ItsHot.com Reviews

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About ItsHot.com

ItsHot.com specializes in the manufacture of wholesale, high-end diamond jewelry and watch designs. With options ranging from 10K to 18K gold, ItsHot.com’s selection is large and varied. The website encourages custom purchases and provides 24/7 customer support. ItsHot.com also offers financing options.

Visit www.itshot.com
Pros
  • Large and customizable selection
  • Free insured shipping for most items
  • Financing options
Cons
  • Distracting website design
  • Limited warranty lasts just one year

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ItsHot.com Reviews

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    How do I know I can trust these reviews about ItsHot.com Diamond Watches & Jewelry?
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    Page 1 Reviews 0 - 40
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    Sales & MarketingStaff

    Reviewed July 16, 2026

    The sales team here is very professional. We came in looking for a diamond bracelet of a specific kind and got help right away. Mark was very thorough and attentive to our needs, he showed us so many pieces until we finally found the one and we are beyond grateful for his help!

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    Customer ServiceRefunds & Payouts

    Reviewed June 29, 2026

    Itshot.com Affiliate Program continues to be evasive, with no credible response from Company Personnel. Why don't they respond to these complaints here. Come on Denis Stepansky, you can do better than this! If you have no Affiliate Manager and do not really pay out earned commissions, TAKE THE PROGRAM DOWN. It makes your reputation online very tarnished. Tom S.

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      Price

      Reviewed April 16, 2026

      This place is a complete rip-off. Why are there no zero stars? Someone used my PayPal account to order merchandise and had jewelry delivered to a fraudulent address in Florida, where I neither reside nor would I ever charge such an absurd amount of money without seeing the merchandise. They say the merchandise was "delivered". To whom? Not to me, certainly. I am livid.

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      ItsHot.com
      Response from ItsHot.com

      Sorry, but the issue is between you and PayPal, we are not able to issue a refund for the order which was shipped and delivered without getting the item(s) back. And sorry but we did not "rip you off". There was an order, which was approved by PayPal, which we shipped to the PayPal approved address which was provided with the payment. What exactly would you like us to do and how do we deserve a 1 star rating for fulfilling the order? I understand you are upset, but we did not do anything wrong.

      Staff

      Reviewed April 14, 2026

      Thank you for making my shopping experience so fun! I had the best time communicating with their team, everyone was knowledgeable, professional, yet still friendly, and gave amazing recommendations. I appreciate their help.

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      Melvin increased rating by 4 stars.
      Customer ServiceSales & MarketingPriceStaffResolutionTimeliness
      After a positive interaction with ItsHot.com, Melvin increased their star rating on April 9, 2026.

      Updated review: April 9, 2026

      The customer service was second to none! My experience was highly professional and exceptionally satisfying!

      Original Review: March 21, 2026

      Making a purchase is problem-free, but everything changes when you need customer service. The representative I spoke to after the sale was impatient, extremely unprofessional, and offered no help whatsoever. She promised to return my call by 6 pm on the same day as our discussion. I never received a call back because it was just an empty promise. I went to the mall in my city, and a team of jewelers gladly assisted me and resolved my issues and didn't charge me one penny. Thank God for businesses that are custom centric. I was about to buy another piece from ItsHot, valued at nearly 4k but after the poor service experience, I decided to take my business elsewhere!

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      Maurice increased rating by 4 stars.
      Punctuality & Speed
      After a positive interaction with ItsHot.com, Maurice increased their star rating.

      Reviewed Feb. 23, 2026

      I just ordered a Joe rodeo watch. I was told it would be shipped today… mind you last week they promised they would start the engraving on the watch. Now today they waiting on Joe Rodeo to send the watch… then the last excuse became the weather too bad for shipping.

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      Sales & MarketingStaff

      Reviewed Feb. 12, 2026

      Such a sweet and helpful staff. I was looking for a diamond bracelet, so I visited their store in Manhattan. Their sales team showed me many options, tried to understand my needs better, and I am so happy I found them after all. Very enjoyable experience!!

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      Sales & MarketingStaff

      Reviewed Jan. 14, 2026

      These folks were great to work with. This was the first stop we made as we were shopping for diamond bracelets, and it was a very pleasant experience. The staff is very knowledgeable, and I like that there was no pressure to buy from them. If I had to go jewelry shopping again, this would be my one and only stop.

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      Staff

      Reviewed Nov. 12, 2025

      After getting promoted, I decided to finally treat myself to a Rolex watch. Joan helped me choose one that looked bold but not too flashy. The diamonds around the bezel were so perfectly set you can’t take your eyes off it. Every time I put it on, it’s like a reminder that hard work actually paid off. Quality speaks for itself.

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      Punctuality & Speed

      Reviewed Oct. 17, 2025

      I ordered a diamond bracelet from It’s Hot and I’m so impressed! The craftsmanship and shine are stunning, and it arrived beautifully packaged. Customer support was quick to answer all my questions — I’ll definitely shop here again!

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      PriceStaffRates

      Reviewed Aug. 13, 2025

      I found ItsHot many years ago while browsing online. We got all our jewelry here. Our family is their all-time customers, and this place never disappoints. The quality and prices are amazing. The most recent purchase is a pair of gorgeous diamond earrings as a gift for my daughter’s graduation.

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      Staff

      Reviewed May 15, 2025

      Mark was super helpful when I came in looking for a men's diamond bracelet. Didn't try to oversell, he just showed what actually fit my style and budget. The piece has real weight to it and looks amazing.

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      PriceStaffRates

      Reviewed March 17, 2025

      I wanted to get a diamond tennis bracelet for a very long time and finally found the one I loved from the moment I saw it! The price was amazing and I did not hesitate at all. Big thank you to the staff for all of their valuable advice and recommendations. I appreciate it!

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      Customer ServiceSales & MarketingOnline & App

      Reviewed Jan. 6, 2025

      I earned $500 from Itshot.com Affiliate Program, as listed on their Affiliate Board. I have now requested to be paid 7 times over the last 3 months! No one answers me. Not the Affiliate Manager, if there is one, Not Sales & Not Customer Service. They have a detailed section on their website itshot.com fully outlining the Affiliate Program. This is a FRAUD!

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      Sales & Marketing

      Reviewed Dec. 16, 2024

      Don’t trust this company. They’re scammer. They’re falsifying their advertising stating the Rolex watches are authentic but they’re not. The quality of their Rolex is terrible. The bezel and dial were not authentic. The time on the watch is not accurate. If you want to buy Rolex watch buy directly to Rolex store. At least you know it’s authentic. I don’t recommend this company. they’re trying to scam you. I give this company one review since there’s no zero.

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      Staff

      Reviewed April 17, 2024

      The premises are beautiful and the staff is extremely knowledgeable and friendly. It’s impossible to walk out empty handed! It is a joy to spend time and shop here. I highly recommend anyone to check them out!

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      Staff

      Reviewed April 16, 2024

      We only discovered this fabulous fine jewelers recently. The premises are beautiful and the staff is extremely knowledgeable and friendly. It’s impossible to walk out empty-handed! It is a joy to spend time and shop here. I highly recommend anyone to check them out!

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      Staff

      Reviewed April 8, 2024

      I bought my mum the a necklace for Mother's Day and she loved it. It looks so delicate and beautiful on her. Environmentally friendly jewelry. They are beautifully made, and well constructed. I get a lot of compliments on them.

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      Staff

      Reviewed March 26, 2024

      I wanted an engagement ring and I couldn’t be happier with how it turned out. After seeing the design of my engagement ring I realized it was exactly the way I always dreamed, Thanks to the shop helpers to make my vision come to life!!! Their staff were very professional and responsive. I am absolutely in love with my set!

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      Staff

      Reviewed March 6, 2024

      A must go place for Exclusive jewelry. Leading Store like Premium Brands!!! Staff are very friendly and are best in suggesting the current Trend in Fashion...Overall a great shopping experience. Thank You Team & Continue to be The Best!

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      Verified purchase
      Customer ServiceContract & TermsSales & MarketingPriceRefunds & PayoutsMaintenance

      Reviewed Nov. 7, 2023

      ZERO STARS-RIPPED OFF! & PISSED! I was ripped off by the sale of a used watch advertised as a new watch. The watch was previously sized and was too small. Had 4 links on each side and Gucci said and showed it in the specs as 5 on each side. When I went to set time crown fell off. Then went to get repaired and my local jeweler showed me the grime on the inside. The battery was not the Gucci manufactured Swiss battery, it was a battery from China, Obviously replaced. Also revealed the hair in the band from the former owner. It just goes on from there. Then when the Manager called and it cost me $350 to fix, clean and resize he accommodated the cost but then after wearing for one evening the other crown fell off and broke.

      This was clearly a scam and clearly was a known used watch. No tags on watch, no protective wrapping and as a jeweler, you know this was the deal. Paying almost $3000 for this was a rip off and a scam. I have sent back for a FULL refund but feel obligated to let other buyer know. If I do not get a refund, I have already put a claim together for the NYS Consumer affairs, as well as the the New Your BBB. If I get the refund I will retract my claims and not take this to the next level. I literally had to call this company 10x yesterday to get a Manager and NO ONE Called me back. Unacceptable since I took down my previous review. Now I am insulted and feel taken advantage of... Had the crown initially not of fallen out, I would never of known. Under the microscope the scratches and rusted band screws would of not been seen and exposed this. This was previously polished to minimize without seeing with a consumer's eye. PRETTY CLEAR!

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      ItsHot.com
      Response from ItsHot.com

      Nobody was "ripped off" here. We looked into it and asked the customer if he would like to return the watch as it was our mistake to ship the watch that was actually a return from another order without proper checking. Customer said that he would prefer some credit to the order instead. After he brought the watch to local jeweler he started having more issues and even after that we allowed to return the watch for a refund.

      Customer ServicePriceStaffRates

      Reviewed Oct. 20, 2023

      The best jewelers in the area. The team will help you with anything you need and even help you if you aren't sure what you want. I found their store last year and they made a custom pendant for me, ever since I am a fan! High-class craftsmanship and a very welcoming attitude, prices are unbeatable as they are the actual manufacturers (I did go to more than a few stores before I chose them and very glad I found them, recommending to all my friends to shop only at ItsHot).

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      PriceRates

      Reviewed Aug. 19, 2023

      Being a long-time customer, myself, my wife and daughter LOVE their selection of rings, earrings, bracelets and necklaces. I purchase presents from here frequently and love the selection, service and prices for the quality merchandise they offer. Big thanks to Elina and the ItsHot team! Looking forward to a long relationship! :)

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      Sales & MarketingPriceStaffRates

      Reviewed May 18, 2023

      I love earrings and was thrilled to find a wide selection of diamond earrings here for such good prices. From classic white diamond stud earrings to unique black diamond earrings, the options were endless. The quality and brilliance of the diamonds were very good, and there are a lot of exquisite designs, so many I had trouble deciding which ones to buy. The staff seemed knowledgeable as well and the salesperson was very helpful. The overall experience was delightful, and I'm in love with my new diamond pieces.

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      Customer ServiceStaff

      Reviewed April 3, 2023

      I recently purchased a stunning diamond necklace from ItsHot in New York. The quality of jewelry and the customer service both left me speechless. I was assisted in selecting the ideal piece within my budget by the friendly and knowledgeable staff. The necklace sparkles brilliantly in the light and has excellent craftsmanship with attention to detail. I would recommend ItsHot to anyone looking for stunning jewelry. It tries its best to enable the customers enjoy a positive shopping experience.

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      Reviewed March 31, 2023

      I had heard about ItsHot earlier, but it was just others' perception for me until I bought my first gold ring from there. The ring is strong enough to use on a daily basis. I have been wearing it for almost two years now. The design is superb, and the carvings are perfect. It has become my fashion statement, for which I will always remain thankful to this NYC store. Beyond doubt, I'll prefer to buy each jewelry piece from ItsHot only. I highly recommend it if you want authentic & enticing jewelry.

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      PriceStaffRates

      Reviewed March 31, 2023

      I recently purchased a Rolex and less expensive diamond watch by Luxurman here, and it was an incredible experience. The staff was accommodating and helped me find the perfect watches to suit my style, and they worked within my budget too. The watches are very different, for different occasions, I just loved the bold style of Luxurman watch and amount of bling it has, and Rolex Date just of course is an all time classic. The selection of diamond watches ItsHot has is really impressive, and prices are very fair. Very happy with my purchase, will be back.

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      Staff

      Reviewed Dec. 16, 2022

      I have worked with ItsHot jewelers once previously on a custom diamond ring for my boyfriend and everything exceeded my expectations. The team was sensitive to my concerns/hesitations and so easy to work with. I couldn't have been happier with how the ring turned out, so I returned to have a bracelet worked on and they made the entire experience seamless, again. I highly recommend ItsHot, don’t waste your time with other jewelers.

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      Sales & MarketingPriceStaffBillingRates

      Reviewed Sept. 14, 2022

      I was looking for a gold and diamond necklace and a pendant. For the price you get, the quality of the quality of the jewelry and uniqueness of designs it is a steal. I got a fantastic discount on chain and pendant combination I bought and I have to say I would have paid full price for a beauty like this! Great products. I also used their layaway and made a down payment for a ring I loved and had to have but wasn’t ready to purchase. Will definitely be using ItsHot for all my jewelry purchases.

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      Staff

      Reviewed June 20, 2022

      I recently visited ItsHot and was immensely impressed with their little store in NYC. The range of diamond watches was superb (I have never seen so many different watches with real diamonds) and the staff was very knowledgeable and genuinely eager to help, very friendly indeed - so good... I felt I had to write this review! Overall, a great experience, and would have no hesitation recommending them.

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      Staff

      Reviewed April 15, 2022

      They do amazing custom jewelry and have a great selection of gold chains. I worked with Mark to make a very beautiful white and pink diamond pendant that I was thinking about for quite a while. Now, after making 2 smaller purchases of their stock items, I am very happy I went ahead with ItsHot.com to make it. It looks very unique, just as I wanted and craftsmanship is great.

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      Customer ServiceStaff

      Reviewed Jan. 17, 2022

      ItsHot was fantastic to deal with. Always paying close attention to detail and looking for the best ways to meet my needs. My last purchase was a white diamonds and blue sapphires ring for our anniversary, and it was stunning. The customer service was top-notch as well. Can’t recommend them enough.

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      Customer ServiceStaff

      Reviewed Oct. 12, 2021

      Stellar customer service, everyone is friendly, welcoming, and eager to help. Worked with Al to get me the largest men's earrings I could pull off, and he did great! Not pushy, worked within my budget and was really patient while I was choosing the right piece. Can and will recommend!

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      PriceStaffRates

      Reviewed July 15, 2021

      These guys are definitely at the top of the game in every way. They are extremely service-oriented, professional, not pushy, and are not happy until you get what you want. I have purchased a diamond bracelet for my sister’s birthday here, and a ring for myself. We both are delighted with the jewelry. Would highly recommend this shop for anyone who is looking for good prices and a truly enjoyable jewelry buying experience!

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      Sales & MarketingPriceStaffRates

      Reviewed April 28, 2021

      I had a great experience coming to this store. I have been looking for some hot high end jewelry to wear for the events only, and I found this amazing store while doing research online during pandemic. The sales person showed me a great selection, so far I purchased a diamond necklace and earrings, but am already looking for a bracelet as well! Service, prices and quality combination are simply unmatchable in other jewelry stores I have been to. You can sure find one or the other, I have been to both Cartier and Tiffany stores for example where they provide great service, but prices are literally double and some simple items like earrings are triple the prices.

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      Customer ServiceSales & MarketingOnline & AppStaffHonesty & Transparency

      Reviewed April 8, 2021

      I spent over a week talking to various sales representatives at ItsHot.com. First of all, what you see on the website is not what you get. The 4 mm chain I ordered was probably 2 mm at best, the pictures on the website are blowing up way out of proportion to the jewelry that they will send you. Their return process is cryptic and overstated, and I would rather drive the 500 miles to NYC risk COVID and walk through the merchant district to buy gold - rather than deal with this company online. Should be called ON LYING.

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      Customer ServicePunctuality & SpeedStaffBilling

      Reviewed March 18, 2021

      I placed an order 3/11/21 via the Klarna app. Payment was declined for whatever reason, so I made the payment using PayPal. I call customer service right away to make sure my order will go through properly, the guy on the other end tells me it’ll be fine. I ask how long shipping would take, he tells me they have to resize the ring I purchased as they only had a size 6, and I needed a 5. He told me it wouldn’t take long since they had the bigger size in stock. And that I should have the ring by that Monday 3 I call. I get a call 3/15/21 saying my payment was declined although on my end it has already cleared the bank. The rep lets me know that she sees that the payment will clear 3/16, once that happens I should receive my ring within 1-3 business days.

      Well fast forward to today 3/18/21, the payment cleared after business 3/17, so I called today to see if the item would be shipping today...Not only was the customer service rep extremely rude/short with me, he made it seem as though I was bothering him by making him “work.” It also states in the beginning of the call that we’re being monitored and recorded so how is it that when I say I spoke to someone about resizing my ring A WEEK AGO they can’t seem to find it? So not only has the ring I purchased a week ago still just sitting, never been touched, they KNEW I wanted the ring cause remember 4 days after the initial payment was declined they called me about it, and when I told them to look again they seem the payment. I feel like if you can take the time out to call the customer to ask about payment, why wouldn’t you take the initiative to resize the ring instead of waiting?

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      ItsHot.com
      Response from ItsHot.com

      Sorry for the inconvenience. Couple of things here: the payment was made with PayPal and it was in clearing/pending status, since half of such payments don't go through (some are fraud, some are not sufficient funds, and other reasons), we do not size the rings until payment actually clears (sizing a ring takes less than a day). Unfortunately this particular ring is a very complicated eternity band ring with invisible set diamonds and the jeweler did not recommend to size this ring. Very sorry for this inconvenience.

      Damien increased rating by 3 stars.
      Customer ServicePunctuality & SpeedRefunds & PayoutsStaffTransparency
      After a positive interaction with ItsHot.com, Damien increased their star rating.

      Reviewed Feb. 3, 2021

      Updated on 02/10/2021: Had ordered 2 rings a couple a weeks ago they did not have them in stock and I gave them an bad review! I would like to take that back because an customer rep email me back when he seen my review. His name is mark. A real cool dude. He explain to me that they have some rings as they HAVE TO get order because they varies by size. Some he said be in stock. Some they have to make. And I appreciate he got in contact with me to explain to me that point. So thanks Mark. They Have real good quality jewelry and I love what I already purchase from them.

      Original Review: Trying to order two rings today. Both out of stock. First ring I tried to order they took the money off my card then they call me and told me that the ring was out stock then told me I had to wait 2 to 7 days to get my money back so I seen another ring I like for same amount. I called them back to try to get that ring is out of stock too. WOW why don't they take the items out of stock off website instead of taking money out of people accounts then call them and tell them it's out of stock. Or let people know that it's going to take 2 to 3 weeks before you get your order then people can make the decision if they want to order or not. Now I got to wait 2 to 7 days to get my money back.

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      Staff

      Reviewed Jan. 11, 2021

      Oksana did an absolutely fantastic job finding the truly one-of-a-kind engagement ring of my dream. I could not be happier about it. The ring has a unique shape, and has beautifully accentuating grace, elegance and style. The fit is precise, and it is very comfortable. I have received so many compliments on it. Thank you, it is a dream ring!

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      Staff

      Reviewed Oct. 29, 2020

      My fiancé and I visited ItsHot back in July, and we had an AMAZING experience with Oksana. We ended up ordering my custom ring from them and my fiancé proposed this past Friday. The ring is beautiful, and made exactly as we wanted. This store is much better than other stores that we visited in the area!

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      ItsHot.com Company Information

      Company Name:
      ItsHot.com Diamond Watches & Jewelry
      Year Founded:
      2004
      Address:
      48 West 48th St., Suite 302
      City:
      New York
      State/Province:
      NY
      Postal Code:
      10036
      Country:
      United States
      Website:
      www.itshot.com