SmartAsset Reviews

Working with SmartAsset was straightforward and organized. They set up a system for managing leads which helped streamline the process. Leads can be quite hit-or-miss, but overall, I haven't been dissatisfied. But I have decided not to renew when my current subscription ends because my son found a new job, and I feel confident in sustaining my business through referrals as I’ve been in the industry for 30 years now. If a colleague were to consider SmartAsset, my advice would be that the effort you put into engaging with the leads will largely determine your success. Their system delivers a substantial amount of leads, more than I initially expected, though the conversion rate varies.

I believe SmartAsset is on the verge of being revolutionary in lead service. They need to make a few enhancements to their system. For instance, there should be an option to set a call-back option, not just an appointment. Sometimes when I call someone, situations arise that prevent an appointment, and it would be helpful if I could schedule a future call-back directly in their system. Having this feature would ensure I do not miss vital follow-ups. Moreover, adding a feature that integrates my current client base into the lead system could take their service to the next level. It would make SmartAsset more integral to the overall business model by becoming the go-to lead system for everything. I've had numerous discussions with SmartAsset about these potential features, and I'm hopeful they'll implement them soon.

I'd tell friends and family members who are looking for information with regard to their particular finances and questions that they may have, whether it be about investing or taxes or state planning, that SmartAsset's articles are very good. And then if they have further questions, they lead you to a financial advisor in their area. They give you 3 choices so you have the ability to really take a look and see who best fits your particular needs or character. What I’ve really liked best of all is they didn't oversell this. What they told us what we were going to get is exactly what we get and the results are much on target.

I got a lead yesterday and anytime I call, it goes, "Dee, dee, dee." I've called the guy five times, and every time I call, the phone does that. Now, I gotta go through a process to get reimbursed for that lead because it's a bad lead. I have another one that happened last week but I haven't called SmartAsset on that one either yet. I need to call them on both of these and tell them they're bad leads. Usually they're receptive, but it's a pain to go through that process.

It's frustrating when you get a month-worth of leads then don't get a single person on the phone. I reach out to the leads but they tell me they don't need a financial adviser. I don't get reimbursed for those because they went through the process. I tell them, "I've got your email address and your phone number. Somehow you filled out something online." They say they never did. About every 20th lead is like that where the people act like they have no idea. I also never reach 50% of the leads even if I call them, email them, or message them through Facebook.

On the client side, I think sometimes they get deceived. They click on something that says "Have you saved enough for retirement?" Then the next thing they know, they're being asked of their information, but they don't need somebody. It's like as long as they put their information in there, I've got to pay for the lead. That's another thing that frustrates me a little bit. Don't do SmartAsset unless you're willing to commit to making the calls and have a defined process in place on how you're gonna go through the calls, the follow-up, your presentation. If you're not gonna have all that, don't bother.

One guy who called today has been there for over three years and I’ve been talking to him for that period. They know what I'm looking for and what my niche in the market is. So, when they come across it, they'll call me right away and say they know this is a perfect person in my niche of the market. For example, I did a first call today. It was a Live Connections a couple of weeks ago. I found out we’re neighbors. She and her husband are both in the medical field, and my niche in the market is in people in the medical field. So, Live Connections knows that when they meet somebody in the New York area’s medical field, who could be a nurse or a doctor, and they know nurses are my favorite, they'll connect me with those people. Right then and there, I know that person is in the medical field, which is good. I like that.

My business has grown dramatically by using SmartAsset. They do a lot of the legwork for me that I used to do such as trying to go out, do seminars, and meet the same quality of people. They're doing it where I can do it from the leisure of my home or my office or in the car where I am. Other co-workers have joined them and I've referred other colleagues from other firms, too. I recommend it for them to do it.

Every quarter, my rep and I touch base with each other just to see how things are going, and modify things that I wanna modify, if I wanna modify anything. If not, we'll keep it copacetic. We talk strategies, what else I should be doing better and what other people are doing to reach their clients. So, I'm always getting insights from other advisers from other firms. But if you don't put in the work, you don't get the results. With any lead generator, you have to put in the work, the time and the touch points to make it successful, which I do. So, I get the results and I get the growth that I look for.

The quality of service from SmartAsset has been solid; however, I feel their product offering could be improved. Specifically, they should focus on better filtering the leads they provide.

In terms of pricing, I'd rate it with a 4 out of 5. Their online presence is also commendable, with a user-friendly website that I'd rate as a 4 as well.

Overall, while there's room for improvement in certain areas, my experience with SmartAsset has been largely positive, and I'd be open to continuing our partnership while hoping for the suggested enhancements.