Best Financial Advisors

Compare top financial advisors on services, fees and reviews

  • Best overall
    SmartAsset
  • Beginning investors
    Edward Jones
  • High-net-worth investors
    Fidelity Investments
+2 more
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Fact-checked by: Jon Bortin

Best Financial Advisors

Whether you’re investing a few thousand dollars or managing a seven-figure portfolio, a financial advisor can help you create a plan and stay on track toward your goals. To help you find the right fit, we compared top financial advisory firms on factors like fees, services offered, assets under management, customer satisfaction and advisor accessibility.

SmartAsset earned our pick for best overall thanks to its combination of educational resources, financial planning tools and advisor-matching services. Edward Jones is a good option for beginning investors who want personalized guidance, and Fidelity stands out for offering advanced wealth management support. Charles Schwab is our top choice for retirement planning, and Ameriprise Financial offers flexible planning options that can help keep advisory costs under control.

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Our 5 picks for financial advisors

  1. Best overall: SmartAsset
  2. Best for beginning investors: Edward Jones
  3. Best for high-net-worth investors: Fidelity
  4. Best for retirement planning: Charles Schwab
  5. Best for low fees: Ameriprise Financial

We compared recent customer ratings, types of services offered, assets under management (AUM) fees, investment minimums and other factors. Our picks may be Authorized Partners who compensate us. This does not affect our recommendations or evaluations but may impact the order in which companies appear. Read our full methodology for more details on how we picked the best financial advisors.

Compare our top financial advisor picks

Our top picks offer a mix of advisor matching, self-directed investing, automated portfolios and full-service wealth management. The right choice depends on how much guidance you want, how much you plan to invest and whether you prefer online tools, in-person advice or a combination of both.

* For human advisors
Best overall
SmartAsset logo
Types of accounts managed
Banking, investing, retirement, taxes, mortgages, estate planning
Total assets under management
N/A
Annual fees (AUM)
Varies
Min. investment requirements
$0
Pros
  • Matches users with fiduciary financial advisors
  • Free financial tools and calculators
  • Extensive educational resources
Cons
  • Advisor fees aren’t listed upfront
  • Not available as a direct advisory service
  • Match quality may vary based on location and needs
Why we picked SmartAsset

SmartAsset is our top overall pick because it helps consumers understand their options and connect with professional guidance. It’s not a financial advisor itself, but its free calculators, educational resources and advisor-matching service can make it easier to take the next step in your financial planning journey.

What reviewers say
Best for beginning investors
Edward Jones logo
Types of accounts managed
Banking, investing, retirement, education, estate planning
Total assets under management
$2.2 trillion
Annual fees (AUM)
0.5% to 1.35%
Min. investment requirements
$0
Pros
  • Personalized, one-on-one financial advice
  • Local advisors and in-person support
  • Comprehensive retirement and investment planning
Cons
  • Higher fees than many competitors
  • Commissions and sales charges may apply
  • Limited appeal for DIY investors
Why we picked Edward Jones

Edward Jones is a good fit for new investors who want guidance from a real person, not just an app. Its local advisors can help with investing, retirement planning and other long-term goals. While fees may be higher than some online platforms, the hands-on support may be worth it for beginners who want help getting started.

What reviewers say
Best for high-net-worth investors
Fidelity Investments logo
Types of accounts managed
Banking, investing, retirement, education, estate planning, insurance
Total assets under management
$7.1 trillion
Annual fees (AUM)
0.2% to 1.5%
Min. investment requirements
$25,000
Pros
  • Low-cost investing and trading
  • Helpful wealth management and planning services
  • Ongoing research, education and customer support
Cons
  • Wealth management fees can be expensive
  • Some premium services require high account balances
  • Personalized service may vary by advisor and account tier
Why we picked Fidelity Investments

Fidelity Investments stands out for high-net-worth investors who need more than basic investment help. Its wealth management services include personalized advice, tax-efficient investing strategies and support for more complex needs like estate planning and wealth transfer. We like that Fidelity combines large-firm resources with a team-based advisory approach.

What reviewers say
Best for retirement planning
Charles Schwab & Co. logo
Types of accounts managed
Banking, investing, retirement, education, estate planning
Total assets under management
$12.6 trillion
Annual fees (AUM)
0.4% to 1%
Min. investment requirements
$25,000
Pros
  • Helpful retirement income planning tools
  • Access to advisors and CFP professionals
  • Competitive advisory fees
  • Low-cost investment options
Cons
  • Some advisory services have high minimums
  • Personalized advice costs extra
  • Limited cryptocurrency offerings
Why we picked it

Charles Schwab is our choice for retirement planning because it offers tools and support for both saving and spending in retirement. Investors can choose from automated portfolios, advisor access and more personalized wealth management options. Its focus on retirement income planning and tax-efficient withdrawals can help make the transition from working to retiring feel more manageable.

What reviewers say
Best for low fees
Ameriprise Financial logo
Types of accounts managed
Banking, investing, education, retirement, insurance, real estate, estate planning, taxes
Total assets under management
$1.7 trillion
Annual fees (AUM)
0.1% to 0.75%
Min. investment requirements
$25,000
Pros
  • Dedicated financial advisor
  • Comprehensive financial planning services
  • Flexible investment management options
  • Nationwide advisor network
Cons
  • Advisor fees aren’t clearly disclosed
  • Not all advisors are fiduciaries
  • Can be more expensive than DIY investing options
  • Some investment products may carry commissions
Why we picked it

Ameriprise Financial is our pick for low fees because it offers flexible ways to pay for advice. Clients can choose from standalone financial planning, self-directed investing and managed account options, which may make it easier to pay only for the services they need.

While it’s not the cheapest investing platform overall, its lower maximum annual fee and flexible planning options may appeal to cost-conscious investors who still want personalized guidance.

What reviewers say

Methodology: How we chose the best financial advisors

The ConsumerAffairs Research Team evaluated leading financial advisory firms using a combination of company data, consumer feedback and service offerings. Our goal was to identify firms that deliver good value for a variety of investor needs.

Factors we considered

When comparing providers, we considered factors such as:

  • Customer satisfaction
  • Pricing and advisory fees
  • Range of financial planning and investment services
  • Investment minimums
  • Assets under management
  • Years in business
  • Recent consumer review activity
  • Company responsiveness to customer feedback

We scored each company across these categories and applied different weightings based on the needs of each investor type.

For example, firms selected for retirement planning were evaluated more heavily on planning services and customer satisfaction. Firms selected for high-net-worth investors received additional consideration for wealth management capabilities and scale.

Financial Advisors Buyers Guide

Jump into our guides and start learning

Top Picks

See who reviewers like

SmartAsset logo
Edward Jones logo
Fidelity Investments logo
See our top picks

Financial advisors work with you to build long-term wealth by managing your investment portfolios, including your 401(k) and individual retirement accounts (IRAs). Advisors can also minimize tax implications so that all of your investing doesn’t come with a huge bill at the end of the year.

Key insights

Financial advisors give advice and help you create strategies to achieve your short- and long-term money goals.

Jump to insight

Financial advisors can specialize in several areas, including retirement planning, investment management, estate planning, tax strategies and wealth preservation.

Jump to insight

The cost of a financial advisor depends on the size of your account, the services you need and the company you choose to work with.

Jump to insight

What does a financial advisor do?

A financial advisor can help you with many different aspects of your finances, but they often have specializations that can help you determine whether they’re a good fit for your needs.

Some financial advisor services you can expect to see include:

  • Tax strategizing: Some financial advisors are well-versed in tax laws and can provide you with tax advice.
  • Financial planning: Financial planning is useful, especially if you have goals like retiring early or putting your children through college. Working with a financial advisor to create a plan gives you a good idea of what steps you need to take to hit your goals.
  • Investing: Investing is a common service offered by financial advisors. Whether you’re working on building your portfolio, buying stocks or preparing for retirement, a financial advisor can help you distribute your assets and invest based on your desired results.
  • Wealth management: Wealth management is an all-encompassing service offered by financial advisors. It features general handling of your finances, including security selection and complete financial management.
  • Insurance services: Financial advisors can help you determine whether you have the right insurance coverage based on your assets.
A good financial advisor will not offer a one-size-fits-all financial plan.”
— Eric Unger, president and chief compliance officer of Affiance Financial

Types of financial advisors

A few common financial advisor credentials and titles include the following:

  • CPAs. CPAs (certified public accountants) are accountants with additional education and work experience who have passed a certification exam. CPAs serving as financial advisors typically have additional training and handle a range of financial services, including tax preparation.
  • Financial planners. Financial planners help individuals and corporations meet their financial and life goals. They may specialize in tax planning, asset allocation, investing, risk management or estate planning.
  • Money managers. Money managers oversee investment decisions for a financial portfolio. They generally work for wealthy individuals, mutual funds or pension plans.
  • Registered investment advisors. Registered investment advisors (RIAs) are either individuals or firms registered with the Securities and Exchange Commission (SEC) or state securities authorities. They are charged with providing advice and recommendations or writing reports about securities.
  • Registered representatives. Registered representatives are also licensed by the SEC. They must pass the Series 7 and Series 63 securities examinations and be registered with the Financial Industry Regulatory Authority (FINRA). These individuals typically work for investment brokerage companies and may also be called stockbrokers or account executives.
  • Certified financial planners. A CFP must meet requirements set by the Certified Financial Planner Board of Standards, Inc. These requirements include holding at least a bachelor’s degree, completing coursework in financial planning and successfully completing a comprehensive exam. They have a fiduciary obligation to work in your best interest.
  • Chartered financial analysts. This designation is issued by the CFA Institute, which has extensive education, experience and examination requirements. CFA holders demonstrate high levels of competence in investment research and portfolio management.
  • Personal financial specialists. The PFS designation is given by the American Institute of Certified Public Accountants (AICPA). Professionals with this title are CPAs with additional training in financial and wealth management.

How much do financial advisors cost?

Financial advisors can charge you in a few different ways:

  • Commission-based payments: Financial advisors who work on commission receive a payment when they buy or sell securities on behalf of their clients. Commission fees tend to be higher than traditional AUM fees, generally ranging from 3% to 6% of your investment.
  • Flat fees: Some financial advisors charge a set fee for specific services so clients know how much they can expect to pay in advance. For example, some financial advisors charge fees ranging from $1,500 to $7,500 to create a brand-new financial plan.
  • Hourly payments: Many financial advisors bill by the hour and may request a retainer fee prior to providing services. Hourly charges vary depending on the financial advisor, but they often start at $100 an hour and go up to $400 an hour.
  • Assets under management fees: Financial advisors who manage your complete financial portfolio generally charge a fee that is a percentage of your total assets under management. AUM fees, also called percentage-based fees, are the most common payment structure for financial advisors and generally range from 0.5% to 2% of your total assets under management. Accounts with more assets may qualify for lower fees. Some advisors might even charge a different rate on your first $1 million of assets and then adjust the percentage for the rest of your portfolio.

Pro tip

When you’re comparing financial advisor costs, make sure you look for advisors with reasonable fees. Higher fees aren’t proof of better investment results.

» MORE: Best online stockbrokers for beginners

Financial advisor pros and cons

Hiring a financial advisor can help take your investments to the next level, especially if your money is currently only earning interest in a savings account or certificate of deposit (CD).

However, using a financial advisor does not guarantee that you will earn a profit or that your funds are shielded from market risks.

Pros

  • Having an advisor watch the market and rebalance portfolios saves time.
  • They help create a comprehensive plan that considers short- and long-term goals.
  • They help with estate planning, tax-efficient investment strategies and minimizing tax liabilities.
  • They assist you in creating a diversified investment portfolio.

Cons

  • You will have to pay management fees and transaction costs.
  • Some advisors require a minimum investment before they agree to work with you.
  • Market fluctuations and other external factors can impact investment returns.
  • Not all advisors have the same certifications or are equally transparent about their fee structures and potential conflicts of interest.

» MORE: How much do I need to retire?

Should I use a financial advisor?

Many people can benefit from working with a financial advisor, but you should seriously consider working with a financial advisor if you fall into one of the following categories:

  • You’re a beginning investor. People who are just starting out in their financial journey can benefit from working with a financial advisor. A financial advisor can provide personal finance advice and education to help new investors accomplish their short- and long-term financial goals.
  • You’re going through family and household changes. People who are experiencing changes in household income can benefit from professional financial planning. Changes that may call for financial advice include having a baby, getting divorced, getting a new job or losing a job.
  • You’re newly wealthy. If you’ve recently inherited or won a large sum of money, a financial advisor can help you understand and manage your new financial situation.
  • You’re a business owner. People who own a business or are thinking of starting one can benefit from using a financial advisor with experience in both personal and business finances.

How to choose a financial advisor

“Choosing a financial advisor is a personal process that should not be taken lightly. Done well, it can result in establishing a long-lasting professional relationship,” said Eric Unger, president and chief compliance officer of Affiance Financial. “When choosing an advisor, look for one who is committed to earning your trust. Recognize that trust is not a commodity and cannot be shopped for at lowest cost.”

He also recommends finding an advisor who fits your specific needs and goals. A financial advisor should take the time to understand your unique financial situation, aspirations, risk tolerance and time frame.

“Look for a financial advisor that offers clients of similar ages and backgrounds customized planning services. A good financial advisor will not offer a one-size-fits-all financial plan.”

Ultimately, the relationship with a financial advisor is built on trust and collaboration. Taking the time to research and select an advisor who listens to your concerns, educates you about your options and helps you make informed decisions can greatly contribute to your financial success.

FAQ

What’s the difference between a financial advisor and a financial planner?

“Financial advisor” is the umbrella term for anyone who helps people with their finances. A financial planner specializes in helping people sort out their personal finances and set their financial goals.

What is a fiduciary financial advisor?

A fiduciary financial advisor is legally bound to act in your best interest and prioritize your financial success over their own. They must disclose any potential conflicts of interest and provide recommendations that align with your financial goals. Advisors might offer a free consultation to assess your needs before you have to commit.

Can I talk to a financial advisor for free?

You might be able to talk to a financial advisor for free through your bank or another financial institution. Visit a local branch or call a customer service representative to find out if the services of a financial advisor are available to you.

What credentials should a financial advisor have?

There are many different credentials and certifications for different types of financial advisors, but these three are the most notable: certified financial planner (CFP), chartered financial analyst (CFA) and certified public accountant (CPA). Attaining any of those designations requires a rigorous process of education, experience and examinations.

Not sure how to choose?

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    Guide sources

    ConsumerAffairs writers primarily rely on government data, industry experts and original research from reputable publications to inform their work. Specific sources for this guide include:

    1. SEC, “Regulation of Investment Advisers by the U.S. Securities and Exchange Commission.” Accessed June 2, 2026.

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