Starting immediately, Amazon Prime subscribers in those markets can order food and essentials and expect delivery as quickly as an hour.
The 13 expansion markets are located in the following nine states:
Alabama: Huntsville, Montgomery
California: Palm Desert
Colorado: Fort Collins
Florida: Destin, Tallahassee
Maine: Portland
Mississippi: Jackson
North Carolina: Greensboro, Wilmington
Pennsylvania: Allentown
Tennessee: Chattanooga, Knoxville
“Prime Now delivery continues to be a hit with our customers and we’re excited to introduce the service to even more Prime members across the country,” said Christina Minardi, Whole Foods Market Executive Vice President of Operations. “It’s just another way we’re making it even easier for more customers to enjoy Whole Foods Market’s healthy and organic food.”
Amazon’s investment in making Prime benefit-driven for the consumer continues. During its recent earnings call, the company announced that it’s in the throes of making free one-day shipping the default scenario for Prime members worldwide.
How Whole Foods delivery works
To be eligible for Whole Foods delivery service, a consumer has to be an Amazon Prime member; that membership currently costs $119 a year. As a Prime member, consumers will receive Prime Member discounts year-round, plus an additional 10 percent off on sale items.
Shoppers can order groceries via www.primenow.com or the Amazon Prime Now smartphone app. Consumers who have an Amazon Echo and interested in Whole Foods delivery can also find out if the service is available in their area by saying, “Alexa, shop Whole Foods.”
At their leisure, Echo users can add items to their basket through the app. When they’re ready to check out, they can use the Prime Now app and choose pickup or delivery.