Blue Nile Reviews

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About Blue Nile

Pros
  • High-quality products
  • Competitive pricing
  • Wide selection of jewelry
Cons
  • Order delays and shipping issues
  • Inconsistent customer service
  • Limited return policy

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Blue Nile Reviews

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    • 4,881,224 reviews on ConsumerAffairs are verified.
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    How do I know I can trust these reviews about Blue Nile?
    • 4,881,224 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.
    Page 1 Reviews 0 - 10
    Customer ServiceCoverage

    Reviewed March 31, 2026

    Description of complaint: I sent my wedding band to Blue Nile for cleaning and inspection and they shipped it to the wrong address. My ring was lost so they offered to replace it. I picked a ring and my husband has been emailing them to follow up but hasn’t received any response. I am very disappointed with their customer service. I own several pieces of jewelry from them and won’t be shopping with them again.

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    Blue Nile
    Response from Blue Nile

    Thank you for sharing additional details about your order and we sincerely apologize this has been your experience. Our team will follow up with your husband shortly to offer assistance through our next steps. We look forward to assisting you further!

    Customer ServicePriceMaintenanceResolution

    Reviewed March 21, 2026

    I purchased an engagement ring that cost over $10,000 from Blue Nile and it was one of the worst mistakes of my life. To explain the 2.5 month ordeal would take too long, so I'll summarize the best I can. The craftsmanship of the engagement ring I purchased was pathetic. The ring had to be returned 2 times to correct the issue, and as I type this I still don't know if the repair is being done properly and it will need to be sent back a third time! The customer service has been mediocre at best. And if all that isn't horrible enough, I could not propose on the date I wanted to and the trip I planned for the proposal was ruined. I will never purchase another thing from this awful business and will make a point to share my opinion with anyone who will listen. And finally, if you don't learn from my mistake and purchase something from Blue Nile, I wish you the best of luck, as you'll need it.

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    Blue Nile
    Response from Blue Nile

    Thank you for sharing additional details about your order. We sincerely apologize for any disappointment and frustration, this is not the experience we wished for you to have. Our customer care team has reached out to ensure you are completely satisfied with your ring. If there is anything further we can do to assist you, please let us know.

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      Customer ServiceRefunds & PayoutsBilling

      Reviewed Feb. 8, 2026

      I purchased a ring online from Blue Nile and received the ring on 2/3/26. The stones in the ring were not the sapphire stones that I ordered. The stones were light blue/purple color. I immediately contacted Blue Nile to return the ring and mailed it back on 2/4/26. According to UPS the ring was delivered back to BN on 2/5. I called and did an online chat with BN on 2/7 about when I would receive my refund, and I was informed that it would be 4 to 8 weeks because of their volume.

      I then contacted customer service line directly, and spoke to Olinda and she spoke to her supervisors as 4-8 weeks was unacceptable, and they said there was nothing that they can do to expedite my refund! I immediately contacted my bank to dispute this and I placed a claim against them for payment. Please do not purchase anything from Blue Nile!!!

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      Profile pic of the author.

      Reviewed Jan. 13, 2026

      They should get a negative number. My husband bought me earrings for Christmas. They are studs but hang down on my ears, so needed to return them. Blue Nile now says they will not take them back because it’s outside their 30 days. Yet we can prove they were not opened until Christmas and we tried returning the first week of January!!

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      Blue Nile
      Response from Blue Nile

      Thank you for sharing your feedback and we are sorry to hear these earrings were not a perfect fit. Our customer care team would love to assist you further with your request and we hope to hear from you soon.

      Customer ServiceSales & MarketingPriceRefunds & PayoutsBillingRates

      Reviewed Jan. 3, 2026

      Awful company and experience. They scammed me at Christmas time. Double charged my card and have sent me emails apologizing but not my money back. With that said the extra 2k charge on my card really hurt my family Christmas. Quality of ring that came in is less than expected. Stay away. Do not use this company. People who work here read scripts on phone and cannot problem solve. The prices look good online until you are charged twice and they won’t for money back. Disputed charge now in my card and credit card company is getting money back. Ridiculous on their mistake and then I have to suffer for weeks on end. Scam company. Prices suck you in but they do shady things and also the quality is way less than that of any expectation.

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      Blue Nile
      Response from Blue Nile

      Thank you for choosing Blue Nile and we value your feedback. We apologize this has been your experience and we are happy to look into this further with you. Kindly reply with your order details or contact our customer care team for further assistance.

      Profile pic of the author.
      Customer ServiceCoverageRefunds & PayoutsMaintenanceStaff

      Reviewed Dec. 10, 2025

      The 2ct. diamond tennis bracelet I purchased for my wife has broken FOUR times in the same place. I have asked to have issue escalated and refunded, but they just keep fixing it and sending it back without seriously examining the issue, or my request to have a refund/return the inferior product. Customer service only gaslights customers to make it sound like they are trying to help, with no actual help ever given. I have 18 emails back and forth and multiple lengthy phone calls for the multiple issues. What a total waste of time and money.

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      Blue Nile
      Response from Blue Nile

      Thank you for reaching out about your wife's bracelet Matt, and we apologize this has been your experience. Our team is looking forward to working with you towards a positive resolution.

      Profile pic of the author.
      Refunds & Payouts

      Reviewed Nov. 30, 2025

      They sent order to the wrong address. Instead of rectifying their mistake, they asked me to pay twice. Delivery address is different than what was on the order. They also said that I might not even get my money back since it takes them 3-4 weeks to review. Don’t recommend this to anyone.

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      Blue Nile
      Response from Blue Nile

      Thank you for reaching out about your order Amila, and we sincerely apologize for the oversight with your delivery address. We see that you have partnered with our customer care team and we are monitoring for the original package to arrive back to our offices so that we can refund you quickly. If there is any further assistance we can provide please do not hesitate to let us know.

      Sales & MarketingPricePunctuality & SpeedRefunds & Payouts

      Reviewed Oct. 29, 2025

      Hi. I am very disappointed and frustrated with the service. I bought a French Pave Diamond Eternity Ring in clearance which was supposed to be 50% off. After I bought it few hours later I found the same ring (with better clarity diamonds and wider band) for $150 more from the price I paid. When I asked via chat about the difference I got multiple excuses about manufacturing, and timing etc which did not make much sense to me. I tried to cancel the order but the ring was shipped couple of minutes after the purchase so I was not able to. Now because I bought the ring from the clearance then I am not allowed to change or get my money back.

      I received the ring and unfortunately is too big. So I immediately start the process to change it for the right size (can’t be resize), also the appraisal on the order states the ring value of $3500 but the appraisal I received with the ring is for $1800. Again chatting with the “expert” Sydney T, she said the appraisal I received was the wrong one (which makes absolutely no sense so see the information about the ring is exactly the same). Now they do not have the same ring the size I need and because it was bought on sale they can not exchanged because it will mess up the inventory, and the mkt thing I can do is go to a showroom and see if they can resized. Bottom line at this point DO NOT TRUST Blue Nile not the sales or the appraisal! To me it is just a scam to get your money. If needed I have evidence of all of the above.

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      Blue Nile
      Response from Blue Nile

      Thank you for sharing your feedback and we apologize this has been your experience. We would love to assist you further and have reached out for your order details. We hope to hear from you very soon and appreciate you choosing Blue Nile!

      Profile pic of the author.
      Danny increased rating by 2 stars.
      Customer ServiceSales & MarketingStaffTransparency
      After a positive interaction with Blue Nile, Danny increased their star rating on Oct. 18, 2025.

      Updated review: Oct. 18, 2025

      Update- Blue Nile did actually produce my ring shortly after my original post was put up. I will still reiterate that I had a stressful experience and barely picked up the ring in time for my trip and proposal. There's clearly some back end supply chain issues on their end that delayed my order over a week.

      Original Review: Oct. 7, 2025

      I ordered an engagement ring in September from the Washington Square Mall location in Portland OR before I left for an international trip. I was told I had a guaranteed ship date of 10/1, with plenty of time to spare for my planned proposal trip of 10/10. I’ve reached out the the customer service team, and to the sales staff who originally helped sell me the piece I bought. I was told they are at the mercy of of the jeweler on the east coast, who has failed to provide an update for more than 5 days now.

      The customer service has been horrendous and I am dreading I will not get my ring in time for my engagement date, and no one at Blue Nile seems to be making any effort to provide a solution or escalate and try to get an ETA. If I’d known service was this bad I’d have gone with another jeweler. I’ve been told by 2 different service reps they’d get me an update and follow up with me and none of them have. This company clearly doesn’t value actual customer service.

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      Blue Nile
      Response from Blue Nile

      HI Danny, we appreciate you reaching out about your order and for working with us! We are so glad to hear you love how your ring looks and we appreciate your patience while we ensured it turned out absolutely stunning. If there is anything further we can do to assist you please let us know. Congrats!

      Verified purchase

      Reviewed Sept. 23, 2025

      Discovered that my ring that was supposed to be a 9.5 was actually a 9.25 according to two local jewelers with documentation. However, Blue Nile would not did not agree that the sizing was 9.25 and claimed the ring was too tight because it was a thick band. None of my other Blue Nile rings give me any trouble and they all size to 9.5. Definitely do not recommend. Will no longer be a customer.

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      Blue Nile author review by Kathryn Parkman

      Blue Nile is an online-only jewelry company that has been in business since 1999. The company is headquartered in Seattle, Washington and offers customers a huge selection of products containing diamonds; customers can search the company's inventory of diamond by carat weight, clarity, color, and more.

      • Certified diamonds: The diamonds that Blue Nile sells to customers are all certified so customers can be sure they are of high quality and from a legitimate source.

      • No commission sales: Blue Nile salespeople do not work on commission, so customers can expect unbiased service, and they will not be pressured to make a purchase they are uncertain about.

      • 30-day return policy: The company offers customers who order products a 30-day period to return any piece they are unhappy with.

      • Jewelry education: Blue Nile's website has an education section about jewelry and how to pick pieces to wear and give as gifts, so it's a helpful resource for customers looking for more information before they shop.

      • Free shipping: Customers who order jewelry from Blue Nile receive it through free, fast shipping.

      by Kathryn Parkman Senior Solar Editor

      Kathryn writes about topics important to both homeowners and renters, including security systems, pest control, solar panels, warranties and more. Her goal is to demystify complex purchases and empower readers to make informed decisions. Before ConsumerAffairs, she earned an English degree from Northeastern State University and worked in community journalism and digital marketing for several years.

      Blue Nile Company Information

      Company Name:
      Blue Nile
      Year Founded:
      1999
      City:
      Seattle
      State/Province:
      WA
      Country:
      United States
      Website:
      www.bluenile.com