
- Hearing aid types
- BTE, CIC, IIC, ITC, ITE, RIC
- Starting cost
- $1,998
- Trial period
- 45 days
- Warranty
- Limited
How ConsumerAffairs uses cookies
This website utilizes technologies such as cookies to enable essential site functionality, as well as for analytics, personalization, and targeted advertising. To learn more, view the following link:



Starkey earns our top overall spot as the top hearing aid brand based on verified customer reviews, product details and company policies. Audicus stands out for its long trial period, hear.com leads for customer support, and Beltone offers the best device selection.
To make our top picks, the ConsumerAffairs Research Team vetted dozens of hearing aid companies that have been reviewed by more than 7,000 people. Our picks may be Authorized Partners that compensate us. This does not affect our recommendations or evaluations. Read our full methodology for more about how we selected the best hearing aid of 2026.
| Company | Customer rating | Our pick for | Types of hearing loss | Starting cost (per pair) | Financing available | Trial period | Warranty | |
|---|---|---|---|---|---|---|---|---|
![]() Starkey Hearing Aids | Learn More | 4.2
506 reviews
506 reviews
| Best overall | Mild to profound | $1,998 | 45 days | Limited | |
![]() Audicus | Get Pricing | 4.4
570 reviews
570 reviews
| Best trial period | Moderate to severe | $1,498 | 100 days | 2 years | |
![]() hear.com | Learn More | 4.6
886 reviews
886 reviews
| Best customer support | Mild to profound | $1,599 | 45 days | 1 to 3 years | |
![]() Beltone Hearing Aids | Learn More | 3.6
732 reviews
732 reviews
| Best device selection | Mild to profound | $2,000 | 30 days | 1 year |



Jump into our guides and start learning
Hearing aids are more accessible and affordable than in the past, with options now available both over the counter (OTC) and by prescription. Adults with mild to moderate hearing loss can purchase certain devices without visiting a provider, while those with more complex needs can work with an audiologist for a customized solution.
Only 1 in 5 people who can benefit from hearing aids actually use them, however, and those who do often wait about seven years before getting them, according to the Hearing Loss Association of America. However, this doesn’t need to be the case — read on to see what you need to know about these devices.
The right type of device for you depends on how the hearing aid fits in your ear, how it works, your level of hearing loss and the device’s appearance.
Jump to insightPrescription hearing aids cost $1,000 to $4,000 per ear; OTC hearing aids often cost just $600 to $1,000 per pair.
Jump to insightSome models offer Bluetooth capability or a telecoil (T-coil) to selectively amplify a speaker’s voice while shutting out background noise.
Jump to insightWhen choosing a hearing aid, one of your most important considerations is the type of device you want, also referred to as its style.





Hearing aids with AI technology
Some newer hearing aids use artificial intelligence (AI) to analyze sounds and automatically adjust how they process speech, background noise and other sounds without requiring you to manually change settings.
For users, this can mean fewer manual adjustments and a more personalized listening experience as they move between environments, such as a quiet room, busy restaurant or outdoor setting. Some AI-enabled hearing aids also offer features such as fall detection, health tracking or voice assistants.
The main difference between analog and digital hearing aids comes down to how they process audio:
Over-the-counter hearing aids became available in 2022 after a long-awaited FDA rule was put in place to increase access to hearing aids and potentially lower prices. As of April 14, 2023, hearing aid manufacturers have specific regulations they need to follow to follow the FDA.
Prescription hearing aids and OTC hearing aids also differ in their degree of customer service. Prescription hearing aids usually come with an extended trial period, a multiyear warranty period and regular services from the audiologists who prescribed them — such as cleaning and adjustments — included in the price.
OTC hearing aids tend to come with less customer service. You have to fit the device to your ear yourself, and setup and support are usually limited to email, online chats or phone calls. OTC trial periods can be short (often 30 to 45 days), and the warranties aren’t as long. Also, if you lose an OTC hearing aid, there’s often no replacement guarantee.
| Over-the-counter hearing aids | Prescription hearing aids |
|---|---|
| For adults with mild to moderate hearing loss | For people with mild to profound or complex hearing loss |
| Bought online or in stores without a medical exam | Fitted and programmed by an audiologist or hearing specialist |
| Trail period is typically 30 to 45 days | Often longer trial periods |
| Limited warranty | Multiyear warranty common |
| Limited remote or phone support | In-person adjustments, cleanings and ongoing care often included |
As of publishing, prescription hearing aids cost $1,000 to $4,000 per ear, on average, but OTC hearing aids often cost just $600 to $1,000 per pair. Hearing aids can be a significant expense, so it’s important to define your budget and figure out how much you can pay for them. On the high end, Sue in Washington spent more than $9,000 on hearing aids.
Is it safe to buy hearing aids online?
While it’s generally OK to buy your hearing aids online (especially since the introduction of OTC hearing aids), it can still be a good idea to visit an audiologist in person, especially if you have significant hearing loss. Just beware of retailers passing off personal sound amplification products (PSAPs) as real OTC hearing aids.
You might not need or want all of these features, but it’s helpful to know what is available so that you don’t miss out on what your new hearing aid could offer.
Some models are designed to block out noise. This can happen in a few different ways:
Traditional hearing aids have disposable batteries that last just a few days. However, some people find that hearing aids with rechargeable batteries are more convenient and easier to use. Wearers charge the batteries when they’re not using them, typically right before bed, so the batteries can charge overnight.
Hearing aids with Bluetooth can wirelessly connect to other Bluetooth-compatible devices, such as cellphones and computers, and stream directly from the audio source. You can also stream music or receive mobile notifications directly to your hearing aid.
» COMPARE: Best Bluetooth hearing aids
Electronic interference from telephone conversations can cause problems for hearing aids. (Many hearing aid users avoid talking on the phone for this reason.) However, adding a telecoil (also known as a T-coil) reduces feedback and increases audio clarity.
A telecoil works by transmitting sound from the telephone by a magnetic signal rather than an acoustic signal. The magnetic signal helps avoid interference and makes taking phone calls a more pleasant experience.
Telecoils can also connect with public sound systems, such as those in church services and theaters. Newer models of hearing aids, such as ITE and ITC, have these features already in place.
Many hearing aids come with preprogrammed settings. These might be used for different environments or for safety purposes (like preventing a child from turning up their hearing aid too loud).
Tinnitus is when you hear sounds that no one else hears (e.g., ringing, buzzing or clicking). You can download tinnitus relief apps to help decrease symptoms. They work by customizing the programming to block out the problematic frequencies. Other apps pair with hearing aids to provide distracting sounds or relaxing tones. The American Tinnitus Association recommends that people consult with an audiologist or a doctor to determine the best course of action for managing tinnitus.
» COMPARE: Best hearing aids for tinnitus
Regular cleaning and maintenance of your hearing aids will help them last longer and lower your chances of infection. Read the manufacturer's instructions for how to clean your specific hearing aids so you don’t void your warranty and accidentally damage them.
How you clean your hearing aids depends on which type you have. You will want to use a hearing aid cleaning brush to remove any wax or debris from the tubing, wires, speaker and microphone. Some hearing aids will have parts that need to detach, such as the tubing, to be cleaned.
Use a microfiber cloth to remove any leftover debris. Put back any parts you had to take apart during cleaning. Check that the batteries don’t need to be changed, and store your hearing aids in their case or dehumidifier to prevent moisture and damage. The National Council on Aging gives a detailed overview of cleaning your specific type of hearing aid.
To find out if you need hearing aids, you’ll want to figure out the reason for your hearing loss and the degree of its impact.
A hearing test (called an audiogram) is usually performed in a closed environment (such as a soundproof booth) and is available at audiologists’ offices and certain stores.
Alternatively, you can try to self-diagnose your range of hearing loss by using an app that tests your hearing and helps determine whether you are a better candidate for an OTC hearing aid, a prescription hearing aid or a cochlear implant.
Traditional Medicare (parts A and B) does not cover hearing aids, though it does cover diagnostic hearing and balance exams if ordered by a doctor. Some Medicare Advantage (Part C) plans offer hearing benefits, but coverage varies by plan.
Some private insurers, such as Aetna, Blue Cross Blue Shield, Cigna, Humana and United Healthcare, may offer hearing aid benefits, but these vary depending on medical condition and state of residence. Only five states — Arkansas, Connecticut, Illinois, New Hampshire and Rhode Island — mandate insurance coverage for hearing aids for adults. Additionally, some health insurance companies may cover over-the-counter (OTC) hearing aid devices.
Hearing aids last about three to eight years. Hearing aid batteries vary in their type but last anywhere from three days to up to 20 days. Some hearing aids use rechargeable batteries, and most people charge them every night after removing them from their ears.
Many people benefit from wearing two hearing aids, even if one ear seems worse than the other. Using two devices can improve sound localization, balance and overall speech clarity, especially in noisy environments. However, the right choice depends on your level of hearing loss in each ear and your budget. An audiologist can help determine whether one or two devices are recommended.
Some cheaper alternatives to hearing aids include:
Adjusting to new hearing aids typically takes a few weeks, though it can take longer for some people. At first, everyday sounds may seem louder or sharper than you remember. Gradually increasing wear time each day and attending follow-up appointments for adjustments can help make the transition smoother.
Yes, hearing aids are worth it for most people with hearing loss. Though some users find hearing aids too costly to afford or too uncomfortable to wear often, the benefits outweigh the cost for most. Hearing aids can make conversations easier and help maintain stronger social connections.
Information in this guide is general in nature and is intended for informational purposes only; it is not legal, health, investment or tax advice. ConsumerAffairs.com makes no representation as to the accuracy of the information provided and assumes no liability for any damages or loss arising from its use.
The ConsumerAffairs Research Team compared hearing aid brands using verified customer reviews, product details and company policies.
To qualify, companies needed at least a 3.5-star ConsumerAffairs rating and verified reviews submitted between July 1, 2023, and June 30, 2026.
We scored each brand in four areas:
Each company received a score from zero to 10 for every metric. The top performer earned a 10, and the other companies were scored relative to it.
We used different weightings for each award. For example, the customer support award focused more on service ratings, while the device selection award emphasized product lines and hearing aid styles.
ConsumerAffairs writers primarily rely on government data, industry experts and original research from reputable publications to inform their work. Specific sources for this article include:
Thanks for subscribing.
You have successfully subscribed to our newsletter! Enjoy reading our tips and recommendations.
| Company | Customer rating | About | Learn More |
|---|---|---|---|
Starkey Hearing Aids
| 4.2
506 reviews
| Offers five hearing aid styles. Features include feedback cancellation, rechargeable batteries, Bluetooth capabilities and smartphone app control. Covers mild to severe hearing loss. Prices start at $1,799 per hearing aid. | Read Reviews |
Audicus
| 4.4
570 reviews
| Sells its hearing aids directly to consumers. Provides customized products at a variety of price points. Offers a 100-day money-back trial. Claims savings of up to 70% over retail. Website includes a free hearing test. | Get Pricing |
hear.com
| 4.6
886 reviews
| Offers hearing aids from eight manufacturers. Features include enhanced speech clarity, Bluetooth capabilities and rechargeability. Prices start at $499 per pair, with affordable financing options and a 45-day no-risk trial. | Read Reviews |
Beltone Hearing Aids
| 3.6
732 reviews
| Offers four main hearing aid models, with various other versions available. Includes Tinnitus Breaker technology on some models. Serves mild to profound hearing loss. Starting price for one hearing aid is $2,500. | Read Reviews |
Embrace Hearing
| 4.7
432 reviews
| Offers custom-programmed Bluetooth and rechargeable hearing aids with three-year warranties and 45-day free trials. Prices start at $899 per ear for the X-Series or C-Series. | Read Reviews |
Century Hearing Aids
| 4.1
52 reviews
| Veteran-owned hearing aid company offering three hearing devices. Doesn’t require a medical exam. Provides a one-year warranty and free shipping on purchases and returns. Prices start at $399 per ear. | Read Reviews |
Earlens
| 4.1
7 reviews
| Offers hearing aids that vibrate users’ eardrums instead of using speakers. Devices are rechargeable and compatible with iPhones. Promises no acoustic feedback. Customizable programs available for different listening situations. | Read Reviews |
MDHearing
| 3.7
183 reviews
| Provides a fully online shopping experience, including 100% free hearing evaluation. Four styles available, starting at $199.99 per ear. Prices include a 45-day trial, a 90-day warranty and free shipping. | Read Reviews |
Yes Hearing
| 3.6
37 reviews
| Hearing aid retailer offering at-home and over-the-phone service. Provides free hearing consultations and recommendations from licensed specialists. Home testing and fitting available. 45-day money-back guarantee. | Read Reviews |
Unitron
| 3.4
28 reviews
| Sells five hearing aid models. Provides feedback reduction and switch controls. Offers optional remote control and rechargeable batteries. Prices start at $1,400 per hearing aid. | Read Reviews |
Costco Hearing Aid Center
| 3.0
136 reviews
| Offers six styles of hearing aids. Features include wireless charging, remote control and Bluetooth capabilities. Offers free demonstrations, hearing tests and cleanings. Hearing aids start at $1,499 per pair. | Read Reviews |
Miracle-Ear Hearing Aids
| 2.3
3,156 reviews
| Offers seven models. Stocks devices with rechargeable batteries, Bluetooth capabilities, speech isolation and remote control. Includes a 30-day trial and three-year limited warranty. Charges $1,000 to $4,000 per hearing aid. | Read Reviews |
Widex Hearing Aids
| 2.1
198 reviews
| Sells behind-the-ear and in-the-ear hearing aids. Smart technology updates user preferences. Covers mild to profound hearing loss. Available at select dealers. Devices cost $1,200 to $1,799 per ear. | Read Reviews |
Rexton Hearing Aids
| 1.9
24 reviews
| Sells nine models. Features include tinnitus relief, music enhancement and Voice Ranger technology (for separating voices from background noise). Resists moisture, dirt and wax. Optional remote control and smartphone app. | Read Reviews |
Phonak Hearing Aids
| 1.6
170 reviews
| Offers 20 hearing aid models. Features include noise cancellation, rechargeable batteries and Bluetooth capabilities. Provides options for single-sided hearing and a compatible app. One hearing aid starts at $1,199. | Read Reviews |
Sam's Club Hearing Aids
| 1.7
43 reviews
| Free hearing test. Located in more than 450 Sam’s Club stores. State-licensed hearing professionals on staff. Annual follow-up testing. Online scheduling available. Hearing aid pairs start at $199. | Read Reviews |
1.4
140 reviews
| Sells 12 lines of hearing aids, including eight that can help with severe-to-profound hearing loss. Features include tinnitus relief, rechargeable batteries and Bluetooth connectivity. Prices start at $1,800 per ear. | Read Reviews | |
ReSound Hearing Aids
| 1.3
236 reviews
| Sells three models. Includes rechargeable options, Bluetooth capability and a companion app. Covers mild to profound hearing loss. Available through select dealers. Prices for one hearing aid start at $1,149. | Read Reviews |
Audien Hearing
| 1.1
30 reviews
| Online hearing aid company. Offers behind-the-ear and in-the-ear hearing aid options. No doctor’s approval needed. Eligible for HSA and FSA purchasing. 45-day guarantee. One-year manufacturer warranty. Lifetime protection plan. | Read Reviews |
Signia
| 1.0
43 reviews
| Offers several lines of hearing aids with dozens of models available. Devices can directly stream phone calls, music and TV. Free trials available. Special services for active-duty military and veterans. | Read Reviews |
Jabra Enhance
| No reviews | Sells rechargeable and nonrechargeable hearing aids in multiple color options. Provides remote hearing tests with no in-person tests or fittings required. Offers three years of support and a 100-day trial period. | |
HearUSA
| No reviews | Free hearing screenings and evaluations. 60-day risk-free hearing aid trials. Same-day fittings at more than 380 centers nationwide. Prescription hearing aids from leading manufacturers. Tinnitus evaluation and testing services. | |
LIZN
| No reviews | Offers a Danish-made, nonmedical listening device for anyone who would like to hear human speech better in noisy environments. Available in three colors for $149 a pair. Preorders available. Shipping begins February or March 2023. | |
Sonova Consumer Hearing
| No reviews | Develops headphones, earbuds and soundbars under the Sennheiser brand. Products sold through third-party retailers. Focuses on nonmedical audio devices for everyday listening and communication. | |
Eargo
| 2.7
607 reviews
| OTC hearing aids for mild to moderate high-frequency hearing loss. Discreet in-ear design. Rechargeable models with up to two weeks of portable charging. Remote support via phone, chat and app. Pricing from $1,699 per pair. | Read Reviews |
Lucid Hearing
| 3.6
484 reviews
| Provides free hearing exams from licensed hearing specialists. Offers behind-the-ear and in-ear hearing aids. Lets you control your hearing aid with a smartphone app. Sam’s Club membership required for in-person purchases. | Read Reviews |





