insurance worth it?
- Once you’ve asked, “What is life insurance?” the next question is, “Is life insurance worth it?” For many people, it is — especially if you have a dependent, spouse or relative who is heavily reliant on your income and support. Then, if you pass away, your loved one can be supported by the life insurance payout. No one likes preparing for their death, but it’s good to have a safety net for your loved ones in case something happens.
- Is a whole life policy a good investment?
- Whole life insurance provides coverage for the rest of your life. While whole life policies usually cost more than short-term life policies, they also have more benefits. If you’re interested in a long-term life insurance policy that could accrue a substantial cash value, a whole life policy could be for you.
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Life insurance reviews
Gerber Life Insurance is an affiliate of the Gerber baby food company, although the two are financially independent from one another. Gerber has been providing life insurance since 1967 with a focus on children and young parents. They currently sell policies throughout the U.S., Canada and Puerto Rico.
PolicyGenius is a website that allows you to comparison shop for various types of insurance. PolicyGenius’ life insurance options give you several quotes from leading life insurance providers, and you can apply directly from PolicyGenius.
- Find the coverage you need: If you don’t know how much coverage you need, PolicyGenius can help. PolicyGenius will guide you through the application process and educates you about your options.
- Free life insurance quotes: PolicyGenius gives you several quotes from leading insurance providers for free, and you can apply directly from PolicyGenius.
- Expert team: If you have any questions about life insurance, PolicyGenius has a team of industry experts like CFPs, licensed advisors, and underwriters ready to help. You can chat with or call them any time.
- Life insurance types: PolicyGenius will help you find any type of life insurance you need — term, whole, universal, and variable life insurance are all available through PolicyGenius. If you’re not sure which you need, experts can help you find out.
- Insurance education resources: In addition to its experts, PolicyGenius hosts numerous educational resources about life insurance, like insurance guides, application explanations and daily news updates.
- Best for: consumers who want to choose their life insurance from multiple offers.
TrustedChoice partners with independent agents across the United States to help consumers find the best rates for their insurance needs. Their website offers a lot of helpful insurance advice in easily accessible language. In addition to life insurance, TrustedChoice can help consumers find an agent for their auto, home and business insurance.
AARP is a large organization boasting over 38 million members ages 50 and up. They opened their doors in 1958 and now have offices in all 50 states.
Prudential is a financial services conglomerate that first started operations in 1875. Headquartered in Newark, New Jersey, Prudential is and is a Fortune 500 company offering life insurance, annuities and investments to consumers.
Hancock was founded in 1862, but it was acquired by Canadian insurer Manulife Financial in 2004. The subsidiary is still headquartered in Boston.
Headquartered in New York City, MetLife, Inc. is the holding company for Metropolitan Life Insurance Company (Met Life). The parent company (MetLife, Inc.) is one of the largest insurance sales companies in the world — MetLife, Inc. has over 90 million customers in over 60 countries across the globe.
American General was founded in 1850. They do business with 13 million customers worldwide and offer a wide range of insurance products and annuities.
Also a Fortune 500 company, Mutual of Omaha was founded in 1909 and is based in Omaha, Nebraska.
The American Automobile Association has over 51 million members and the national headquarters are in Heathrow, Florida. AAA was founded in 1902.
Allstate was founded in 1931 as part of Sears, Roebuck and Company. Allstate established its beginning by selling auto insurance and calls Northfield Township, Illinois home.
As one of the only large insurance companies based on the West Coast, Farmers is headquartered in Los Angeles. Farmers opened its doors in 1928 but is now a wholly-owned subsidiary of Zurich Financial, an Irish insurance company.
New York Life offers life insurance, investment products, retirement income and long-term care solutions. It also provides services to assist with planning for retirement.
AccuQuote is a company that provides customers with the ability to search for the best and most affordable life insurance policies. The company not only provides search tools, but also offers consumers unbiased advice about the best policy for them.
Founded in 1955, Aflac offers whole and term life insurance policies to individuals through their employers, with payment done by payroll deduction only. Aflac offers a variety of insurance policies that include life, auto and even cancer insurance.
American Family Life Insurance is a company that is dedicated to giving its customers peace of mind, as well as custom-tailored insurance policies that fit each individual's needs. They also make the insurance process simple by providing friendly and helpful service, as well as keeping the claims process easy and worry-free.
Erie Life Insurance is a Fortune 500 company that offers a variety of term, whole and universal life insurance solutions. It currently serves residents living in 12 surrounding states, along with those living in the Washington, DC, area.
Esurance Life Insurance is known for giving their customers an easy way to find insurance coverage online. They have grown into a company with over 3,000 associates nationwide that help people find the right policy to meet their individual needs. Their goal is to provide quality insurance coverage for the modern world.
USAA Life offers a variety of life insurance policies for active-duty, retired and discharged members of the military and their spouses, as well as a term life insurance plan for customers' children under the age of 17. Unlike other life insurance companies, USAA will pay benefits on a member's policy even if he or she is killed in war. Additionally, some USAA life insurance policies do not require a medical exam.
Farm Bureau Financial Services offers several types of life insurance to residents in Arizona, Iowa, Idaho, Kansas, Minnesota, Montana, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Utah, Wisconsin and Wyoming. They have earned "Excellent" ratings from A.M. Best for more than 50 years.
Founded in 1936 with a customer base of government and military employees, Geico has grown into one of the largest insurance companies in the US. Geico offers a range of insurance policies, which can be tailored to meet the needs of individual customers.
Globe Life Insurance is among the most prominent and reputable life insurance writers in the United States. Founded in Oklahoma in 1951, the company provides life and accident insurance to individuals. They offer a variety of plans that tailor to individual needs, and make the buying experience easy with no sales agents involved. They have more than $69 billion of insurance in force and are committed to providing secure life insurance protection to their policyholders.
Liberty Mutual provides Life, Home and Auto insurance that help meet the needs of individuals, families and businesses. Since 1912, Liberty Mutual has developed a corporate culture that treats its customers like people and strives to deliver excellent customer service.
For over 85 years, Nationwide Insurance has proven itself as a leader in the insurance industry. The company offers many choices with insurance — from auto and homeowners insurance to even life and pet insurance. Financial advisers can also help customers who may have concerns about their insurance needs.
Northwestern Mutual Life Insurance is a financial services company that provides its clients various insurance options and investment opportunities. It can aid individuals and businesses to possess a lifetime of financial stability.
Progressive Life Insurance helps individuals understand and compare different types of life insurance and choose policies that meet their needs. The company offers term, permanent and final expense life insurance, as well as a wide variety of riders, saving components and payment options. With an established quote system, a customer service telephone line and a wide range of policies, Progressive Life Insurance helps people plan for a secure future.
State Farm Life Insurance is a Fortune 500 company that specializes in a variety of insurance solutions, including term, whole and universal life insurance. Its flexible policy options allow its customers to obtain a customized life insurance policy that meets their needs and fits their budgets.
Expert grades are awarded based on the following criteria: availability of a wide variety of life insurance products, company focus on life insurance, and length of history offering life insurance products. We also take note of consumer reviews, when available.
The higher the grade, the more likely it is that the company will better compete for your life insurance needs. This is not to say that you should restrict your life insurance research to companies with higher grades or eliminate those companies with poor marks. Also, marks awarded here are no indication of financial strength and/or stability. Readers should perform their own due diligence prior to making any life insurance decision.
Life insurance is very situation-specific. Consumers should be absolutely sure about which type of life insurance they need before making a decision. A trusted advisor such as a tax planner, attorney, or financial planner should be consulted before purchasing a policy. There are a number of different types of life insurance policies, but each varies greatly in terms of cost and benefits. It’s critical to become familiar with these differences, so you have the best opportunity to choose the right life insurance provider and buy the policy that matches your unique needs.
Be cautious when asking insurance companies for advice because they may try to convince customers to buy products just for the sake of a sale. When you are certain about which type of life insurance you need, you should seek out multiple quotes. Remember life insurance agents who work as captive agents for one company can only sell that company’s products.Are you an expert?
Compare Top Life Insurance Reviews
|New York Life|
Read 89 Reviews
Provides traditional and hybrid long-term care insurance plus life insurance policies. Offers investment and annuity products. Products only available through New York Life agents. Rated A++ by A.M. Best.
|TrustedChoice.com Life Insurance|
Read 22 Reviews
TrustedChoice matches consumers with independent insurance agents who can find the best deals on their life, home, auto or business insurance. TrustedChoice works with over 3,000 qualified independent agents in the U.S.
|National Income Life Insurance|
Read 68 Reviews
National Income Life Insurance (NILICO) welcomes individuals with and without prior sales experience to join their team and provide in-home supplemental life insurance to working families across New York.
|Bankers Life & Casualty Life Insurance|
Read 105 Reviews
Bankers Life was founded in 1879 with the goal of making insurance affordable. Today, it offers a variety of life insurance plans. They're especially interested in helping people with retirement and estate planning.
|Northwestern Mutual Life Insurance|
Read 28 Reviews
Northwestern Mutual Life Insurance has provided life insurance plans for almost 160 years. In 2015, the company was noted "World's Most Admired" and had the highest financial ratings of any life insurance company.
|AARP Life Insurance|
Read 218 Reviews
AARP offers discounts, programs and policies for senior citizens, including life insurance policies. Its life insurance is aimed at making sure seniors have the best quality of life and assisting with end of life planning.
|John Hancock Life Insurance|
Read 99 Reviews
John Hancock named itself after one of the United States' Founding Fathers. It has offered life insurance since 1862 and tries to help Americans provide for their families through its life insurance plans and policies.
|Allstate Life Insurance|
Read 220 Reviews
Allstate is one of the largest publicly held insurance companies in the United States. Although best known for its auto insurance, it offers a variety of life insurance plans, including both term and life insurance.
|American General Life Insurance|
Read 205 Reviews
American General Life Insurance has served over 12 million customers since its inception in 1850. It offers a variety of life insurance plans to cover consumers' needs and ensure their loved ones are financially taken care of.
|State Farm Life Insurance||Read 186 Reviews|
Founded in 1922, State Farm Life Insurance offers a range of life insurance options to people throughout the United States. It provides local support services along with 24/7 telephone support to meet customer needs.
|AAA Life Insurance|
Read 63 Reviews
AAA is best known for auto insurance, but it provides life insurance benefits as well. Users can get coverage in case of death in an auto accident. Term and whole life insurance policies are also available through this company.
|Aflac Life Insurance|
Read 22 Reviews
Founded in 1955, Aflac life insurance is geared toward employees and their dependents. All payments for Aflac life insurance policies, whether whole or term, must be made through automatic payroll deductions.
|Farmers New World Life Insurance|
Read 68 Reviews
Farmers began with insuring the vehicles of rural farmers in 1928; it now makes up one of the country’s largest insurance companies. It is known for insuring vehicles and homes, but it also offers a wide variety of life insurance.
|USAA Life||Read 83 Reviews|
USAA Life has been insuring members of the military and their families since 1922. The company was started by 25 Army officers who held these military values in high esteem: service, loyalty, honesty and integrity.
|Liberty Mutual Life Insurance|
Read 24 Reviews
Liberty Mutual, an insurance company founded in 1912, does not see their policyholders as customers, but instead as people who want to feel safe and secure when it comes to the lives they have built.
|Guarantee Trust Life Insurance Co.|
Read 13 Reviews
Guarantee Trust is a family-run life insurance company that has offered comprehensive insurance packages since 1936. In addition to life insurance, it offers accident, automobile and health insurance packages to customers.
Read 23 Reviews
Frankenmuth has been in business for 145 years. It employs over 600 associates to help consumers understand different life insurance plans, choose a plan that's right for them and get set up with the life insurance they want.
|Amica Life Insurance|
Read 20 Reviews
Amica has been in the insurance business for over a century. It prides itself on the one-on-one relationship users and agents have, as well as its guaranteed fixed rates throughout the term of the life insurance policy.
|Hartford Life Insurance|
Read 77 Reviews
The Hartford is one of the oldest insurance companies in the U.S. It works with AARP to provide life insurance and other benefits to seniors so that they can live independently and provide for their loved ones after death.
|Progressive Life Insurance|
Read 20 Reviews
Progressive Life Insurance offers whole life insurance with guaranteed premiums for those who want set premiums over their lifetime. The company also offers universal life insurance, which allows for more flexibility in payments.
|J.C. Penney Life Insurance|
Read 38 Reviews
Stonebridge Life offers life insurance coverage in partnership with JC Penney. It has been in operation for over 45 years and offers both term and whole life insurance to meet users' needs at affordable prices.
|CNO Financial Group Life Insurance|
Read 36 Reviews
Conseco has been offering life insurance since 1979. It is a publicly held company that serves more than 4 million customers; its life insurance polices are geared towards middle aged Americans who are thinking about retirement.
|Geico Life Insurance||Read 33 Reviews|
Geico Life Insurance offers flexible payment options, tailored insurance policies and an easy application process. The company has also teamed up with Life Quotes, Inc. to offer consumers the opportunity to obtain free quotes.
|American Family Life Insurance|
Read 20 Reviews
American Family Life Insurance is working to provide their costumers with peace of mind. They do this through custom policies, great customer service and by keeping everything as simple and worry free as possible.
|Farm Bureau Life||Read 16 Reviews|
Farm Bureau Financial Services is an Iowa-based insurance company offering three types of life insurance with plenty of options for customization to customers residing in 14 Western and Central states.
|Erie Life Insurance||Read 14 Reviews|
For over 90 years, Erie Life Insurance has provided its customers with a wide range of life insurance policy options. Customers have the ability to customize their policies with a variety of flexible options.
|Nationwide Life Insurance|
Read 14 Reviews
Nationwide Insurance began in Ohio in 1925 as a small mutual auto insurer sponsored by nine farm bureaus. Today it has expanded its services to include life insurance, all while providing excellent customer service.
|Esurance Life Insurance||Read 8 Reviews|
Esurance Life Insurance uses top-of-the-line technology and intuitive tools to give their customers a hassle-free environment to find difference insurance products, both on their website and through their mobile app.
AccuQuote provides a range of life insurance quotes for customers interested in buying a life insurance policy. They also offer consumers advice about purchasing policies, as well as recommendations for updating existing coverage.
Navy Mutual has been providing military insurance and annuity products since 1879. Located in Arlington, Virginia, the company is focused on providing financial assistance, benefits, and support to those who have served.
Information in this guide is general in nature and is intended for informational purposes only; it is not legal, health, investment or tax advice. ConsumerAffairs.com makes no representation as to the accuracy of the information provided and assumes no liability for any damages or loss arising from its use.
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