What to expect from Amazon's Prime Early Access Sale

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Here’s a look at some of the items expected to be discounted over the two-day sale

The holiday shopping season has officially kicked off, and major retailers have begun hosting big savings events this month. Target hosted its two-day Deal Day event from October 6-8, Walmart will be holding its Rollback and More sales event through October 13, and Kohl’s will host a 2-Day Deal Dash through October 12. 

Amazon is also participating in the early holiday shopping festivities with its Prime Early Access Sale on October 11-12. As Prime members consider their holiday shopping lists, preparation is key for the company’s second Prime Day event of the year. 

While Amazon plans to announce new deals over the course of the two-day sale, below are some of the items that are being highlighted as part of the discount event, as well as some tips for consumers to make the most of the Prime Early Access Sale. 

What’s on sale? 

Thousands of items will be on sale during this Prime event, including some of the biggest brands of the holiday season – Peloton, Casper, Ninja, Calvin Klein, and more. Here are some of the best deals consumers can score during the two-day Amazon sale. 

Home Goods: 

  • Ninja Air Fryer with 2 Baskets: $199.99 (originally $249.99)

  • Calphalon 10-piece Pots and Pans Set: $100 (originally $150) 

  • Keurig K-Mini Coffee Maker: $49.99 (originally $100)

  • Toshiba Countertop Microwave Oven: $134.99 (originally $164.99) 

  • REFSAVER Fridge Storage Containers: $20 (originally $35) 

Amazon Devices: 

  • Echo Dot with Clock (4th Generation): $35 (originally $60) 

  • Fire TV Cube: $60 (originally $120) 

  • Kindle Paperwhite: $100 (originally $140) 

  • Amazon Halo View: $45 (originally $80) 

  • Kindle Oasis: $180 (originally $250) 


  • Insignia 32” Smart HD Fire TV: $99.99 (originally $179.99) 

  • TCL 50” 5-Series 4K UHD Dolby Vision HDR Roku Smart TV: $429.99 (originally $699.99)

  • LG 55” C1 OLED Smart TV: $1,296.99 (originally $1,499.99) 

  • Samsung 65” Class QLED Q70A Smart TV: $947.99 (originally $1,399.99) 

  • Samsung 85” QN90B Class Neo HDR Smart TV: $2,997.99 (originally $4,497.99) 


  • Apple AirPods 2: $90 (originally $169) 

  • Fitbit Luxe: $87 (originally $140) 

  • iRobot Roomba J7 Plus: $599 (originally $799.99) 

  • Apple Watch SE (2020): $189 (originally $279) 

  • Samsung Galaxy Tab A8: $179.99 (originally $229.99) 


  • Lego Ideas Seinfeld Building Kit: $64 (originally $80) 

  • TeeTurtle Reversible Plushies: $11 (originally $15) 

  • Playmobil Knight Rider K.I.T.T.: $68 (originally $90) 

  • Discovery Kids Gemstone Dig STEM Science Kit: $12.97 (originally $19.99)

  • Nerf Modulus Recon MKIII Blaster: $28 (originally $34) 

How to make the most of the sale

To make sure you check off every family member or friend on your gift list during the Prime Early Access Sale, Prime members can set up personalized notifications for deals on specific items. You can set up these alerts on the Amazon website or app based on items you’ve recently searched for or looked at. During the sale, you’ll start to receive notifications as the items are discounted. 

Shoppers can also take advantage of Amazon’s holiday toy list and home gift guide. Both lists are broken down into different categories to help guide consumers to find the perfect gifts. 

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