Lemonade Life Insurance Reviews

4,937,072reviews on ConsumerAffairs are verified
  • We require contact information to ensure our reviewers are real.
  • Our moderators read all reviews to verify quality and helpfulness.
  • We use intelligent software that helps us maintain the integrity of reviews.
+1 more
Author picture
Edited by: Jon Bortin

About Lemonade Life Insurance

Lemonade's term life insurance offering has a quick application process that eliminates the need for medical exams and long wait times. It offers unlimited coverage for 10-, 15-, 20-, 25-, 30-, 35- and 40-year term life insurance policies. Policy prices are based on coverage amount, term, location, lifestyle and health factors and are locked for the entire length of the term. Lemonade’s life insurance product is available in every state except New York, and prices start at $8 per month.

Visit www.lemonade.com/life
Pros
  • Locked policy rates
  • 90% application approval
  • People between 20-75 can apply
Cons
  • Might require a medical exam
  • Not available in New York
  • Policy finalization requires phone call

Helpful Reviews

Oakdale, CA
Verified purchase
Using Lemonade is simple and that's why I love it! The app is perfect, claims are easy, and it's all super intuitive. The best insurance for millennials, Gen Z, and anyone else ha...

Read more

Martinsburg, WV
Verified purchase
Lemonade is the easiest way to get insurance with no hassle, also with competitive pricing. … This company is worth it. … Their no hassle set up and support team makes it easy. Th...

Read more

What is Lemonade term life insurance?

Lemonade’s term life insurance is issued by Legal & General America and underwritten by Banner Life Insurance Company, which operates in 49 states and Washington, D.C. (excluding New York). Lemonade Life Insurance Agency, LLC (LLIA) acts as the agent for these policies. Coverage amounts go up to $5 million, with term lengths available in 10-, 15-, 20-, 25-, 30-, 35- and 40-year options. These policies are designed to provide straightforward financial protection for your loved ones if you pass away during the term.

» COMPARE: Best Life Insurance Companies

How does Lemonade term life insurance work?

Applying for term life insurance at Lemonade is quick and seamless. Lemonade offers an online process through its website and mobile app. If you’re between the ages of 20 and 75, you can apply by going to Lemonade’s website and chatting with a bot regarding your health, lifestyle and demographic information. Then, you’ll get a monthly cost estimate based on Lemonade’s recommended amount for your income and term selection. You can adjust the payout amount and term length to see alternate pricing options.  You’ll need to complete your sign-up with a phone call once you’re satisfied with your estimate.

People with histories of cancer, heart disease or life-threatening conditions may be ineligible for life policies.

Lemonade offers 10-, 15-, 20-, 25-, 30-, 35- and 40-year term policies with locked rates, which means premium prices won’t change for the policyholder over the course of the policy term length. It helps cover you and your loved ones if you die. You can cancel at any time and receive a full refund within 30 days of purchase.

Lemonade term life insurance rates

Lemonade offers policies that start as low as $8 a month. Individuals must be between 20 and 75 years of age to apply. Premiums are based on age, location, coverage amount, term length and health and lifestyle factors. Other variables that increase premiums can include whether you smoke or use drugs, your level of recreational and travel activity and family history of disease.

To get a quick estimate, apply through Lemonade’s bot, Maya, which can answer your questions in about five minutes. On May 25, 2025, ConsumerAffairs requested life insurance quotes from Lemonade for a fictional 30-year-old woman living in Houston, Texas. We used the following profile:

  • Height: 5 feet, 3 inches
  • Weight: 175 pounds
  • Nicotine use: No
  • U.S. citizen: Yes
  • History of heart disease, HIV, liver disease, cancer or organ transplants? No
  • Diagnosed in the last 10 years with Alzheimer’s, dementia, kidney disease, Parkinson’s, multiple sclerosis, a muscle or nerve disease, cirrhosis, hepatitis, emphysema or COPD: No
  • Taking two or more medications for a mental health condition: No
  • Substance abuse or alcoholism: No
  • Currently facing bankruptcy: No
  • Any felony charges or convictions: No
  • Annual household income: $50,001–$100,000

The table below shows the monthly premium estimates based on this profile.

Using the same profile, but changing the gender to male, Lemonade provided these estimates:

Note that Lemonade claims it provides payouts up to $100 million, but the highest selectable option is $5,000,000-plus through the online system. All policy finalizations require a phone call with a representative.

Lemonade term life insurance FAQ

Is Lemonade life insurance any good?

Yes, Lemonade offers a good and seamless term life insurance experience with a quick application process that eliminates the need for medical exams (in most cases). Lemonade offers policies with unlimited coverage, and prices start at $8 a month.

What term lengths and coverage amounts does Lemonade life insurance offer?

Lemonade offers 10-, 15-, 20-, 25-, 30-, 35- and 40-year term life insurance policies with coverage up to $100 million for people between 20 and 75. Prices start at $8 a month.

Will my Lemonade term life insurance rates change over time?

No, your rates will be locked in for the policy term once they’re approved.

Who qualifies for Lemonade term life insurance?

Lemonade offers term life insurance to people ages 20 to 75 who are generally in good health. Applicants must answer questions about their medical history and lifestyle. Coverage isn’t usually available to those with serious health conditions or who engage in high-risk activities.

Still have questions?

Is Lemonade term life insurance worth it?

Lemonade term life insurance may be worth it for those who want a fast application process, no required medical exam in most cases and rates starting at $8 a month. Coverage ranges from $100,000 to $100 million with term lengths from 10 to 40 years in five-year increments. It could be a good fit if you're looking for affordable, tax-free financial protection for your loved ones.

Lemonade Life Insurance Reviews

Filter by Rating

  • (46)
  • (1)
  • (2)

Popular Mentions

    How do I know I can trust these reviews about Lemonade Life?
    • 4,937,072 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.
    Recent
    • Recent
    • Oldest
    • Most helpful

    A link has directed you to this review. Its location on this page may change next time you visit.

    How do I know I can trust these reviews about Lemonade Life?
    • 4,937,072 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.
    Page 1 Reviews 0 - 40
    Verified purchase
    CoverageSales & MarketingOnline & AppEase of Use

    Reviewed Oct. 18, 2023

    Using Lemonade is simple and that's why I love it! The app is perfect, claims are easy, and it's all super intuitive. The best insurance for millennials, Gen Z, and anyone else halfway competent with technology. Keep working on expanding your coverage and I'll transfer my car insurance to Lemonade as well. Already have Pet Insurance and Life Insurance!

    Thanks for your vote!
    Verified purchase
    CoveragePriceRates

    Reviewed Sept. 17, 2023

    Lemonade is the easiest way to get insurance with no hassle, also with competitive pricing. In my search for options for my family. I ultimately decided that this company is worth it. Their rating as a company, their no hassle set up and support team makes it easy. Thanks Lemonade.

    Thanks for your vote!

    Not sure how to choose?

    Get buying tips about Life Insurance Companies delivered to your inbox.

      By entering your email, you agree to sign up for consumer news, tips and giveaways from ConsumerAffairs. Unsubscribe at any time.

      Thanks for subscribing.

      You have successfully subscribed to our newsletter! Enjoy reading our tips and recommendations.

      Verified purchase
      Contract & TermsPrice

      Reviewed May 9, 2023

      Per your service agreement and terms of service… I did not know you charge for services after cancelation. Even given you guys mistake, you still failed to return the entire balance collected for the policy that wasn’t active. That is theft. I’d like to request proof of every itemized charge from beginning of service to every charge and why.

      Thanks for your vote!
      Verified purchase
      Customer Service

      Reviewed Feb. 11, 2023

      The entire process took 12 minutes to have signed docs and Life Ins in hand. I market Home Warranties for a living and I told my boss we need a customer experience like this!! I have already begun recommending Lemonade to everyone. Wow!

      Thanks for your vote!
      Verified purchase
      Customer ServicePunctuality & SpeedStaffBilling

      Reviewed July 27, 2022

      Customer service could not have been better to work with! They really helped me out with a prompt notification and email when my credit card had changed and my payment didn’t go through. I appreciate it! Have and will continue to recommend to friends and family.

      Thanks for your vote!
      Verified purchase
      CoverageStaff

      Reviewed May 4, 2022

      The application process was so streamlined! Amazing experience. I was replacing a policy and was SOOO glad that I didn't have to take time off of work just to get a blood draw for a life insurance policy. Best experience EVER!

      Thanks for your vote!
      Verified purchase
      CoverageStaffEase of Use

      Reviewed March 16, 2022

      Very easy, no hassle experience of buying insurance. The interface is amazing, just does what it says with no clutter and no surprises. Very easy to use and informative. Hoping they bring their car insurance to CA soon! Couldn't recommend them enough!

      Thanks for your vote!
      Verified purchase
      CoveragePunctuality & SpeedRates

      Reviewed Jan. 13, 2022

      This was so easy and convenient to get life insurance. I loved the process and the company seems very trustworthy. I am waiting for them to start offering car and home insurance in my area. I would love to switch to them for ease, convenience and better rates.

      Thanks for your vote!
      Verified purchase
      CoverageStaff

      Reviewed Dec. 27, 2021

      Excellent experience. I started down the path to get insurance several times but never pushed thru because of the hassle factor. With Lemonade, I went from needing a policy to having a policy in 5 minutes. I totally recommend lemonade for your insurance needs.

      Thanks for your vote!
      Verified purchase
      Customer ServiceCoveragePriceRates

      Reviewed Oct. 12, 2021

      So far I’ve had nothing but very good experience securing life insurance and before that renters insurance with very expedited results! I literally had prices quoted and a policy ready in my email box and app in less than 10 minutes. A very satisfied customer, J **.

      Thanks for your vote!
      Verified purchase
      CoveragePriceRates

      Reviewed Oct. 10, 2021

      Thank you Lemonade for an affordable life insurance policy. You guys made the process really simple and seamless. I couldn’t have asked for anything better and I will definitely be recommending this to others. If anyone is interested in getting insurance and sees this review just go ahead and do it.

      Thanks for your vote!
      Verified purchase
      CoveragePunctuality & SpeedRates

      Reviewed Sept. 30, 2021

      Awesome rates and VERY EASY Application, Took hardly no time to fill out application submitted it and got back the results quickly. It is a relief to have coverage for my family when I die. Wow, why can't auto or homeowners be this simple? Thanks to all at Lemonade!!!!

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed Sept. 16, 2021

      I’ve had a great experience so far with Lemonade. The account was easy to set up and steps are in plain writing to be able to follow seamlessly. Thank you for making the daunting task of insurance selection seem easy!

      Thanks for your vote!
      Verified purchase
      CoveragePriceStaffRates

      Reviewed Sept. 11, 2021

      Lemonade Has given me peace of mind. Making it so easy to obtain enough insurance, at a fair price, for my family to be taken care of if something happens to me. I sleep better at night now. Thanks Lemonade. Jay **

      Thanks for your vote!
      Verified purchase
      Customer ServiceOnline & AppStaff

      Reviewed Sept. 7, 2021

      The procedure was simple and straight forward. I would definitely recommend to a friend. The response from the support team for any questions was clear and crisp. The online application process hardly took time to complete and submit. The number of questions in the form were minimal and easier for understanding.

      Thanks for your vote!
      Verified purchase
      CoverageSales & MarketingStaff

      Reviewed Sept. 2, 2021

      Really easy to get started getting a policy through Lemonade. Such a better alternative/experience than having to deal with the overly salesman culture of life insurance. Looking forward to see if there are incentives to bundle auto, rental, etc. with Lemonade. I still have State Farm for rental, and auto; but would consider switching if Lemonade created an easy way to switch. I'm a millennial and I like to see all the insurance options available and choosing which one, as an alternative to an agent trying to sell me on a policy.

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed Aug. 29, 2021

      The process was so easy to get the policy I wanted, and I would happily shop here again for a policy for other matters besides life insurance. It makes me confident that my family and I have peace of mind.

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed Aug. 28, 2021

      With a child I wanted life insurance and wanted to make sure if anything happened my husband and child wouldn’t have to do anything! Plus Lemonade has different coverage for different thing like home also. Super easy. Definitely recommend!

      Thanks for your vote!
      Verified purchase
      Customer ServiceTransparency

      Reviewed Aug. 26, 2021

      I have been trying to get my beneficiary updated on the policy and it has not been done. I have asked for a callback. My beneficiary is correct online but not on the policy form. Would you please contact me so this can been fixed. Thank you.

      Thanks for your vote!
      Verified purchase
      CoverageOnline & AppStaffEase of Use

      Reviewed Aug. 19, 2021

      I never thought it would be so easy to get a life insurance. 100% online is always an experience that I’m looking for. Looking forward to see what Lemonade can offer for car insurance, they say it’s coming soon. Their app is very straightforward and user friendly.

      Thanks for your vote!
      Verified purchase
      Customer ServiceCoveragePriceStaffEase of Use

      Reviewed July 27, 2021

      I was able to apply for a life insurance right from my phone and was provided with quotes instantly. From there I was able to purchase the insurance. I did not need to talk to anyone, overall online experience was really great and user friendly. Lemonade makes insurance process super easy.

      Thanks for your vote!
      Verified purchase
      PricePunctuality & SpeedRefunds & Payouts

      Reviewed July 25, 2021

      I bought a term life policy in 10 minutes from my home. It was affordable and super fast. I highly recommend Lemonade! I feel a peace of mind now knowing I won't leave my family with the burden of paying for my funeral.

      Thanks for your vote!
      Verified purchase
      CoveragePunctuality & Speed

      Reviewed July 14, 2021

      Signing up for life insurance through Lemonade Life was very simple, fast, and the approval was instant. Very positive first impression. I received an answer and my policy almost instantly. I have already recommended Lemonade Life to a few friends.

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed July 5, 2021

      A neighbor recommended Lemonade to us - we weren't crazy about our old homeowner's plan - and not only is Lemonade offering better coverage than we had before, but it's more economical. I was so pleased I signed up for Life Insurance at the same time. HIGHLY RECOMMENDED!!!

      Thanks for your vote!
      Verified purchase
      CoveragePunctuality & SpeedRates

      Reviewed June 28, 2021

      I had a need to immediately get Term insurance for myself in the event something happened to me. I had committed to a financial responsibility with my parents and if something happened to me things would be bad for them. Lemonade got me exactly what I needed with almost no hassle and done quickly and easily. Rates were great too!

      Thanks for your vote!
      Verified purchase
      CoveragePunctuality & SpeedBillingRates

      Reviewed June 25, 2021

      First time user of Lemonade. The Lemonade website provided access to a quick and easy application process for coverage at great rates. Applied, set up payment and had my policy in less than 30 minutes. Will definitely recommend to family and friends.

      Thanks for your vote!
      Verified purchase
      CoverageRates

      Reviewed June 24, 2021

      I had been exploring various traditional and fintech companies for a good term life insurance. I stumbled upon Lemonade through social media and was very impressed by the easy to follow and easy to complete application process. I was able to review my options and complete the whole application within 15 minutes. Highly recommend this to anyone looking for insurance. I was also interested in applying for home insurance, but unfortunately that was not available in our area. Will definitely keep an eye on that.

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed June 18, 2021

      It was super easy deciding on my life insurance, as far as my term! Also your account is very easy to manage! Thank you very much for allowing me to be covered. It was definitely a pleasure doing business this way and in the future!

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed June 18, 2021

      Getting a new life insurance policy was so simple I almost couldn’t believe it. After actually going through the process of trying to find life insurance using a different online life insurance comparison tool and finding that process to be long and arduous, getting set up with Lemonade was a complete breeze.

      Thanks for your vote!
      Verified purchase
      Customer ServiceBillingTransparency

      Reviewed June 18, 2021

      Super easy, and no headaches! Highly recommend Lemonade!!! It only took 15 minutes to get everything done. The easy payment options are simple, auto bill your credit card and it's done. If anything goes wrong (which happened) they send an email for you to update your payment information. Super simple!!!

      Thanks for your vote!
      Verified purchase
      Punctuality & SpeedStaff

      Reviewed June 17, 2021

      Super fast and easy registration and approval. My 20 year policy from an old company had expired and I dreaded having to go through the process again which last time was very time consuming and invasive. Lemonade made it so easy it was fantastic.

      Thanks for your vote!
      Verified purchase
      Customer ServiceCoverageTechPriceStaff

      Reviewed June 17, 2021

      My experience buying life insurance via Lemonade was fantastic and easy. Originally, I received a quote from Guardian and they wanted a doctor letter, blah, blah, blah. Lemonade took my word for it. I had life insurance in less than 20 minutes of my time using Lemonade. That is why I highly recommend Lemonade over any other life insurance provider. Customer service comes first.

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed June 17, 2021

      By far the easiest, most efficient insurance experience I've ever had! The ability to accomplish the application, the underwriting process and even to change my beneficiary all electronically was exactly what I wanted. I've purchased other life insurance policies before and this one took about 1/10th of the time.

      Thanks for your vote!
      Verified purchase
      CoverageEase of Use

      Reviewed June 16, 2021

      We chose Lemonade originally because of its ethical investment choices (especially not having money in big oil), but that is only one benefit. From a purely practical standpoint, Lemonade sticks out for being super easy to use and comprehend. Unlike so much else in insurance, it's clear what is under the hood.

      Thanks for your vote!
      Verified purchase
      CoveragePriceEase of UseRates

      Reviewed June 15, 2021

      I was shopping for term life insurance and Lemonade was simple and easy to use. I was able to purchase and review different options online. I liked the interface and the pricing was similar if not better than other sites.

      Thanks for your vote!
      Verified purchase
      Coverage

      Reviewed June 15, 2021

      I was very impressed with the efficiency and ease of adding a life insurance policy through Lemonade. No medical check-up and a simple application process with almost instantaneous results. This is insurance 2.0. Very glad to see this new take on an old industry. I will be buying more products from Lemonade.

      Thanks for your vote!
      Verified purchase
      CoveragePrice

      Reviewed June 10, 2021

      I had been shopping around for affordable insurance and I finally found Lemonade! The application was so simple and the whole experience was pleasant and smooth! I would highly recommend Lemonade for your insurance needs and am so glad I found them. A+!

      Thanks for your vote!
      Verified purchase
      CoverageRefunds & Payouts

      Reviewed June 10, 2021

      I’ve purchased term life insurance before with a traditional broker and they kept trying to upsell me. When I was expecting my next child I knew I needed to up my coverage and thought I would go with Lemonade. It was an easy process and it felt nice to purchase an amount that my family needed without someone trying to sell fear. Hopefully I never experience the payout side of life insurance with Lemonade. But if it’s anything like the sign up process I know my family will be okay.

      Thanks for your vote!
      Verified purchase
      Customer ServiceStaff

      Reviewed June 10, 2021

      Sends sensitive documents containing social security numbers, birthdates, etc… on unsecured email correspondence. When I notified their team, they ignored me. As a result, I still have unprocessed beneficiary documents. Terrible practices that require outside oversight, as this company simply ignores its obligations to do the right thing.

      Thanks for your vote!
      Lemonade Life Insurance
      Response from Lemonade Life Insurance
      Hi Mark,
      First of all, we are deeply sorry that you had an unpleasant experience. Our customer’s safety and security is our top priority. We want to do everything in our power to make this right.

      We believe there was a misunderstanding as none of your your private or sensitive information was compromised. In any event, we are committed to getting to the bottom of this situation, so it doesn’t happen again. We would be very grateful if you would take the time to email us at help@lemonade.com or give us a call at (844) 733-8666 on M-F between 8am-6pm CT so we can move forward.

      Again, we offer our sincerest apologies,

      Team Lemonade

      Verified purchase
      CoveragePriceRates

      Reviewed June 10, 2021

      I never thought getting insurance would so easy, but Lemonade has accomplished that. Was looking for Term life and not only was Lemonade the best priced insurance, it was the easiest to get. Looking forward to moving more of my insurance needs to Lemonade.

      Thanks for your vote!

      Quick and Easy. Get matched with a Life Insurance partner.

      Compare Insurance Providers

      Loading more reviews...

      Lemonade Life Insurance Company Information

      Company Name:
      Lemonade Life
      Website:
      www.lemonade.com