Best Jewelry Stores

Choosing jewelry is a personal decision, and people often have different needs and taste. Read our guide to research the best jewelry store for you. Some jewelers make pieces by hand, while others stock their inventories with products from other manufacturers. Some jewelry stores also offer services such as jewelry repair.
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Compare Reviews for Top Jewelry Stores | ||||||
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Online jewelry retailer specializing in the manufacture and wholesale pricing of diamond jewelry and watches. Offers custom designs. Selection of 20,000+ pieces. Multiple price points. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Citizen Watches have been around for over 100 years and have gained a reputation for quality and creativity. Citizen Watches created the Chronomaster watch line, unofficially known as the most accurate watch ever made. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Makes men’s and women’s watches in a variety of styles. Offers three-year warranties standard. Additional one-year warranties available. Watch prices range from $185 to $775. Operates a service center for repairs and maintenance. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Sells watches, jewelry and other high-end lifestyle products. Satisfaction and secure shopping guarantee. Discounts available, including annual Platinum Membership. Personal concierge for high-value purchases. | ![]() | Shop Now | ||||
Known for its trademark elegance and timeless style, as well as exclusive collections like designer Vera Wang's, Zales prides itself on educating customers on jewelry purchases. Shop online by stone, metal type or price point. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
The Fossil Watch brand is a part of Fossil Group, an American fashion designer and manufacturer. Fossil Watches are known for their vintage-inspired design and connected designer smartwatches. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Kay Jewelers is known for high-quality jewelry that's also affordable. While the company specializes in wedding and engagement sets, its stores and website offer a full range of jewelry items at price points to fit every budget. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Blue Nile makes it easy for customers to design their own jewelry, including earrings, pendants and engagement rings. Start your design with a certain stone or setting, or choose from a well-stocked inventory of pre-made pieces. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Cartier is synonymous with luxury in the jewelry industry, and with good reason. The company specializes in exquisite engagement rings with the highest quality stones, including the company's most iconic ring: the Solitaire 1895. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
This online-first watch brand is dedicated to providing stylish, on-trend watches at affordable prices. | ![]() | Chat with a ConsumerAffairs decision guide Live agent |
What features to look for in a jewelry store
Products offered
Jewelers sell a wide range of products made from a variety of materials.
- Watches: Some jewelers sell watches and other timepieces in addition to traditional jewelry. The watches sold by jewelers differ from those sold in traditional stores; they are usually made of precious metals like silver, gold and white gold. The watches often contain stones like diamonds to make them pieces of beauty and high value.
- Diamond companies: Some jewelers focus on selling jewelry that features diamonds, and they often specialize in selling engagement rings to couples planning marriage. Buyers looking for a diamond engagement ring should choose a diamond company, since they often have a large variety of stones in different sizes and colors to suit different tastes.
- Ceramic or beaded jewelry: There are some jewelry companies that do not sell metallic or stone based jewelry, but instead, offer ceramic and beaded pieces that are often crafted by hand. These pieces can often have more intricate look, but a more casual aesthetic than finer jewelry.
Services offered
Jewelers can offer customers a range of extra services in addition to selling pieces of jewelry or doing simple repairs.
- Appraisal: Some jewelers stores have the ability to analyze a piece of jewelry a customer already has, then tell them the worth of that piece; many of these companies will purchase jewelry from customers or accept it as a trade-in for a new purchase.
- Jewelry refurbishment: Jewelers that specialize in jewelry refurbishment specialize in refurbish old, antique, and vintage pieces of jewelry; beyond simply fixing jewelry that is broken, these companies can take pieces that have been weathered over many years and restore them to as if they were new. This refurbishment often takes a very skilled craftsman.
Customization services: Jewelers may offer consumers customization services. To customize jewelry, customers can do a range of things like getting the jewelry engraved with a monogram, designing a unique combination of stone and metals or resizing a piece so it becomes a much larger or smaller piece than it once was. For example, making a necklace that is too small for a customer into a new and unique bracelet.
Warranties and protection
Jewelry companies often offer customers warranties to protect the goods they purchase. There are many types of warranties that cover products for certain periods of time. They also offer policies to help customers protect their investment.
- Lifetime warranties: Jewelry companies that offer lifetime warranties will guarantee the jewelry for its life. This means that if it breaks, tarnishes or becomes damaged, the company will replace or repair it at no cost to the customer.
- Jewelry insurance: Some companies offer customers insurance policies along with the jewelry; thus, if something happens to the piece they purchase, the policy will reimburse them for some of the cost.
- Limited time guarantees: Most jewelers offer a guarantee of some kind for new pieces of jewelry, which means that customers have a certain amount of time during which a jeweler will replace or restore broken or tarnished jewelry. Sellers of used jewelry rarely offer warranties.
Company staff
Jewelry companies often have a variety of staff onboard, and the companies do not just consist of people who sell jewelry.
- Artisans and engravers: The artisans and engravers at a jewelry company are the skilled workers who can alter a piece of jewelry; these people add monograms, make repairs, and customize products for customers.
- Gem experts: Many companies have skilled gemologists onboard who have studied the history and science of gems, and these experts can tell customers about the worth of pieces, their makeup, as well as a how to maintain and care for them so they last through the years.
- Customer service team: Jewelry is a large investment; so many jewelry companies have a dedicated customer service team on staff. This team helps manage payments and transactions for customers, and they can also field questions and concerns they have; these dedicated staff are also skilled at fielding inquiries from unsatisfied customers, as well as those who want to use their warranty or return a piece.
Certifications
Jewelers can hold a number of certifications that prove their level of skill, dependability and service.
- Bench professional certification: Bench professional certifications declare that a professional is qualified to both sell and repair jewelry, and there are several levels of bench professional certification that indicate the level of skill a jeweler has. Customers can often bring jewelry purchased somewhere else to a bench jeweler, who will repair the jewelry for a fee.
- GIA certification: The Gemological Institute of America, or GIA, certifies the diamonds that jewelers sell, and they are considered to have the strictest of grading standards when it comes to certifying the quality of diamonds and diamond jewelry.
- Jewelry degrees: There are many academic degrees that jewelers can obtain, including a B.A. in jewelry design, an associate degree in jewelry design and a certificate in jewelry.
Jewelry source
Jewelry stores can get the products they sell from a range of different sources.
- Artisan jewelers: Artisan jewelers hand-make each piece of jewelry individually and sell only the jewelry they make in their stores. This means that each piece that is sold is unique and one of a kind. Artisan jewelers often also make jewelry out of unique materials, like beads, non-precious metals, freshwater pearls, seashells and more.
- Estate jewelers: Some jewelers collect jewelry from estate sales and resell the jewelry to customers. In some cases, families of people who have deceased will call in jewelers to appraise and purchase jewelry from the estate, and the jeweler will then take the jewelry he has purchased and resell it for profit, often after restoring and cleaning it, at a jewelry store.
- Popular jewelry designers: There are many large, popular makers of jewelry throughout the world, and some jewelers sell a curated collection of jewelry pieces from other designers and manufacturers, like Stuller, Inc., David Yurman, or I. Reiss.
What are different types of jewelry stores?
Handmade jewelry artisans
Handmade jewelry artisans specialize in creating unique pieces of jewelry by hand. These artisans sell jewelry that is not available in any retail store or online shop but their own. For one-of-a-kind jewelry that buyers won't see worn by anyone else, choose to shop at an artisan jeweler.
Large jewelry store chains
Some jewelers work at large chains of jewelry stores. These large jewelry chains have retail outposts in many locations across the country.
Specialized jewelers
Specialized jewelers focus on one product or material, such as diamonds, gold or engagement rings. This means that they offer a greater selection of one type of jewelry, and they often have specialized knowledge about how to maintain, clean, care for and customize that one type.
Bench jewelers
Bench jewelers are jewelers who specialize both in selling pieces of jewelry, as well as working to restore and repair tarnished or broken jewelry.
Who are jewelry stores for?
Couples getting engaged
Couples getting engaged may turn to a jewelry store for an engagement ring. They often shop for gold rings for a wedding or diamond rings to celebrate an engagement.
People looking to restore antique jewelry
People who want to restore antique jewelry may turn to a jeweler to make an old piece look like new. Jewelers who do repair and restoration can help return an antique piece of jewelry close to its original state.
Customers looking to buy a luxury gift
Jewelry is a popular gift for a special occasion, particularly romantic occasions like anniversaries or Valentine's Day, and momentous events like graduation. Jewelers can help provide luxury gift items that are valuable and high-quality enough to mark a very special occurrence.
Religious consumers celebrating milestones
Many people who are religious use jewelry as a gift or memento to mark a religious occasion like a Christening, Baptism, Bat Mitzvah or Confirmation.
Jewelry stores FAQ
How much can you negotiate on jewelry?
- Price shop
- Bring cash
- Be prepared to walk away
Do jewelers buy rings?
What is the average cost of an engagement ring?
Can a jeweler cut off a ring?
What is the difference between fine jewelry and costume jewelry?
- Artisans craft fine jewelry with real gemstones, pearls and noble metals like silver and gold.
- Jewelers make costume jewelry from base metals like copper or brass and usually use fake stones.
Is rose gold more expensive than platinum?
What is the highest quality diamond?
How do you store fine jewelry?
How much does it cost to get a ring resized?
Why do jewelers wear gloves?
- To protect their hands from jagged edges and chemicals
- To reduce smudges and oils on jewelry
- To make it easier to grip small items
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Compare Reviews for Top Jewelry Stores | ||||||
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Worldwide, online jewelry retailer. Ethically sourced and sustainable options. Customizable. Natural and lab-grown diamonds. 100% recycled precious metals. Free, limited lifetime manufacturer warranty. 30-day return policy. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Not just a jewelry company, Swarovski brings the glitz, glamour and opulence to products ranging from classic watches to Hello Kitty figurines. When you're looking for high-end costume jewelry, Swarovski delivers. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Home of the Leo diamond and Neil Lane designs, Jared The Galleria of Jewelry offers a variety of options, from promise and engagement rings to tennis bracelets. Custom pieces of jewelry are another popular option. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Fred Meyer Jewelers caters to buyers who like to score a deal. The site offers free two-day shipping on orders over $99, and sales are common, with discounts ranging from 35 percent all the way to 75 percent off original prices. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Few names match the brand recognition Tiffany & Co. has built up over the years. Today's customers can get the same timeless style the company has been famous for since 1837, complete with their signature blue box. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
The Invicta Watch Group is a Swiss watch company whose focus is on creating high-quality luxury watches at an affordable price. The company is well-known for creating oversized, professional dive watches to be worn underwater. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Founded in 1993, Jewelry Television is a home shopping network that streams live programming on its cable channel and website. Jewelry Television’s website sells high-end and costume jewelry, gemstones and jewelry-making kits. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Timex Watches is an American company founded in 1854. Their mainstay is affordable, casual watches, but higher-end watches are also available. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
Founded in 1972, Don Roberto Jewelers is a company with multiple retail stores located in California. The company has a special division focused on baby and children's jewelry, and it also sells jewelry for religious ceremonies. | ![]() | Chat with a ConsumerAffairs decision guide Live agent | ||||
High-quality diamonds. Carefully tracked to remain conflict-free. Less than 1% of natural diamonds are eligible for Forevermark. Diamonds are certified and can be registered. Online purchases include free overnight shipping. | ![]() | Chat with a ConsumerAffairs decision guide Live agent |
Information in this guide is general in nature and is intended for informational purposes only; it is not legal, health, investment or tax advice. ConsumerAffairs.com makes no representation as to the accuracy of the information provided and assumes no liability for any damages or loss arising from its use.
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