Sony rebrands its rewards credit cards with Comenity Bank

Photo (c) Andrei Stanescu - Getty Images

Both cards offer five times the points on select Sony purchases

Sony is rebranding its two credit cards, one specifically designed for video game players. The cards will be co-branded with Comenity Bank after previously being associated with Capital One.

The two credit cards are competing in the field of rewards credit cards and are aimed at solidifying Sony customer loyalty. The Sony Card provides rewards to cardmembers when they purchase Sony products, along with rewards linked to restaurant and entertainment spending.

The PlayStation Card offers rewards for PlayStation Store purchases and Sony products, along with PlayStation digital services and mobile phone payments. Both cards are locked into the Sony Rewards loyalty program, giving customers a chance to speed up the accumulation of Sony Rewards points.

The cards are being issued through Alliance Data Systems Corporation (ADS), which specializes in data-driven marketing and loyalty solutions. ADS says the cards will feature several digital features that streamline the process of accessing and interacting with credit accounts using mobile devices.

‘Tech-forward, data-driven approach’

ADS says it will also assist Sony with its data and analytics capabilities to help grow the brand and drive sales.

"Alliance Data has proven expertise in digital customer engagement and the ability to drive loyalty and sales through a multi-channel strategy," said Steven Fuld, senior vice president of marketing at Sony. "Its tech-forward, data-driven approach aligns with our goals of reaching more customers and creating memorable experiences."

Comenity Bank says the transition from Capital One should be seamless for current cardholders.

“Your account balance will be automatically transferred to your new account,” the bank says on its website. “We will send you a billing statement that shows you how much you owe. You remain responsible for any existing balance and must pay all amounts due on your account, according to the terms of your Customer Agreement.”

The Sony Card pays 5,000 bonus points when you open and use the card within 60 days. It earns five times points on purchases of Sony products at authorized retailers as well as five times points on entertainment purchases. It pays two times points at restaurants and one point everywhere else.

The Sony PlayStation Card earns five times points at the PlayStation Store and on purchases of Sony and PlayStation products at authorized retailers. It earns three times points on mobile phone bill payments and one point on all other purchases.

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