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Online ads ruin Christmas gift surprises, survey finds

Many shoppers would like a "holiday mode" to prevent gift spoiling

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Ads that track online purchases are spoiling Christmas.

One-third of people say targeted advertisements, which are based on tracking browsing history across websites, have spoiled gift surprises for them in the past, and 19% say it has happened "once or twice," according to a survey of more than 1,500 North Americans by digital advertising firm GumGum.

How does this happen? A family, for instance, that shares a computer or tablet can see the same ads for a gift someone ear...

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