Holiday Shopping and Spending

The 'Holiday Spending' topic covers a wide range of issues and tips related to holiday shopping, including how to protect against fraud, manage returns, and find the best deals. It highlights consumer concerns like identity theft and rising costs, and offers strategies for safe and budget-friendly shopping. Articles delve into the latest trends, expert advice on navigating sales, and practical tips for both in-store and online purchases. The overall theme is helping consumers make informed, secure, and cost-effective decisions during the holiday season.

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Black Friday shoppers are growing skeptical of holiday discounts, new survey finds

Only 54% of consumers believe advertised Black Friday discounts are genuine

Nov. 5, 2026 By Mark Huffman

Only 54% of consumers trust Black Friday discounts, while one in five actively distrusts advertised sale prices, according to a new international survey.

Shoppers are suffering from promotion fatigue, with some planning to spend less or skip holiday sales because they believe discounts are available year-round.

Artificial intelligence is changing holiday shopping, with 56% of consumers using or planning to use AI to compare prices and find bargains.

Amazon has Prime Day pro...

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2026