As consumers make their final turn into the holidays, new findings from Datasembly indicate that families will be spending nearly 17% more to feed their dinner guests this year – double the increase seen last year.
Datasembly analyzed 13 popular holiday dinner items including turkey, eggnog, ham, apple pie and green beans. This year’s shopping cart totaled $60.29 on average versus $51.79 for the 2021 holidays.
Of all the basket items, the biggest year-over-year increase is for biscuits – almost 47.7% – followed by butter and russet potatoes at 38% and 32.6%, respectively. The basket items with the smallest increase are the frozen whole turkey at 6.3%, followed by the bone in spiral ham at 7.7%.
Big box retailers to the rescue!
But, the consumer’s grocery dilemma is not lost on Target and Walmart. GroceryDive reports that both are putting holiday meal deals out front through the weekend.
At Walmart, it’s busy placing discount stickers on many of the food items that are causing sticker shock. As an example, cooks can buy bone-in ham for $2.28 per pound, whole turkeys for less than $1 per pound, plus discounts on potatoes, stuffing, ready-to-heat mac and cheese, and made-in-store pumpkin pie.
At Target, the home chef can forget about cooking altogether and buy a complete holiday dinner for $25 and sides for under $5. Target’s adding a convenience feature, too, allowing customers to place orders for the items on December 24 and get their order the very same day using pickup, drive-up, or Shipt delivery.
Kroger decides it wants in on the action, too
Interestingly enough, Kroger responded to Walmart and Target’s deals by also offering affordable meals during winter break.
In an announcement made Monday, the grocery chain said it’s pulled together discounted options that can feed a family of four at an average cost of approximately $10 per meal, including everything from a traditional breakfast with eggs, sausage, fruit and toast to a “pizza night” combo that comes with a Mediterranean-style chopped salad kit.