Retailers and name brands offer a big salute to veterans with lots of deals this week

Photo (c) Motortion - Getty Images

Proof of military service may be required, so get your ID together

In advance of Veterans Day, Friday, November 11, retailers are lining up to show appreciation for those who are, or have, served the U.S. in the Armed Forces.

“During this annual federal holiday, we extend this savings to our active-duty military and veterans as a way to help them save money while honoring their brave service,” said Meg Ham, president, Food Lion, one retailer offering a 10% discount. 

“Our military veterans represent the towns and cities we serve, and Food Lion is committed to caring for and honoring our hometown heroes.”

According to, the deals are pretty simple –  proof of military service, such as:

  • Retiree or military ID card

  • Veterans ID card

  • VA Benefits card

  • DD-214 form

  • State of residency ID card

  • And for those shopping online, some retailers will require a registration with, a digital wallet that provides secure authentication and verification for multiple federal agencies and more than 500 name-brand retailers.

If you’re a vet, you’ve got a bunch of choices, says – everything from sporting goods to mattresses. Here’s a partial list of the discounts, dates, and eligibility requirements:

Sports Gear

Academy Sports + Outdoors -- Are you (or someone in your family) the athletic type? Active-duty service members and veterans get 10% off the entire purchase online or in-store from October 23 through November 13.

Adidas -- Veterans and active-duty military get 40% off sitewide until November 12.

Clothes and Shoes

HYLETE -- Fitness apparel company HYLETE will offer two Veterans Day promotions from November 11 through November 13. For an extra 10% off service league pricing, shoppers can use code "VET10" or for $20 off a $100 purchase shoppers can use the code "VET20". Only one code may be applied per order.

Rack Room Shoes -- Military personnel and their dependents get a 20% discount off their entire purchase in-store on November 11.

American Giant -- Active-duty military, Reservists, National Guard, veterans, and military family members get 30% off online from November 7 through 11.

General Merchandise

Target -- Target is going sale crazy this time of year. In addition to its other deep discounts, it is offering a 10% military discount from October 30 through November 12 to all active-duty military personnel, veterans, and their families. The discount can be used on two separate transactions and applies to all in-basket items, online and in-store.

Dollar General -- Veterans, active-duty military, National Guard, and Reserve and their immediate family members save 20% November 10 through 13 on qualifying, in-store purchases.

Tractor Supply Company -- Active-duty military, veterans and their dependents get a 15% discount on November 11.

Kohl’s -- Veterans, active and former military personnel, and their immediate families get 30% off in-store purchases from November 11 through 13.


Just Tires -- If your vehicle needs new tires or a tune-up, active-duty military and veterans get free Car Care Checks at Just Tires, plus an additional 10% off tires and services. Eligible guests who present a valid ID can schedule car care check appointments between November 10 and 14 and redeem service through November 17.

Goodyear Auto Service -- Active-duty military and veterans get free Car Care Checks, plus an additional 10% off tires and services. Eligible guests who present a valid ID can schedule car care check appointments between November 10 and 14 and redeem service through November 17.

Grocery Stores

Southeastern Grocers -- Veterans and active-duty military get an 11% discount with valid documentation on November 11.

Food Lion -- For its 1,100 stores, Food Lion is offering active-duty military personnel and veterans 10% off on their in-store shopping purchase total before taxes on November 11. Show your military ID and MVP Card at checkout.

Publix -- Veterans and active-duty military personnel get a 10% discount on groceries on November 11.


Great Clips – On November 11, veterans and active service members can go into any U.S. Great Clips salon and get a free haircut or a free haircut card for a future visit.

In addition, non-military customers who get a haircut on Veterans Day will also have the opportunity to pay it forward. They can receive a free haircut card to give to an active service member or veteran that can be redeemed for a free haircut from November 12 through December 9.

Sport Clips -- On November 11, participating locations will provide free haircuts to veterans and active-duty service members with valid proof of service.

Vitamins and Drug Stores

Vitamin Shoppe -- From November 10 to 13, veterans receive a 25% discount on their entire purchase at any in-store location of The Vitamin Shoppe and Super Supplements.

Walgreens -- On November 11 through 14, veterans, active-duty military and their families receive 20% off regular price eligible store items at any Walgreens or Duane Reade drugstore nationwide.

Office Supplies

Staples -- Active-duty military personnel, reservists, retired or disabled veterans and their immediate families get a 25% discount November 6 through 12.

Office Depot and OfficeMax -- Veterans, active-duty military personnel, Reservists, and their dependents get 25% off qualifying regular and sale-priced purchases November 11 through 13. This offer is valid in-store only and requires a coupon.


Lovesac -- Active and retired service members and their registered dependents get 25% off online after verification. Apply for your discount code by October 30, then redeem your code by November 13.

Sleep Number -- Shopping for a new mattress? Active-duty military and veterans receive 20% off most Sleep Number 360 smart beds, all bases, and most bedding purchases. This offer is valid from November 1 through 14.

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