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Blue Nile
Overall Satisfaction Rating
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
Based on 28 ratings

Blue Nile

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Blue Nile Reviews

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Rated with 2 stars
Verified Reviewer
Original review: Nov. 11, 2019

I ordered a diamond ring using their credit card company. The day before my ring was suppose to arrive I get a email saying it never shipped and that they were waiting on their distributor. So I called and they said they were trying to figure out what’s going on and would let me know. I got a call two days later saying they could have it to me within a few days so I cancelled. Two weeks later still no refund but I have a credit card bill. I call to inquire and was told whoever did my cancellation didn’t do it right and for me to give it another week. Very disappointed...

3 people found this review helpful
Rated with 1 star
Verified Reviewer
Original review: Nov. 2, 2019

I would not ever buy from Blue Nile again. I was a good customer and bought from BN for a few years, from diamond rings which I collected, plus just fine jewelry. They do not stand behind their 30 days exchange policy. I had returned a few (within 30 days) over the years. When I wanted to purchase another diamond ring, they had banned me from buying any more fine jewelry, told me that I had exchanged too many times. But wait. It's their policy on the website, and it's their 30 days return/exchange policy they had advertised. Believe me, once you returned more than 4-5 times in a matter of a few years, they will be very hostile.

They even told me, that others can return, but I cannot. Told them, nothing is written that there's a limited on returns/exchanges. They pretty much gave me the 'tough luck' attitude. After I spent thousands, they treated me like a 3rd class citizen. Stay away, BN are crooks. They don't even honor their own policy. I would not use any more of my Hard earned money on Blue Nile. They are very unprofessional. Rude at best.

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Rated with 5 stars
Verified Reviewer
Original review: June 20, 2019

I had read a lot of reviews and was skeptical about using them but I decided to buy my fiancée engagement ring from them. I viewed their engagement sets and picked the one with sapphires and diamonds down the side to accent the main diamond. After selecting the setting, I chose the diamond that fit my budget and would look great. After finalizing the purchase, I was given an estimated ship and delivery date. When the ship date arrived, I received an email with the tracking number for the over-night priority shipping. The package arrived as they stated and you would not know it was from a jeweler. The ring looks great and I would definitely use them again.

9 people found this review helpful
Rated with 1 star
Verified Reviewer
Original review: June 11, 2019

What a joke! I purchased a very nice engagement ring a year ago and used their financing, not because I needed to, but because it was "so beneficial". I decided to take on their 0% interest for 1 year, paid the monthly principal payment, and paid off the balance at the end of one year. Here's where they got me. My payment was due every month on the 20th and so I scheduled my last full payoff payment on the last month for my due date.

I received an email the following week stating that my payment was due. I logged in to check it out to make sure that was a mistake and saw my balance was $3,000! My "promotional period" apparently ended the 8th of the month and although my account didn't say anything about it when I logged in to do my payoff, I got hammered with the $3,000 back interest. I called customer service to get this straightened out thinking they would understand and they told me to go fly a kite. "Sorry you missed your date, there is nothing we can do about this." I scheduled my payment before the 8th and they still took advantage of me. Disgusting!

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25 people found this review helpful
Rated with 1 star
Verified Reviewer
Original review: April 8, 2019

STAY AWAY I purchased a ring last year with a promotional interest free financing for one year. The ring cost $5,000. The promotion ended two weeks ago. Sad to say I didn't keep track of the promotion ending. Blue Nile charged my account $1,100 in interest! I called them up. Asked if they could remove the charges since promotion only ended two weeks ago. I also said I would pay the remaining balance today and they said no. Really poor customer service. All they said was that I was wrong and they are right. It's not who is wrong or right but how you treat your customers. Not worth the headache.

18 people found this review helpful
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Rated with 1 star
Verified Reviewer
Original review: March 23, 2019

The experience started out with an email indicating that as opposed to immediate shipping of the band I ordered for my wife that it was on "backorder" and would not ship for another 3 weeks. No indication of that when making my purchase. Then, once received, I inquired about change of size in the event it was needed as their sizing is on the small side compared to my wife actual size. I was told that 30 days is the return/exchange policy with no exceptions but they would resize up to 1 size either way if possible at no charge, anything more than that there would be a fee or I would have to buy another ring. My follow up question was can the style of band "Comfort fit 4mm" be resized? The answer - a startling only ¼ size in either direction. Beware and be really sure before you invest your money here, the product might be cheaper but there are caveats that they don't tell you when purchasing.

19 people found this review helpful
Rated with 5 stars
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Verified Reviewer
Original review: Feb. 27, 2019

I had a very pleasant experience with BN. Ordered a ring to stack with my Cartier love ring. The first ring I ordered was too small; I needed a 1/2 size larger. Called customer service, placed a new order since I didn't want to wait for the exchange process & then sent the small one back. My new order arrived within 3 days & the refund processed within 2 weeks from the date I sent back... Diamond quality is fine, esp. since I'm wearing as a stacking ring. Would buy from this co. again. For reference, I purchased the Luna 7 stone diamond band 1/2 ctw. & was able to get on their Valentine's Day sale.

7 people found this review helpful
Rated with 1 star
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Verified Reviewer
Original review: Jan. 23, 2019

My husband purchased two of the 1/4ct diamond wedding bands, Chevron cut, 18kt white gold. The top diamond, the highest part of the Chevron curve, has lost its diamonds twice in a span of 5 months. I found a local jeweler to fix it the first time. My engagement ring is soldered to these bands and I wasn't keen on shipping my entire set to Blue Nile in the hopes they'd fix it. The engagement ring was not theirs but a private jeweler who custom designed it. But when I lost the diamond AGAIN, I called customer service to tell them their bands are faulty. And asked for assistance in replacing it. They wouldn't touch it because it was in the hands of another jeweler that "tainted it." Needless to say, we spent lots of money for cheaply made rings. Super disappointed. And won't ever shop here or recommend it. Which is a shame because I'm in the wedding business and could've referred my clients.

20 people found this review helpful
Rated with 1 star
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Verified Reviewer
Original review: Jan. 19, 2019

Be aware that Blue Nile’s return policy is 30 days unlike others 90 days (huge difference especially if plan to propose abroad). Their upgrade program does not cover full ring like all other jewelry stores (only diamond). Their pictures are deceiving, in my experience setting band and diamonds were half the size than what's shown in pictures. If you want to upgrade setting even 2x or 3x the cost they will offer 0 to 30% credit depending on date of purchase. Blue Nile does not stand behind their merchandise. Their customer service is not attentive or supportive. They don't value customer relations especially recurring customers and customers that give referrals. Today customer service is the key no matter what you buy, so think twice before hitting 'Submit' on Blue Nile. Go to your local Jewelry Store or even better Costco!

20 people found this review helpful
Rated with 1 star
Verified Reviewer
Original review: Jan. 15, 2019

Be aware... if a diamond chips or breaks, which according to them is not all that uncommon, they do not cover it. Other places will cover diamond for life. Blue Nile DOES NOT! Keep in mind before purchasing. I will never purchase from them again.

35 people found this review helpful
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Blue Nile expert review by ConsumerAffairs

Blue Nile is an online-only jewelry company that has been in business since 1999. The company is headquartered in Seattle, Washington and offers customers a huge selection of products containing diamonds; customers can search the company's inventory of diamond by carat weight, clarity, color, and more.

  • Certified diamonds: The diamonds that Blue Nile sells to customers are all certified so customers can be sure they are of high quality and from a legitimate source.

  • No commission sales: Blue Nile salespeople do not work on commission, so customers can expect unbiased service, and they will not be pressured to make a purchase they are uncertain about.

  • 30-day return policy: The company offers customers who order products a 30-day period to return any piece they are unhappy with.

  • Jewelry education: Blue Nile's website has an education section about jewelry and how to pick pieces to wear and give as gifts, so it's a helpful resource for customers looking for more information before they shop.

  • Free shipping: Customers who order jewelry from Blue Nile receive it through free, fast shipping.

  • Best for: Couples getting engaged and customers looking to buy a luxury gift.

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ConsumerAffairs Research Team

The ConsumerAffairs Research Team believes everyone deserves to make smart decisions. We aim to provide readers with the most up-to-date information available about today's consumer products and services.

Blue Nile Company Information

Company Name:
Blue Nile
Year Founded:
United States
(800) 242-2728
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