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Holiday Spending

Consumers to spend more than $26 billion on Mother’s Day gifts

The coronavirus pandemic is expected to change the way people celebrate the occasion

Mother’s Day celebrations may look a little different this year due to social distancing guidelines and other COVID-19 restrictions, but most consumers plan on celebrating the holiday nonetheless. 

More than 8 in 10 consumers will be celebrating Mother’s Day this year, according to the National Retail Federation (NRF). Two-thirds of those polled by the NRF said they plan to celebrate the occasion virtually.

“Whether they are able to gather in person or will connect throug...

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