We specialize in manufacturing and wholesale of high-end fine diamond jewelry and diamond watch designs. We are proud to introduce our large selection of diamond jewelry with round diamonds and princess cut diamonds set in invisible setting in 10K, 14K, 18K white gold, yellow gold and pink gold (also called rose gold or red gold), sterling silver or Platinum. We strive for the highest degree of customer satisfaction by offering quality merchandise, the amazing selection and prices and one of the leading customer service departments in the jewelry industry with 24/7 customer support.

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Consumer Reviews and Complaints

Alice of Irvine, CA on
Satisfaction Rating

I'm seriously shocked that this company has any good reviews. I guess between all the employees they must have at least 78 friends lol. Anyway, here is my horrible experience with this crappy joke of a company. My husband won a Promotional Gift Voucher for $100 from on the radio. The voucher was expiring at the end of December so before we went off on holiday he placed the order and we took off. When we came back from vacation we still had not received the order so I called to check in on the status of the order and they said that they had called us and emailed us because although my husband had filled in all the required fields to complete the purchase, they still needed him to give them the security code on the back of the credit card (apparently they don't ask for that when you place the order, they call you later to get the number from you). So because we were out of the country they canceled our order.

Hmmm ok, well we are back now, it's weird that you don't ask for all the information you need to complete the order all at one time but ok, here is the number you need. Oh no no no they say, "Now, you can no longer use your voucher because now it is expired." Wait, what? SERIOUSLY? IS THIS A JOKE? We placed the order before the voucher expired, you have proof of that. We filled out the credit card information as it was asked for online. Nowhere did it say, Your order is not complete, that someone from our company must talk to you to get your security pin on the back of your card.

"Oh yeah, well we called you and emailed you after the fact to let you know that we needed to speak with you." That's great, you called and emailed us, but we were out of town so we didn't get those messages. And before we left there was absolutely no indication that our order was not complete! I mean seriously? Why would I not pick up my phone or call you back to give you the information you need? How would that ever benefit me?

Unless while placing my order you specifically told me that I have to call you, or wait for a call from you, to give you more information over the phone, then you have no right to cancel my order without telling me and basically dismiss my voucher! You could have postponed processing the order until you got in touch with me (at least 30 days like most companies give customers to pay their invoices). It costs you nothing to not process the order. Instead my order was quickly canceled as a way to invalidate my voucher!

Heck, even the order REALLY needed to be canceled, sure do so, but once you get in touch with the customer to rectify the situation, Honor your voucher! We did nothing wrong when placing our order it is not our fault you didn't have the security code for the credit card (you didn't ask for it in the form!) so why is the customer the one getting punished?

So here is the real joke - their customer service. Like another reviewer said, if I were to write all about how horrible the experience was I would be here for many many bitter years! So here is the short version. I tried getting this matter resolved for weeks before giving up on this scummy company. I literally recognized the voices of the people I was getting tossed around to. I felt like this was not a real company. I mean do customer service reps actually hang up on customers over and over again? (And just to be VERY clear, although I was angry, I never stopped being polite and curious! I never swore or cursed or exhibited any type of behavior that would justify their hanging up on me!) When hanging up on me didn't work they started pretending that they are sending me to the manager's voicemail. As in the person I was speaking to would transfer me to her own voicemail. Unbelievable! Obviously they never returned any of my calls or messages.

In conclusion, this is a horrid company and I pity anyone that has to experience their terrible customer service. ITSHOT.COM = STAY AWAY! You have been warned.

Bruno of Hermosa Beach, CA on
Satisfaction Rating

The only jeweller I will ever go to again! I was so happy with their products, service, and prices. The black beaded diamond cross pendant was not only an amazing and classy but it was unbelievably cheaper than any other jeweller.

Jeremy of Mesa, AZ on
Satisfaction Rating

My engagement ring nightmare!! Avoid. Avoid. Avoid. No matter how much you like the design or the price of what they are selling, I would strongly recommend not buying from them under any circumstance. Ring quality: After two hours of wearing the ring, a diamond had fallen out. After a week, three diamonds had fallen out.

After a week of wearing the ring, the ENTIRE BAND SNAPPED, as in broke in half. She was intending to wear this ring for the rest of her life and it snapped all the way through after 1 week (despite her being careful and taking the ring off during exercise, sleep, cooking, etc.). It snapped while she was picking flowers for her bouquet. They advertise as selling i-1 and s-1 quality diamonds. Multiple jewelers laughed when they say how terrible the diamonds were. They are nowhere near that quality.

It gets worse: We have taken the ring into other local jewelers and here are a few things they have said: "I don't know where I could even find diamonds that low of quality to fill the missing diamonds." He then put my ring next to a similar style that he had and the dull yellow-brown hue of my ring was easily apparent. The difference in diamond clarity was shocking. The ring is not a circle, its a uneven oval shape. Another jeweler: "this is terrible craftsmanship. I'm surprised more diamonds haven't fallen out. "I've been in this business for almost 15 years and this may be the lowest quality diamond ring I have seen. I'm sorry, but you got screwed on this one." These quotes came from visits to the following jeweler's in Utah (Sierra West, Custom Ring Design, Jared's, Hur Designers, Shane Co., and Kay).

Customer service: If you haven't decided to go somewhere else yet, HERE'S THE WORST PART: My customer service experience. If I were to fully write out my customer service experience I would end up an old, bitter man before I finished. I am over two weeks into trying to get to a reasonable resolution here and I have had zero progress. I have been on the phone with them every day. By the way, I am a customer service manager so I am VERY familiar with what good and bad customer service looks like. And this is the worst experience I personally have had.

Here are the options they are giving me: 1: Exchange this ring for a new one that is the exact same. My fiance is planning to wear this ring the rest of her life, and it didn't even last one week. Why would I want the exact same ring? 2. Exchange it for another ring on the website and pay the difference. There are no other rings on the site that are reasonably close to the 11 mm pav style ring we purchased. And why would I want another crap ring from them?

All I want is my money back. All I want is to walk away and never talk to or hear from again. Just give me a refund and let me go. They keep saying that I am past the 30-day return policy. Even if it was within 30 days, they wouldn't give me a refund because the ring was worn and the tag was removed, SO STOP BRINGING UP THE FREAKING 30-DAY POLICY!! This isn't an issue where we don't like the look or the style of the ring. This is an issue of you sold a piece of crap that broke a week after putting it on and I have ZERO confidence in anything you send me now. The only moral thing for them to do is give me a refund, but they are morally bankrupt and I'm just screwed. Update: never gave me a refund, but AMEX did through their consumer protection policies.

Josephine of Santa Ana, CA on
Satisfaction Rating

I had a great experience with these people. They worked hard to make sure I got the exact custom diamond ring that I wanted. It is beautiful. I highly recommend them!

Caprice of Santa Ana, CA on

My husband and I purchased a diamond ring from this site for almost 8,000$. We took it to a jeweler to get it sized. She took off the tag because she needed to look at the ring accurately. My husband has never worn the ring and it is flawless, no scratches and nothing! Because it is covered in diamonds, we were told they don't want to take the risk of sizing the ring, because the diamonds might fall off. We then called ItsHot to ask if we can send the ring back. First of all the lady on the phone was super rude and said that they won't do it because we might of just bought the ring to wear it a few times. Then she said they can't replace it because the tag is off. Excuse me but in that price range you want to see the whole ring. Also what is under the tag... Plus we were getting the ring inspected. She told us that we are not getting our money back and that was it.

Big shame, since we were planning on buying other items off the site. We are big jewelry fans. The ring was also much chunkier than on the picture and it hurt my husband's fingers when trying it on. You obviously can't fully view your item without losing your return option. I am very mad and this will be our last purchase and we will be charging our credit card back! I have never been treated so disrespectfully as a customer... This was supposed to be his marriage ring. It was supposed to be a happy purchase. This experience was just very sad. We are very disappointed.

We tried to look up the customer in our system but there is no customer by the email, name or the order number listed.

We put very thin tags on our items, they do not prevent to put the ring on without removing the tag, you can also easily slide the tag to the side of the ring to see what is under it, so its not required to remove the tag to examine the rind fully or even try it on.

It is also not possible for our representative not to assist a customer (even with the ring from which the tag was removed) with exchanging the ring for the required size or returning the ring for a store credit which can be used anytime.

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T. of Ponchatoula, LA on is such a ** joke. They claim to have "luxury watches" yet they are as mediocre as they come. The crystal on the watch is not sapphire, which means it is not scratch resistant. They claim that their watches are "Swiss made" when they are lying their asses off. They contain Swiss movements, but they're not "Swiss made". This is a huge difference, yet they lie and claim that their Luxurman and Joe Rodeo watches are Swiss made and were manufactured in Switzerland. True luxury watches like, oh idk, Rolex, Cartier, even Gucci, have scratch resistant sapphire crystals and are SWISS MADE. These are two simple indicators of a luxury watch.

The Luxurman Liberty watch was great when I first bought it. It didn't take long before I noticed the ridiculous inaccuracy of the day/hour/date complication on it. Especially the date complication. Virtually every day it's on the wrong date. And now the crystal is scratched. Just because you throw in a couple carats of garbage diamonds doesn't make it a luxury watch. Anyone who knows anything about luxury watches knows that Luxurman, Joe Rodeo, and similar watches like them are a laughing stock. But what can I say. You get what you pay for. Let's wait and see what the loyally paid robotic apologists have to say about this review.

Andrell of Columbia, SC on
Satisfaction Rating

This company is GREAT and the products they have are TERRIFIC! I would definitely order again and recommend this company to others.

nelisha of Bronx, NY on
Satisfaction Rating

Got two watch yesterday and they're beautiful... The order was placed over the phone and they couldn't found it when I got there. I must admit I was a bit upset but Eugene came in and save the day. He was very patient with me and even apologizes for someone else's mistake... I was very please with my service.

Honza of Praha 10, Other on
Satisfaction Rating

Order from Czech republic (my first order) and it is amazing. Love these diamond earrings, happy with FedEx delivery (it was only few days from N.Y. to Prague (CZ). 12.11.2015 order/19.11.2015 delivery. I am sure I will order again soon. Thank you - perfect service.

Karim of New York, NY on
Satisfaction Rating

Bought two diamond pendants and was amazed at the low price and high quality.

Rohan of Rotterdam, Other on
Satisfaction Rating

I am completely happy with ItsHot and I will recommend anytime to any and everyone. I find your service very good and tour staff to be very very good and especially Denise ** because I have dealt with her lot of times. I find the quality of your products very great and every time I order something, I'm completely happy. I will continue to order from ItsHot. Thank you.

Rebecca of Esperance, Other on
Satisfaction Rating

I was first worried about purchasing my engagement rings from an American website as I live in australia, but was no need to worry. The team at ItsHot were more than happy to answer any questions. Had small issue with sizing but no problem with get resized. Highly recommend this company.

Arielle of St Petersburg, FL on
Satisfaction Rating

Great watch, great price, great style. Will have people breaking their neck to look at it.

Raul of New Port Richey, FL on
Satisfaction Rating

Ordered a watchband for my watch and Kim called me and made sure about all the details. Great job! Will shop there again.

Csare of Bassano Del Grappa, Other on
Satisfaction Rating

Everything authentic. Cool Stuff online. Problem they Had not the chain I liked all the time of my purchase so they gave me another one. Anyways I liked shopping and Will buy again for sure.

Connie of Fairbanks, AK on

Poor customer service and cancelled orders without informing me way or even when it was cancelled, and to top it off, I was never refunded. That's not even important to me though. All I wanted was what I ordered, and they couldn't do that. I highly discourage anyone to use this company to order anything.

This person placed 2 orders for over a million dollars each. First of all there is nothing to refund since there were never any charges from our end, second: we did try to contact the customer but unsuccessfully, there were no replies to emails, the phone number provided with orders does not work...

Casia of Melissa, TX on
Satisfaction Rating

I am absolutely thrilled with this site! I've never seen any other that was actually legit, selling high end luxury items for such great prices! No other site I've found compares! I searched for days to find my husband the perfect luxury watch and this one took the cake! Hands down, the best site for your high end jewelry needs!!!

Alissa of Elmhurst, IL on
Satisfaction Rating

If you're debating about using ItsHot you should definitely go for it! I was wary of ordering an engagement ring online but felt reassured by the reviews. My ring arrived and I was so relieved! It's of superior quality and she loves it! I will definitely be using these guys in the future!! Great customer service from Kim throughout the entire process. She helped get me the ring a day ahead of schedule which was perfect as I didn't give myself much leeway.

Alice of Miami, FL on
Satisfaction Rating

Purchased this platinum pendant for myself online a few months ago. It took some time to have it shipped - very friendly customer service informed me about all specifications. They offered also an option to customize it, I ordered it the way it is. Quick delivery to Miami. Recommending ItsHot site to all my friends.

Max of North Stamford, CT on
Satisfaction Rating

I was looking for a gift for my girlfriend. Finally, found online a bracelet she mentioned once. Round Baguette Diamond Tennis Bracelet. I went down to New York to Itshot show room. Her gift was perfect. The store had so many great items and deals, had to get myself a watch. Thanks to a helpful sales girl.

erick of Marietta, GA on
Satisfaction Rating

I recently purchased an engagement ring for my fiance through this site and it is amazing, it's big bright and genuine. Everywhere we go people notice it and compliment about how beautiful it is.

Mary of New York, NY on
Satisfaction Rating

Received this Joe Rodeo watch for Mother's Day, and absolutely loving it! Stunning, shining, and eye-catching watch. The gift came on time, in a gift box with one year warranty. Great experience.

Lance of Washington, DC on
Satisfaction Rating

One impressive chain necklace! I have been searching for a diamond chain necklace for a while now. I finally found the perfect one, a real eye catcher. This website has everything I could dream of! I am really glad I got a good deal here because my necklace looks like million dollars. I will definitely recommend this site, fast delivery and good price.

Richard of New York, NY on
Satisfaction Rating

I always have great online shopping experience with this company. My first purchase was a bracelet for my girlfriend. Have been shopping there for about two years and haven't been disappointed since. Had to use a live chat option since there were tons of valuable deals. Got Joe Rodeo watch last month. Reasonable delivery time, great customer service. Well deserved five star rating!

Angelle of Morgan City, LA on
Satisfaction Rating

This is the first time I purchased anything from ItsHot and I am not happy at all. I place an order and I was told it was on back order and it would take 4 to 6 weeks to get. I decided to wait on the items. It is week nine and I still don't have my order. I have talked to different people and for 3 weeks I was told it would be in this week, and still no order. Then every time I ask for my money back, they change the subject. I had to get married last week with no rings. This does not make any sense.

This is a trio set (three rings). We are sorry, there was a production delay and I do see there was communication with the customer and customer indicated (we have an email proof) not to cancel the order willing to wait for the rings.

As of today the full refund was issued on the order.

Catherina of London, Other on
Satisfaction Rating

This site has awesome deals! Purchased Gold Diamond necklace for my sister and both are loving it. We had to order a delivery to UK. Knowing that the company is located in New York, we're worried that there will be some issues. Everything was smooth and on time. Good quality product for the reasonable price.

Andrew of Gatineau , QC on
Satisfaction Rating

So I ordered a chain pendant and earrings from these guys and they emailed me saying that a few things were back ordered and they actually didn't have my chain at all. So they gave me some options and the only option I liked they didn't have in the right size so I called the next day, I told them I found a chain that would be the same price as the one that offered me (which was 1000 something and they told me that my price wouldn't change. They sent me an email and applied discounts). Now they tried to charge me the difference for the original chain that they didn't have in my color at all (which was 700 something). I'm very disappointed at the level of service and I was forced to cancel my order.

One of the items in the order was a gold chain which we had in stock in yellow gold but not white gold as customer wanted, we offered some similar chains in white gold some which cost the same, some more (as they have more gold in them) customer picked a much heavier chain as a substitution in white gold and it was impossible to offer it for the same price. We did not try to charge the customer, customer was contacted and notified that its a more expensive chain which costs $700 more at which point he decided to cancel the order. There were no charges on the account.

Brian of Sunny Isles Beach, FL on
Satisfaction Rating

I recently ordered a mother's day present from ItsHot. My mom always wanted a tennis bracelet, and until recently, I thought I wouldn't be able to afford one for her. I wanna recommend this site to all! I purchased a 1.5 carat tennis bracelet (rose gold) for only $1000! P.S The gift box it came in is awesome!

Glenn of Brooklyn, NY on
Satisfaction Rating

Wonderful shopping experience. A friend recommended them to me. I am glad he did. I also wanted to thank the showroom staff at ItsHot for helping me pick out my diamond pinky ring. My dad used to wear one and I have always wanted one. Thanks again. I wear it everyday. : )

Lauren M. of Old Tappan, NJ on
Satisfaction Rating

Very well made and quick too! I purchased a white gold comfort fit wedding ring with 13 diamonds in a row (13 is his lucky number, don't ask). The ring was finished in less than a week. Hubby says thanks! Company Profile

Company Name:
2 West 46th St., Suite 602
New York
Postal Code:
United States