Not everybody needs life insurance. If you have no dependents or close family members, there's really no need for you to have it. But if you're like most of us, you want to provide for your family or, at the very least, cover your final expenses. To do this, it's critical to buy the right policy from the right company. Many people walk around woefully underinsured because they bought the wrong (expensive) policy from the wrong company. As a result, they don't buy the coverage they really need, and their family ultimately pays the price for that mistake. This is a common occurrence for women, especially women with children, who are the primary breadwinners for their family. Part of getting the right amount of coverage from the right company is understanding that not all insurance carriers offer the same policies, services, support or tools.

Top 10 Best Rated Life Insurance

Gerber Life Insurance is an independent affiliate of the familiar and trusted Gerber baby food brand. Their Grow-Up Plan protects children with a life insurance policy that they take ownership of when they turn 21.
Nationwide Insurance began in Ohio in 1925 as a small mutual auto insurer sponsored by nine farm bureaus. Today it has expanded its services to include life insurance, all while providing excellent customer service.
Northwestern Mutual Life Insurance has provided life insurance plans for almost 160 years. In 2015, the company was noted "World's Most Admired" and had the highest financial ratings of any life insurance company.
Founded in 1922, State Farm Life Insurance offers a range of life insurance options to people throughout the United States. It provides local support services along with 24/7 telephone support to meet customer needs.
Geico Life Insurance offers flexible payment options, tailored insurance policies and an easy application process. The company has also teamed up with Life Quotes, Inc. to offer consumers the opportunity to obtain free quotes.
Allstate is one of the largest publicly held insurance companies in the United States. Although best known for its auto insurance, it offers a variety of life insurance plans, including both term and life insurance.
USAA Life has been insuring members of the military and their families since 1922. The company was started by 25 Army officers who held these military values in high esteem: service, loyalty, honesty and integrity.
Farmers began with insuring the vehicles of rural farmers in 1928; it now makes up one of the country’s largest insurance companies. It is known for insuring vehicles and homes, but it also offers a wide variety of life insurance.
Founded in 1845, New York Life is now one of the largest life insurance companies in the U.S. In addition to a range of life insurance policies, they offer annuities and long term care insurance.
Amica has been in the insurance business for over a century. It prides itself on the one-on-one relationship users and agents have, as well as its guaranteed fixed rates throughout the term of the life insurance policy.

Neal Frankle is a Certified Financial Planner in Los Angeles. He is the publisher of, an information resource for consumers. He has been a professional financial advisor since 1991 and is the editor of

What features matter most?

Stability of the company

Life insurance is a very long-term proposition. Policyholders need to be as sure as possible that the company is going to be there to fulfill its obligations. The need for company strength and stability cannot be overemphasized.

  • Current ratings: Check the current ratings of the company with AM Best, S&P 500, Weiss and Moody’s.
  • Rating history: Look for any change in ratings from year to year.
  • Financial statements: Review financial statements for continuity and profitability.


Most large carriers offer a full menu of insurance products. A large selection of available insurance products might become more important to you as time passes because your needs change over time. If your carrier allows you to easily upgrade (or downgrade) to a different kind of life insurance policy, it might make all the difference to you and your family.

  • Term life: Structured to insure you over a set period of time.
  • Universal: A form of permanent insurance structured to insure you over your entire life.
  • Whole life: Permanent insurance with fixed premiums and returns.
  • Variable life: Permanent insurance that invests in mutual funds providing potential greater returns (and losses).
  • Survivorship life: Permanent insurance often purchased by couples that pays off after both parties pass away.

Additional services

Most large insurance companies sell other financial products and services which might be helpful to you.

  • Mutual funds: An investment pool that buys stocks and bonds.
  • Annuities: A deposit with the insurance company that grows tax-deferred until funds are withdrawn.
  • Long-term-care insurance: Coverage to help defray the cost of long-term health problems not covered by typical medical insurance, Medicare or Medicaid.
  • Group or business insurance: Insurance offered to the business owner or employer to provide coverage for all or most of the employees.

Customer support

Good customer support is a signal that a company is well managed, but this does not indicate which company is best fitted for your life insurance needs.

  • Phone or live chat support: If a company offers phone or live chat support, it is important to note whether you can contact the company 24/7 or during very limited hours. Some companies may also offer a support forum.
  • Email support: Companies should offer email support and make their contact information easy to find.
  • Local offices: It is often helpful when a company has local offices available for in-person meetings or bill pay.

Online tools

Most companies offer additional online tools which can be accessed even without purchasing an insurance policy.

  • Insurance calculators: Many companies will offer online calculators to help you determine how much life insurance you need.
  • Learning center: Many consumers would like to conduct research to find general information about how insurance works, which makes a learning center a valuable resource.
  • Online policy management: Some companies offer online tools that allow consumers to make account changes such as updating a mailing address or adjusting their method of paying premiums.

Types of policies

Term life

Term life insurance is extremely popular. It’s very inexpensive which means you can buy a lot of coverage for each dollar you spend. Policies are much less expensive for younger purchasers, and premiums and death benefits are clearly defined from the beginning. If the policy holder dies during the term of coverage, his or her heirs receive the money.

However, once the “term” has expired, the coverage disappears and (in most cases) family members can be left with nothing. It is primarily intended for consumers who are in their child-rearing years.

Whole life

Whole life insurance is designed to stay in effect during your “whole life,” for which it is appropriately named. With this kind of insurance, premiums might be paid throughout a policyholder’s entire life or for a limited period. Shorter premium periods mean larger payments.

The biggest benefit of whole life insurance is that policy conditions, such as death benefits and specific payment information, are defined up front. Whole life policies often build up a cash value which may be borrowed from or used to pay premiums.

Finally, as long as premium payments are made, the insurance stays in force regardless of when the policyholder dies. However, the major drawback to whole life coverage is that it can be up to seven times more expensive than term insurance.

Survivorship life

Survivorship life insurance is a version of whole life insurance which can be purchased by couples. With this insurance in place, the benefits are paid out only after both parties pass away.

Universal life

Like whole life, universal life (often referred to as “UL”) is a type of permanent insurance meant to be in force throughout the length of one’s entire life. The only difference between whole life and UL is that the conditions of a UL policy change depending on how much the insurance company earns.

If the UL insurance company earns more than expected, a policy will build cash value more quickly and might even result in reduced or eliminated premium payments. If earnings come in lower than expected, the policyholder may have to make up the difference by increasing premiums or paying for a longer period of time.

Other than these differences, UL is similar to whole life. Premiums are going to be higher than term insurance for the same death benefit. However, UL coverage can be in place for a longer period of time, which creates the possibility that cash value will grow.

Variable universal life

Variable universal life insurance (VUL) coverage is almost identical to universal life, with the exception that rather than investing in fixed investments like UL, VUL invests in equities and other investments. This, of course, provides the potential for greater returns, but it also exposes the investor to the risk of greater investment losses.

Who's it for?

Young professionals & singles

Young professionals and/or singles who have no dependents may not need life insurance unless they plan on eventually having a family and want to get coverage while they are young and healthy. Term insurance might be a good fit for this type of consumer.

Young families

Term insurance is a wonderful tool to protect young families. It provides an instant investment pool which can be used to create investment income in case of premature death. Since it’s so inexpensive, buyers can buy a lot of protection at a very reasonable cost.

Business owners

Depending on the continuation plan a business owner has in place, either term or whole life might work. If an owner is using life insurance to buy out the partner in case he or she dies, permanent insurance like whole life or universal are likely the best choices to consider. If coverage is only needed for a specific time period, term might be a better choice.

Heads of household & mature employees

As we age our financial needs change. In most cases people need less life insurance as they get closer to retirement. Head of household consumers who have dependents should consider term insurance to cover those risks.

Retirees & seniors

Retirees and seniors are another group of consumers who may not need life insurance. If they’ve done a good job of creating and implementing a solid financial plan, they should have enough passive income to provide for their family, and replace their earned income. In that case, they may not need any life insurance at all.

Affluent individuals

Affluent individuals sometimes have to contend with estate taxes and one of the best ways to do that is through life insurance. Survivorship life is something to consider for people in this situation since estate taxes are due upon the second death if the estate is set up correctly.

What do the experts have to say?

  • AARP Life Insurance

    AARP is a large organization boasting over 38 million members ages 50 and up. They opened their doors in 1958 and now have offices in all 50 states.

    • Great products: AARP markets insurance products by New York Life – a highly rated insurance company.
    • Member supported organization: AARP often provides discounts to members.
    • Unique policies: AARP markets “no physical exam” insurance meaning customers may be able to find an insurance policy through AARP that they cannot buy elsewhere.
    • Life insurance : AARP is not an insurance company as suggested above. They only market life insurance and annuity products by New York Life. New York Life often sells pricier policies than many consumers can buy elsewhere.
    • Cost : “No physical exam” life insurance is often much more expensive than alternatives. Even people with existing health conditions can typically find coverage without going this route.
  • Prudential Life Insurance

    This is a financial services conglomerate that first started operations in 1875. Prudential is headquartered in Newark, New Jersey and is a Fortune 500 company offering life insurance, annuities and investments to consumers.

    • Variety of products: They offer a full range of insurance products.
    • Competitive: They are often very competitive among other life insurance providers.
    • Highly rated: They are rated highly by many of the rating agencies such as AM Best, Standard & Poor’s, Mood’s Investors Service, and Fitch.
    • Options : Customers who deal directly with Prudential will only be offered Prudential products.
  • John Hancock Life Insurance

    Hancock is another old-time life insurance provider. It was founded in 1862 but it was acquired by Canadian insurer, Manulife Financial, in 2004. The subsidiary is still headquartered in Boston.

    • Product variety: Hancock offers a complete line of insurance products.
    • Additional tools: Long-term care insurance, mutual funds and college savings plans are also offered by Hancock.
    • Industry leader: John Hancock leads the industry in survivorship life sales.
    • Products: Hancock agents will likely steer customers towards using Hancock products.
    • Not for everyone: While competitive on many levels, Hancock will not always be the best fit for all consumers.
  • MetLife Life

    MetLife, Inc. is the holding company for Metropolitan Life Insurance Company (Met Life). The parent company (MetLife, Inc.) is one the largest insurance sales companies in the world. MetLife, Inc. has over 90 million customers in over 60 countries and started their business in 1868. MetLife, Inc. is headquartered in New York City.

    • Wide range of products: Besides offering a complete line of life insurance, Met also sells auto, dental, disability, long-term care, and small-business insurance.
    • Competitive: Met is often very competitive in a variety of different product markets.
    • Convenient: Provides one-stop shopping for customers who value that service.
    • Convenience : Customers may become complacent and opt for the convenience of having one company handle all their insurance needs rather than shop for the best product for each area.
    • Risk : Having one company provide all the insurance needs for an individual or company increases risk.
  • American General Life Insurance

    American General was founded in 1850. They do business with 13 million customers worldwide. They offer a wide range of insurance products and annuities.

    • Competitive: American General is often very competitive.
    • Online tools: The website has a very helpful interface for customers.
    • Ratings: American General has received high scores from many rating agencies.
    • Parent company: AIG, which was bailed out by the U.S. government, is the parent company. They made risky investments that few people understood, and were at the very center of the 2008 financial crisis.
  • Mutual of Omaha Life Insurance

    Also a Fortune 500 company, Mutual of Omaha was founded in 1909 and is based in Omaha, Nebraska.

    • Product variety: Mutual of Omaha sells almost every type of financial product imaginable.
    • Reputation: Mutual of Omaha is highly rated, and has a long track record in the insurance business.
    • Competition: Mutual of Omaha is a solid company but they may not always offer the most competitive products.
  • AAA Life Insurance

    The American Automobile Association has over 51 million members and the national headquarters are in Heathrow, Florida. AAA was founded in 1902.

    • Product variety: Besides providing roadside assistance, AAA sells term, whole life and UL. AAA started selling life insurance in 1967.
    • Member supported: This is a member-supported company. As a result, members might save money on life insurance needs.
    • Limitations: AAA offers a very limited menu of life insurance products.
    • Ratings: It can be difficult to find the AAA’s insurance ratings.
    • History: AAA is relatively new to the insurance industry.
  • Allstate Life Insurance

    Allstate was founded in 1931 as part of Sears, Roebuck and Company. Allstate established its beginning by selling auto insurance. Founded in 1993, Allstate calls Northfield Township, Illinois home.

    • Current-customer convenience: Choosing Allstate for life insurance needs can be convenient for consumers who already have auto and/or home insurance with the company.
    • Products: Allstate offers a limited menu of life insurance products.
    • History: Allstate began selling life insurance in Canada in 1953 and eventually began marketing their products in the United States but is considered a newcomer to the life insurance industry.
  • Farmers New World Life Insurance

    As one of the only large insurance companies based on the West Coast, Farmers is headquartered in Los Angeles. Farmers opened its doors in 1928 but is now a wholly-owned subsidiary of Zurich Financial, an Irish insurance company.

    • Current-customer convenience: Convenient to use for consumers who already have auto and/or home insurance with Farmers.
    • Regional convenience: Being based on the west coast makes Farmers convenient for customers living in the region.
    • Products: Limited menu of insurance products.
  • New York Life

    New York Life Insurance Company is one of the largest life insurance companies in the world. Headquartered in New York City and founded in 1845, the company offers an array of insurance plans, as well as securities products and services.

    • Variety of products: The company sells a wide range of products, so customers can buy a variety of securities and insurance products in one place.
    • Legacy: The company has been around for more than 170 years, and its reputation as a successful and respected company has been consistently proven throughout the years its been in operation.
    • Award-winning company: New York Life has won a range of awards and garnered a lot of recognition, including being named as one of Fortune Magazine's Most Admired Companies in 2015.
    • Sustainability: The company is focused on environmental sustainability, and is dedicated to running a business that has reduced energy consumption. New York Life uses electronic communication as much as possible and they recycle, in addition to other initiatives.
    • Excellent privacy policy: The company has excellent customer privacy policies, so customers can know that their sensitive information is always being protected when they work with New York Life.
  • AccuQuote

    AccuQuote is a company that provides customers with the ability to search for the best and most affordable life insurance policies. The company not only provides search tools, but also offers consumers unbiased advice about the best policy for them.

    • Unbiased experts: The experts that work for AccuQuote are unbiased and can offer customers looking for life insurance policies helpful, objective advice.
    • Free quotes: Customers who use the service can receive free online life insurance quotes, making the process simple and convenient.
    • Online or phone options: Customers can either apply for policies online or over the phone, accommodating all of their customers no matter how they prefer to communicate with businesses.
    • Learning center: The company offers a helpful site full of educational information so that consumers can make the most informed decisions possible when selecting life insurance policies.
    • Free policy review: Buying a life insurance policy can require regular review since peoples' life situations and health conditions change, so the company offers free reviews of current policies to ensure existing plans are appropriate and the most affordable option possible.
  • Aflac Life Insurance

    Founded in 1955, Aflac offers whole and term life insurance policies to individuals through their employers, with payment done by payroll deduction only. Aflac offers a variety of insurance policies that include life, auto and even cancer insurance.

    • No medical questions: The company has several policies that are guaranteed issue, with no medical questions to be answered, depending on your age and coverage choice.
    • Coverage is portable: Aflac allows you to take your life insurance policy with you when you change jobs or retire instead of having to find a new provider.
    • Policy choices: Aflac offers policies featuring up to $500,000 of protection, depending on the age of the insured.
    • Insurance calculator: Aflac provides an online questionnaire that helps determine how much life insurance you need based on certain factors.
    • Agent locator: The Aflac website features an easy zip code search tool to help you find a local agent close to your home or business.
  • American Family Life Insurance

    American Family Life Insurance is a company that is dedicated to giving their customers peace of mind as well as custom tailored insurance policies that fit each individual's needs. They also make the insurance process as simple as possible by providing friendly and helpful service, as well as keeping the claims process easy and worry-free.

    • Agents are advisers: American Family Life Insurance's agents are not just agents--they are also advisers that specialize in finding you a plan that works best for your needs and saves you money.
    • Customer commitment: American Family Life Insurance and their agents are committed to serving you as best as they possibly can, and making sure you are happy with your insurance plan.
    • Multiple products: American Family Life Insurance offers many types of insurance, including as auto, home and life, so that you don't have to worry about policies through multiple companies and you can save money with bundles.
    • Easy claims process: American Family Life Insurance makes the claims process quick and simple, so you can easily restore everything back to normal.
    • Award winning: American Family Life Insurance has won multiple awards that have distinguished them from other insurance companies. Because of these awards, you can be assured that this company will provide you with the best policies and processes.
  • Erie Life Insurance

    Erie Life Insurance company is a Fortune 500 company that offers a variety of term, whole and universal life insurance solutions. It currently serves residents living in 12 surrounding states, along with those living in the Washington, DC, area.

    • Guaranteed protection plan: The protection plan guarantees customers that their whole life insurance plan will not decrease in value or increase in cost if the policyholder becomes ill.
    • Flexible universal levels: Customers can increase their level of protection with the universal Flex 3 plans that accumulate a cash value over time, or the universal Flex 4 plans that provide guaranteed lifelong protection.
    • Exceptional customer service: Erie Life Insurance's motto is "Above All in Service," and they are committed to providing exploratory customer service 24/7.
    • Various term options: Policyholders can choose from life insurance options with 5, 10, 15, 20 and 30 year terms, including some options that do not require a medical examination.
    • Local independent agents: Erie Life Insurance has more than 9,000 independent agents throughout its service area that are available to provide customers with fact-to-face services.
  • Esurance Life Insurance

    Esurance Life Insurance is known for giving their customers an easy way to find insurance coverage online. They have grown into a company with over 3,000 associates nationwide that help people find the right policy to meet their individual needs. Their goal is to provide quality insurance coverage for the modern world.

    • Online and mobile access: Esurance gives their customers a chance to learn about the policies offered and find quotes online, even on their smartphones and tablets through their mobile app.
    • Top-of-the-line partners: Esurance partners with top companies to give their customers policies that secure their financial protection, and each one is tailored to fit the individual family's financial needs.
    • 24/7 customer support: Experts are available day and night to answer any questions or concerns that their policyholders and potential customers may have.
    • Allstate backing: Esurance is now backed by Allstate, a popular insurance provider.
    • Bundled savings: Esurance allows customers to save even more when they bundle a life insurance policy through their multi-policy discount.
  • USAA Life

    USAA Life offers a variety of life insurance policies for active-duty, retired and discharged members of the military and their spouses, as well as a term life insurance plan for customers' children under the age of 17. Unlike other life insurance companies, USAA will pay benefits on a member's policy even if he or she is killed in war. Additionally, some USAA life insurance policies do not require a medical exam.

    • Severe injury benefit: USAA Life offers all of its active members an exclusive benefit of $25,000 if they receive certain severe injuries while deployed or otherwise doing their military duty.
    • Fast-track insurance application: The company will expedite an application for military term life insurance to make sure that you have coverage before you deploy.
    • Free financial advice: USAA Life helps counsel your beneficiaries on their finances in the event of your death.
    • Initial insurance quote: The company provides an online form that lets you enter some basic personal information and, in turn, receive price quote estimates for both universal and term life insurance policies.
    • Online account access: The company lets you manage your account on a variety of devices, including laptops, mobile devices and iPads.
  • Farm Bureau Life

    Farm Bureau Financial Services offers several types of life insurance to residents in Arizona, Iowa, Idaho, Kansas, Minnesota, Montana, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Utah, Wisconsin and Wyoming. They have earned "Excellent" ratings from A.M. Best for more than 50 years.

    • Term life: Term life insurance policies are available as income protection throughout the policyholder's working life and require no medical exam.
    • Whole life: Whole life insurance policies are available to cover funeral expenses and bills left behind, and they can also be borrowed against for planned or unexpected life events, such as a business start-up or early retirement.
    • Universal life: Universal life insurance policies, which can be changed along the life of the policy to meet the needs of the policyholder, are available for those who desire more flexibility in their coverage plans.
    • Multiple discounts: They offer discounts for nonsmokers and healthy living on all three types of plans.
    • Tax-deferred interest: Money invested earns competitive rates and is accessible through partial withdrawals or loans so that policyholders have expanded options when life throws an unexpected curve ball.
  • Geico Life Insurance

    Founded in 1936 with a customer base of government and military employees, Geico has grown into one of the largest insurance companies in the US. Geico offers a range of insurance policies, which can be tailored to meet the needs of individual customers.

    • Multiple quotes: Geico offers a service that reviews multiple quotes at the same time for different life insurance policies, allowing customers to compare policies simultaneously.
    • Easy application: Geico's easy application process includes straightforward paperwork.
    • Flexible payments: Geico offers flexible payment options, including monthly and annually, making life insurance a more affordable option for people on a budget.
    • Knowledgeable agents: Geico's knowledgeable agents help customers determine the appropriate beneficiaries for their policies to meet their families' needs.
    • Useful materials: Geico publications are available in paper and online, allowing customers to enjoy entertaining articles on travel and home improvement, as well as community news and special offers, at home or on the go.
  • Gerber Life Insurance

    Gerber Life Insurance is an affiliate of the Gerber baby food company, although the two are financially independent from one another. Gerber has been providing life insurance since 1967 with a focus on children and young parents. They currently sell policies throughout the U.S., Canada and Puerto Rico.

    • Insurance for children: They are best known for their Gerber Life Grow-Up Plan, which provides whole life insurance coverage for children. Parents, grandparents and legal guardians may apply for this policy on behalf of children between 14 days and 14 years of age.
    • College savings plan: They also offer an endowment life insurance policy, which acts like a savings plan to pay for your child's college tuition while protecting you with coverage. You do not have to use it toward college expenses.
    • Web-based account management: They provide access to your account and allow you to manage your policy through Gerber Life eService from any Internet-enabled device.
    • Automatic payment discounts: They give up to a 10 percent discount to policyholders who set up automatic monthly payment deductions to be taken out of their bank account.
    • Accident protection: They guarantee approval for applicants to their Accident Protection Insurance offering with no physical exam or medical questions. Applicants must be between the ages of 19 and 69.
  • Globe Life Insurance

    Globe Life Insurance is among the most prominent and reputable life insurance writers in the United States. Founded in Oklahoma in 1951, the company provides life and accident insurance to individuals. They offer a variety of plans that tailor to individual needs, and make the buying experience easy with no sales agents involved. They have more than $69 billion of insurance in force and are committed to providing secure life insurance protection to their policyholders.

    • Convenient service: Globe Life Insurance offers online quotes, service through the mail and the option to contact them via phone.
    • Online access: Customers can access their Globe Life Insurance account information online for easy account management.
    • Accidental death protection: Globe Life Insurance offers accidental death protection so that the family of the deceased is covered in the event of an accidental death.
    • Adult and child life insurance: They offer life insurance coverage both for children and adults to ensure that families receive the assistance they need.
    • Medicare supplemental coverage: Globe Life Insurance provides supplemental coverage for Medicare holders to cover costs that Medicare doesn't.
  • Liberty Mutual Life Insurance

    Liberty Mutual provides Life, Home and Auto insurance that help meet the needs of individuals, families and businesses. Since 1912, Liberty Mutual has developed a corporate culture that treats its customers like people and strives to deliver excellent customer service.

    • Free quotes: Liberty Mutual provides free quotes when customers call or go online.
    • Term life and permanent life insurance: Liberty Mutual offers both term life insurance and permanent life insurance.
    • Tool for retirement: Liberty Mutual also offers a fixed deferred annuity that can help customers save for retirement.
    • Side-by-side comparisons: Liberty Mutual provides side-by-side comparisons of their life insurance products on their website; this way potential customers can find the right product to fit their needs.
    • Online service forms: Life insurance policyholders can easily access many service forms (such as Payment Authorization forms and Beneficiary Change forms) directly on the Liberty Mutual website.
    • Life stages: The Liberty Mutual website has a section that not only lists different life stages, but includes ways in which life insurance can be a benefit during those larger moments in life.
  • Nationwide Life Insurance

    For over 85 years, Nationwide Insurance has proven itself as a leader in the insurance industry. The company offers many choices with insurance -- from auto and homeowners insurance to even life and pet insurance. Financial advisers can also help customers who may have concerns about their insurance needs.

    • Free Quotes: Nationwide provides free quotes for people seeking life insurance.
    • Four Types of Insurance: Term, Whole Universal and Variable Universal Life Insurance are all offered from Nationwide.
    • Multi-policy discounts: To help people save, Nationwide offers multi-policy discounts when customers bundle life insurance with other policies, such as home or auto insurance.
    • Find a Financial Adviser: The Nationwide Website gives several options for people seeking financial advisers to answer any questions they may have regarding policies or retirement options.
    • On Your Side: With the On Your Side Review, customers can speak with a representative who will make sure they have the right policy to fit their needs.
  • Northwestern Mutual Life Insurance

    Northwestern Mutual Life Insurance is a financial services company that provides its clients various insurance options and investment opportunities. It can aid individuals and businesses to possess a lifetime of financial stability.

    • Specialized planning: Northwestern Mutual creates flexibility through a range of financial options, such as life, disability, long-term care insurance, investment products and services.
    • Guidance: It employs financial representatives who aid clients individually to develop a personalized account using their range of services and plans.
    • Reliability: The life insurance plan has a persistency rate of 96 percent. Such a high persistency rate means a large percentage of policies stay in force through the end of the designated period.
    • Long-term prioritizing: Northwestern Mutual wants financial stability for its clients and want to create long-term value for them. Thus, the company doesn't pursue short-term gains through fads or take unneeded risks.
    • Educational tools: It offers the Northwestern Mutual Learning Center, which helps clients obtain their financial goals through online tools and resources including videos, articles and market information.
  • Primerica Life Insurance

    Founded in 1977, Primerica Life Insurance is an insurance company that focuses on helping Main Street families in North America to earn more income and become financially stable and independent through affordable term life insurance. Primerica also advises families on how to invest their savings. The company offers term policies for clients between the ages of 18 and 95.

    • A+ (Superior) Rating: A.M. Best has accorded Primerica the A+ rating, a standard that only 15% of companies in North America meet.
    • Affordable policy rates: Compared to other major players in the North American insurance market, Primerica has very reasonable term policy rates.
    • Sound financial standing: Primerica has over $675 billion of life insurance and in 2012 it was able to make a payout of up to $1 billion in death claims.
    • Flexible term lengths: Primerica offers term lengths of 5, 7, 10, 15, 20 and even 30 years, allowing clients a wide range of policy options.
    • Customers support: Primerica has an astute customer care team that addresses general inquiries and claims 24 hours a day.
  • Progressive Life Insurance

    Progressive Life Insurance helps individuals understand and compare different types of life insurance and choose policies that meet their needs. The company offers term, permanent and final expense life insurance, as well as a wide variety of riders, saving components and payment options. With an established quote system, a customer service telephone line and a wide range of policies, Progressive Life Insurance helps people plan for a secure future.

    • Free quotes: Progressive Life Insurance offers free policy quotes, allowing individuals to compare insurance types and add-on options online.
    • Quick coverage: Progressive typically provides life insurance coverage in as little as four to six weeks after application completion, although some smaller-term life policies may be approved in as little as a day.
    • Reporting and tracking claims: Progressive Life Insurance provides full-service claims processing both online and by phone.
    • No medical exam: Progressive Life Insurance offers final expense insurance in as little as one day after application without requiring the applicant to undergo a pre-coverage medical exam.
    • Flexible options: Progressive Life Insurance offers a full range of riders and policy options, allowing individuals to customize policies to their unique needs.
  • State Farm Life Insurance

    State Farm Life Insurance is a Fortune 500 company that specializes in a variety of insurance solutions, including term, whole and universal life insurance. Its flexible policy options allow its customers to obtain a customized life insurance policy that meets their needs and fits their budgets.

    • Diverse policy riders: State Farm offers many diverse policy riders, such as accidental death benefits and long-term care benefits, that can be added to any policy to create a customized plan.
    • Learning center: The State Farm Learning Center provides valuable information about all types of life insurance options to help customers make informed decisions about their policies.
    • Numerous policy options: Additional policy options are available to State Farm customers, including term conversion options and survivorship options.
    • Flexible payment schedule: Customers have the option of making monthly payments toward their policy, or they can pay on an annual or semi-annual basis.
    • Local agents: State Farm has more than 18,000 agents strategically located around the country to provide customer-friendly services at a convenient location.

For women


Women need life insurance

Nearly everyone (85% of consumers) agrees that they need life insurance. Yet, only 62% of consumers say they have life insurance, and of those who do, more than 40% think they don’t have enough.

What’s more, there is a sizable gender gap in life insurance coverage. Only 40% of women in the U.S. have life insurance, and women average smaller amounts of individual life insurance coverage than men. On average, women have $129,800 of individual life insurance to men’s $187,100. Here are three reasons women, especially women with children, should own life insurance.


1. To protect their families from loss of income

A mom's contribution to household income

Most (70%) U.S. households with children under 18 would have trouble meeting everyday living expenses within a few months if a primary wage earner were to die. That could be bad news for the 40% of homes where mothers are the primary breadwinner in their family, and the more than 60% where the mother brings home at least 25% of the family’s earnings.


2. To replace the services they provide

 How much would stay-at-home moms earn?

In 2014, there were 5.2 million stay-at-home moms nationwide. And while no amount of money can replace the love and caring the moms provide their families, recent surveys show that stay-at-home moms would earn, conservatively, $117,000 per year for the tangible services they provide (activities like cooking, cleaning, and caring for their children). The same survey showed working moms render $71,860 per year worth of services on top of their annual salaries. 


3. To care for their children

 Single parents and life insurance

83% of single parents are single mothers. For them, life insurance will provide their children with the financial resources they will need to avoid additional hardships in their lives. Yet, 70% of single parents don’t have life insurance.

Although nobody wants to think about it, 800,000 people are widowed each year in the U.S. Life insurance gives moms peace of mind knowing that, should the worst happen, their families will be protected. For more helpful tips  and user reviews to help you choose the right insurance provider for you, check out the rest of our guide.



11 – 37 Best Rated Life Insurance

Esurance Life Insurance uses top-of-the-line technology and intuitive tools to give their customers a hassle-free environment to find difference insurance products, both on their website and through their mobile app.
Globe Life Insurance is an insurance provider that offers a variety of coverage types, from supplemental Medicare coverage to life insurance for children and adults. They currently have 3.9 million policyholders.
Progressive Life Insurance offers whole life insurance with guaranteed premiums for those who want set premiums over their lifetime. The company also offers universal life insurance, which allows for more flexibility in payments.
Founded in 1955, Aflac life insurance is geared toward employees and their dependents. All payments for Aflac life insurance policies, whether whole or term, must be made through automatic payroll deductions.
Liberty Mutual, an insurance company founded in 1912, does not see their policyholders as customers, but instead as people who want to feel safe and secure when it comes to the lives they have built.
For over 90 years, Erie Life Insurance has provided its customers with a wide range of life insurance policy options. Customers have the ability to customize their policies with a variety of flexible options.
Farm Bureau Financial Services is an Iowa-based insurance company offering three types of life insurance with plenty of options for customization to customers residing in 14 Western and Central states.
American Family Life Insurance is working to provide their costumers with peace of mind. They do this through custom policies, great customer service and by keeping everything as simple and worry free as possible.
MetLife, which is best known for using "Peanuts" characters in its marketing, offers comprehensive life insurance as well as other types of insurance policies. It offers whole and term life insurance to meet consumers' needs.
AAA is best known for auto insurance, but it provides life insurance benefits as well. Users can get coverage in case of death in an auto accident. Term and whole life insurance policies are also available through this company.
AARP offers discounts, programs and policies for senior citizens, including life insurance policies. Its life insurance is aimed at making sure seniors have the best quality of life and assisting with end of life planning.
Primerica was founded in 1977 as a term life insurance provider. It became a publically traded company in 2010 and now offers several additional financial services. The company pays most claims within two weeks.
Mutual of Omaha offers nationwide life and other types of insurance through its Omaha office. It is committed to Midwestern values, especially family, neighborliness and making sure that everybody is provided for adequately.
Transamerica has been providing life insurance since 1928. It is determined to help its customers make the right choice in life insurance through making insurance easy to understand and providing flexible insurance options.
The Hartford is one of the oldest insurance companies in the U.S. It works with AARP to provide life insurance and other benefits to seniors so that they can live independently and provide for their loved ones after death.
John Hancock named itself after one of the United States' Founding Fathers. It has offered life insurance since 1862 and tries to help Americans provide for their families through its life insurance plans and policies.
Frankenmuth has been in business for 145 years. It employs over 600 associates to help consumers understand different life insurance plans, choose a plan that's right for them and get set up with the life insurance they want.
Prudential is well known for its dedication to helping customers build and manage wealth. Its life insurance policies cover people on five continents to ensure their loved ones are provided for after consumers' deaths.
AIG was founded in 1919 by an American living in China. Today, it offers innovative life insurance options such as "quality of life" insurance in addition to more traditional life insurance plans for Americans and others.
Bankers Life was founded in 1879 with the goal of making insurance affordable. Today, it offers a variety of life insurance plans. They're especially interested in helping people with retirement and estate planning.
American General Life Insurance has served over 12 million customers since its inception in 1850. It offers a variety of life insurance plans to cover consumers' needs and ensure their loved ones are financially taken care of.
Conseco has been offering life insurance since 1979. It is a publicly held company that serves more than 4 million customers; its life insurance polices are geared towards middle aged Americans who are thinking about retirement.
Stonebridge Life offers life insurance coverage in partnership with JC Penney. It has been in operation for over 45 years and offers both term and whole life insurance to meet users' needs at affordable prices.
MetLife has been insuring people’s lives since 1868. They pride themselves on being a leading global provider of insurance for approximately 100 million customers worldwide.
Guarantee Trust is a family-run life insurance company that has offered comprehensive insurance packages since 1936. In addition to life insurance, it offers accident, automobile and health insurance packages to customers.
AccuQuote provides a range of life insurance quotes for customers interested in buying a life insurance policy. They also offer consumers advice about purchasing policies, as well as recommendations for updating existing coverage.
Navy Mutual has been providing military insurance and annuity products since 1879. Located in Arlington, Virginia, the company is focused on providing financial assistance, benefits, and support to those who have served.