Follow us:
  1. Home
  2. Shopping
  3. Jewelry Stores

Blue Nile

Blue Nile
Overall Satisfaction Rating 2.12/5
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
Based on 41 ratings

This company is not yet accredited. See reviews below to learn more or submit your own review.

Get trending consumer news and recalls

    Thank you, you have successfully subscribed to our newsletter! Enjoy reading our tips and recommendations.

    Are you this business?

    Blue Nile Reviews

    Sort: Top reviews
    Filter by: Any

    A link has directed you to this review. Its location on this page may change next time you visit.

    How do I know I can trust these reviews about Blue Nile?
    How do I know I can trust these reviews about Blue Nile?
    • 2,384,797 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.

    For more information about reviews on please visit our FAQ.

    Page 1 Reviews 0 - 10
    Rated with 5 stars
    Verified Reviewer
    Original review: June 9, 2020

    My fiance purchased my engagement ring from Blue Nile. Let me tell you, it is more beautiful in person than I could ever have hoped for. They are a wonderful company with excellent customer service. I highly recommend Blue Nile!

    2 people found this review helpful
    Rated with 5 stars
    Verified Reviewer
    Original review: April 20, 2020

    I’ve bought several pieces of jewelry from Blue Nile and from soup to nuts they are the BEST jeweler I’ve ever dealt with. From their selection, customization, to their quality and finally the way they present the final product in a gorgeous lacquered wooden box. They are nothing shy of AMAZING!

    8 people found this review helpful

    Not sure how to choose?

    Get buying tips about Jewelry Stores delivered to your inbox.

      Thank you, you have successfully subscribed to our newsletter! Enjoy reading our tips and recommendations.

      We value your privacy. Unsubscribe easily.
      Rated with 5 stars
      Verified Reviewer
      Original review: Dec. 29, 2019

      I have been married for over twenty years to my lovely wife and best friend. I decided to buy her a new engagement ring and wedding band. I made the purchases and as stated the jewelry was received a day later. My wife loved both her new engagement ring and wedding band and I too was so surprisingly ecstatic with the look and sparkle of the two rings. Thank you Blue Nile for making my purchase effortless and for providing me with an unbelievable happiness for years to come. I will definitely be purchasing from you again.

      10 people found this review helpful
      Rated with 1 star
      profile pic of the author
      Verified Reviewer
      Original review: Aug. 2, 2020

      On the morning of what was the scheduled ship date I received an email incoming me everything was ready and the item would ship that day. Later that night I received another email informing me it didn’t ship and I’d be notified of another date. I logged into my account and utilized their chat feature. When a representative chatted with me she called me my brother's name. She argued with me that she sees my name in the chat box. She screen shot her chat box and it did indeed list my as my brother's name.

      My brother's name is very rare, it’s impossible it was just computer mistake as they would tell me later. I asked my brother and he’s never even heard of the company. Maybe I was naive about privacy online even though their privacy statement states how seriously they take it. I don’t know of any other explanation than they look up my personal information, names of my family, and no telling what else. If you care about your families' privacy I would avoid this company.

      Be the first one to find this review helpful
      Rated with 1 star
      Verified Reviewer
      Original review: June 6, 2020

      I ordered a diamond engagement ring, and it has just been delayed a 3rd time. I wouldn't have even known had I not called them and emailed several times. It was due to ship out today, but they never let me know. Incredible incompetence. Please avoid them. Now I'm wondering if the ring will even be real.

      13 people found this review helpful
      Rated with 1 star
      Verified Reviewer
      Original review: May 22, 2020

      I Read reviews, I thought... Well they can't be that bad can they? Well they sold me a ring and gave me multiple dates it would arrive... Always pushing it by a week. Finally I was fed up after 3 weeks of waiting for it to be shipped. I called in and was told my diamond was stuck in India in a a vault? Ok.., that's fine, But why was I told fake dates it would ship? Why not be honest? I had a 8 month prego lady at home and needed the ring quick! So I decided after the lies, I would cancel my order for a refund.. Well that was over 2 weeks ago, and they still haven't issued a refund, And I just got another email saying it could be another 14 days... So Blue Nile has had my money for nearly 2 months, And they are rude and impossible to deal with.

      I finally just made a dispute with PAYPAL to try to get my money back.., Please DO NOT IGNORE THE WARNINGS. These guys are a terrible company to deal with, GO ANYWHERE BUT HERE. They will trick you into buying a great diamond, then tell you it won't be in for months, and try to get you to buy a inferior one instead for more money. What a joke of a company, if I could give 0 stars I would.

      25 people found this review helpful
      Rated with 1 star
      Verified Reviewer
      Original review: April 8, 2020

      After spending many months looking for the right diamond and setting, I found it on Blue Nile's website yesterday. I’d shopped many online jewelers in addition to local brick and mortar stores. Then yesterday I found the diamond I’d been looking for at a fair price. In fact, there were several (I’d say about 15 or so) new diamonds featured on Blue Nile that were of the size and quality that I was seeking. Exciting...right?

      I spent the next 15-30 minutes going through the GIA reports and comparing diamonds to each other. I initiated an online chat with one of the Blue Nile representatives to verify some things and ask a few questions about specific concerns. Their representative reassured me and professionally answered my questions. So I was all set.

      I filled out all of the information needed. I was a bit nervous even though I knew I’d found the right ring for my wife. While $10,000+ may not be a lot to some, it’s a big purchase for me. I completed the sale. I was very excited! Very shortly afterwards I received an email with my order confirmation and congratulations on my purchase. It was verified that my ring would be sent in two weeks since it was a custom piece. I was so happy! I began planning on how I’d give this beautiful ring to my wife.

      Then several hours later, the REAL Blue Nile experience kicked in. I received another email telling me that the diamond I’d bought was, in fact, sold to someone else. While this “rarely happens” according to the email, my purchase would not happen in spite of the confirmation I’d received. My immediate thought was, if this rarely happens, why didn’t they have someone with some authority call me personally and apologize and try to rectify their mistake? Instead, I was directed to find another diamond. I was devastated! Of course all of the newly listed, less expensive diamonds, were sold or pulled off of their site. Instead, I could replace that perfect, to me at least, diamond with another that is inferior and more expensive.

      So, I won’t be dealing with Blue Nile. I’m going to try to take this experience as a positive thing. If they treat their customers this way before the ring is sent, how poorly must they treat a customer who needs service or warranty work? The purpose of my review is to hopefully give others a heads up about the way that this company operates. I now know why so many poor reviews are online about Blue Nile. Buyer beware. Then go somewhere else to buy your jewelry.

      44 people found this review helpful
      Rated with 1 star
      profile pic of the author
      Verified Reviewer
      Original review: April 6, 2020

      Purchased a ring for my girlfriend. She said no which was humiliating. Tried to return the ring and customer service told me I could not because it was over 30 days after purchase. So I was stuck with a ring that I paid 3000 dollars for and had to sell it on ebay for 1500. I lost 1500 because you wouldnt allow me to return the ring. This just added to the humiliation and now I am making payments on a ring that I don’t even have. Hope you're happy with yourselves.

      31 people found this review helpful
      Rated with 1 star
      profile pic of the author
      Verified Reviewer
      Original review: April 6, 2020

      We found a beautiful diamond on sale and paid for it using the cash I just deposited into my debit account. The money was taken out of the account and then deposited back into the account. I phoned customer service and the employee was very rude and said that our money isn't any good, even though it was taken from the account, and said that using a debit card is a security risk and that our diamond had been sold to someone else. Why would paying by debit card be an option on the website if it is a so called security risk? Why would they sell the diamond to someone else while it was still in our pending order that we had already paid for? Very unprofessional and shady business practices from the company.

      29 people found this review helpful
      Rated with 1 star
      Verified Reviewer
      Original review: Jan. 18, 2020

      I bought an engagement ring from Blue Nile several years ago, when I went to use the upgrade program I found out the new purchase can not be on sale. So be aware you will not receive a 100% credit if you want to buy a sale item. This is the market claim "You will receive credit equal to 100% of the original price toward the purchase of a new diamond.

      32 people found this review helpful
      Loading more reviews...

      Blue Nile author review by ConsumerAffairs

      Blue Nile is an online-only jewelry company that has been in business since 1999. The company is headquartered in Seattle, Washington and offers customers a huge selection of products containing diamonds; customers can search the company's inventory of diamond by carat weight, clarity, color, and more.

      • Certified diamonds: The diamonds that Blue Nile sells to customers are all certified so customers can be sure they are of high quality and from a legitimate source.

      • No commission sales: Blue Nile salespeople do not work on commission, so customers can expect unbiased service, and they will not be pressured to make a purchase they are uncertain about.

      • 30-day return policy: The company offers customers who order products a 30-day period to return any piece they are unhappy with.

      • Jewelry education: Blue Nile's website has an education section about jewelry and how to pick pieces to wear and give as gifts, so it's a helpful resource for customers looking for more information before they shop.

      • Free shipping: Customers who order jewelry from Blue Nile receive it through free, fast shipping.

      by ConsumerAffairs Research Team

      The ConsumerAffairs Research Team believes everyone deserves to make smart decisions. We aim to provide readers with the most up-to-date information available about today's consumer products and services.

      Blue Nile Company Information

      Company Name:
      Blue Nile
      Year Founded:
      United States
      (800) 242-2728