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Lemonade Life
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Lemonade Life

 4.9/5 (37 ratings)
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Lemonade Life

About Lemonade Life

Lemonade offers life, homeowners, renters and pet insurance with a process powered by artificial intelligence. It offers a quick application process for term life insurance that eliminates the need for medical exams and long wait times. The company offers up to $1.5 million in coverage for 10-, 15-, 20-, 25- and 30-year term life insurance policies. Policy prices are based on coverage amount, term, location, lifestyle and health factors and are locked for the entire length of the term. Lemonade is available in every state except New York, and its prices start at $9 per month.

Overall Satisfaction Rating

  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Pros

  • Locked policy rates
  • 100% digital
  • No medical exam

Cons

  • Must be under 60 to apply
  • Not available in New York

Bottom Line

Lemonade offers a fully digital life insurance process that doesn’t require an in-person medical exam. The company offers 10-, 15-, 20-, 25- and 30-year term life policies with rates starting as low as $9 a month, if approved.

What is Lemonade Life?

Lemonade Life is a fully regulated agency that offers term life insurance through North American Company for Life and Health Insurance®. It offers seamless term life policies that help protect your loved ones financially if you pass during your policy’s term. The company offers up to $1.5 million in coverage for 10-, 15-, 20-, 25- and 30-year term options.

How does Lemonade Life work?

Applying for term life insurance at Lemonade is quick and fully digital. Lemonade offers a 100% online process through its website and mobile app, with no need for in-person visits or medical exams. Those between the ages of 18 and 60 can apply by going to Lemonade’s website and chatting with a bot regarding their health, lifestyle and demographic information to get a price estimate.

People with histories of cancer, heart disease or life-threatening conditions may be ineligible for life policies. If approved, Lemonade will help you properly list your beneficiaries, and provide you with all of the information you’d need if something bad were to happen to you.

Lemonade offers 10-, 15-, 20-, 25- and 30-year term policies with locked rates, which means premium prices won’t change for the policyholder over the course of the policy term length. It helps cover you and your loved ones in the event that you pass for up to $1.5 million. You can cancel at any time and receive a full refund within 30 days of purchase. You can pay your premiums through a credit or debit card, and Lemonade charges the first month’s premium when your policy is finalized. Charges are automatically issued on a monthly basis.

Lemonade Life rates

Lemonade offers policies that can start as low as $9 a month. Individuals must be between 18 and 60 years of age to apply, and premiums are based on age, location, coverage amount, term policy and health and lifestyle factors. Factors that increase premiums can include whether you smoke or use drugs, your level of recreational and travel activity and family history of disease.

Go get a quick estimate, apply through Lemonade’s bot, Maya, who can answer your questions in about five minutes.

Lemonade Life FAQ

Is Lemonade Life good?
Yes. Lemonade offers a seamless term life insurance experience with a quick application process that eliminates the need for medical exams. Lemonade offers policies with up to $1.5 million in coverage, and prices start at $9 a month. Lemonade is also a public benefit corporation that expresses a commitment to the world and environment.
What kind of products does Lemonade Life offer?
Lemonade offers 10- , 15-, 20-, 25- and 30-year term life insurance policies with coverage up to $1.5 million for people between ages 18 and 60, and prices start at $9 a month if approved.
Will my Lemonade rates change over time?
No, your rates will be locked in over the course of the policy term once they’re approved.
What qualifications does Lemonade require?
Because policies offered by Lemonade do not require a medical exam, applicants are required to answer a series of questions about their medical history. People who potentially qualify for coverage offered by Lemonade tend to be in generally good health and don’t engage in high-risk activities, including drug and alcohol abuse or participating in dangerous sports.

Is Lemonade Life worth it?

Lemonade offers a quick application process and rates as low as $9 a month, which is an attractive option if you want to help guarantee your loved ones receive a lump sum of tax-free money (anywhere between $50,000 to $1.5 million) if you pass away during the policy term. The company is also a public benefit corporation, which makes an attractive option for those who prefer to work with civic-minded companies. If you’re looking for life insurance and prefer a digital experience, Lemonade is worth checking out.

Lemonade Life Reviews

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Page 1 Reviews 0 - 25
Rated with 5 stars
Verified Reviewer Verified Buyer
Original review: Sept. 2, 2021

Really easy to get started getting a policy through Lemonade. Such a better alternative/experience than having to deal with the overly salesman culture of life insurance. Looking forward to see if there are incentives to bundle auto, rental, etc. with Lemonade. I still have State Farm for rental, and auto; but would consider switching if Lemonade created an easy way to switch. I'm a millennial and I like to see all the insurance options available and choosing which one, as an alternative to an agent trying to sell me on a policy.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 24, 2021

    I had been exploring various traditional and fintech companies for a good term life insurance. I stumbled upon Lemonade through social media and was very impressed by the easy to follow and easy to complete application process. I was able to review my options and complete the whole application within 15 minutes. Highly recommend this to anyone looking for insurance. I was also interested in applying for home insurance, but unfortunately that was not available in our area. Will definitely keep an eye on that.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 17, 2021

    My experience buying life insurance via Lemonade was fantastic and easy. Originally, I received a quote from Guardian and they wanted a doctor letter, blah, blah, blah. Lemonade took my word for it. I had life insurance in less than 20 minutes of my time using Lemonade. That is why I highly recommend Lemonade over any other life insurance provider. Customer service comes first.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 10, 2021

    I’ve purchased term life insurance before with a traditional broker and they kept trying to upsell me. When I was expecting my next child I knew I needed to up my coverage and thought I would go with Lemonade. It was an easy process and it felt nice to purchase an amount that my family needed without someone trying to sell fear. Hopefully I never experience the payout side of life insurance with Lemonade. But if it’s anything like the sign up process I know my family will be okay.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 9, 2021

    I obtained a $500k 30 year term policy without an exam in a matter of minutes. My needs were time sensitive, and I had been denied immediate coverage or found costs prohibitive from three other companies that day alone. My policy is backed by a long standing and reputable provider that I trust. Thanks to Lemonade my family is protected in the worst of times. Thank you!

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 16, 2021

    I’ve had a great experience so far with Lemonade. The account was easy to set up and steps are in plain writing to be able to follow seamlessly. Thank you for making the daunting task of insurance selection seem easy!

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 11, 2021

    Lemonade Has given me peace of mind. Making it so easy to obtain enough insurance, at a fair price, for my family to be taken care of if something happens to me. I sleep better at night now. Thanks Lemonade. Jay **

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Sept. 7, 2021

    The procedure was simple and straight forward. I would definitely recommend to a friend. The response from the support team for any questions was clear and crisp. The online application process hardly took time to complete and submit. The number of questions in the form were minimal and easier for understanding.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Aug. 29, 2021

    The process was so easy to get the policy I wanted, and I would happily shop here again for a policy for other matters besides life insurance. It makes me confident that my family and I have peace of mind.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Aug. 28, 2021

    With a child I wanted life insurance and wanted to make sure if anything happened my husband and child wouldn’t have to do anything! Plus Lemonade has different coverage for different thing like home also. Super easy. Definitely recommend!

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    Rated with 4 stars
    Verified Reviewer Verified Buyer
    Original review: Aug. 26, 2021

    I have been trying to get my beneficiary updated on the policy and it has not been done. I have asked for a callback. My beneficiary is correct online but not on the policy form. Would you please contact me so this can been fixed. Thank you.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: Aug. 19, 2021

    I never thought it would be so easy to get a life insurance. 100% online is always an experience that I’m looking for. Looking forward to see what Lemonade can offer for car insurance, they say it’s coming soon. Their app is very straightforward and user friendly.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: July 27, 2021

    I was able to apply for a life insurance right from my phone and was provided with quotes instantly. From there I was able to purchase the insurance. I did not need to talk to anyone, overall online experience was really great and user friendly. Lemonade makes insurance process super easy.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: July 25, 2021

    I bought a term life policy in 10 minutes from my home. It was affordable and super fast. I highly recommend Lemonade! I feel a peace of mind now knowing I won't leave my family with the burden of paying for my funeral.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: July 14, 2021

    Signing up for life insurance through Lemonade Life was very simple, fast, and the approval was instant. Very positive first impression. I received an answer and my policy almost instantly. I have already recommended Lemonade Life to a few friends.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: July 5, 2021

    A neighbor recommended Lemonade to us - we weren't crazy about our old homeowner's plan - and not only is Lemonade offering better coverage than we had before, but it's more economical. I was so pleased I signed up for Life Insurance at the same time. HIGHLY RECOMMENDED!!!

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 28, 2021

    I had a need to immediately get Term insurance for myself in the event something happened to me. I had committed to a financial responsibility with my parents and if something happened to me things would be bad for them. Lemonade got me exactly what I needed with almost no hassle and done quickly and easily. Rates were great too!

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 25, 2021

    First time user of Lemonade. The Lemonade website provided access to a quick and easy application process for coverage at great rates. Applied, set up payment and had my policy in less than 30 minutes. Will definitely recommend to family and friends.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 18, 2021

    It was super easy deciding on my life insurance, as far as my term! Also your account is very easy to manage! Thank you very much for allowing me to be covered. It was definitely a pleasure doing business this way and in the future!

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 18, 2021

    Getting a new life insurance policy was so simple I almost couldn’t believe it. After actually going through the process of trying to find life insurance using a different online life insurance comparison tool and finding that process to be long and arduous, getting set up with Lemonade was a complete breeze.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 18, 2021

    Super easy, and no headaches! Highly recommend Lemonade!!! It only took 15 minutes to get everything done. The easy payment options are simple, auto bill your credit card and it's done. If anything goes wrong (which happened) they send an email for you to update your payment information. Super simple!!!

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 17, 2021

    Super fast and easy registration and approval. My 20 year policy from an old company had expired and I dreaded having to go through the process again which last time was very time consuming and invasive. Lemonade made it so easy it was fantastic.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 17, 2021

    By far the easiest, most efficient insurance experience I've ever had! The ability to accomplish the application, the underwriting process and even to change my beneficiary all electronically was exactly what I wanted. I've purchased other life insurance policies before and this one took about 1/10th of the time.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 16, 2021

    We chose Lemonade originally because of its ethical investment choices (especially not having money in big oil), but that is only one benefit. From a purely practical standpoint, Lemonade sticks out for being super easy to use and comprehend. Unlike so much else in insurance, it's clear what is under the hood.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 15, 2021

    I was shopping for term life insurance and Lemonade was simple and easy to use. I was able to purchase and review different options online. I liked the interface and the pricing was similar if not better than other sites.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 15, 2021

    I was very impressed with the efficiency and ease of adding a life insurance policy through Lemonade. No medical check-up and a simple application process with almost instantaneous results. This is insurance 2.0. Very glad to see this new take on an old industry. I will be buying more products from Lemonade.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 10, 2021

    I had been shopping around for affordable insurance and I finally found Lemonade! The application was so simple and the whole experience was pleasant and smooth! I would highly recommend Lemonade for your insurance needs and am so glad I found them. A+!

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    Rated with 1 star
    Verified Reviewer Verified Buyer
    Original review: June 10, 2021

    Sends sensitive documents containing social security numbers, birthdates, etc… on unsecured email correspondence. When I notified their team, they ignored me. As a result, I still have unprocessed beneficiary documents. Terrible practices that require outside oversight, as this company simply ignores its obligations to do the right thing.

    Lemonade Life response
    Hi Mark,
    First of all, we are deeply sorry that you had an unpleasant experience. Our customer’s safety and security is our top priority. We want to do everything in our power to make this right.

    We believe there was a misunderstanding as none of your your private or sensitive information was compromised. In any event, we are committed to getting to the bottom of this situation, so it doesn’t happen again. We would be very grateful if you would take the time to email us at help@lemonade.com or give us a call at (844) 733-8666 on M-F between 8am-6pm CT so we can move forward.

    Again, we offer our sincerest apologies,

    Team Lemonade

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 10, 2021

    I never thought getting insurance would so easy, but Lemonade has accomplished that. Was looking for Term life and not only was Lemonade the best priced insurance, it was the easiest to get. Looking forward to moving more of my insurance needs to Lemonade.

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    Rated with 5 stars
    Verified Reviewer Verified Buyer
    Original review: June 10, 2021

    Very easy to use. Obviously signed up thinking I would never need to use this then a week later I was submitting a claim. Was very pleasantly surprised how easy it was to submit a claim in get paid. Awesome Company.

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    Lemonade Life Company Information

    Company Name:
    Lemonade Life
    Website:
    www.lemonade.com