Here comes Prime Day 2023!

Photo (c) Martin-DM - Getty Images

And here are the best ways to take advantage of it

Hey, Alexa, set a reminder for 3 a.m. on July 11.

Amazon has officially etched Prime Day in stone. The 48-hour event will start in the middle of the night on Tuesday, July 11 and run through July 12.

Members of Amazon's Prime program will have access to the lowest prices so far this year on select products from brands such as Bose, those wildly popular unlaced Hey Dude shoes, and Theragun massagers during the sale. Plus, every 30 minutes, deep discounts will drop on top products from the most popular brands throughout the event.

Because Amazon has its own line of company-owned products, those will get some special juice. The shopping experts at RetailMeNot told ConsumerAffairs that Echo devices (speakers and screens), Ring doorbells, and Amazon Fire tablets should be at hard-to-beat prices.

Other categories RetailMeNot deal analysts say should be in ample supply dealwise are pressure cookers, iRobot and Shark vacuums, and wireless headphones.

And Prime Day isn't the only rodeo in town this summer. If previous Prime Days are any indication, Walmart isn't to be denied. Plus, DealNews reports that Best Buy, Eddie Bauer, Nordstrom Rack, eBay, and others all have big sales of their own planned.

Aren't you special?

One new twist designed to make Prime members happy they’re subscribers is that this year's Prime Day event will also feature an invite-only deals program, allowing Prime members to request an invitation for exclusive deals expected to sell out.

Another nuance is added focus on small business owners who can now shop for more business products than ever before. 

Tips to help you prepare for Prime Day 2023

To save our readers some time, ConsumerAffairs has ID'ed the things shoppers can expect and how to get an edge when it comes to landing the best deals.

What’s on sale? Prime members can expect deals from popular brands such as Victoria’s Secret, YETI, Lancôme, Kérastase, Peloton, The Drop, and Sony, as well as save on new Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. 

Beating everyone else to the punch. Amazon, those sneaky devils, may have July 11-12 as the “official” Prime Day dates, but it’s actually made some of those deals available now. There’s special pricing on Amazon Fresh, as well as back-to-school and off-to-college discounts, too. 

Did someone say “free money”? But the brass ring may be the $200 Amazon gift card that the company is offering Prime members who sign up – and are approved for – the Prime Visa credit card, an offer that runs from June 29 through July 26.

If free money is your favorite temptation, the company has more than that, too. Now through 11:59 p.m. PDT on July 7, Prime members will receive a $15 credit when they download the Amazon Photos app and upload their first photo.

Set up personalized alerts. There’s not a company alive that doesn’t want us to do everything possible via their app and Amazon is no exception. The company says that Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items.

The only thing you have to do is visit the Prime Day event page on the Amazon Shopping app sometime between now and Prime Day to create deal alerts. Then, when Prime Day arrives, you'll receive push notifications on any deals that match.

Give extra thought to how you want things delivered. Amazon Prime customers will get free delivery on millions of products, of course, but if they don’t want to wait for two-day delivery, they can try out same-day delivery for certain products in 90-plus U.S. markets.

Or they can try out the new “Your Amazon Day” option. With “Amazon Day,” a member picks out a day of the week that works for them and the company will deliver the items they order each week for free on that day.

Utilize price tracking. "Price trackers are the easiest way to monitor just how good a deal really is, especially for big-ticket items," a RetailMeNot spokesperson suggested. "By adding an Amazon price-tracking browser extension like camelcamelcamel, you’ll be able to easily monitor the prices of your most-wanted products as well as get price-drop alerts so that you never miss a deal."

Don’t want to spend the money to subscribe to Amazon Prime? We get it. Prime memberships aren’t hamburger-cheap, but the company doesn’t want to force anyone to spend $14.99 a month or $139 a year to take part either. To help those who just want to try the program out and take advantage of Prime Day deals, the company offers free 30-day trials

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