Brilliant Earth

Brilliant Earth

 2.3/5 (36 reviews)
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Overall Rating2.3 out of 5
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About Brilliant Earth

Brilliant Earth is a San Francisco-based, mostly online fine jewelry retailer. Its mission is to provide high-quality jewelry that is ethically sourced while giving back to the community. Jewelry available includes wedding bands, engagement rings, gemstone rings and other fine jewelry. Jewelry is highly customizable and can be shipped worldwide. All Brilliant Earth jewelry includes a free, lifetime manufacturer's warranty.

Pros & Cons


  • Ethically sourced
  • Customizable
  • Certified diamonds
  • Financing available


  • Can be pricey
  • Limited warranty
  • Limited in-store locations

Bottom Line

Brilliant Earth is a jewelry company that sells ethically sourced and sustainable fine jewelry. This includes engagement rings, wedding bands, bracelets, gemstones, earrings and necklaces. All jewelry comes with a free, lifetime warranty against manufacturer defects. There is worldwide shipping and a free 30-day return policy.

What is Brilliant Earth?

Brilliant Earth is a jewelry company that specializes in ethically and environmentally responsible diamond sourcing. Jewelry available includes engagement rings, women’s and men’s wedding bands, gemstone rings and other fine jewelry.

Brilliant Earth only uses diamonds that are mined in an environmentally conscious manner, and it offers traceability of the diamond’s origin. It uses 100% recycled precious metals and gives a portion of proceeds to socially and environmentally responsible organizations. Brilliant Earth’s design studio is based in San Francisco, but it ships globally.

Brilliant Earth jewelry

Brilliant Earth offers a variety of fine jewelry and rings. You can customize your jewelry by choosing the stone and setting separately. All stones are ethically sourced.

  • Engagement rings: Engagement rings are available in 18-karat white gold, 18-karat yellow gold, 14-karat rose gold and platinum. Shapes include oval, round, pear, cushion, princess, emerald, marquise, asscher and radiant cuts. You can also design your own engagement ring by customizing the setting and carat weight. Natural and lab-grown diamonds are available.
  • Wedding bands: Women’s wedding bands are available in 18-karat white gold, 18-karat yellow gold, rose gold and platinum. Men’s wedding bands are available in platinum, yellow gold, white gold, tungsten and alternative metals. Lab and natural diamonds are available in men’s and women’s bands.
  • Gemstone rings: Brilliant Earth offers more than 6,000 custom gemstone ring options. Stones available include moissanite, sapphire, colored diamond, emerald, aquamarine, morganite, alexandrite and ruby. To create your ring, you choose the gemstone then the setting.
  • Fine jewelry: Fine jewelry options include necklaces, earrings and bracelets. Brilliant Earth offers 14-karat yellow gold, 18-karat white gold, 18-karat yellow gold, rose gold, pearls and platinum.

Brilliant Earth offers a free, lifetime warranty on all of its jewelry that covers manufacturing defects. You can purchase an extended protection plan as an added safeguard. Engraving options are available, with pricing starting at $40.

Brilliant Earth prices

Brilliant Earth prices vary based on the jewelry type, weight, stone setting and other customization. Other factors affecting cost include the metal type, gemstone type and design complexity. Pricing includes a free, lifetime warranty on manufacturer defects. Price ranges at the time of publishing are:

  • Custom engagement rings: $2,000 and up
  • Pre-assembled engagement rings: $490 to $5,150
  • Women’s wedding bands: $320 to $19,900
  • Men’s wedding bands: $850 to $3,490
  • Gemstones: $225 to $80,040 for stone only
  • Fine jewelry: $75 to $174,440
  • Engraving: $40

Brilliant Earth FAQ

Are Brilliant Earth diamonds certified?

Yes. Brilliant Earth diamonds are certified and graded.

What is Brilliant Earth’s return policy?

Free 30-day returns are available for a full refund or exchange. This includes free return shipping.

Does Brilliant Earth have a warranty?

All Brilliant Earth jewelry comes with a free, lifetime warranty against manufacturing defects.

Where is Brilliant Earth located?

Brilliant Earth is based in San Francisco, California. It has showrooms in multiple states and ships globally.

Is Brilliant Earth legit?

Brilliant Earth is a legitimate jewelry company that stands out if you’re looking for a socially responsible company foundation. It gets its diamonds and stones from ethically sourced areas and provides traceability. It also creates sustainable jewelry by using 100% recycled precious metals and recycled content for shipping packaging. Brilliant Earth offers vintage and antique jewelry and lab-grown diamonds in addition to its other fine jewelry options. If you’re environmentally conscious, Brilliant Earth is a good place to jewelry shop.

Brilliant Earth Reviews

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Page 1 Reviews 0 - 5
Verified Reviewer
Original review: April 24, 2023

I designed, cast & sold custom jewelry, especially bridal, so I know a thing or two. My fiancé picked out a diamond wedding band, & matching earrings, in 18kt yellow gold. The pair were affordable, considering the price of 18kt yellow with lab grown diamonds. I have no prejudice against lab grown diamond because they are true diamonds and graded as such. The level of customer service I received is five stars, mostly for the thoughtful additions to my order that were not on the menu.

2 people found this review helpful
Verified Reviewer Verified Buyer
Original review: Sept. 26, 2022

Two years ago I purchased my mom a pair of diamond earrings for Christmas and they came with a nice pair of complimentary diamond studs. The earrings were beautiful, comfortable, and had a good backing for safety. We have had no issues with the earrings and I accidentally lost one of the complimentary studs completely of my own fault. I contacted Brilliant Earth to secure a replacement and they were prompt to pick up the phone, they were kind, and very capable. I received an email resolving my question just a couple days later. They have since promptly cleared up other questions I've had with kind communication. They don't joke around about the lifetime warranty! They've secured lifelong customers from me and my family.

5 people found this review helpful

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    Verified Reviewer
    Original review: Aug. 11, 2022

    I bought an engagement ring 2-3 years ago. It looks great! About a month ago we discovered that one of the side little diamond stones is missing. We sent it back as instructed. On the first follow-up call, the repair cost was $200-300. On the follow-up call, our objection was accepted, and a month later, we received the ring back, shiny and fixed. It was a satisfying experience. Thank you, Brilliant Earth.

    4 people found this review helpful
    Verified Reviewer
    Original review: June 22, 2022

    My boyfriend and I visited the NYC showroom to get an idea of which Engagement ring styles we liked best. We had visited a few other brands/stores but I was so impressed by not only the extensive selection of diamonds and settings Brilliant Earth provided but also the customer service we received. Kylie asked thorough questions about what we were each looking for and put many options in front of us, she even went as far as letting me try on her own engagement ring (which was my dream ring)! We left feeling so positive that we have found a ring that we both loved!

    2 people found this review helpful
    Verified Reviewer
    Original review: June 10, 2022

    I had the most positive experience when I visited the New York showroom with my best friend to try on rings. Shefrin was both professional and supportive and made me feel comfortable throughout the entire experience. He provided important insight from a professional standpoint while also dedicating himself to understanding my preferences. He did not make me feel guilty or rushed when I kept asking to try on more rings, and furthermore the survey you fill out before hand (which he did take the time to carefully review) guides the experience and makes conversations about budget a non-issue. Shefrin respected those boundaries and got me in a ring I love. Furthermore, by only allowing two people in the showroom at a time and having separate displays for each person, it truly makes the experience about you. Shefrin was authentically personable and I am super excited to have him on my team through this exciting stage of life.

    Be the first one to find this review helpful
    Customer increased Rating by 2 stars!
    Verified Reviewer
    Resolution response: May 13, 2023

    I am updating this review to speak of the great experience with another salesperson and a person in the resolutions department. They are going to make it right, by putting my beautiful stone into a new setting. Great customer service!

    Original review: May 10, 2023

    I picked up an engagement ring in January and the center stone fell out in March. It was repaired at no cost, but then fell out again in May. This was not a cheap ring and also in platinum. I am awaiting a resolution at this time, but I regret going with this company. I don't feel like the salesperson was knowledgeable as she said my stone would not fit in a bezel setting and after the second repair I looked into switching the setting. Now someone else says that was never correct and it would fit. I hope to be able to get a policy exception and get a new setting, but I am still not hopeful it will be quality.

    Be the first one to find this review helpful
    Verified Reviewer
    Original review: May 9, 2023

    If you can, take your business elsewhere. Brilliant Earth rings are poor quality and their customer service is terrible. I will never give them any more business and can not endorse any of their products. Here is the story: My fiancé bought a ring at Brilliant Earth 1 year ago for our engagement. In March, I noticed one of the stones in the band fell out and the center setting was so loose you could spin the stone around. I created a insurance claim through Extend, their insurance provider. Brilliant Earth took 8 days to follow up with the claim. They stated that once my ring was received, a service representative would call to discuss any needed repairs. No one ever contacted us in any way about the repairs to my ring. I reached out to Brilliant Earth on several occasions to figure out what was going on with my ring and no one could tell me. 3 weeks later, my ring was returned with an entirely new setting.

    Darline from the Customer service department emailed several times stating she wanted to discuss my experience but never actually called or followed up with me about the whole process. I had even scheduled a call with her but never got a response. Everything could have been forgiven or forgotten, but 4 days after I got my ring back, stones in the band have fallen out again! I have only worn my ring while sleeping and around the house since getting it back. Their rings are obviously terrible quality, their customer service never follows through with what they say they will do. Save yourself the heartache and just purchase a ring anywhere other than here!!!!

    Be the first one to find this review helpful
    Verified Reviewer
    Original review: May 5, 2023

    Do not buy from Brilliant Earth. They cannot be trusted...I ordered a necklace on April 21 for a May 3rd delivery...after the order was placed they changed the delivery date to May 5th... Now on May 5th they changed the delivery date to May 9th...This was for a birthday gift with plenty of time...Now it will not be on time...Don't buy from Brilliant Earth. They cannot be trusted.

    Be the first one to find this review helpful
    Verified Reviewer
    Original review: April 18, 2023

    I recently had an extremely disappointing and frustrating experience with Brilliant Earth when purchasing a lab diamond engagement ring. I want to share my experience with others to help them avoid the same pitfalls I encountered. In summary, I encountered misleading marketing, rude customer service, and a lack of timely resolution.

    Misleading marketing: Brilliant Earth claims to sell lab-grown diamonds with the same properties as natural diamonds. However, when my fiancee and I tested the diamond through three separate, reputable national jewelry organizations, we found that the stone was actually moissanite. The GIA certificate provided by Brilliant Earth was insufficient to prove the authenticity of the diamond, considering the stone's lack of thermal and electrical conductivity. This raises serious questions about the authenticity of their products and their marketing claims.

    Rude customer service: When we contacted Brilliant Earth to address our concerns, we were met with dismissive and unprofessional behavior. The manager, Tawnie **, even went as far as referring to standard diamond testing methods as "illegitimate" and refused to consider replacing the stone. To make matters worse, she erroneously claimed that our return window had expired, even though the ring was in our possession for a mere 12 days before being returned for inspection.

    Lack of timely resolution: Brilliant Earth had the ring in their possession for 23 days before they finally responded to our request for a full refund. They made no attempt to offer a satisfactory resolution, such as replacing the stone or providing a reasonable explanation for the discrepancy. We had to threaten legal action before they agreed to provide a refund.

    In conclusion, I strongly urge potential customers to think twice before purchasing from Brilliant Earth. Their misleading marketing, poor customer service, and lack of timely resolution left us feeling frustrated and deceived. Our experience with Brilliant Earth has been nothing short of a nightmare, and we hope that by sharing our story, we can help others avoid a similar ordeal.

    4 people found this review helpful
    Verified Reviewer
    Original review: April 17, 2023

    Product broke in same spot multiple times in less than 3 mo/ after initial purchase. Return process is extremely cumbersome and issue is still not resolved. Multiple escalation calls to management have lead to return calls from members of non-management to re-schedule my call with management—-which has still not happened. Trip to retail store during advertised hours 90 min from how —to find it wasn’t open despite being advertised as such online. Awful experience…Worst jewelry buying experience ever and one of worst of any purchasing experience overall.

    3 people found this review helpful
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    Brilliant Earth Company Information

    Company Name:
    Brilliant Earth