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Ethos
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Ethos

 4.5/5 (105 ratings)
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
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Ethos

About Ethos

Ethos takes a modern approach to life insurance policies, with no medical exam requirement and same-day coverage from top carriers. Policies can be customized to a budget, and sales agents don't work on commission, so there's no pressure to upsell or provide products you don't need. Term life and whole life policies are available. Get started with a free online quote.

Overall Satisfaction Rating

  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Pros

  • Same-day coverage
  • No medical exams or tests
  • No pressure
  • Free online quote

Cons

  • Age limitations
  • Limited riders

Bottom Line

Ethos life insurance is a modern provider that offers free online quotes and fast approvals. Medical exams and blood tests aren't required for term life or whole life insurance. Policies include a 30-day money-back guarantee.

What is Ethos life insurance?

Ethos is an online life insurance provider that offers term life and whole life policies through trusted insurance carriers. Provide information to get a free quote online, then purchase a policy with no medical exams required. The fast, automated underwriting process means coverage can start as soon as the same day. If you aren't satisfied with your purchase, you can get a full refund within the first 30 days.

Ethos life insurance policies and coverage

Ethos offers term life and whole life insurance policies through top carriers including Legal & General America, Ameritas Life Insurance Corp., TruStage and AAA Life. Each policy type includes extra features. Term life policies are guaranteed to be renewable and have level premiums. Whole life insurance plans include an accidental death benefit, accruing cash value, policy loans, reduced paid-up or extended term insurance options and a waived annual fee for AAA members.

Here are the details of each type of Ethos life insurance policy.

PlanTerm lengthBenefit amountIssue ages
Term life10, 15, 20 or 30 years$20,000 to $1.5 million20 to 65
Whole lifeLifetime$10,000, $15,000, $20,000 or $25,00065 to 85
Term length10, 15, 20 or 30 yearsLifetime
Benefit amount$20,000 to $1.5 million$10,000, $15,000, $20,000 or $25,000
Issue ages20 to 6565 to 85

Ethos quotes

The cost of your Ethos policy is based on your age, sex, health, lifestyle and the policy terms. For example, a 25-year-old smoker might pay an average of $123 per month for a 10-year term life policy with a death benefit of $1 million, while a nonsmoker would pay $58 per month for the same policy. Complete Ethos’s online quote form to receive a personalized price in minutes. You can also request a quote over the phone, and since sales reps don't work on commission, you won't be pressured to buy anything you don't need.

Ethos FAQ

Does Ethos require a medical exam?
No, Ethos doesn't require a medical exam or any blood tests. There are some exceptions; if you're asked to complete a medical exam, it won’t cost you anything.
Does Ethos have a waiting period?
There is no waiting period with Ethos policies. Coverage begins as soon as you accept the terms and are charged for your first premium.
What is Ethos’s cancellation policy?
Ethos has a 30-day money-back guarantee, during which you'll receive a full refund if you cancel for any reason. After the first 30 days, you can still cancel at any time with no cancellation fees.
How do I apply for Ethos life insurance?
You can apply for Ethos life insurance online or over the phone. Have your driver’s license, Social Security number, personal and family health history and current medication information ready.
Is there an age limit for Ethos life insurance?
Term life policies have an issue age limit of 20 to 65, while whole life policies have an issue age limit of 65 to 85.

Is Ethos life insurance legit?

Ethos provides a convenient, low-pressure way to purchase term and whole life insurance. No medical exam is required to purchase a policy, and there's no waiting period before coverage kicks in. Get a quote on Ethos's website to determine if your personalized rate is within your budget. If you do purchase a policy, remember that you have 30 days to get a full refund if you change your mind.

Ethos Reviews

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Page 1 Reviews 0 - 25
Rated with 5 stars
Verified Reviewer Verified Buyer
Original review: Sept. 24, 2021

Although I'm in excellent health, it's still challenging to find a company that will offer term insurance to people over 55. The application process was quick, smooth as glass, no intrusive questions, and thankfully, free of constant phone calls from agents. II was approved for coverage that same day. Best of all, the monthly premiums are a great fit for my tight budget and now I feel confident that my partner will be taken care of "just in case". Thank you, Ethos!

Ethos response

Hi Diane- thank you so much for taking the time to leave us a review! We know your time is valuable, that's why we aim to provide such a seamless life insurance experience. If you have any questions about your policy, please reach out to us at support@ethoslife.com or (415) 322-2037, and our team would be happy to help you. We are grateful to have you as a customer! - The Ethos Team

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 10, 2021

    As a new home owner, I knew I needed to get life insurance. Purely for peace of mind if heaven forbid something happened to me. I found Ethos through my cousin. The application process was so simple and convenient. I simply clicked on her social media link, filled out my information, selected the coverage I wanted and clicked submit. The approval process took less than a week and everything was done right on my phone. I highly recommend Ethos! I never knew purchasing life insurance could be so simple.

    Ethos response

    Hi Kori, thank you for taking the time to leave us a review! We know your time is valuable, that's why we aim to provide such a fast and easy life insurance experience. We're grateful to have you as a customer! - The Ethos Team

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Aug. 18, 2021

    Ethos and their team were very helpful and friendly through this entire process. Christopher, out of California, spoke to me over the phone and was very thorough, helpful, and enjoyable to work with. He was able to answer all of my questions and got my policy set up and activated in a short amount of time. I also worked with Campbell ** with Goosehead, who recommended Ethos, and he was also very helpful through the whole process. No issues or problems to report at all with any part of this process. Would definitely recommend!

    Ethos response

    Hi Will - thank you for taking the time to leave us a review! We're so happy to hear you had a positive experience with Ethos and would recommend us to others. Thank you for being a member of the Ethos family! - The Ethos Team

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: July 10, 2021

    I was doing a little bit of research online, and Ethos' name came up in a good light. In the web application, the process was pretty streamlined and pain free. The user interface was nice. It kind of holds your hand and doesn't confuse you. The questions are structured in such a way that they’re understandable and easy to work through. They didn't take me too long. It was only about 10 minutes. I looked at a couple other alternatives, and they seem to make it a lot harder to put in an application. So, I appreciated that Ethos made it simple for me. They made it easy to obtain coverage. I feel like understanding the articles that they provided gave me a good sense of what I was applying for and didn't overwhelm me with terminology that I wasn't familiar with. Ethos has provided me with a straightforward platform. The insurance coverage provides me peace of mind.

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: July 1, 2021

    I have a guy who was working for us. He found Ethos for us and did all the work. I got called, went over a few things, made the payment and I'm covered. I like that Ethos wasn't making me take blood and urine samples. We were going through a lot of companies, and everybody was insisting, due to COVID, that some stranger come out to our house and poke us with a needle. We're not against doing stuff like that but we had just been to the doctor and had our annual checkup. I didn't feel like a stranger should be coming to my house and I have no knowledge of what kind of medical experience they have poking me. Ethos came through and said, “We don't recommend that,” and that's exactly why we went through them.

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Oct. 10, 2021

    I wasn’t too sure about getting life insurance cause I didn’t know who was the best for me and my family but I’m glad I chose Ethos. It was quick, fast and easy and affordable. I’m so glad my family is covered.

    Ethos response

    Hi Brandon, thank you for taking the time to leave us a review! We know your time is valuable, that's why we aim to provide such a quick, fast and easy life insurance experience. We're grateful to have you as a customer! - The Ethos Team

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    Resolution In ProgressRated with 1 star
    Verified Reviewer Verified Buyer
    Original review: Oct. 9, 2021

    Immediately after paying for first month of coverage I tried to sign up for automatic monthly payment. Was unable to do so and tried calling the supplied number for help. I waited over 45 minutes and nobody answered! I finally hung up and tried calling several more times. Still nobody answered. Is this the kind of service I can expect? If so, cancel my policy now.

    Ethos response

    Hi Allen- we are so sorry to hear you had a negative experience with Ethos. Customer service is of the utmost importance to us and we value quick, transparent communication with each customer. After reviewing your policy, please contact AAA Life at 1-800-684-4222 for any questions concerning your policy or premium payments. We're more than happy to answer any questions you may still have about your experience or feedback.- The Ethos Team

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Oct. 8, 2021

    This was one of many quotes I received for life insurance. Not only was the process more streamlined and easier to navigate than the others, the quote I received was significantly better. I ended up purchasing more life insurance than I was planning on, and the monthly cost is still lower. The application process was quick and easy. So far I’m very pleased.

    Ethos response

    Hi Paul, thank you so much for your positive feedback. We're thrilled you had a more streamlined and easy experience—it's what we're striving for! We're grateful for your business and always here should you ever have any questions. - The Ethos Team

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    Rated with 4 stars
    Verified Reviewer Verified Buyer
    Original review: Oct. 6, 2021

    My experience with this company was easy quick & overall I am satisfied. It was understood online & all forms was sent to my email account. There was other companies out here so I had to really shop around but the job was done all in all.

    Ethos response

    Thank you, Tammy, for taking the time to leave us a review! We love hearing feedback from our customers! If you have any questions about your policy, please reach out to us at reviews@getethos.com or (415) 322-2037, and our team would be happy to help you. - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Oct. 5, 2021

    Ethos is a very good company. The entire process is quite simple and clear. It didn’t take a long time to go through the application. In addition, it’s an affordable life insurance. Michelle is very nice. I like her. I am satisfied with Ethos. I am happy to be part of Ethos family.

    Thank you.

    Yemisrach **

    Ethos response

    Hi Yemisrach - thank you for taking the time to leave us a review! We're happy to hear you had a wonderful customer experience and found a policy that fits your needs with Ethos. We're grateful to have you as a customer! - The Ethos Team

    Be the first one to find this review helpful
    Rated with 1 star
    Verified Reviewer Verified Buyer
    Original review: Oct. 5, 2021

    Make sure you want this insurance before signing up, they say you have 30 days to change your mind but the day after I signed up I called and left call back numbers all day with no return call. Now my only option is to contact my bank and tell them ETHOS are scammers and destroy my debit card and get a new one and I will also be out of the first month premium by having to go this route.

    Ethos response

    Hi Gina- We're sorry to hear that your experience with Ethos was anything short of fantastic. We have one of our customer support team members assigned to reach out to discuss this with you further. Here at Ethos, we do have a 30 day free look period where if you change your mind you can be fully refunded your premium paid. Our team will be in touch with you, but please do not hesitate to reach out at (415) 322-2037 or support@getethos.com.

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Oct. 4, 2021

    From beginning to end my experience was good. I appreciate to have this coverage in case of death, my wife is taken care of. It was nice to have this coverage because if something should happen to me my wife will be ok.

    Ethos response

    Hi Adnilson- thank you for leaving us this review. We love hearing feedback from our customers! We are so glad you were able to find a policy that fits your needs. Thank you for being a part of the Ethos Family! -The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Oct. 2, 2021

    Very user friendly website. Easy questions to answer. You'll be covered with a whole life policy in a matter of minutes. No exam needed to be accepted. Very Reasonable Prices. I'm a happy camper so far with my policy. I even shared this website with family and friends.

    Ethos response

    Hi Marcia- thank you for leaving us this review. We love hearing feedback from our customers! We know your time is valuable, that's why we aim to provide such an easy life insurance experience. -The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Oct. 2, 2021

    Laura ** made sure I knew what I was signing up for. She explained everything to me and found me affordable life insurance and also sent me information for life insurance for children. And the best part of it all is that it only took about 10 to 15 minutes to complete and purchase the insurance. Thank you

    Ethos response

    Hi Sherrita- thank you for taking the time to leave us a review! We are so glad you have found life insurance coverage that fits your needs. We are happy to hear you had a positive experience with Ethos. We're grateful to have you as a customer! - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 29, 2021

    The agent Ikagar was very professional. He made the process easy using his Google translator and he did it excellent! I recommend the insurance company since they gave me excellent life insurance by which my family is covered when I am absent.

    Ethos response

    Hi Mariela - thanks for leaving us a review! We are so thrilled to hear that you had a great experience with Ethos. We're grateful to have you as a customer! - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 28, 2021

    Charla is a big reason I stuck with Ethos after getting a real quote. She was fantastic on the phone and seemed like a friend. Super knowledgeable and really helpful. I am going to help my wife get set up on Ethos as well because of this. -Ben

    Ethos response

    Hi Ben- thank you for taking the time to leave us a review! We are so glad you have found life insurance coverage that fits your needs. We're grateful to have you as a customer! - The Ethos Team

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 28, 2021

    appreciate the professional and cheerful demeanor of your representative when I called for detail verification of your policies. Don't recall the young lady's name, but she was very polite and answered my questions thoroughly. It was a refreshing experience compared to other company reps I've dealt with in the past. Thanks.

    Ethos response

    Hi Jack - thanks for leaving us a review! We are so thrilled to hear that you had a great experience with Ethos. We're grateful to have you as a customer! - The Ethos Team

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 27, 2021

    I would be happy to write a review. The application process was simple and painless. The app was user-friendly and also painless. I would definitely recommend Ethos to a friend. I found everything and every question to be available at my fingertips. Thanks again for providing easy access to term life insurance. Continue the great work.

    Sincerely

    Scott K

    Ethos response

    Thank you for the feedback, Scott! We love seeing and hearing from our satisfied customers. Please don't hesitate to reach out if you have any questions going forward. - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 26, 2021

    Agent, Anthony ** is Professional, Knowledgeable and Confident. Anthony took the time to walk me through and explain what plan would be best for me. Taking the time to show you care makes all the difference!!! I will be referring you to my extended family and friends! Thank you, Anthony!

    Ethos response

    Thank you for taking the time to leave us a review, Michele! We're happy to hear you had a positive experience with Ethos. Let us know if there's anything we can help with going forward. - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 24, 2021

    Thank you for Everything today. Finding life insurance at 67 is not Easy, I'm a USMC VET, and well cared for, single and trying to win Big at the Casinos On Last Time. Good health today. Walking every day and dring water.

    Ethos response

    Thank you for taking the time to leave us some feedback, William. We are so glad we've made your experience with us a great one! Please don't hesitate to reach out to us at reviews@getethos.com or call (415) 322-2037 if you have any questions. - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 24, 2021

    Ethos made buying life insurance incredibly easy. I was approved in 3 minutes for a great policy at a great rate. Everybody should have life insurance. They've completely taken the pain out of the process. There are so many choices for life insurance, but they are the best.

    Ethos response

    Hi Heidi- Thank you for taking the time to leave us a review! We're so happy to hear you had a positive experience and found a policy that fits your needs with Ethos. We're grateful to have you as a customer! - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 22, 2021

    It was so easy to apply for this insurance, get a quote and obtain the coverage. The policy is something I am required to have, so I am glad that it was not a hassle! I have already recommended Ethos to my employees, friends, and family!

    Ethos response

    Hi Eric- Thank you for taking the time to leave us a review! We're so happy to hear you had a positive experience and found a policy that fits your needs with Ethos. We're grateful to have you as a customer! - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 17, 2021

    Micheal, the person I spoke to went above and beyond. He never hesitated, was very informative and patient. He offered to wait a few minutes so I could look for my wallet before he had to close my application and move onto the next person. He was professional, polite and also had a sense of humor.

    Ethos response

    Thank you, Marina for taking the time to leave us a review! We love hearing feedback from our customers! If you have any questions about your policy, please reach out to us at support@getethos.com or (415) 322-2037, and our team would be happy to help you. - The Ethos Team

    Be the first one to find this review helpful
    Rated with 1 star
    Verified Reviewer Verified Buyer
    Original review: Sept. 14, 2021

    I don’t have any information about what I signed up for which is awful. Wish I had never ever found your website. I tried to call and cancel and was told it could not be done. I called for triple AAA and they were awful. I have been taken for sure.

    Ethos response

    Hi Rhonda- we are so sorry to hear you had a negative experience with us. For any requests on your AAA policy, contact AAA Member Services at 1-800-684-4222 (Monday through Friday 8 AM-10 PM EST; Saturday 9 AM-6 PM EST). If you'd like to share your thoughts in more detail, please reach out to support@ethoslife.com or (415) 322-2037, and our team would be happy to speak with you.

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 13, 2021

    Thank you. You make the process informative and easy. Thank you for your timely response. I was impressed with your reviews and net worth. Very impressive for a business established in 2016. My wife and I are adopting our granddaughter and feel this brings us comfort knowing if anything happens she will be able to go to college. Our parents unfortunately did not do that for us. Thank you!

    Ethos response

    Hi Matthew- Thank you for your review and feedback. We are so glad to hear you had a positive experience with Ethos. We are happy that you and your family are protected. We're grateful to have you a part of the Ethos family! - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 13, 2021

    My Agent Glen was very pleasant and helpful with me and all the questions that I asked. Glen wasn’t just trying to sell me something that wasn’t good for me and my husband. He explained the difference in the types of insurance and made sure I got the best one for my family. I sent his number to my family members so that they could secure insurance. Thanks.

    Ethos response

    Hi Latitia, thank you for taking the time to leave us a review! We're happy to hear you had a positive experience and an easy process getting insured with Ethos. We're grateful to have you as a customer! - The Ethos Team

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 11, 2021

    What a great experience. Customer Service was exceptional. It’s nice having someone on the other end that I can understand and that speaks English. Shawn and Kierstin were a delight. I would highly recommend this company to anyone. The application process was simple too.

    Ethos response

    Hi Shawn, thank you for taking the time to leave us a review! We know your time is valuable, that's why we aim to provide a seamless life insurance experience. We're grateful to have you as a customer! - The Ethos Team

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    Rated with 1 star
    Verified Reviewer Verified Buyer
    Original review: Sept. 10, 2021

    Hi, I am upset that the policy quoted me $35 and then forced me to pay more than double that at $81.81 to continue the application. The structure of the questions was also not worded well. Not a great site.

    Elizabeth

    Ethos response

    Hi Elizabeth - thank you for your honest feedback. We're sorry to hear you had a negative experience with Ethos. While quotes vary depending on the applicant, we understand that this can be disappointing. If you have more feedback or would like to speak further with someone on our team, we encourage you to reach out to support@ethoslife.com.

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 9, 2021

    The process was easy and my results were instantaneous upon completion of a short questionnaire. I would 100% recommend ETHOS to anyone needing life insurance who doesn't want the hassle of time consuming paperwork. I can feel at ease knowing my family will be taken care of if anything was to happen to me.

    Be the first one to find this review helpful
    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 8, 2021

    My experience was stress free and your people are very pleasant to deal with. I’m very grateful to have something protecting my family in case something happens to me. Usually the process can be very lengthy and quite stressful trying to get every detail about medical history and things like that. Again this experience was pretty simple and didn’t require a lot from me to move forward in the process. Thank you for providing that for me and my family.

    Ethos response

    Hi Herbert, thank you for taking the time to leave us a review! We know your time is valuable, that's why we aim to provide such an easy life insurance experience. We're grateful to have you as a customer! - The Ethos Team

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    Ethos Company Information

    Company Name:
    Ethos
    Website:
    www.ethoslife.com