Amazon has announced that its fifth annual Prime Day event for paid members will span two full days this year. Starting at midnight PT/3AM ET on July 15, the company will slash prices on more than a million items on its marketplace.
The 48-hour event, which Amazon describes as a “two-day parade of epic deals,” will boast the "biggest Prime Day deals ever on Alexa-enabled devices,” as well as new “Lightning Deals.”
“These deals will include jaw-dropping prices on top-tier brands,” Amazon said in a press release. “Due to the nature of these deals, many will have limited quantities and could sell out fast, so Prime members should come back frequently to view new deals launching throughout the 48-hour event.”
Two days of deals
In addition to being the company’s longest Prime Day yet, this year’s event will be the first to include free one-day shipping with no minimum purchase amount.
The e-commerce giant has already started offering an "early" Prime Day deal on a Toshiba HD television. Through June 30, the television is available for about $180 -- $120 less than its retail price. Amazon is also selling the Key for Garage myQ Smart Garage Hub + Amazon Cloud Cam (Key Edition) for $99.98, which is 40 percent lower than its normal price.
Special Prime Day deals will be available July 15 to 16 to Prime members in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia, and the United Arab Emirates.
Last year, Amazon’s 36-hour Prime Day event set a record for the company. Sales ended up surpassing Cyber Monday, Black Friday, and 2017’s Prime Day despite site outages due to overwhelming traffic in the early hours of the sales event.
“The first ten hours of Prime Day grew even faster, year-over-year, than the first ten hours last year,” the company said in a 2018 press release.
A spokesperson for Amazon told CNET that the company has “worked super hard throughout the year to ensure that we're prepared for this year.”