When bombs exploded at the finish line of the Boston Marathon, police and rescue personnel rushed to the scene to aid the victims and investigators began looking for the perpetrators. In a matter of days, one suspect was dead and another was in custody after a massive investigation and manhunt.
But things don't always happen that quickly.
When a Jeep Grand Cherokee exploded into flames after being rear-ended by a pick-up truck at a stop light in Winchester, Va., in 2011, police and rescue personnel rushed to the scene to aid the four occupants -- Mark and Amanda Roe and their sons Caleb, 11, and Tyler, 4. The boys were killed by the impact. Their parents burned to death when the Jeep's gas tank burst into flames.
The driver who rear-ended the Roe family got a ticket, but years later, not much else has happened.
In the Boston Marathon case, four people were killed and 264 were injured. In a series of Jeep Grand Cherokee accidents similar to the one in Winchester, 270 people had burned to death as of late last year and hundreds more have been injured, according to figures compiled by the Center for Auto Safety.
Unlike the Boston bombings and the more recent deaths of five women who burned to death when their stretch limousine caught near San Francisco, the Jeep deaths have attracted little attention and not much is being done to prevent similar deaths from the thousands of at-risk Jeeps still on the road.
NHTSA proceeds cautiously
The National Highway Traffic Safety Administration (NHTSA) has been slowly sifting through data but has done nothing to warn taxpayers whose lives are at risk every time they get in their cars.
As is so often the case, investigators on the front line have no trouble identifying the problem -- the fuel tank on 1993 through 2004 Jeep Grand Cherokees is mounted behind the axle and hangs down below the SUV's rear bumper, making it vulnerable to being ruptured and catching fire in a rear-end accident.
Safety advocates have been pressing NHTSA to act and lawyers have been filing lawsuits on behalf of consumers injured and burned to death in their Jeeps. But the plodding pace is more than Janelle R. Embrey, a Virginia mother of two, can stand.
Embrey, a 46-year-old medical transcriptionist, was riding with her father on I-81 near Winchester just 15 months after the Roe family had been killed. When traffic on the heavily-congested highway slowed suddenly, a tractor-trailer truck rammed the line of stopped cars, pushing a Jeep Grand Cherokee into Embrey's car, an incident she recounted in an earlier ConsumerAffairs story.
Embrey stood by in horror when flames began licking at the back of the Jeep as its stunned occupants tried to free themselves from their seat belts and escape. Her father, Harry Hamilton, 66, ran to the Jeep, broke a window with his fist and managed to pull a teen-aged boy to safety but he was driven back by flames before he could rescue another teen and the boy's mother.
"The entire vehicle was swallowed up by flames. In that instant, they burned to death," Embrey said. Later, Embrey was sitting in a patrol car with the state trooper leading the investigation as he wrote up his report.
"The officer shook his head and said, 'That's the same vehicle that killed the Roe family,'" Embrey said. "He just sat and stared into the burned-out Jeep. Everybody knows this is happening. Why can't we do something about it?"
Embrey's father has been nominated for a Carnegie Hero's Medal for his efforts but Embrey remains haunted by the incident and has launched a one-woman crusade to light a fire under NHTSA and Chrysler, which owns Jeep.
Petition drive
A few months ago, Embrey launched a petition drive on Change.org urging NHTSA to take action. She wrote to her Congressional representatives and to President Obama, who forwarded her letter to NHTSA Administrator David L. Strickland, who sent her a two-page response that she described as "mumbo jumbo."
Frustrated, Embrey began saving her earnings from a part-time bookkeeping job and, in late April, launched a billboard campaign on I-81 and other highways around the Winchester area.
The billboards, which she said cost several thousand dollars a month show a stylized burning Jeep with a skeleton at the wheel and asks consumers to sign her petition. She also plans to launch a website at dangerousjeeps.com soon.
Embrey said she was so horrified by the accident she witnessed and the earlier accident involving the Roe family that she felt she had to do something, even though friends and advisors told her it was futile.
"It took me a couple of months to start taking action. I cried every day and it took me some time to get it together," Embrey told me as we sat in a snack shop at the intersection where the Roe family died. "A lot of people have told me to give up but I have to do it."
Besides the billboards, Embrey has passed out bumper stickers and pocket-sized cards at businesses throughout Winchester and has spoken with safety advocates, attorneys and reporters, trying to generate action.
Probe expanded a year ago
Among those lending a sympathetic ear was Clarence Ditlow at the Center for Auto Safety in Washington. Ditlow has been trying for years to spur NHTSA to action.
In a letter to Strickland in May 2012, Ditlow noted that Chrysler, which makes Jeeps, had finally conceded that the "the 1993-2004 Jeep Grand Cherokee far exceeds its top competitor, the 1993-2004 Ford Explorer in ... rear impact fire crashes."
"If Chrysler does not voluntarily recall these deadly vehicles that kill children secured in child restraints as the [Center for Auto Safety] has asked [Chrysler Group] Chairman Sergio Merchionne, then the only way to prevent more fire deaths is for NHTSA to order a mandatory safety recall."
One month later, in June, NHTSA expanded its probe into the Jeep fires but today, nearly a year later, thousands of the Jeeps remain on the road every day, carrying children -- most of them securely strapped into their car seats -- to school, play dates and other activities.
Embrey thinks it's shameful that the government that is supposed to protect its citizens moves so slowly and deliberately, leaving innocent lives at risk. She admits to being discouraged but says she won't give up, even though the financial and emotional pressures are intense.
"A lot of people have told me to give up -- you're fighting Chrysler," she said. "But I have to do it. Everyone says I have to face the reality that this could just go nowhere. But I'm not ready to do that."
For now, Embrey says she will keep fighting and hopes others will join her or, at least, sign her Change.org petition.
When bombs exploded at the finish line of the Boston Marathon, police and rescue personnel rushed to the scene to aid the victims and investigators began l...