In the battle between Fox and Dish Network, the winner seems to be the consumer.
Los Angeles judge Dolly Gee recently sided with Dish and said the company’s Hopper feature—which allows one to record shows without commercials—will not harm the network’s revenue stream by allowing viewers to skip the ads.
Lawyers for Dish said Judge Gee’s ruling gives a bit more viewing power for the consumer, who should have the right to watch or skip over a commercial if they choose.
“Dish is gratified that the Court has sided with consumer choice and control by rejecting Fox’s efforts to deny our customers access to Prime Time Anytime and AutoHop, said Dish lawyer Stanton Dodge in a statement.
“The ruling underscores the U.S. Supreme Court’s Betamax decision, with the court confirming a consumer’s right to enjoy television as they want, when they want, including the reasonable right to skip commercials, if they choose.”
No other challenges
As we previously reported, Prime Time Anytime and AutoHop are features that come with the Hopper digital recorder, that records prime time shows on CBS, ABC, NBC, and Fox, and so far none of the other networks have challenged Dish or its AutoHop feature by filing an injunction.
Fox did score a minor victory however; when Judge Gee said Dish has been breaking the agreed-upon contract with the TV channel and is overstepping copyright laws by copying its shows.
“We are gratified the court found the copies Dish makes for its AutoHop service constitute copyright infringement and breach the parties’ contract,” Fox said in a written statement. “Dish is marketing and benefitting from an unauthorized VOD service that illegally copies Fox’s valuable programming.”
Dish’s Hopper seems to be growing in popularity since the company released the recording feature in March of this year, and to promote it, a series of commercials featuring a family with strong Boston accents explains how the Hopper can record up to six shows and be played back in any room of the house simultaneously.
Some viewers miffed
Some consumers have received flyers from Dish saying they would be eligible for a free upgrade for anyone who signed up for the service at a specific time, but according to one of our readers from South Carolina the company didn’t honor this particular offer at all.
“In September I called because we were in the process of purchasing a new HDTV and I wanted to get the Hopper service, which I had been told I could upgrade to, wrote Sonal in her ConsumerAffairs posting.
“I had also received a flyer stating that the Hopper upgrade was free for any accounts opened between 08/01/12 and 1/31/13. At that time, I spoke at length with 3 different people who all proceeded to tell me that I was not qualified for a free upgrade and it would cost me over $500 if I wanted the Hopper system.”
Sonal's case sounded really unfair to us, so we phoned Dish to get some answers about these types of flyers. We also wanted to see why consumers may receive promotional offers that Dish won't honor.
According to Dish employee Melissa, oftentimes promotional flyers are mailed by third-party retailers in in your area, and the offers usually pertain only to brand-new customers.
Third parties
She also said that some of these flyers are fake and leave many people duped, so consumers should always check with Dish to verify the validity of the promotional offer.
“Look to see if it’s [the promo flyer] from a third party or if it’s actually through Dish,” Melissa said. “I would do some research online, because sometimes people will put their flyers out there and their not associated with Dish. Unfortunately that is how people get taken.”
Also, “See what you can find [through online research] if there’s an actual company name on there. If there is a company name on that flyer what we can do is, you can give us a call and we can pull it up and find out if they’re a third party that’s associated with us,” she said.
As far as Dish’s victory over Fox about the Hopper, the judge said she didn’t find any real proof that Fox was losing revenue due to Dish recording shows and removing commercials.
So AutoHop and the Hopper remain, giving viewers the wonderful option to skip over annoying TV ads.