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About Seiko Watches
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Seiko is a watch manufacturer and retailer. It offers men’s and women’s watches in a variety of collections, styles and prices. Seiko watches come standard with a three-year warranty, and an extra year of warranty coverage is available if you purchase directly from its website and register your purchase. Seiko also has a service center for routine and nonroutine maintenance and repairs.
Pros & Cons
Pros
- Prices range from $185 to $775
- Standard three-year U.S. warranty
- Offers repairs and maintenance
Cons
- Limited high- and low-end options
Bottom Line
Seiko offers a variety of men’s and women’s watches across multiple collections. This lets it cater to many different styles and budgets. However, it lacks options for shoppers at the extreme ends of the watch market.
About Seiko Watches
Seiko has been making watches since 1881, involving itself in all parts of the watchmaking process. At the time of publishing, Seiko offers seven main watch collections in the United States.
You can purchase a watch directly from Seiko or from other retailers. Any watches purchased directly from Seiko can be returned for any reason within 30 days.
While Seiko was founded in Japan, it runs a repair center in the United States where you can ship watches for repairs and maintenance, including:
- Battery replacement
- Crystal replacement
- Strap and band replacement
- Cleaning and polishing
These services come with either a six- or twelve-month guarantee.
Seiko Watches prices
Seiko watch prices vary from model to model, but we’ve outlined the price ranges for each of Seiko’s main collections below.
- Coutura: $350 to $695
- Coutura collection prices range from $350 to $695. Technologies in this collection include radio sync solar, solar and solar chronograph watches.
- Essentials: $185 to $495
- The Essentials collection includes men’s and women’s watches. Prices range from $185 to $495. Essentials watches come in a variety of band styles and materials, including stainless steel, leather and silicone. Technologies include quartz, quartz chronograph, solar and solar chronograph watches.
- Presage: $425 to $575
- The Presage collection includes men’s and women’s watches. Watch pricing ranges from $425 to $575.
- Diamonds: $350 to $595
- Diamonds collection prices range from $350 to $595. The Diamonds collection has an emphasis on women’s watches, but there are two men’s options. Technologies include quartz and solar watches.
- Prospex: $395 to $775
- Prospex collection watch prices range from $395 to $775. Prospex watches are designed for more rugged activities. Technologies include automatic, solar and solar chronograph watches.
- Recraft: $225 to $275
- Prices in the Recraft collection range from $225 to $275. These watches come with multiple band types and finishes.
- Seiko 5 Sports: $275 to $460
- The Seiko 5 Sports collection actually encompasses several other, smaller collections: Sense, Specialist, Sports, Street and Suits. Prices range from $275 to $460. Band material options include nylon, stainless steel and silicone.
- Accessories: $30 to $80
- In addition to its watch collections, Seiko also offers interchangeable watch straps and bands ranging in price from $30 to $80.
Seiko Watches FAQ
Where are Seiko watches made?
Seiko watches are mostly manufactured in Japan, China, Malaysia and Singapore.
How much is my Seiko watch worth?
Seiko watch values will depend on the style and condition of the watch in question. Local retailers may be able to appraise your watch after taking a look at it.
Is Seiko a luxury brand?
The term “luxury” is relative, but Seiko is generally not considered a luxury watch brand.
Who owns Seiko?
The Seiko Group is the parent company for Seiko Watch of America, which assists with watch distribution and repairs in the United States.
Where can I buy Seiko watches?
Seiko watches can be purchased directly from Seiko online or through retailers worldwide. Seiko has an online directory of authorized retailers that you can search by city/state or ZIP code.
What is Seiko’s return policy?
Seiko watches purchased directly from the company can be returned within 30 days for any reason. Watches purchased from other retailers will have varying return policies.
Do Seiko watches have a warranty?
Yes. Seiko watches come with a three-year U.S. warranty and a one-year global warranty. You can add a year of U.S. warranty coverage if you buy your watch directly from Seiko and register it online.
Are Seiko watches good?
Seiko has a long history as a watch manufacturer, and it backs its products with a three-year warranty. However, whether a Seiko watch is right for you depends on the model you choose and your tastes, budget and needs. Because Seiko offers such a large variety of watches, it’s a good idea to look up reviews for the specific model you’re interested in before you buy.
Seiko Watches Reviews
ConsumerAffairs has collected 7 reviews and 91 ratings.
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Reviewed April 16, 2021
I purchased this watch 3 years ago as a second to my Breitling. I paid $350 for it. The battery has a 25 year life. So I sent it back to Seiko in order they could stand behind the battery. They said NO, but they would replace it for $149.13. Seriously? They also said it has scratches on the crystal and was worn. As you can see from the photo. They lied. Don't buy Seiko as they are building less than quality watches. Thanks.
Reviewed March 11, 2020
I purchased a Pulsar watch brand new online on November 2018. The watch was brand new in its original box. Seiko/Pulsar claims their watches come with a 3 year warranty. I turned in the watch to Seiko to repair the crystal as it was compromised on 2/17/20. I received an email confirmation that the watch was received by them and pending action from myself. Repair #**. JOB #MINORS. CASE #**. SERIAL #700386. BRAND #PULSAR. When I accessed the link, Seiko indicated that they are not honoring the warranty but did not give a reason why. They wanted me to pay $59.06 for a new watch crystal, $4.13 in sales tax, and additional $12.00 to mail the item back to me, totaling $75.19.
I immediately emailed the customer service at custserv@seikousa.com on 2/14/20. No one ever replied to my email request to explain why this was not covered under warranty. I called the customer service number 1-800-722-4452 on 2/20/19 and spoke to one of the customer representatives. I gave her the job number and other pertinent information. At first the rep, tells me that the watch did not include the purchase receipt. I told her the purchase receipt was included along with the service request form that Seiko has on their website for customers to print out when submitting items to be repaired. She puts me on hold for 5 minutes and then comes back and says, they they found the information and because I purchased the watch from an online seller even though it was brand new they do not honor warranties that are not from dealers. She goes on to say if I want the watch fixed then I have to pay the $75.19.
I told her that the watch purchase price was $109.00. Why would I spend $75 when I can purchase a new watch for not much more than they are charging to fix it. I asked them to return the watch to me unrepaired. Seiko did NOT charge a dime to return the watch to me, but if I wanted them to fix it then they wanted an additional $12.00 to mail the watch back. So this is another scam business tactic with Seiko. Not only do they not honor their watch warranties, they try to scam the customer by charging more money to return the item back to them.
The interesting thing is that I took the watch to a local jewelry and watch repair store in mall and they fixed it for $50.00. I will never purchase another Seiko/Pulsar watch again. For a company that used to be associated with quality and stand behind their warranties, they have taken a turn for the worst. They have lost me and my family as customers. I know any new watch I may purchase they will try to weasel their way out of honoring their warranties.
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Reviewed Aug. 8, 2018
I have been owning a Seiko Caravan for over 10 years or more. I have worn it in water swimming because it is waterproof up to so many meters deep. I have only had to replace the battery over the years as expected.
Reviewed Aug. 3, 2018
Seiko watch still functional and attractive, bought for $100 in 1990. Wear it almost every day. Crystal has never scratched or broken. Band is metal, stainless steel and has never snapped. Other brands have come and gone.
Reviewed Aug. 2, 2018
I love Seiko watches. They are well made and last forever. I was an EMT and I also worked in Respiratory Therapy in the local hospital. Having a reliable watch with a second hand was of the utmost importance, for taking pulses and respirations. Also for documentations for medical records. I'm 70 years old and I've only had 2 Seiko watches. The only reason I have had 2, is because the first one was stolen. I'm sure whoever took it, is still wearing it because the Seiko just doesn't quit.
Reviewed July 25, 2018
Overall I am satisfied. It's a selfwind. Often runs down overnight. A little heavy and cumbersome, can't button shirts at times. Watch was a gift. I probably would not buy this watch.
Reviewed July 24, 2018
I received a Seiko watch when I graduated Nursing School in 1984. The only thing I’ve had to do is replace the battery. It keeps perfect time. I have worn it every day since May 1984. It is a nurse's style with a second hand and has the same expansion band that came with the watch. I rate this excellent.
Seiko Watches Company Information
- Company Name:
- Seiko Watches
- Website:
- seikousa.com
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