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Consumers showing new interest in store credit cards

A survey finds a huge increase in interest over the past two years

An unusually large number of consumers have expressed interest in signing up for a store credit card this holiday shopping season. 

The survey, conducted for CompareCards, found that 44 percent of Americans say they're at least somewhat likely to apply for a store card during the holiday shopping season. That's up from 32 percent in 2019 and 24 percent in 2018.

A store credit card is a Visa or Mastercard that is co-branded with a national retailer. Consumers are often off...

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