Holiday Spending

Consumers spent more on the holidays than last year, but not by much. In this season shaped by the coronavirus (COVID-19) pandemic, Mastercard’s SpendingPulse report shows that sales between November 1 and Christmas Eve grew by 2.4 percent year-over-year.

“American consumers turned the holiday season on its head, redefining ‘home for the holidays’ in a uniquely 2020 way,” said Steve Sadove, senior advisor for Mastercard.

Sales from online shopping grew by a staggering 49 percent. That was hardly a surprise, though, since consumers hunkering down at home were ordering just about everything online.

What consumers purchased this season was also a bit different. The report shows spending was down on traditional gift items -- notably apparel -- and much higher for home furnishings. In fact, home furniture and furnishings saw the strongest growth of any sector compared to 2019, up 16.2 percent. Online spending for the home surged 31 percent compared to last year.

People working from home apparently decided they don’t need to dress up. Clothing sales sank 19.1 percent while electronics and appliances were up 6 percent overall.

Department stores were the big losers because fewer consumers ventured out to malls and shopping centers. Sales were down 10.2 percent year-over-year, though stores with an online channel saw their online sales increase by 3.3 percent.

Earlier start, earlier end

Consumers spread their shopping over a wider period this year. A number of major retailers, including Amazon and Walmart, staged promotions in October. The numbers show consumers took advantage of those earlier opportunities.

“Across our expanded 75-day holiday shopping season, sales were up 3 percent, a testament to the holiday season and strength of retailers and consumers alike,” Sadove said.

Because so many shoppers depended on shipping, the season drew to a close this year a lot earlier than in the past. After Black Friday, the top shopping day was December 12 -- one of the last days shippers would guarantee delivery before Christmas.

December 21, the Monday before Christmas, was the third-biggest shopping day in 2019. This year, it didn’t even crack the top 10.

The pandemic-led upsurge in online shopping has put the U.S. Postal Service (USPS) in a serious crunch, leading agency employees and postal industry tracking firms to warn shoppers not to put too much hope in having all their gifts under the tree by December 25. 

Making matters worse, the Washington Post reports that private express carriers FedEx and UPS have completely cut off delivery service for some retailers, sending tons of packages to USPS, which bogs down the system even further.

“We’re really gridlocked all over the place,” a Postal Service transportation manager in Ohio told the Post. “It’s bad. I’ve never seen it like this before.” Things are bad enough that one Grinch’y USPS carrier reportedly dumped 19 packages in the garbage in a Chicago woman’s trash can.

Letter carriers in Detroit and Philadelphia said that some of their peers have been assigned two eight-hour routes each day, and some offices have gone as far as rerouting employees to other facilities to try and get caught up. 

“I don’t think anyone, including the post office itself, knows just how bad delays are,” the Philadelphia carrier said.

This week is make it or break it

The USPS tried to put its best foot forward in a press release, saying that it’s continuing “to flex our network, including making sure the right equipment is available to sort, process and deliver a historic volume of mail and packages this holiday season.” But past that spin, it laid out exactly what consumers should expect from the agency. 

Shipping deadlines: The Postal Service recommends the following mailing and shipping deadlines for expected delivery by Dec. 25 to domestic U.S. addresses and Air/Army Post Office/Fleet Post Office/Diplomatic Post Office addresses:

Dec. 15 — USPS Retail Ground service

Dec. 18 — APO/FPO/DPO (except ZIP Code 093) USPS Priority Mail Express service

Dec. 18 — First-Class Mail service (including greeting cards)

Dec. 18 — First-class packages (up to 15.99 ounces)

Dec. 19 — Priority Mail service

Dec. 23 — Priority Mail Express service*

Packages to Alaska and Hawaii have separate deadlines and are available here.

*Not a guarantee, unless otherwise noted. Dates are for estimated delivery before Dec. 25. Actual delivery date may vary depending on origin, destination, Post Office acceptance date and time, and other conditions. Some restrictions apply. For Priority Mail Express shipments mailed Dec. 22 through Dec. 25, the money-back guarantee applies only if the shipment was not delivered, or delivery was not attempted, within two business days.

Weekend delivery: USPS already delivers packages on Sundays in most major cities and will continue to do that. 

Christmas Day delivery: For an additional fee, mail carriers will also deliver packages on December 25 in select locations.

Expanded hours: Available in select locations

Expanded package delivery window: “Where volume warrants,” USPS will deliver outside of its normal times, including in the morning, afternoon, and early evening.

Busiest mailing and delivery days: Crunch time is officially here. This week, December 14-21, is predicted to be the busiest mailing, shipping, and delivery week.

Tips to help improve the chances of an on-time delivery

The Postal Service realizes that being in crunch time puts guaranteed delivery times in an iffy position, but it says there are a few things consumers can do to better their chances.

Skip the trip and ship online: “Consumers don’t have to leave home to ship their packages. In these socially distant times, they can simply visit usps.com or use the Click-N-Ship feature for help shipping that holiday gift, ordering free Priority Mail boxes, printing shipping labels, purchasing postage and even requesting free next-day Package Pickup,” the service said, adding that usps.com is “always open.” 

Use free Priority Mail Flat Rate boxes: This is available for free at Post Office locations or online at www.usps.com/freeboxes.

Make it easy with Click-N-Ship: If you have a computer, you can create shipping labels and pay for postage online at www.usps.com/ship.

Schedule a free Package Pickup when the carrier delivers your mail:  This seldom-used tip might be worth its weight in gold for those who hate standing in line. More importantly, it’s free regardless of the number of packages. Pickups can be scheduled at www.usps.com/pickup. 

One important note, though: Mail and packages that weigh more than 10 ounces or are more than a half-inch thick and use stamps as postage cannot be dropped into a collection box or left for a carrier to pick up. Instead, people have to take them to a local Post Office.

Around 40 percent of U.S. consumers plan to spend less than they normally do on gifts this holiday season, according to a survey from CNBC. 

The organization polled 800 Americans as part of its All America Economic Survey and found that the financial impact of the COVID-19 pandemic is causing many consumers to cut back on spending. 

The survey found that 39 percent of consumers will spend less this holiday season, while just 11 percent plan to spend more than usual. The average American plans to spend $886, which is a 10 percent decrease from planned holiday spending last year. 

In 2017, the same survey found that 25 percent of Americans planned to cut back spending during the holidays, and 18 percent said they would spend more.

Wealthiest Americans showing most restraint

This year, the reasons consumers cited for spending less were: 

• Loss of wages or income (29 percent)

• The coronavirus (19 percent)

• The economy (17 percent)

• A need to save money (16 percent)

CNBC’s survey showed decreased spending plans across all income brackets. However, the survey suggested that “the wealthiest Americans could be holding back the most” this year.

“It does seem like those Americans earning over $100,000 are holding back a little bit more than they did in 2019,” said Hart Research Associates partner Jay Campbell.

That caution could be rooted in uncertainty regarding how next year will play out economically. A third of respondents said they believe the economy will get worse in 2021. Republicans were found to have a more pessimistic outlook about the economy while Democrats’ outlook has grown more positive since the election of former Vice President Joe Biden. 

Online spending surge

The COVID-19 pandemic has led to a significant jump in the number of consumers planning to do their shopping online this holiday season. CNBC’s survey found that 55 percent of respondents plan to do most of their shopping online, compared with 43 percent a year ago. 

“It’s the biggest gain in the 14 years of the survey and follows a three-year plateau in that metric. It’s also the first time more than half of respondents favored online shopping,” the report noted. 

The COVID-19 pandemic appears to be affecting the holiday shopping season. 

A new study from the National Retail Foundation (NRF) shows that the average U.S. shopper spent 14 percent less this year at physical stores than in 2019 from Thanksgiving Day through Cyber Monday.

However, on the flip side, Black Friday and Saturday saw substantial growth in online activity. For the first time ever, the number of online Black Friday shoppers eclipsed the 100 million mark, up 8 percent over last year. The online shoppers were even more aggressive on Saturday, shooting up 17 points compared with last year. 

Overall, online-only shoppers increased by 44 percent for the entire weekend, for a total of 95.7 million.

Consumers are buying earlier

With more people shopping online and the threat of the pandemic still peaking in early fall, some retailers decided to roll their deals out earlier so that they had additional time to make course corrections if needed. Some examples included moves made by Best Buy, Target, and Walmart, which all offered Black Friday prices at the same time as Amazon Prime Day in mid-October.

The NRF said that motivated 52 percent of holiday shoppers to take advantage of early holiday sales and promotions this year. Of those who did, 38 percent said they checked off holiday purchases in the week leading up to Thanksgiving. Fifty-three percent felt that promotions over the Thanksgiving weekend were pretty much the same as they had been earlier in the season.

Watch out for “Green Monday”

There’s still a couple of weeks before Santa comes, and retailers aren’t ready to put their carrots and sticks back in the closet quite yet.

It may come as a surprise, but there’s something called “Green Monday” that experts say is the second-best day for online holiday deals. It’s also the biggest online shopping day in all of December. 

Green Monday falls on the second Monday of the month, which would check in this year on December 14 — or 10 shipping days before Christmas. Walmart, Target, and Amazon are all gearing up for Green Monday, and the competition is expected to be fierce.

“Green Monday is receiving more competition from sales extended through Cyber Week,” said TheBalance’s Kimberly Amadeo. “With Amazon Prime and other services, shoppers can wait until closer to Christmas to buy online and have their purchases arrive on time. But Green Monday is still a good bargain, with retailers offering substantial discounts from regular prices.”

For you useless information hounds, “Green Monday'' gets its name from eBay. In 2007, the site experienced one of its biggest sales days on the second Monday of December. In honor of that rolling-in-the-green milestone, it gave the day its now colorful name. 

For people looking for something unique to add to their Christmas wish lists, analysts and financial managers say they should consider shares of stock -- a gift that has the potential to keep on giving.

“Gifting stocks can be a great way to teach children or grandchildren about saving and investing, or a fun way of creating interest in the stock market, a company, or a particular industry,” says Eva Victor, director of wealth planning at Girard, a wealth management firm in the Philadelphia area.

One of the greatest advantages of gifting stock to a child is the tax benefit. Under the annual gift exclusion, individuals are allowed to give up to $15,000 annually (for 2020 and 2021) to any number of recipients without incurring a gift tax.

How to buy and gift stock

Giving stock isn’t something that requires a master’s degree, but there are some rules to pay attention to so you stay on the right side of the law.

If you’re thinking of giving stock to a child, Bankrate turned ConsumerAffairs onto a few options for how to make things as easy as possible:

• Purchase stock specifically for a child. That can be done simply by using a custodial account over which you have control. A minor child should have a custodial account, while an of-age child may have a regular account. “While you could transfer the stock as physical certificates, it’s merely a novelty and pricey to do so, too,” said James Royal, Bankrate.com analyst and author of “The Zen of Thrift Conversions.”

• Give stock from an existing investment account. Bankrate suggests contacting your broker to help make the transfer electronically or by stock certificate. Again, the recipient should have a brokerage account to receive the stock.

• Give stock with an app. Many online brokers offer apps that allow you to give stock.

The sky is NOT the limit

If you’re sitting on a pile of cash and looking for the tax break of the century, there are some definite upsides, but you need to get a hold of yourself because there are legal thresholds that could cause tax headaches if you go over the limit. 

Under the annual gift exclusion, you can safely give stock to any number of children (or anyone for that matter) without incurring a gift tax as long as you don’t go over the $15,000 limit per year. 

“A couple (meaning a husband and wife separately) could gift up to $30,000 to every child and grandchild under this exclusion,” says Victor. “Any unused annual gift exclusion doesn’t carry over to later years.”

The IRS offers a full set of FAQs on gift taxes. If you’d like to find out more, those answers are available here.

This year, Cyber Monday spending was widely expected to smash records -- and it did just that. 

According to a report from Adobe Analytics, consumers spent $10.8 billion online on Monday, setting a record for the biggest online shopping day in U.S. history and beating last year’s $9.4 billion Cyber Monday record. 

Adobe, which analyzes website transactions from 80 of the top 100 U.S. online retailers, said consumers got some of the biggest discounts on computers (28 percent), sporting goods (20 percent), toys (19 percent), appliances (20 percent), and electronics (27 percent). 

With the pandemic still keeping people at home, many consumers purchased toys and electronics to keep family members entertained. Some of the top sellers in the toy category included Lego Sets, vTech Toys, and scooters. In the electronics category, top sellers included Apple AirPods, Apple Watches, HP & Dell Computers, and Chromecast.     

Key insights

Adobe said it expects online shopping and curbside pickup to continue to be used more often this holiday season compared to years past. On Monday, Adobe said the number of orders placed online and picked up curbside was up 30 percent from a year ago.

“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” said Taylor Schreiner, a director at Adobe Digital Insights.

The firm said a significant percentage of Cyber Monday purchases (37 percent) were made on smartphones, continuing a trend that has emerged over the past few years. Researchers noted that early discounts offered by retailers during the weeks leading up to Cyber Monday didn’t have a major impact on the day’s spending totals. 

“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in US history, despite early discounts from retailers,” Schreiner said.

While Black Friday may represent the official start to the holiday shopping season for many consumers, there are many people who are already scouring online sites to get good deals on products for their friends and family. To help in that effort, the Federal Trade Commission (FTC) has published a blog post with various tips to keep in mind. 

Shameka Walker, an attorney with the FTC’s Division of Consumer & Business Education, says that holiday shopping has taken on a new shape this year due to the COVID-19 pandemic.

“Because of COVID-19, it’s likely that we’ll be going online to look for those perfect gifts. With so many deals around and what seem like eternal ‘Black Friday’ sales, it’s important to keep some online shopping tips in mind,” she said. 

Holiday shopping tips

Walker says one of the most important things to do if you’re planning to shop from home is to make sure your computer is outfitted with up-to-date antivirus software. Computer security, in general, is something that the FTC takes very seriously, and it has published a comprehensive list of things consumers can do to make sure their cybersecurity is up to snuff. 

ConsumerAffairs also has several resources focused on helping consumers protect themselves against threats like identity theft.

Other tips Walker provides include things that consumers can do when doing their actual shopping to ensure that they’re getting the best deal and keeping themselves safe. They include:

• Taking time to compare products. If you know that there’s a product out there that you’ll want to get for the holidays, don’t be content to buy it from the first source you look at. Shopping around can allow you to save money that can be used for other gifts or to sock away for a rainy day. 

• Checking out sellers. Going hand-in-hand with comparing products is the necessity of checking out who is selling you a product. Sites like ConsumerAffairs can allow you to look up reviews about a company to ensure that you’re buying from a legitimate source. 

• Looking for coupon codes. There’s more than one way to get a good deal. While steep discounts are always nice, finding an eligible coupon can be another way that you can increase your savings. 

• Paying by credit card. Paying for online purchases with a credit card gives consumers protection under the Fair Credit Billing Act. This allows you to dispute certain charges and limits the amount of money that a hacker or scammer can potentially steal from you in the event of a cybersecurity lapse. 

• Using secure checkout. You’ll want to make sure that the site you’re using to buy a product is protected by enhanced security protocols. One easy way to check for this is by checking the site’s URL and seeing if it starts with “https.” The “s” in that case stands for “secure,” which means you can have more confidence when it comes to entering your information. 

• Keeping records of transactions. Keeping a running tab of the products you’ve ordered will give you an easy checklist once packages start coming in. If you notice there’s something missing, you can contact the vendor early on to resolve the issue.

With many retailers taking a pandemic-led breather on Black Friday, Cyber Monday is predicted to be a big bargain stand-in. Amazon is planning ahead for the event by giving shoppers a sneak peek into everything from savings to stocking stuffers.

Actually, Amazon’s Cyber Monday isn’t a Monday-only thing. It starts Thanksgiving weekend, lasting three days from November 28 through November 30. On top of shopping deals, customers will also have the chance to support small businesses through recently launched collections at amazon.com/supportsmall. 

In a news release announcing the event, Amazon said it’s committed to making it easy for consumers to save this holiday season with free shipping on “millions of items.” That’s made possible through an improved processing system that the online retailer was forced to review in the wake of unexpected fulfillment problems brought on by the COVID-19 pandemic. 

The company also touted some new research from ecommerce analytics firm Profitero that found Amazon to be the “lowest price online retailer.”

What’s on sale?

For those of you who’ve already got your pencil out, here’s a selection of Amazon’s Cyber Monday deals covering several categories. For the complete list of what’s on sale, Amazon has published a press release with more information here.  

Fashion

• Savings of up to 30 percent on select seasonal fashion trends, including bright puffers, plaid and printed loungewear, and cozy fleece.

• Savings of up to 50 percent on CUBCOATs fashion hoodies.

• Shoppers can save as much as 30 percent on Nautica men's and women's apparel.

• Deals of up to 50 percent off on Cole Haan men’s and women’s shoes.

• Savings of up to 40 percent on Lands' End apparel.

Beauty, Health, and Personal Care

• Savings of up to 35 percent on razors from Braun, Gillette, and more.

• Shoppers can save as much as 47 percent on whitening kits and oral care from Oral-B, Crest, and more

• Save 50 percent on 23andMe Health + Ancestry Personal Genetic Service Kit.

Amazon Devices

As you might expect, Amazon’s own devices are getting the royal sales treatment. This year’s Cyber Monday deals in that category include:

• The all-new Echo is $30 off at $69.99. As an extra bonus for consumers with Amazon Music Unlimited, those who purchase a select Echo device now get six months of the premium, ad-free streaming tier for free.

• The all-new Echo Dot Kids Edition is $21 off at $38.99.

• The all-new Fire TV Stick Lite is $12 off at $17.99.

• Ring Video Doorbell 3 is $60 off at $139.99.

• Kindle Paperwhite is $45 off at $84.99. New Amazon members can also enjoy 2 months of Kindle Unlimited for $0.99.

Toys & Games

• Cyber Monday shoppers can save as much as 30 percent on Baby Alive, Littlest Pet Shop, and more.

• Savings of up to 30 percent on Playskool and more preschool toys.

• Shoppers can save as much as 30 percent on NERF.

• Savings of up to 30 percent on Hasbro Games.

• Save up to 30 percent on Disney toys and home products.

Household, Kitchen, Office, Smart Home and Home Improvement

• Save 47 percent on select Bissell floor care products.

• Savings of up to 45 percent on select Instant Pot products.

• Deals of up to 30 percent off on select Cuisinart products.

• Shoppers can save as much as 30 percent on Ashley Furniture.

• Savings of up to 35 percent on iRobot 675 Roomba Vacuum.

Electronics

• Save up to 30 percent on Smart Home Security Cameras.

• Savings of up to 15 percent on weBoost Signal Boosters.

• Shoppers can save as much as 40 percent on Jabra Headphones.

• Savings of up to 40 percent off select video games, including Just Dance 2021.

Major Appliances, Lawn & Garden and Tools

• Save 15 percent on GE Profile Nugget Ice Maker.

• Cyber Monday shoppers can save as much as 10 percent on select GE Compact Refrigerators.

• Save 20 percent on select Worx Tools.

• Shoppers can save as much as 30 percent on select BLACK+DECKER Products.

• Savings of up to 20 percent on select SKIL Tools.

Sports & Outdoors

• Shoppers can save as much as 15 percent on select Intex Airbeds.

• Savings of up to 25 percent on select baseball and softball equipment.

• Save up to 20 percent on select kids bikes, adult bikes, helmets and more.

• Select golf clubs, balls, and accessories are on sale with savings of up to 60 percent off.

Automotive

• Save 50 percent on Tire Installation.

• Savings of up to 30 percent on Select NOCO Products.

• Shoppers can save as much as 20 percent on Select Gator ETX Roll Up Truck Bed Tonneau Covers.

Amazon Gift Cards

• Savings of 20 percent or more on select gift card brands, including Gap, H&M, Petco, and more if purchased from November 26 through November 30. 

• Gift card users can receive a $10 bonus with their reload of $100 or more through Amazon Reload if they are replenishing their Amazon Gift Card balance for the first time from now through December 31. 

• Gift card shoppers can receive a $15 promotional credit with the purchase of $50 or more in Amazon Gift Cards from now through December 20. Promotional credits expire on February 6, 2021, and other restrictions may apply.

Whole Foods Market and Grocery Items

For grocery shoppers, Amazon’s Cyber deals for its Whole Foods Market last a bit longer -- from November 27 to December 1. Shoppers can find deals on customer favorites, including organic honeycrisp apples ($2.99/lb), Animal Welfare Certified air-chilled organic chicken wings ($2.99/lb), and all probiotic supplements (25 percent off). 

Prime members can also enjoy an additional 10 percent in savings, both in-store and online, and everyone can save up to 30 percent on holiday beverages.

Special limited-time deals

It may not be something on every shopper’s deals knowledge base, but Amazon has another deal site -- Woot! -- that promises to deliver dozens of additional, limited-time discounts for Black Friday and Cyber Monday. The site is offering free shipping for Prime members and daily doorbuster deals. 

At Amazon Warehouse, shoppers can save an extra 20 percent on select quality pre-owned and open box items for the kitchen, home, office. This includes major appliances, furniture home décor, and more.

With November nearly halfway gone, consumers across the U.S. are gearing up to face Thanksgiving during a pandemic. While holiday gatherings will doubtless look different this year, retailers are still offering special deals to help people save money on holiday essentials. 

One such retailer, BJ’s Wholesale Club, has announced that it will be offering a coupon to members that they can use to get a free frozen or fresh Butterball turkey. The in-store coupons are being offered while supplies last from November 14 through November 25. 

The company said BJ’s members can take advantage of the free turkey deal by buying three qualifying items from a list of over 80 products that can be found at BJs.com/FreeTurkey. The offer is supposedly one of many that will be offered in the coming weeks.

“We’re helping our members give thanks this holiday season by offering incredible savings on everything from fresh food and groceries to entertaining items and household essentials," said Michael Leary, BJ’s senior vice president of GMM, perishables, grocery, and beverages. "We’re committed to providing our members outstanding value in an easy one-stop holiday shop. That’s why we’re excited to announce our free turkey promotion to help members stress less and save even more this Thanksgiving,” 

Also included in a company press release was BJ’s upcoming holiday schedule. The retailer said it will be closed on Thanksgiving Day, but it will be opening its doors for deals on Black Friday starting at 7 a.m. Consumers who want an even bigger jump on deals can shop for items on BJs.com starting at midnight on Thanksgiving. 

The 2020 holiday season will be unlike any in recent memory. No large parades, no office parties, and even extended family gatherings may be a rarity.

With the disruption to traditional routines caused by the coronavirus (COVID-19) and the economic uncertainty it has produced, a survey by the personal finance site Debt.com found 60 percent of U.S. consumers plan to spend less on the holidays this year. 

But the factors listed above many have little to do with it, the study authors say. Spending will be down because the pressure’s off.

Thirty-seven percent of those who are spending less say they feel less pressure to buy gifts because holiday celebrations are going to be virtual this year. Another 23 percent said they don’t expect friends and family to spend as much on them because of the pandemic. Debt.com Chairman Howard Dvorkin calls it “Grinch logic.”

"I've spent nearly three decades counseling Americans on how to save more and spend less, but that's nearly impossible to do during the holidays," Dvorkin said. "No matter how blunt they are about their debts, they'll blow their holiday budget.”

‘No one wants to be the Grinch’

Dvorkin says Americans fear only one thing more than landing deep in debt and that’s the fear their family and friends will think they’re cheap.

“Everyone wants to be Santa Claus, and no one wants to be the Grinch," he said.

The findings may come as a rude awakening for retailers, who have already begun their holiday sales push. The National Retail Federal estimates the average consumer spent $1,000 on the holidays last year but Debt.com found that 73 percent of consumers say they’ll spend less than $500. Only 2 percent say they’ll spend more than $1,500.

Without a doubt, a sizable portion of the reduced holiday spending will be related to cutbacks in travel. Fewer people will travel for the holidays, either to see family or to enjoy a vacation.

Holiday travel booking are down

Right after Labor Day, when holiday travel tends to be booked, CNBC reported advance reservations for Thanksgiving were off by 16 percent, while Christmas bookings were down 35 percent and New Years’ Eve reservations were 33 percent lower.

Only 30 percent of consumers said they will spend less this year because they’ve lost income. To make those dollars go farther, personal finance experts recommend making a holiday budget and sticking to it. 

Other ways to avoid debt is to aggressively price-check before you guy and don’t forget to use your credit card rewards.

As ConsumerAffairs reported earlier this month, the 2020 holiday shopping season is going to be anything but traditional. One of the first major big box brands to act on the pandemic-nudged shift is Lowe’s. For one thing, the home and garden retailer is starting its holiday savings on Thursday, October 22 with an emphasis on online specials. Company officials say the early start will help “eliminate frenzied, crowded, one-day shopping” on Black Friday.

With toys, apparel, and the usual holiday gift fare not part of its product line, Lowe’s focus will be primarily on things related to the “home” -- like appliances, patio furniture, electronics, lighting, and decor -- in what it’s calling its Season of Savings.

"We've been blown away by our customers' creativity and dedication to making their homes work harder and smarter for them this year. Whether repurposing a room into an office or tackling basic repairs, more time at home became more time for home," said Bill Boltz, Lowe's executive vice president, merchandising. 

"We want to make the holiday experience even more accessible this year by offering competitive deals earlier than ever on top-rated, unique gifts for the home, as well as on the most sought-after brands that will help our customers gift home for the holidays this season."

Appliances are a big focus

One key angle that Lowe’s will no doubt work is the appliance angle. Consumers have spent much more time at home because of the coronavirus, spurring a higher demand for appliances. However, appliance factory shutdowns put the hurt on supply chains from parts to finished products. That led to a domino effect that throttled delivery times.

Holding a dominant position in appliance retail will certainly help Lowe’s work its magic during its Season of Savings. It will be holding daily, one-day, online-only Cyber Steals on small appliances and offering savings of up to $700 on major appliances totaling $1,999 or more.

Other hooks

Tools: In addition to good deals on appliances, Lowe’s is doing buy-one-get-one (BOGO) specials on DeWalt and Craftsman tools and accessories, portable heaters to fend off the winter chill, and products kids can give dad like tape measures.

Win a truck: Lowe’s is also offering a chance for Lowe's for Pros account holders to enter to win a new 2021 Chevy Silverado. The vehicle will be packed with more than $3,000 worth of DeWalt tools. 

Free Christmas tree delivery: Beginning Friday, October 30, Lowe’s is offering free tree delivery and decorative items like fresh-cut wreaths and tree containers. The only caveat is that a shopper’s total purchase has to be over $45. 

Curbside pickup and other COVID-safe options: Lastly, coronavirus-cautious consumers can buy online and pick up their orders either in-store or curbside. Lowe’s is also offering new contactless self-service pickup lockers and direct-to-home delivery to make the shopping experience more flexible and convenient.

The 2020 holiday season will probably be the weirdest one most of us have ever had, thanks to COVID-19. For one thing, holiday in-store traffic is predicted to be 25 percent lower than last year. 

The flip side of that is that more than 7 in 10 holiday shoppers plan to make most of their purchases online, up from 51 percent last year, according to a recent CreditCards.com survey. However, that single shopping shift could throw the whole fulfillment cycle into a tizzy, putting as many as 700 million gifts at risk of not arriving in time for the holidays, according to SalesForce.

To avoid disaster, consumers are going to have to make some changes to find a new pandemic-led holiday shopping comfort zone. To help ConsumerAffairs readers get a head start on rethinking their shopping plans, Ted Rossman, industry analyst at CreditCards.com, gave us tips on how to save money on holiday shopping this year.  

Tips for saving

There will be lots of ways to save money through online shopping, but it might take jumping through a few hoops. To get a better handle on what those hoops are, Rossman laid out the four most important elements consumers should start considering for the 2020 holiday season.

Use an online shopping portal. Rossman thinks that Rakuten, Dosh, and TopCashBack are great options for helping consumers save money. His reasoning is that retailers are willing to pay referral fees to these platforms when they bring in customers. “It’s targeted advertising, basically, and it means free money for consumers.”

Rossman may be onto something. When ConsumerAffairs checked out Rakuten, there were plenty of brands offering as much as 12 percent cash back. One brand taking full advantage of the situation was AT&T, which was offering up to $300 in reward cards with qualifying TV and internet when purchases were made online, plus up to $150 cash back.

One word of caution: ConsumerAffairs reader reviews of Rakuten run the gamut between “awesome” and “lesson learned.” But, to its credit, reviewers said Rakuten’s customer service team was proactive when it came to negative reviews in some cases.

Shop through your credit card issuer portal. From the credit card issuer's website, consumers can click through to a retailer’s website and shop normally while enjoying some added benefits and discounts. You can enter store-specific coupon codes, as usual, for even more savings. 

Take advantage of card-linked offers. “These are a close relative to online shopping portals, but better known by credit card brand names such as Amex Offers, Chase Offers and the Wells Fargo Earn More Mall. When you pay with the affiliated card, you’ll get money back,” Rossman said.

Check out your options for buyer protections. Take the time to find which credit cards offer the best extended warranties, purchase protections, price protections, and guaranteed return benefits.

Added incentives

If you have a good credit score, some credit card issuers are offering incentives to try and bring you into their fold. Rossman makes note of several signup bonuses available to consumers who meet the card issuer’s criteria. Two examples he gave were the Capital One Venture Rewards credit card and the Chase Sapphire Preferred offer signup bonuses, which were potentially worth $1,000. 

The only concern ConsumerAffairs sees is that these cards have a high spending threshold. For example, new Capital One Venture card holders can earn up to 100,000 bonus miles, but they have to spend $20,000 in purchases within the first 12 months of opening their account to get those bonus miles. Nonetheless, if you’re spending the money anyway, Rossman says it makes perfect sense to take advantage of these rewards.

The U.S. Postal Service (USPS) has posted its recommended shipping deadlines to get holiday packages delivered by Christmas Day.

The deadlines may be more important this year since delivery schedules have been challenged since March, when the coronavirus (COVID-19) kept people out of stores and launched a wave of online purchases.

While the system has stabilized in the last few months due to an increase in resources, deliveries are sometimes slower than usual. With an expected sharp increase in holiday shopping this year, consumers may want to plan accordingly.

This year’s USPS shipping deadlines look like this:

• Nov. 6   — APO/FPO/DPO (all ZIP Codes) USPS Retail Ground service

• Dec. 9   — APO/FPO/DPO (ZIP Code 093 only) Priority Mail and First-Class Mail

• Dec. 11 — APO/FPO/DPO (all other ZIP Codes) Priority Mail and First-Class Mail services

• Dec. 15 — USPS Retail Ground service

• Dec. 18 — APO/FPO/DPO (except ZIP Code 093) USPS Priority Mail Express service

• Dec. 18 — First-Class Mail service (including greeting cards)

• Dec. 18 — First-class packages (up to 15.99 ounces)

• Dec. 19 — Priority Mail service

• Dec. 23 — Priority Mail Express* service

No guarantee

As always, USPS stresses that these dates are not a guarantee for delivery unless otherwise noted. In fact, actual dates may vary depending on origin, destination, Post Office acceptance date and time, and other conditions.

USPS says Dec. 14 will probably be its busiest day for online shipping, with more than 13 million consumers predicted to visit its website for help. A half-million people are expected to use Click-N-Ship, which allows you to pay for postage and print shipping labels.

To save time and money, USPS suggests using Priority Mail Flat Rate boxes, which are free and available at local Post Offices or online at usps.com/freeboxes. Shippers may also schedule a free package pickup by mail carriers on their regular delivery route, or a pickup can be scheduled at usps.com/pickup.

There are some exceptions. Mail and packages that weigh more than 10 ounces and/or are more than a half-inch thick using stamps as postage cannot be dropped into a collection box or left for a carrier to pick up. Instead, shippers must take them to a window clerk at a post office.

Other delivery services have also posted their shipping deadlines. Below are the important dates to keep in mind for both FedEx and the United Parcel Service (UPS). 

FedEx

• Fedex Smart Post – December 9

• Fedex Ground Delivery – December 15

• Fedex Home Delivery – December 15

• Fedex Express Saver – December 21

• Fedex 2Day Services – December 22

• Fedex Overnight Services – December 23

United Parcel Service (UPS)

• UPS Ground – December 11

• UPS 3 Day Select – December 21

• UPS 2nd Day Air Service – December 22

• UPS Next Day Air Service – December 23

Target has announced Oct. 13 and 14 will be the dates for its Target Deal Days, a pre-holiday sale on thousands of items that can be purchased online. If those dates sound a little familiar, they should. On Monday Amazon officially disclosed those dates for its annual Prime Day sales event, delayed from its normal time in July.

No one should be that surprised that the two retailers chose the same days for their online sales events since the same thing happened last year. Target’s Deal Days debuted in July 2019, coinciding with Prime Day.

For consumers, the overlap is convenient since shoppers can toggle back and forth between the two platforms comparing prices, availability, and delivery options. Amazon moved Prime Day back this year after a surge in business caused by the pandemic disrupted supply lines and delivery dates.

‘Holiday season unlike any other’

In announcing its sales event, Target said it would feature nearly 1 million more deals than last year and offer Black Friday pricing throughout November.

"This year, in a holiday season unlike any other, we know it's more important than ever for our guests to get great deals in a convenient and safe shopping environment," said Christina Hennington, executive vice president and chief merchandising officer, Target. “We're letting guests know they don't need to wait or face the crowds to get the best deals, all with no membership fees required."

Target is using the event to encourage shoppers to sign up for its Target Circle loyalty program, which it says provides access to the best deals. The company also says all the deals will be available both days of the event, giving customers more time to shop.

With availability and delivery schedules being a potential issue this year, Target is urging shoppers to use the retailer’s contactless drive up and order pickup service. It also says an increased number of items will be available using same-day delivery with Shipt. 

Target’s Price Match Guarantee is usually offered for a two-week period during the holiday shopping period. This year, the company says it will be in force from Nov. 1 through Dec. 24. Shoppers can request a price adjustment for any item advertised as a "Black Friday deal" if it is offered for a lower price at Target or Target.com. 

ConsumerAffairs can report that there was at least one Christmas tree display at a Lowe’s store in Richmond, Va. over the weekend, suggesting retailers are getting an early jump on the 2020 holiday shopping season before the Halloween displays have been put away.

Analysts at RetailMeNot.com confirm that retailers are wasting no time in trying to attract consumers in what may be the most uncertain holiday shopping season since the financial crisis. But the shopping site predicts that consumers may spend as they normally would, just in different ways.

Most of the people in the survey said they will probably do most of their shopping online this year, continuing a trend that began with the initial coronavirus (COVID-19) lockdown. An increased number of shoppers also said they will start shopping earlier than in years past in order to avoid delivery delays and retailers being out of stock.

An overwhelming number of respondents -- 88 percent -- said they will not shop for traditional door-buster deals on Thanksgiving Day.

Amazon’s decision to delay Prime Day until Oct. 13 and Target deciding to hold its sales event on the same days may be fortuitous for both the companies and for shoppers. The survey shows that 41 percent of consumers plan to start shopping in October, with some saying they hope to do nearly all of their shopping during that month.

Little pullback in spending

While many Americans have been thrown out of work by the pandemic, a surprising number of people in the survey -- 66 percent -- expect to spend the same amount of money, or more, on the holidays this year. In fact, some said it’s important this year to create a sense of normalcy and keep traditions alive.

To help stretch holiday budgets, RetailMeNot’s shopping and trends expert Sara Skirboll suggests taking advantage of sales and paying with a cash back rewards credit card, a way to save money while you’re spending it. 

If you’re shopping online, she also likes the option of ordering for in-store or curbside pickup instead of having items shipped directly to your home. 

"With more people shifting to shopping online, an important option to keep in mind is buying online and picking up in-store or curbside,” she said. “With curbside being a safe way for shoppers to handle their holiday shopping this year and staying out of stores, it also helps ensure timely delivery of gifts."

As with any major purchase, it also pays to check out reviews on sites like ConsumerAffairs, to find out what other consumers have experienced.

Consumers have done a little more of their Christmas shopping online in recent years, but a new survey shows a likely surge in online shopping this year.

For example, last season consumers made about 51 percent of their holiday purchases online. This year, CreditCards.com estimates that 71 percent will shop mostly online, both for convenience and to avoid potential exposure to the coronavirus (COVID-19).

“Holiday shopping is going to look very different this year,” said CreditCards.com industry analyst Ted Rossman. “COVID-19 is accelerating the existing trends toward e-commerce and digital payments.”

Millennials appear to be the shoppers most likely to avoid stores this holiday season. In fact, 74 percent of millennials plan to shop online -- compared with 70 percent of Gen Zers, 70 percent percent of Gen Xers, and 70 percent of baby boomers. 

The oldest group, the Silent Generation, appears to be the group most likely to visit brick and mortar stores to do their shopping, even though they generally face the highest risk from the virus.

Deloitte also predicts a sharp rise in online spending

A separate report suggests that consumers will spend a little more this holiday season, despite the pandemic. Deloitte’s annual holiday forecast also predicts a significant increase in online shopping, with e-commerce sales rising as much as 35 percent.

In breaking down projected spending, Deloitte predicts that overall spending will rise by less than 2 percent, with consumers who haven’t been economically impacted by the coronavirus making up for reduced spending by those who have.

"The lower projected holiday growth this season is not surprising given the state of the economy,” said Daniel Bachman, Deloitte's U.S. economic forecaster. "E-commerce is likely to be a big winner because consumers have shown a clear movement towards buying online rather than at brick and mortar stores."

Debit cards over credit cards

The CreditCards.com survey also found a shift in the way consumers plan to pay for their holiday purchases, with an increase in a preference for debit cards and less reliance on credit cards.

While avoiding holiday debt is always a sound move, credit cards offer more consumer protections, along with other benefits like warranty and purchase protection.

Luis Rosa, certified financial planner and founder of Build a Better Financial Future, suggests using your credit card as though it were a debit card by paying off each purchase as you go, making a payment as soon as the purchase posts on your account.

“This way you don’t let the credit card balance rise and sneak up on you,” he said.

Mother’s Day celebrations may look a little different this year due to social distancing guidelines and other COVID-19 restrictions, but most consumers plan on celebrating the holiday nonetheless. 

More than 8 in 10 consumers will be celebrating Mother’s Day this year, according to the National Retail Federation (NRF). Two-thirds of those polled by the NRF said they plan to celebrate the occasion virtually.

“Whether they are able to gather in person or will connect through phone calls or video chats, consumers want to use Mother’s Day to show their moms, grandmothers and the other maternal figures in their lives that they care,” the NRF said in a statement. 

Spending a little more 

This year, consumers will spend about $8 more on Mother’s Day gifts. The average spending total on gifts for mom will be $205. Total expected spending on moms is expected to be $26.7 billion. 

Categories like electronics, housewares, gardening tools, and books are more popular this year than they have been in over a decade, according to the NRF’s survey of 8,294 adults. 

While many consumers plan to celebrate virtually, such as via video chat, the NRF found that 46 percent of people still want to celebrate the day in traditional ways, such as with brunch or a special outing. 

The survey, which was conducted in early April, found that more than three-quarters of consumers spending less on Mother’s Day this year cited limitations stemming from COVID-19.

“Families are in an unusual position this year. Some consumers are looking to make up for the fact they can’t take mom out by sending her something a little extra special this year,” Phil Rist, executive vice president of strategy for Prosper Insights, told the NRF.

Getting creative

Google said searches for “Mother’s Day gifts during quarantine” recently saw a 600 percent increase across the U.S., the Associated Press reported. 

Some ways consumers plan on celebrating in the midst of the pandemic include socially distanced brunches, creating a “thank you” video for mom, and making the most of isolation by organizing a special indoor event. 

Valentine’s Day is fast approaching, and experts are predicting that consumers will be spending more than they ever have before this year. 

In its annual lead-up to the holiday, the National Retail Federation (NRF) worked with Prosper Insights & Analytics to survey over 7,000 adults. The results suggest that consumers will be spending $27.4 billion on Valentine's Day this year -- coming out to an average of $196.31 per person. That tops last year’s record of $20.7 billion. NRF president and CEO Matthew Shay says that a strong economy is the driving force behind those numbers.

“Valentine’s Day is a sentimental tradition, but gift-giving can be driven by the economy. Consumers spent freely during the 2019 winter holidays and they appear ready to do the same in the new year,” Shay said. 

“The same strong employment numbers and higher wages that boosted holiday sales should make it easier to spend a little extra to say ‘I love you’ this year and to spread the gift-giving beyond just your significant other.”

Spending on loved ones

While experts say that consumers will be splurging to buy friends, co-workers, and pets something special for the holiday, the survey shows that just over half of all spending (52 percent) will be targeted toward spouses and significant others. The average amount spent is predicted to come in at $101.21 this year. 

In addition to those loved ones, consumers are projected to spend an average of $30.19 on family members, $14.69 on friends, $14.45 on children’s classmates and teachers, $12.96 on co-workers, $12.21 on pets, and $10.61 on others not fitting within those categories.

“We’ve always heard of puppy love, but pets are definitely seeing a larger share of Valentine’s Day spending,” said Phil Rist, executive vice president of strategy at Prosper Insights. “Husbands and wives don’t need to be worried if their spouses are buying a Valentine’s Day gift for someone else – most likely it’s greeting cards for their children’s class at school, flowers for a family member or maybe a treat for the family dog.”

Overall, consumers are projected to spend $5.8 billion on jewelry for the holiday, $4.3 billion on an evening out, $2.9 billion on clothing, $2.4 billion candy, $2.3 billion on flowers, $2 billion on gift cards, $1.3 billion on greeting cards. 

Still looking for the right gift for your loved one? ConsumerAffairs has published 20 of the best Valentine’s gift ideas for consumers of all different tastes. You can check it out by visiting our site here.

The United Parcel Service (UPS) says that consumers will return more packages this year than they did last year in the wake of the holiday season. If that prediction comes true, it would be the seventh straight year of record-breaking returns.

The company says the largest spike in returns will happen on January 2, which it has dubbed as “National Returns Day.” It predicts that 1.9 million packages will be returned within its network that day, which would mark a 26 percent increase from last year.

“This process is a change from years past, when consumers would rush to physical retailers the day after Christmas and stand in long lines to make returns,” UPS said in a press release. “Now, consumers make purchases with returns in mind.”

“For retailers, a seamless returns process is essential to keeping and growing business,” added UPS chief marketing officer Keven Warren.

Strong holiday sales

UPS’ package return prediction has been lent some weight due to the large number of online sales that occurred over the 2019 holiday shopping season. A report by Mastercard showed that e-commerce holiday sales rose by nearly 15 percent over 2018, and overall retail spending increased by over 3 percent after excluding auto purchases. 

The strong sales numbers are even more impressive because the holiday shopping season was shorter this year. Because Thanksgiving fell on November 28, retailers had six fewer holiday shopping days to work with. However, that shortened time period may have helped push some consumers’ shopping online.

“E-commerce sales hit a record high this year with more people doing their holiday shopping online,” said Steve Sadove, a Mastercard senior adviser. “Due to later than usual Thanksgiving holiday, we saw retailers offering omnichannel sales earlier in the season meeting consumers’ demand for the best deals across all channels and devices.” 

Despite a later start than usual due to Thanksgiving falling on November 28, the holiday shopping season finished a strong note. 

A report published on Christmas day by Mastercard showed that U.S. online sales finished at record-high levels, growing by 18.8 percent over last year. Overall, online sales made up just under 15 percent of all sales over the holiday shopping season from Thanksgiving to Christmas, and overall retail sales finished 3.4 percent higher (excluding auto sales) than they did last year.

“E-commerce sales hit a record high this year with more people doing their holiday shopping online,” said Mastercard senior adviser Steve Sadove in a statement. “Due to later than usual Thanksgiving holiday, we saw retailers offering omnichannel sales earlier in the season, meeting consumers’ demand for the best deals across all channels and devices.”

Dealing with holiday debt

According to the Mastercard SpendingPulse report, consumers spent more money online for specialty apparel, jewelry, and electronics this year. Respectively, the categories grew by 17.0 percent, 8.8 percent, and 10.7 percent over the 2018 holiday shopping season.

While there were plenty of gifts under the tree this year for consumers across the U.S., many people may be realizing that all those purchases they made with a credit card will have to be paid off as we move into 2020. One strategy consumers can employ to pay off that debt is using a balance transfer credit card to keep interest payments to a minimum. 

For more information about these cards, check out ConsumerAffairs guides to these financial products here.

Attention last-minute holiday shoppers -- if you plan to mail holiday gifts out of town, this is the week you need to get busy.

Christmas arrives in the middle of next week, and the U.S. Postal Service (USPS) is offering a gentle reminder that time is running out. It said it expects to deliver 2.5 billion cards and package this week alone.

The agency has extended Sunday operations in various cities where package volume has been highest. It already delivers packages on Sundays in most major cities and expects to deliver more than 8 million packages each Sunday in December. 

Here are the USPS deadlines you need to keep in mind this week:

• Dec. 18 – APO/FPO/DPO (except ZIP Code 093) USPS Priority Mail Express

• Dec. 20 – First-Class Mail (including greeting cards)

• Dec. 20 – First-Class Packages (up to 15.99 ounces)

• Dec. 20 – Hawaii to mainland Priority Mail and First-Class Mail

• Dec. 20 – Alaska to mainland Priority Mail and First-Class Mail

• Dec. 21 – Priority Mail

• Dec. 22 – Alaska to mainland Priority Mail Express

• Dec. 22 – Hawaii to mainland Priority Mail Express

• Dec. 23 – Priority Mail Express

Keep in mind these deadlines don’t constitute a guarantee but are estimates for delivery before December 25.

New rules

There are a couple of new wrinkles at USPS this holiday season. Mail and packages weighing more than 10 ounces and more than a half-inch thick can’t be dropped in pickup boxes if their postage consists of stamps. You’ll need to take them to a window clerk at a post office. Customers using Click-N-Ship are not affected.

If you think you’ll be returning items using USPS after the holidays, you may want to sign up for Informed Delivery to help you keep track of your shipments. The video below, provided by USPS, explains how to do it.

Relying on retailers

Retailers may also offer an easy way to get last-minute gifts delivered before Christmas. Target says orders placed on Target.com by noon CT on Friday, Dec. 20 qualify for free delivery by Tuesday, December 24.

Amazon Prime members can get free delivery on millions of items if purchased by Sunday, December 22. Consumers in areas where one-day and same-day delivery are available can put off shopping to December 23 or December 24.

Consumers appear to be spending heavily this holiday season, which is good for the economy. But if they’re putting too much of that spending on credit cards, that can be a problem.

YouGov, an international polling and market research company, reports that 9 percent of consumers are still paying off last Christmas’ debt. Among millennials, the percentage is 14 percent.

Bruce McClary, a vice president at the National Foundation for Credit Counseling (NFCC), says it’s much easier to get into debt than to get out of it, especially at this time of year.

“It’s tough to climb out from under it, especially if you got into debt without a plan,” McClary told ConsumerAffairs.

Planning is actually a key step in maintaining a stable financial life. Before spending money, consumers should keep track of how much they’ve already put on a credit card and have a plan for paying it back.

Many consumers, however, may just be waking up to the fact that they’ve already exceeded their holiday spending limit. Earlier this month, a LendingTree survey found that 61 percent of consumers dread the holidays because of the financial pressures they bring.

Don’t put it off

McClary urges consumers to act quickly if they feel the debt burden piling up so they can begin paying it off. Again, one of the most important first steps is planning.

“It requires sitting down and looking at both your spending and income and figuring out where you can free up extra money to go toward credit card balances because making the minimum payments clearly doesn’t cut it,” McClary said. “We’ve seen that from the number of people still carrying debt from last holiday season.”

Credit counselors often suggest two options for speeding up debt payments. The “snowball” method prioritizes paying off the lowest credit card balance first. Once that card is paid off, the money that would otherwise go to that payment can then be applied to the next-lowest balance until it is paid off, and so on.

The “avalanche” method is similar, but instead of prioritizing the account with the lowest balance, you focus on paying off the card with the highest interest rate. McClary said using a balance transfer credit card -- transferring a high-interest balance to a card providing 12 or more months of 0 percent interest -- can be a useful tool for power-paying a balance.

“But keep in mind these reduced rates or 0 percent offers are time-limited, so you’ll need to plan to pay off the balances before the introductory period expires,” McClary said.

Boosting your credit score

ConsumerAffairs has collected information about some of the best balance transfer cards here.

But you’ll notice that most are for consumers with good to excellent credit scores. If your credit score needs some work in order to qualify, McClary says the new year is a good time to take steps to improve how you look to lenders. 

“First, pull a copy of your credit report at all three agencies,” he said. “Go to annualcreditreport.com and download the free copies you are entitled to once a year. Then you can see for yourself exactly how your creditors are reporting your payment activity.”

McClary says you should also look closely at the credit reports for accuracy. Incorrect negative information will pull down your credit score. If you find it, you can contest it with the credit bureau.

Finally, it’s important that you pay all of your bills on time every month. Timely debt payment makes up about a third of your credit score.

NFCC represents non-profit credit counselors across the U.S. They charge a small fee but deliver unbiased advice and can help consumers develop and plan for getting out of debt and staying that way.

Thanks to the U.S.-China trade war, consumer confidence in America has been on a slippery slope for the last few months.

A logical thinker would presume that downturn would impact the holiday buying season. However, come the holidays, logical thinking goes out the door in favor of making sure that friends and family have what they want under the tree.

In fact, shoppers with kiddos are so concerned about not disappointing their children that 61 percent of them would submissively damage their credit score just to make other people happy, according to a new survey by Self and OnePoll.

Season’s reasons

Whether you call it guilt, indulgence, or kindness, all bets are off during the holidays. In addition to dropping an average of $675 on gifts and putting credit scores at risk, consumers are also willing to go to other lengths according to the study:

• Almost half of the parents surveyed (46 percent) said they’ve gone without gifts for themselves or their partner to be able to get their children what they want. 

• Fifty-nine percent or respondents owned up to overspending on their kids

• Parents place some of the blame for overspending squarely on playground pompousness. Seventy-one percent of the study group said they anguish about their children going back to school after the holiday break and having to face the “what’d you get” tsunami.

“Around the holidays there’s a lot of pressure to please everyone – your friends, partner, family, kids, whoever – and be extra generous," James Garvey, CEO of Self told ConsumerAffairs. "Unfortunately, people often equate generosity with spending a lot of money. That can leave you in a tight financial spot for months to come if you don’t prepare for it ahead of time.”

Adding to the load

WalletHub analyst Jill Gonzalez tells ConsumerAffairs that the study results are in line with previous findings about holiday debt. She points out that 35 million Americans are still carrying debt they incurred from last holiday season.

“The fact that so many people were unable to pay their debt throughout the year, and that so much of the population is willing to go into more debt this Christmas, is alarming. Carrying such a large balance for consecutive years has the potential to damage credit scores in the long term," Gonzalez said.

Ok, boomer

Baby boomers might be quick to pin the go-in-debt trend on the millennials, but they’re actually the generation that needs to look at themselves in the mirror because credit card debt is a bigger issue for them.

“As baby boomers reach retirement, often having more debt can be a financial challenge, while millennials have their entire earnings trajectory,” Sarah Sattelmeyer, the manager of Pew Charitable Trusts’ student borrower success project, told MorningConsult.

Beat it before it beats you

Garvey says there are several things consumers can do to cut down on the amount of debt they might incur during the holidays. One of his suggestions is to draw names from a hat and have each person give just one gift, rather than buying separate presents for everyone. 

“Or offer to host and provide food as your gift, but not extra presents,” he said. “A little creativity might be just as well appreciated and keep you from adding to your debt.”

“The best way to avoid overspending on the holidays is to start saving in advance,” Garvey added. “But if you’ve passed that point for this year, consider other ways to be generous.”

Shoppers flocked to the internet Monday to snap up Cyber Monday deals, spending an estimated $9.2 billion, a new record.

Adobe Analytics, which tracks both in-store and online spending, reports sales increased more than 16 percent over 2018 as shoppers bought toys, TVs, and video games.

Despite those impressive numbers, sales fell slightly short of what retailers were hoping for; but they didn’t miss by much. To get close to the record, Adobe said retailers had to offer consumers better deals than in the past.

“Retailers unlocked sales earlier to combat a shorter shopping season while continuing to drive up promotion of the big branded days including Black Friday and Cyber Monday,” said John Copeland, head of Marketing and Consumer Insights at Adobe. “Consumers capitalized on deals and ramped up spending, especially on smartphones, where activity increased on days when shoppers were snowed or rained in.”

More consumers order with their phone

In fact, the number of purchases made on smartphones continued to rise this year, though most orders were still placed from desktop computers. The Adobe report shows that 36 percent of Cyber Monday purchases were made on smartphones, compared to 59 percent on PCs.

The top items closely mirrored the other designated holiday shopping days. Best-sellers include NERF products, Nintendo Switch consoles, Frozen 2 toys, LOL Surprise Dollars, Samsung TVs, the Jedi Fallen Order video game, and Fire TVs. Among kitchen appliances, air fryers topped the list.

Amazonreports that Cyber Monday was the single-biggest shopping day in the company’s history, shattering last year’s record.

Consumers didn’t wait for Cyber Monday to start buying online. A report from ShopperTrak shows Black Friday sales at brick-and-mortar outlets fell more than 6 percent as more sales moved online. Nasty weather in the Northeast contributed to that trend.

But that didn’t hurt overall sales, as consumers simply did more shopping online on Thanksgiving, Black Friday, and Small Business Saturday. Consumers spent a record $7.4 billion on Black Friday alone.

Consumers’ decreasing tolerance for standing in lines was further reflected in the 43 percent increase in buy-online-pickup-in-store (BOPIS) orders. Adobe said the increase in these sales suggested that many retailers are “successfully bridging online and offline retail operations.”

Amazon isn’t even waiting for Black Friday to arrive before offering a peek at its Cyber Monday shopping deals.

The online retail giant plans to mark down prices on a wide range of electronics products, including the Echo Dot for $22 and the Fire TV Stick with Alexa Voice Remote for $19.99.

It’s knocking $100 off the PS4 PRO and taking up to 45 percent off on HAUS LABORATORIES by Lady Gaga Limited Time kits. Readers can also get up to 80 percent off on best-selling ebooks on Kindle.

One giant shopping spree

The name “Cyber Monday” harkens back to that quaint time about 20 years ago when most consumers had dial-up internet access at home but worked in offices equipped with broadband. It became a tradition to go back to work after the Black Friday weekend when the boss wasn’t looking and buy stuff online.

With a growing percentage of holiday purchases moving to online channels and starting on Thanksgiving Day itself -- or even the day before -- the holiday period and the following Monday have all become one giant shopping spree.

Still, Amazon and its fellow retailers are honoring the tradition by offering Cyber Monday deals. Besides electronic devices, Amazon Brands are being marked down as well. Shoppers will find up to 50 percent discounts on Amazon Essentials, Simple Joys by Carter’s, and Spotted Zebra.

There will also be discounts on bedding & bath products; furniture from Rivet and Stone & Beam; luggage & travel from AmazonBasics; and kitchen electrics & housewares from AmazonBasics and Stone & Beam.

Deals on apparel include:

• Up to 40 percent off on jeans from AG, Hudson, and more;

• Up to 35 percent off on Lacoste clothing, shoes, accessories, and home;

• Up to 40 percent off on Champion, Puma and more;

• Up to 40 percent off on New Balance shoes and apparel;

• Up to 35 percent off on Reebok footwear and apparel;

• Up to 45 percent off on Luggage sets from Columbia, Tommy Bahama, and Delsey;

• Up to 40 percent off on Accessories from Tommy Hilfiger, Levi’s and more; and

• Up to 56 off on select Ross-Simons jewelry.

Getting an early start

The National Retail Federation (NRF) reports that half of holiday shoppers had already started making purchases by the end of last week, further proof that specific shopping days are all merging with one another.

“Thanksgiving is still a hallmark of the season, and there’s billions of dollars in shopping still to come,” said NRF CEO Matthew Shay. “But many consumers have already been shopping for weeks, and retailers are increasingly adapting to that.”

The holidays can be a stressful time for many reasons, but one overriding concern may be the money that’s involved. Gift-giving can put a strain on any budget if it’s not properly managed.

A new survey by Union Bank focuses on how consumers -- especially young people -- view their spending around the holidays. Previous surveys have shown mixed results when it comes to the projected total spending this holiday season, but it’s likely that some things will remain constant -- we’ll probably end up spending more than we planned.

A surprising 44 percent of millennials say they will use the amount of money they are spending on the holidays as an excuse not to travel home for the holidays. They plan to tell Mom and Dad they just don’t have money for airfare after purchasing and shipping all the gifts.

More than half of millennials say they feel pressure when it comes to making out a gift list and buying gifts for people they aren’t that crazy about. They’re not alone in that regard, with 40 percent of consumers generally feeling that way.

Gifts for Mom and me

Twenty percent of GenZers, the generation right behind millennials, are allocating the biggest portions of their gift budgets to Mom -- and themselves, spending up to $500 on the two gifts.

Holiday spending issues can also add stress to relationships. Half the consumers interviewed admit to not being on the same page with their significant other when considering gifts for one another.

"While many of us enjoy spending time with family and friends during the holiday season, it can also be a stressful time of year for many," said Pierre Habis, head of consumer banking at Union Bank. "In fact, we find that people feel pressure to overspend and may make poor financial decisions at this time of year, the repercussions of which can linger for months into the New Year.”

Habis says couples, especially, should use the holidays as an opportunity to talk about money and learn to adopt better financial habits.

Six months to pay for the holidays

The survey shows that two-thirds of consumers will set out with a holiday spending budget that they’ll overshoot. Researchers say that these consumers will take six months to financially recover so they can pay off the resulting credit card debt. Thirty percent admit to overspending just to impress family and friends.

Even though a lot of holiday purchases have already been made, it’s still not too late to control spending through the end of the year.

Cambridge Credit Counseling, a non-profit credit counselor, advises its clients not to use credit cards for holiday spending since it easy to run up huge bills. If using cash is not always practical, consider purchasing a gift card from one of the credit card companies preloaded with a set amount of cash. Once the balance reaches $0, your shopping is done.

If you’re anything like your fellow Americans, you’re likely to spend some money on holiday-related travel.

In a recent online survey of more than 2,000 U.S. adults, NerdWallet found that nearly half of respondents (45 percent) say they’re willing to personally spend as much as $1,383 to do their holiday travel. In the company’s estimation, that comes out to a whopping $159 billion dropped on holiday travel from sea to shining sea.

"Uncertainty about the economy isn’t stopping Americans from spending significantly on holiday travel this season: Travelers say they will spend almost $1,400 on flights and hotels," said NerdWallet personal finance expert Kimberly Palmer.

Survey highlights

In NerdWallet’s poll, they asked American consumers about what they’re planning to spend on holiday travel, how they’re going to finance it, and what steps they are taking to get a better price on things like flights and accommodations. Here are the highlights:

Billions in credit card spending 

Spending $159 billion on holiday travel is good news for everyone — grandma, airlines, hoteliers — but it’s especially good for credit card companies, which are ready to carry the average $1,105 travelers say they’ll charge to make their holiday travel plans happen.

Using credit cards to finance travel works for both consumers and lenders alike: consumers get to build up some points and miles that they can use down the line, but it’s the lenders who can jump on the gravy train and amass billions in overall spending. If holiday travelers do nothing more than pay the minimum on that $1,105, the lenders can wind up with an extra $386 in interest per consumer by the time the charges are finally paid off.

Travelers are being proactive about saving on their trips

Ninety-one percent of all Americans who plan to spend money on flights and/or hotels for their holiday travel aren’t spending it willy-nilly. Rather, consumers are doing more planning to see where they can shave some of that travel-related debt. 

“Many are opting for price over convenience when choosing flights (39 percent), or over amenities when choosing a hotel/motel (38 percent),” said NerdWallet’s Erin El Issa. “Others are using credit card points/miles (32 percent) and staying with family/friends instead of booking a hotel/motel (29 percent).”

The more the merrier

The study found that if someone is going to book a flight or room over the holidays, they’re inclined to make the most of it by traveling with someone else — a spouse, significant others, kids, pets, et al. 

As a matter of fact, 72 percent of the respondents say they’ll be booking 3.4 round-trip tickets and 5.1 nights of hotel stays, on average. Again, this is a boon to both the travel industry and credit card companies, as those flights and hotel rooms will cost consumers somewhere between $1,633 and $1,916, depending on their travel dates.

Money-saving holiday travel tips

Going further than just publishing numbers, NerdWallet’s team took a step back to view how consumers might use the findings to their advantage.

Prioritize 

“It’s not always financially realistic to travel to see family and buy them extravagant gifts, so it’s important to prioritize what’s most important to you. If you love showering your family and friends with presents, it might make sense to ship the gifts and visit during a cheaper time of the year,” Issa says. 

“Or maybe you can limit gift-giving to just the children in the family or not do gifts at all, and prioritize paying for travel so you can spend time with your loved ones. Figure out how much you feel comfortable spending on the holidays and decide how you want to spend it.”

Reevaluate rewards

Close to a third of consumers who are planning to travel over the holidays say they’re going to try to use points/miles to cover the costs. But, is holiday travel the best use of those rewards? 

“In terms of value per point, you won’t get the most bang for your buck with peak-season domestic travel. If you have an overseas trip planned for next year, that may be the better place to apply your points and miles, while you use cash savings to pay for holiday travel,” deduces Sara Rathner, NerdWallet’s travel guru. 

“But if your one big trip of the year is flying your family across the country for Christmas, then use those points. It’s always better to cash them in for something important to you than save them forever in hopes of planning the ‘perfect’ trip.”

Start saving earlier

As another study found, consumers are ready and willing to take on added debt for the sake of the holiday. And while it might be too late for 2019 travel plans, Rathner says that consumers should start saving earlier to avoid debt.

Instead of going into the red to pay for travel expenses so close to the actual travel dates, Rathner suggests that consumers plan to start saving earlier for their holiday travel expenses earlier in 2020 so they can enjoy visiting their families without fretting about how they’re going to pay off those charges once they get home.

A new study shows that more than half of millennial credit card holders (52 percent) believe that the holiday season a sufficient reason to go into debt. 

The report from CreditCards.com also finds that older consumers -- both the Gen X’er and the baby boomer -- are less likely to think that piling up credit card debt during the holidays is acceptable, although those two groups still go into holiday debt, just not as far as millennials.

Consumers taking on holiday debt

As with other studies, a lack of financial literacy is at the core of many millennials’ thinking. 

“Many young people have not been properly educated on how to deal with debt -- or even basic money management techniques -- so the consequences of accumulating debt don’t resonate with them because they probably haven’t had to deal with its fallout in their lives yet,” deduces Matt Edstrom, CMO of GoodLife Home Loans. 

Drilling down further into the report’s metrics, other cardholder groups willing to take on extra debt are:

• Consumers who already have existing debt. “Credit cards typically have some of the highest interest rates of any type of debt, meaning that the longer you maintain a balance, the larger the debt you’ll accumulate,” says Judith Corprew, executive vice president at Patriot Bank, who also notes that this kind of thinking is also prevalent with the younger demographics.

• Men. Scott Gillespie, owner of SG Financial Coaching, said the reason men are more willing to add to their debt load than women is probably driven by the emotional need to feel like they’re the “provider” in the family. “But to go deeper in debt is to do the opposite of providing,” Gillespie said, “It’s taking away from their livelihood by loaning away their future for the novelty of a holiday.”

• Parents with children under age 18. If you’re someone who buys holiday gifts to please your children, you’re not alone -- 38 percent of the survey respondents said they took on the added debt to make their kids happy as well.

Consumers should think about the long term implications

You know that old axiom about planning -- those who fail to plan, plan to fail? One credit counselor says that failure bites consumers where it hurts more than any other aspect.

Mike Sullivan, director of education at Take Charge America, a nonprofit credit counseling service, says consumers who have a real plan to pay off their debt is an oddity, and that planning doesn’t come into play until the consumer realizes that paying the monthly minimum on their credit card debt is nearly impossible. 

“Regardless of how they pay off this debt, few consumers seem to realize that carrying credit card balances is likely to increase the cost of holiday spending by 10 percent if they are very vigilant and way more if they are careless,” Sullivan said.

Target is preparing for the holiday shopping season by increasing its payroll by $50 million and bringing on additional personnel in stores and in fulfillment centers.

The retailer says the additional store employees will be deployed during peak shopping times, and it is doubling the number of its team members assigned to fulfillment. The extra help may be needed to provide services to Target Circle members, who now number 25 million.

"This season, we're making our biggest investment in holiday payroll to ensure our team members will be ready to assist our guests when they are shopping most,” said Target CEO Brian Cornell. “Coupled with the tremendous response we're seeing to Target Circle, our suite of same-day delivery services and compelling assortment, I'm confident Target will be America's favorite place to shop this holiday and beyond."

Target Circle, the company’s loyalty program, rolled out in early October after an initial test period. Target says members will get early access to some Black Friday deals, as well as first crack at deals for children through most of November.

In addition, Target Circle members can earn 1 percent back on every trip to Target, which can be redeemed on the next visit. The company says Target Circle members will also have a voice in directing the company’s charitable giving in their local communities.

Disney partnership and special offers

In preparation for the holidays, Target said it will offer a curated group of exclusive brands, partnerships with national brands like Disney and Levi's, and an assortment of gifting options. Exclusive brands include Hearth & Hand.

The Disney store-within-a-store will operate in 25 locations this holiday season; the “Disney digital experience” can be accessed at Target.com. The company also says it will offer an expanded toy selection that includes exclusives from Disney's Frozen 2 and Star Wars: The Rise of Skywalker.

Target also says it’s bringing back its “Gifts Under $15,” which it says has proven popular with shoppers with lots of people on their lists. That kicks off in earnest the second week of November, with a curated collection of gifts available for less than $15.

Target revealed its plans as rival Walmart announced an expansion of its holiday shopping period, with deals rolling out online Friday. 

Also this week, Amazon revealed an expansion of Counter, which allows consumers to pick up their Amazon purchases at participating locations. New locations include GNC, Health Mart, and Stage Stores.

Parents looking for the season’s most popular toys are getting a hand from RetailMeNot, an online coupon site that has compiled a list of projected must-have toys for the holidays and where to find them.

Sara Skirboll, a Shopping and Trends expert at RetailMeNot, says the retail landscape has gone through some changes that may come with challenges for shoppers.

"With Toys ‘R’ Us out of the picture this year, shoppers can look to three big retailers as they are toy hunting this year, Amazon, Target, and Walmart,” Skirboll said. “In fact, according to a recent survey by RetailMeNot, 28 percent of shoppers plan to shop at Amazon with 26 percent of shoppers planning to shop at all 3 locations." 

All three retailers have their own holiday toy guides that showcase the most popular items for children, with Target releasing its list of hot toys two weeks ago.

‘Shop early’

Skirboll says that holiday shoppers will need to begin early this year in order to get their hands on the biggest toys and products.

According to RetailMeNot’s list, Owleez is one of the three hottest toys this year. From Spin Master, Owleez is an interactive pet that you can rescue, take care of and teach to fly. The company says the best place to find it is Target, where it lists for $49.99. It’s available for pre-order now and is eligible for cashback on its purchase.

Also on this list is the Skyrocket Blume Doll, part of the collectible toy category. It comes in a flower pot and sprouts and grows when water is added. There are 22 different toys in the collection, and they’re available at Amazon for $9.88.

The list also includes Pomsies Lumies, toys that change colors, play games, and make music. RetailMeNot reports Pomsies proved to be one of the most popular toys in 2018 and predicts Lumies will only increase interest. You can find Pomsies Lumies at Amazon for $17.99.

Product trackers

As we get closer to the holidays, it may be harder to find the most popular toys. The shopping experts at RetailMeNot suggest using online product trackers, such as zooLert, I4U, and NowInStock. They offer instant updates when toys are available online and in stores.

It may also be helpful to monitor retailers’ social media accounts, such as Walmart, GameStop, and Target.

Black Friday -- and pre-Black Friday promotions -- may also provide opportunities. In previous years, Amazon and Walmart have included limited quantities of hard-to-find toys in their doorbuster promotions.

American consumers will spend nearly $21 billion for Valentine’s Day this year, according to the National Retail Federation (NRF). But although Valentine’s spending is up 5.6 percent from last year, shopper participation in the holiday has dropped in recent years.

“Ten years ago, more than 60 percent of adults planned to celebrate Valentine’s Day; today, that’s dropped to just over half,” the NRF said.

“At the same time, spending for the holiday has continued to rise and is projected to reach more than $20 billion this year. Driving these opposing trends are three critical shifts in how consumers view and celebrate love’s official holiday.”

Key insights

The NRF estimates that consumers who will celebrate the holiday will spend $162, on average, per person. Last year, that number was about $144.

For Valentine’s Day 2019, the NRF estimates that:

• One in every three American adults will celebrate with a night out this year;

• 52 percent of Americans will mark the occasion by buying candy;

• 44 percent will buy a card;

• 35 percent will buy flowers; and

• An estimated $886 million will be spent on pet gifts this year.

Consumer participation falling

While the average amount spent for Valentine’s Day per person is on the rise, the share of consumers who actually plan to celebrate the holiday has been steadily falling for “three overwhelming reasons,” according to Katherine Cullen, the NRF director of industry and consumer insights.

“We did some surveying to understand why people might choose not to participate,” Cullen told Moneyish. “And three overwhelming reasons were that: there was a sense of feeling among some consumers that Valentine’s Day is over-commercialized; people also tend not to participate if they do not have a significant other; and then they just weren’t interested anymore.”

Surveys commissioned by the NRF in recent years have also suggested that younger consumers often choose to mark the holiday differently than their older peers, such as by treating themselves or having an anti-Valentine’s Day celebration.

“The definition of how you celebrate on Valentine’s day has broadened a lot,” Cullen noted.

Just like Christmas, Valentine’s Day is fast becoming a holiday on which consumers spend too much money and sometimes go into debt.

A new survey from LendingTree found that couples plan to spend an increasing amount of money, often a lot more than their significant others expect them to. Men tend to be the biggest spenders, typically shelling out almost two and a half times what their significant others expect on what was once a fairly minor holiday.

The survey found that men plan to spend an average of $95 dollars on Valentine’s Day, more than double the $41 women plan to spend. Compare that to what men and women expect their partner to spend -- no more than $39.

If you are early into a romance you are more likely to spend the most money. For example, couples who are engaged both plan to spend an average of $92. People who are just dating plan to spend around $88. If you’re married, the spending level drops to $57.

Financial obligations tend to reduce Valentine’s Day spending. Consumers who have car loans, mortgages, or substantial credit card debt plan to spend well under the averages.

Young love spends the most

Generation Z is most in the Valentine’s spirit, with expectations to spend an average of $113. On the other hand, one out of three baby boomers said they would be upset if their partner spent too much money.

Here’s a tip: your partner probably does not want the extravagant gift you’re planning. What 32 percent of consumers say they want is a nice meal at a restaurant. Twenty-nine percent would be happy with a card.

Women are more likely to prefer a dinner out or flowers or candy. Men, on the other hand, would like a dinner at home or maybe a night out at the movies.

Making your mate happy on Valentine’s Day doesn’t have to put you in debt. Esquire magazine notes that most couples’ first date is most likely a movie. It suggests buying her a poster from the first movie you saw together and a copy of the soundtrack.

For guys, the website Askmen.com has a number of low-cost suggestions, including the Amazon Dot smart speaker, giving him someone else to talk to besides you.

Worries about economic weakness have contributed to Wall Street's worst December since the Great Depression, but a new report from Mastercard shows consumers are doing their part to keep the economy going.

The credit card company reports holiday sales rose 5.1 percent to $850 billion, the biggest increase since 2012. E-commerce sales rose 19.1 percent over last year. In the wake of the report, the Dow Jones Industrial Average scored its largest one-day point gain in history, rising nearly 1,100 points on Wednesday.

“From shopping aisles to online carts, consumer confidence translated into holiday cheer for retail,” said Steve Sadove, senior advisor for Mastercard and former CEO and chairman of Saks Incorporated. “By combining the right inventory with the right mix of online versus in-store, many retailers were able to give consumers what they wanted via the right shopping channels.”

Analysts also credit a strong economy and low unemployment for the big increase in holiday spending. Amazon added to the holiday cheer as it reported selling a record number of items throughout the holidays this year.

The company said its best-sellers include Echo Dot, Fire TV Stick 4K with Alexa VoiceRemote, and Echo.

“This season was our best yet, and we look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019," said Jeff Wilke, CEO Worldwide Consumer. "We are thrilled that in the U.S. alone, more than one billion items shipped for free this holiday with Prime.”

Consumers added to their wardrobe

Mastercard reports consumers spent heavily on apparel, with that category growing 7.9 percent over last year. In fact, Mastercard said it was the best year for clothing sales since 2010.

Home improvement spending was up a robust 9 percent while at the opposite end of the scale department store sales dropped 1.3 percent compared to 2017. Electronics and appliances were also lower, falling 0.7 percent. Consumer furniture and home furnishings grew by 2.3 percent.

Mastercard analysts say spending might actually have been higher if not for some bad weather in many parts of the country during the prime holiday shopping period. They point to cold weather on Black Friday morning on the East Coast and wet weather conditions the weekend of December 15-16, on both the East and West coasts.

Weather conditions were also poor on Friday, December 21, in the East, with a number of storms that may have impacted the final frenzy of shopping.

The record-breaking holiday spending that began on Thanksgiving has spilled into this week.

Cyber Monday blew the doors off of sales projections as consumers spent $7.9 billion in online transactions, according to Adobe Analytics. That's on top of $6.22 billion spent online on Black Friday and $3.7 billion spent on Thanksgiving Day.

Amazon said Cyber Monday proved to be the biggest sales day in the company's history with more products purchased globally than any other day. It also said the five days between Thanksgiving and Cyber Monday broke sales records in terms of volume.

“Black Friday and Cyber Monday continue to break records on Amazon year-over-year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” said Jeff Wilke, CEO Worldwide Consumer.

Amazon points out it was not just the only company that benefited from the spending. Sales by small and medium-sized businesses that sell through the Amazon platform grew more than 20 percent on Black Friday year-over-year.

Among the weekend's best-selling items were Christmas lights -- a favorite of Prime members. The new Echo Dot, the memoir "Becoming" by Michelle Obama, the Amazon Smart Plug, and L.O.L. Surprise Series toys were also top sellers.

Increasing role of smartphones

Consumers continued to turn to their mobile devices to make Cyber Monday purchases and stores like Macy's and Target, which have spent heavily to upgrade their mobile apps, benefited in the form of increased sales.

This year Walmart added store maps to its app in an effort to make in-store shopping easier for consumers. It also deployed roving checkers on Black Friday to make it easier for shoppers to check out with their purchases without standing in the checkout line.

But mobile shopping appears to be the major story so far this holiday season. Adobe reports transactions made from mobile devices were up 55.6 percent Cyber Monday from last year to reach $2.2 billion in sales.

Analysts say sales are off to a good start, as expected, this holiday season and point to a still-strong economy and confident consumers.

The U.S. Postal Service (USPS) says it projects mail delivery demands will go up sharply this holiday season with consumers putting 15 billion pieces of mail and 900 million packages into the system between Thanksgiving and Christmas.

To help consumers get their cards and packages delivered on time, USPS is expanding its Sunday delivery operations to locations with high package volumes beginning Nov. 25. Sunday package delivery already takes place in most major cities. Select locations will also get Christmas Day delivery.

Mailing early can also ensure that consumers' packages get delivered on time. USPS has published these mailing and shipping deadlines, though shipping before the deadlines is always a good idea:

• Dec. 4 – APO/FPO/DPO (ZIP Code 093 only) Priority Mail and First-Class Mail    

• Dec. 11 – APO/FPO/DPO (all other ZIP Codes) Priority Mail and First-Class Mail    

• Dec. 14 – USPS Retail Ground    

• Dec. 18 – APO/FPO/DPO (except ZIP Code 093) USPS Priority Mail Express    

• Dec. 20 – First-Class Mail     (including greeting cards)    

• Dec. 20 – First-class packages (up to 15.99 ounces)    

• Dec. 20 – Hawaii to mainland Priority Mail and First-Class Mail    

• Dec. 20 – Priority Mail    

• Dec. 20 – Alaska to mainland Priority Mail and First-Class Mail    

• Dec. 22 – Alaska to mainland Priority Mail Express    

• Dec. 22 – Hawaii to mainland Priority Mail Express    

• Dec. 22 – Priority Mail Express

"We have increased our operating capacity to include additional transportation and extended our delivery windows," said Megan J. Brennan, Postmaster General and CEO. "Our dedicated employees are proud to deliver more packages to homes than any other shipper."

Increase in shipping volume

Because holiday shopping is now spread over such a wide time frame, USPS no longer designates a “busiest mailing day.” Rather, it identifies the two weeks before Christmas as the time when it expects the heaviest mailing demands.

In addition to consumers mailing their own packages, online retailers are expected to make use of USPS to ship purchases, along with FedEx and UPS. The Deloitte Holiday Shopping Survey released last month projects online holiday sales will increase 17 percent to 22 percent this year.

Consumers shipping by FedEx are catching a break. The company has announced across-the-board increases in shipping rates, but they don't take effect until January.

Target is upping the ante as retailers get into position to kick off the holiday shopping season. The company says it is offering same-day delivery through Shipt in hundreds of markets in 46 states while expanding its Drive Up service to nearly 1,000 stores.

Starting Nov. 1, all Target customers can get free two-day shipping on hundreds of thousands of items, with no minimum purchase. Target CEO Brian Cornell says the aim is to take the stress out of holiday shopping. But there is no doubt that the move is being made to also increase Target's competitive advantage.

“From same-day delivery with Shipt, Drive Up, free two-day shipping and more, no other retailer can match the convenient delivery options that Target will offer this season," Cornell said.

The announcement follows Walmart's move on Tuesday to extend its free two-day shipping to items purchased on Walmart.com from third-party marketplace sellers. That program goes into effect in mid-November.

Same day delivery expanding to hundreds of markets

Target says its same-day delivery option will be available in hundreds of communities. The company will use Shipt, the delivery business it acquired in 2017, to deliver products, including groceries, in as little as one hour.

Consumers who want to use that service will use the Shipt app or go to Shipt.com and select from more than 55,000 Target products. The products are then delivered to the customer's location.

Drive Up will be offered at nearly 1,000 Target stores during the holiday shopping season. Customers place an order using the Target app and drive to the store at the appointed time. Purchases are then brought to their vehicle by a Target employee.

Target promises orders are ready within an hour of receiving the order and are delivered to the customer's car within two minutes of their arrival in the parking lot. More than 250,000 items are available for the Drive Up service.

Other retailers are preparing for Black Friday and ad slicks for Best Buy, Rite Aid, and Costco leaked this week, published at BestBlackFriday.com.

MasterCard SpendingPulse reports consumer spending during the holiday shopping period rose 4.9 percent over last year’s numbers, posting the largest increase since 2011.

“Overall, this year was a big win for retail," said Sarah Quinlan, senior vice president of Market Insights at Mastercard. "The strong U.S. economy was a contributing factor, but we also have to recognize that retailers who tried new strategies to engage holiday shoppers were the beneficiaries of this sales increase.”

Spending on electronics and appliances led the way, growing 7.5 percent. Furniture, furnishings and home improvement products also showed strong growth.

Amazon reports this holiday season was its best ever. In just one week, it says more than four million consumers signed up for a Prime trial membership, taking advantage of free faster shipping.

Big year for Alexa

Riding the season’s wave of popularity, Amazon electronic devices did particularly well, with Alexa-enabled items selling in the tens of millions. The company says the Echo Dot and Fire TV Stick with Alexa Voice Remote were the best-selling products from any manufacturer in any category across all of Amazon.

“Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before," Jeff Wilke, Amazon's CEO Worldwide Consumer, said in a statement.

The MasterCard SpendingPulse survey shows brick and mortar retailers had a solid season, but their gains were moderate compared to online giants like Amazon. 

Shopping was strong all across the season, from November 1 through December 24. December 23 was the second-largest day for total spending, after Black Friday.

The survey measured spending across all payment types–not just credit card–but it's safe to assume that the bulk of U.S. consumers’ purchases went on plastic, where they will either be paid off in January or added to mounting credit card balances.

Dealing with a credit card hangover

Adding any credit card debt that you won't be able to pay in full during your credit card's grace period can get expensive fast," John Ganotis, founder of CreditCardInsider.com told ConsumerAffairs.

That's because the average credit card interest rate is now over 16 percent APR, with many cards coming in with even higher rates.

"If you have balances you can't pay in full, a balance transfer could reduce your interest costs," Ganotis said. "But don't make the mistake of transferring a balance then accumulating more debt on the card you transferred away from."

Ganotis says the Chase Slate is a good balance transfer card because it doesn't have balance transfer fees on balance transfers made in the first 60 days of opening the card.

An annual survey by the National Retail Federation shows that consumers will spend a record $9.1 billion on Halloween this year, up 8.3 percent from last year.

Consumers will spend an average of $86.13 on costumes, candy, and other holiday staples -- up 20 cents from last year -- and 179 million are expected to partake in Halloween festivities, up 8 million from 2016.

Only 12.9 percent say the economy will affect their spending, compared with 14.1 percent last year and a peak of 32.1 percent in 2011.

How they'll spend

According to the survey, 69 percent of Halloween shoppers say they'll buy costumes ($3.4 billion), 95 percent will buy candy ($2.7 billion), 72 percent will buy decorations ($2.7 billion), and 37 percent will buy a card ($410 million).

Overall, the researchers say 71 percent of Halloween celebrants plan to hand out candy, 49 percent will decorate their home or yard, and 48 percent will wear a costume.

Additionally, 46 percent plan to carve a pumpkin, 35 percent will throw or go to a party, 31 percent will take their kids trick-or-treating, 23 percent will visit a haunted house, and 16 percent will dress their pets in costumes.

Where they'll shop

Discount stores are still king when it comes to buying costumes and other Halloween supplies, with 47 percent of shoppers saying they''ll go there.

Another 38 percent say they'll patronize a specialty Halloween store or costume store, 25 percent will shop at supermarkets, 24 percent will buy at department stores, and 22 percent will do their business online.

Holiday retail sales in November and December showed strong gains in 2016. The National Retail Federation (NRF) says sales increased year-over-year by 4% to $658.3 billion, mostly due to a strengthening economy.

Additionally, non-store sales surged during the latter part of last year to $122.9 billion, which is up 12.6% from 2015. The increases eclipse previous NRF predictions of a 3.6% increase during the holidays, and experts say that it only shows that the economy is picking up steam.

“These numbers show that the nation’s slow-but-steady economic recovery is picking up speed and that consumers feel good about the future. Retail mirrors the economy. And while there might have been some bumps in the road for individual companies, the retail industry overall had a solid holiday season and retailers will work to sustain this in the year ahead,” said NRF CEO and President Matthew Shay.

Online sales flourish

While the numbers look good for overall holiday retail, Shay points out that online and non-store sales continued to improve over sales at brick-and-mortar locations, going up by 12.6%. However, he adds that it doesn’t matter much to the retailer if consumers are buying online or at store locations – as long as the money keeps rolling in.

“There has been a lot of talk about online versus in-store retail in the past few months, but that comes from people who don’t realize that online and retail today are the same thing,” Shay said.

“In the new distributed commerce world that allows consumers to buy any product, anytime, anywhere, it really doesn’t matter whether a customer shops in a company’s store or on its website or mobile app. It’s all retail. Today’s retailers sell to shoppers any way they want to buy.”

Economic improvements

NRF Chief Economist Jack Kleinhenz points out that hourly earnings were up year-over-year in 2016, while job gains were strong and unemployment stayed relatively low. All of this, combined with strong economic indicators, led to strong retail sales over the holiday season.

“The economy was clearly stronger in the fall and consumers were more active during the holiday season than they had been earlier in the year,” Kleinhenz said. “Economic indicators were up, retailers offered great deals, confidence improved and all of that empowered consumers to spend more.”

From pre-ordering the year’s most wanted toy to making sure Santa has been informed of every item on their child’s wish list, parents often do everything they can to make their children’s holiday dreams come true. But a new survey finds that parents often overextend themselves financially on the quest to fulfill their child’s holiday wish lists.

Additionally, the survey found that 64% of parents agree with the statement, "I spent more over the holidays than I should have." The average amount parents spent on children between ages 8 to 14 was $422, although 34% of parents spent $500 or more.

Potential consequences

If a 35-year old parent pulls from his or her retirement savings to cover $500 in holiday spending, Allenbaugh says this could translate to a loss of nearly $6,000 at retirement.

What to do instead

With November just around the corner, many consumers across the U.S. would normally be shopping up a storm for the upcoming holiday season. While that’s still sort of true this year, a report from the National Retail Federation shows that many are modifying their plans. Why, you might ask? Well, it has something to do with another important event happening in early November.

According to an NRF flash poll conducted earlier in October, a quarter of consumers said that the upcoming presidential election will impact their spending for the holiday season. Forty-three percent said that they would be more cautious with their spending due to the uncertainty of who will win the race.

NRF President and CEO Matthew Shay says the campaign season has also forced retailers to delay advertising for holiday deals, which may have affected consumers.

“Everywhere you turn – whether you’re picking up a newspaper or watching television – political advertisements are taking up ad space that retailers typically use to get holiday shopping on the minds of consumers across the country,” he said.

However, NRF says that while spending will be down from last year, it will still be at a relatively high level. The association estimates that consumers will spend an average of $935.58 on gifts for others, self-spending, food, flowers, decorations, and greeting cards for the holidays. That’s a decrease of $17 from last year, but it’s the second highest total since 2004.

“Once the election has passed, we anticipate consumers will pull themselves out of the election doldrums and into the holiday spirit,” said Shay. “Retailers should prepare for a rush of consumers in the weeks following the presidential election as they get more economic and political certainty and are looking to take advantage of promotions and deals that are too good to pass up for their friends, family and even themselves.”

Self-spending increases

NRF also predicts that self-spending will increase this holiday season, as consumers try to take advantage of good deals. Poll results indicate that 58% of shoppers plan to buy something for themselves; NRF predicts that consumers will spend an average of $139.61 on these purchases, up 4% from last year.

“Many shoppers are taking the approach of ‘one for you, two for me’ this holiday season. Retailers are preparing by offering a wide array of merchandise and promotions – items shoppers want to give as great gifts at prices so good they want to buy for themselves too.”

Spending on others will still eclipse self-spending, though, as the NRF says consumers will spend an average of $588.90 on gifts for family and friends.

When it comes to where they’ll shop, consumers indicated that they’ll split their time pretty evenly between department stores (57%), online sources (57%), and discount stores (56%). Online shoppers will be looking to take advantage of free shipping as much as possible, though some will pay a little extra by opting for expedited shipping (17%) or same-day delivery (10%). 

As we continue to march through October, consumers across the country are gearing up for the coming holiday season. In fact, many have already begun shopping for end-of-the-year events, and the National Retail Federation (NRF) believes that this will be a big year for retailers.

The organization made a prediction earlier this month that sales -- excluding those made in the automotive, gas, and restaurant spheres -- would be 3.6% higher in November and December than they were last year, accounting for $655.8 billion in spending. That mark would beat the current 10-year average of 2.5% growth, and would even put sales above the current 7-year growth average of 3.4%, the period of time since economic recovery began in 2009.

“All of the fundamentals are in a good place, giving strength to consumers and leading us to believe that this will be a very positive holiday season. . . This year hasn’t been perfect, starting with a long summer and unseasonably warm fall, but our forecast reflects the very realistic steady momentum of the economy and industry expectations,” said NRF President and CEO Matthew Shay.

If the prediction proves to be true, it would be a continuance of positive growth for the economy during the holiday season; in 2015, sales increased by 3.2% over the previous year. Over the course of this year, consumers seemed more willing to pay down purchases with credit, which is a positive sign for future sales figures.

“Consumers have seen steady job and income gains throughout the year, resulting in continued confidence and the greater use of credit, which bodes well for spending throughout the holiday season,” said NRF Chief Economist Jack Kleinhenz. However, he notes that both global and domestic political uncertainty, along with unseasonably warm weather, could still negatively impact consumer confidence going forward.

In addition to a positive sales forecast, the NRF is predicting that seasonal employment will also stay on track in 2016. The organization believes retailers will hire between 640,000 and 690,000 workers this holiday season, in line with the 675,300 employees hired last year. Recent reports that Amazon will hire 120,000 holiday workers may pad those numbers even more.

We've yet to leave September behind, but many consumers are already noticing prominent holiday displays in stores around the country.

This has prompted many consumers to get into the holiday spirit a little early and start shopping. A survey conducted by CreditCards.com shows that 14% of Americans have already started buying items for the holiday season. However, a scant 1% of consumers have finished their shopping already, which means retailers will have plenty of time to lay it on thick to attract customers.

The survey also found where, or through what medium, shoppers were likely to buy items this year. Out of 1,000 adults who responded, 58% said that they would do their shopping at brick-and-mortar stores. Twenty-one percent said they would do their shopping online, while 11% said they’d buy items with their mobile device; this last method is preferred mostly by Millennials, with one out of every five of them saying that’s the way they’ll likely shop this year.

Starting too soon?

But while some consumers are ready to embrace the holidays, there are many more who take issue with starting so early. The survey found that 73% of consumers agreed with the statement “it is annoying that the holiday shopping season has gotten earlier.” However, experts say that it makes sense from a business perspective.

“If the consumers are asking for holiday products earlier in the year, you are more than likely to see retailers start having a small assortment by late summer and build up their inventory as we move into the holiday season. It is natural that retailers are reacting to this trend,” said Ana Serafin Smith, a spokesperson for the National Retail Federation.

This doesn’t stop some people from griping anyway, though. Many have taken to the internet to voice their displeasure that they can’t get through autumn without being assaulted by images of sugarplums, festive decorations, or an imminent “winter wonderland.”

Creative dissent

One videographer named Jon Murray even went so far as to create a music video parody of One Republic’s popular song “It’s Too Late To Apologize.” His aptly named video, called “It’s Too Soon for Christmastime,” can be viewed below.

“I like having that month-and-a-half of time to get stuff together. Once you go longer than that, it’s not special. It starts losing the specialness of it, because it becomes a two- or three-month-long process,” said Murray.

But regardless of what Murray or others like him want, the holiday season is sure to ramp up in the month of October, so consumers should be prepared. 

With the coming of autumn, many consumers are eagerly anticipating the arrival of Halloween. While spending for the holiday reached fairly high levels last year, the National Retail Federation is predicting that it will be eclipsed this year.

The organization’s annual survey, conducted by Prosper Insights and Analytics, is predicting that consumers will spend $8.4 billion on Halloween purchases this year. That number reflects an all-time high for the survey’s 11-year history, and retailers are doing their best to get ready.

“After a long summer, families are excited to welcome the fall season celebrating Halloween. Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy, while being aggressive with their promotions to capture the most out of this shopping event,” said NRF President and CEO Matthew Shay.

$8.4 billion in spending

The analysts predict that spending on a per-person basis will increase to $82.93 this year, a jump of over $6 from last year’s total. In a breakdown of the numbers, the survey predicts that $3.1 billion will be spent on costumes, $2.5 billion on candy, $2.4 billion on decorations, and $390 million on greeting cards.

Consumers plan on celebrating the holidays in a variety of different ways this year. Results show that 71% of consumers plan to hand out candy, 49% will decorate their homes, 46% will carve pumpkins, 34% will throw or attend a party, 30% will take the kids out for trick-or-treating, and 21% will visit a haunted house. Sixteen percent will include their pets in festivities by dressing them up in a costume.

Where to shop?

Consumers will also have a number of choices of where to shop for holiday supplies this year. Forty-seven percent say they will visit discount stores for Halloween-related items, while 36% say they’ll look for supplies at specialty Halloween/costume stores. The remaining consumers will go to grocery stores/supermarkets (26%), department stores (23%), or shop online (22%).

“Consumers are eager to celebrate Halloween, especially given that eight in 10 Americans will shop by mid-October. That is the highest we have seen in the survey history,” said Prosper Insights Principal Analyst Pam Goodfellow. “Americans will enjoy taking advantage of early-bird promotions both online and in-store as they kick off the fall season.”

The survey included responses from 6,791 consumers who were asked about their Halloween shopping plans from September 6-13. The margin of error for the survey is plus or minus 1.2%.

Finally -- some respect!

According to the annual National Retail Federation (NRF) survey, consumers plan to spend more than ever on Father’s Day this year.

The survey conducted by Prosper Insight and Analytics, shows shoppers will spend an average of $125.92 for the holiday -- up more than $10 from last year, with total spending expected to reach $14.3 billion.

While that's the most in the survey’s 13-year history, it's a far cry from the Mother’s Day total of $21.4 billion.

What they'll buy

The survey finds consumers plan to spend $3.1 billion on special outings such as dinner, brunch, or other types of a “fun activity/experience” (given by 47%). Clothing (43%) and gift cards (41%) are tied at just under $2 billion each, while consumer electronics (20%) follow at $1.7 billion.

As with Mother’s Day, greeting cards are the most commonly purchased gift at 65% but account for only $833 million of projected spending. Other popular gifts include personal care, automotive accessories, books, music, home improvement/gardening supplies and sporting goods.

In addition, 22% of shoppers say they'll opt for a “gift of experience” such as tickets to a concert or a sporting event. Two in five millennials are planning to give an experience, significantly higher than older generations.

Where they shop

Thirty-eight percent of consumers will head to department stores in search of the perfect gift, 32% will shop online, and 27% will check out a discount store. Another 24% will go to a specialty store and 17% will do their shopping at a local small business.

Among smartphone owners, 30% will use them to research gift ideas, but only 16% will actually buy something. Tablets are used more frequently both to research (32%) and buy (19%).

More than half of those surveyed plan to buy for their father or stepfather (53%), while others will shop for their husband (28%) or son (9%).

The survey of 7,200 consumers, conducted May 2-10, has a margin of error of plus or minus 1.2 percentage points.

Jewelry, electronics, and special outings are high on the list of ways celebrate Mother’s Day this year.

The National Retail Federation’s (NRF) annual survey conducted by Prosper Insights and Analytics projects U.S. consumers will spend an average of $172.22 on mom -- almost the same as last year when they shelled out a record $172.63.

That would bring total spending to $21.4 billion, with 84.4% of consumers surveyed paying tribute to their special lady.

“It’s clear that Americans want to honor their mothers this Mother’s Day,” NRF President and CEO Matthew Shay said. “Whether it’s a special meal at her favorite restaurant, jewelry or a new smartphone, families are planning to indulge mom again this year.”

How and where they'll spend

According to the survey, consumers plan to spend $4.2 billion on jewelry (given by 35.3% of shoppers), $4.1 billion on special outings like dinner or brunch (55.2%), $2.4 billion on flowers (66.5%), $2.2 billion on gift cards (43.2%), $1.9 billion each on clothing (35.4%) and consumer electronics (13.8%), and $1.6 billion on personal services, like a day at the spa (22.5%). Greeting cards are projected to be the most-purchased gift (78.4%) but account for only $792 million of the projected spending.

Consumers were asked for the first time about “gifts of experience," like tickets to a sporting event or concert. According to the survey, 24.2% of consumers would like gifts of this nature and 22.3% plan on giving such a gift.

A plurality (33%) of shoppers will head to department stores and 28.7% to specialty stores and another 23.1% will patronize a local small business.

But not everyone will make it to a store: 27.3 % will shop online and 29.6% will research gift ideas on their phones. Of those who use their phone to research gifts, 15.5% will use them to make a purchase.

“Mother’s Day is the time when millions of Americans find special ways to express their love and gratitude for mom,” Prosper Principal Analyst Pam Goodfellow said. “While many will spend a little more than usual to pamper her, some consumers will provide unique experience gifts for the entire family to enjoy together.”

The survey of 7,000 consumers was conducted April 5-13 and has a margin of error of plus or minus 1.2 percentage points.  

The complete survey is available here.

The wearin' o' the green may not boost the spendin' o' the green.

The National Retail Federation's (NRF) annual St. Patrick’s Day Spending Survey conducted by Prosper Insight and Analytics, finds that more than 125 million consumers who plan to celebrate St. Patrick’s Day will spend an average of $35.37 per person – compared with last year’s $36.52.

Total spending for the Irish holiday is expected to reach $4.4 billion based on the U.S. population of those 18 and older.

“Retailers expect to see a nice boost in sales as consumers head to stores looking for apparel, decorations, food and beverages to help make their St. Patrick’s Day celebrations special,” NRF President and CEO Matthew Shay said. “With the winter holidays behind us and spring flowers starting to bloom, St. Patrick’s Day provides a perfect opportunity for Americans to get together to celebrate with friends and family.”

Celebration plans

According to the survey, 82.1% of St. Patrick’s Day revelers will wear green to show their Irish pride, 31.3% plan to make a special dinner, 28.7% will head to a party at a bar or restaurant, and 21.1% will attend a private party. In addition, 22.8 % plan to decorate their homes or offices in an Irish theme.

According to the survey, 56.5% of those celebrating will purchase food and beverages, 28% will buy apparel or accessories, 23.3% will buy decorations, and 17.2% will buy candy.

The survey asked for the first time where consumers will make their St. Patrick’s Day purchases. More than a third -- 36.2% -- plan to do so at a grocery store, 30.4% at discount stores, and 20.8% at bars and restaurants.

“St. Patrick’s Day isn’t a holiday for giving gifts, but it is a time for inexpensive and fun celebrations that make it easy for consumers of any age and on any budget to take part in the festivities,” Prosper’s Pam Goodfellow said. “Whether they’re heading to a parade, cooking an Irish meal or joining friends at a bar or restaurant, consumers will take the opportunity to get festive and celebrate.”

The holiday is most popular among individuals 18-24 years old with 70.1% celebrating. However, those 25-34 years old will be the biggest spenders at an average $42.58.

The survey of 7,108 consumers was conducted February 2-9 and has a margin of error of plus or minus 1.2 percentage points.

Retailers are a bit nervous in the weeks leading up to the start of the 2015 holiday shopping season. It remains to be seen how consumers will react.

Will they spend the money they've saved this year on gasoline? Or, will they use that money to pay existing bills and add to savings?

The evidence so far suggests shoppers will be careful with money and look for bargains. Heading into the holiday season, sales have been lackluster and even the National Retail Federation predicts only a modest increase in sales over last year.

“This provides opportunities for retailers and brands to continue to drive sales for a strong year-end finish,” said Lance Eliot, of Interactions, a retail marketing service. 'It’s not surprising that retailers plan for Black Friday sales to make up for any profit shortfalls but how they enable those sales may take some retailers by surprise.”

Buying before Halloween

Eliot cites a report predicting one-third of shoppers will begin buying Christmas gifts before Halloween. For those who are trying to save on holiday purchases, Bryan Leach, CEO of Ibotta, a shopping app, says it will pay to shop early.

“Don’t wait until December to begin buying all your gifts,” he said. “Start scanning sales and stocking up now, since stores typically clear inventory from the previous season and year to fill their shelves with brand new products.”

He says it's also critical to make a budget. By setting a budget now and already having gifts in mind, you’ll be able to scope rebates, coupons, and deals over the next few months, instead of spending a fortune in last minute panic buying.

He also says it will help save money if you plan holiday meals well in advance.

Saving on meals

“Holiday shopping doesn’t just mean gifts under the tree, but a season full of hor’dourves, cocktail hours, and tasty dinners spent with family and friends,” Leach said. “Avoid unnecessary stress over last minute menus by picking out recipes in advance and purchasing any dry goods that you think you may need.”

Meanwhile, the bargains have already started. BestBlackFriday.com reports Sony has cut the price of its popular PlayStation 4 game system to $349.99, which is a discount of $50 from the usual price of $399.99. The discount will remain in place thoughout the holiday season.

There may not be as much ho-ho-hoing among retailers this Christmas season as there was last year.

The National Retail Federation (NRF) says it expects sales in November and December (excluding autos, gas, and restaurant sales) to rise 3.7% to $630.5 billion. While that's significantly higher than the 10-year average of 2.5%, it doesn't keep pace with 2014, when sales were up 4.1%.

In addition, the NRF is forecasting online sales to increase between 6 and 8% to as much as $105 billion.

Holiday sales in 2015 are expected to represent approximately 19% of the retail industry’s annual sales of $3.2 trillion.

“With several months of solid retail sales behind us, we’re heading into the all-important holiday season fully expecting to see healthy growth,” said NRF President and CEO Matthew Shay. “However, while economic indicators have improved in several areas, Americans remain somewhat torn between their desire and their ability to spend; the fact remains consumers still have the weight of the economy on their minds, further explaining the complex retail spending environment we are seeing right now. We expect families to spend prudently and deliberately, though still less constrained than what we saw even two years ago.”

The NRF also expects seasonal employment to grow with retailers hiring between 700,000 and 750,000 seasonal workers. Last year saw the addition of 714,000 new holiday positions.

The NRF’s holiday sales forecast is based on an economic model using several indicators including consumer credit, disposable personal income, and previous monthly retail sales releases.

It also includes the non-store category (direct-to-consumer, kiosks and online sales.)  

It's party time! Well, next month anyway, and a lot of people plan to be a part of it.

The National Retail Federation’s (NRF) Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics, finds that more than 157 million people in the U.S. plan to celebrate Halloween this year.

But they won't be spending as much to do it as they did last year. The survey says the average person celebrating will spend $74.34, compared with $77.52 last in 2014. Total spending on Halloween is expected to reach $6.9 billion.

“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” NRF president and CEO Matthew Shay said. “With a bit more confidence in their finances and still enjoying the perks of low gas prices, we expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Retailers of all shapes and sizes will welcome millions of shoppers with promotions on candy and decorations and of course, costumes.”

Costumes get the lion's share

Consumers celebrating Halloween plan to spend an average of $27.33 on costumes for the whole family for a total of $2.5 billion on store-bought, homemade, large, and small costumes. Most of that will be for adult costumes ($1.2 billion), with $950 million for children’s costumes and $350 million for their pets. It’s estimated that 68 million people will dress up this Halloween and another 20 million pet owners will dress up their furry friends.

Nine in ten (93.7%) Halloween shoppers will buy candy, spending a total of $2.1 billion, and an additional 33.5% will buy greeting cards, laying out a total of $330 million. Two in five celebrants (44.8%) plan to decorate their home or yard, meaning there’s no question consumers will see their fair share of pumpkins, hay bales, and even life-size Minions and black cats strewn across their neighborhoods. The average person planning to buy decorations will spend $20.34, with total spending expected to reach $1.9 billion.

When it comes to how people plan to celebrate, most will hand out candy (67.8%) or dress in costume (43.5%). There will be no shortage of jack-o-lanterns lighting up windows this year, though, with 41% of people planning to carve pumpkins. Nearly one-third (31.5%) plan to throw or attend a party with friends and family.

Shopping till they drop

More consumers have decided to head to stores or shop online early to pick out costumes and decorations. More than one-third (34.1%) will start their Halloween shopping before the first of October, compared with 32.1% last year -- 40.9% will get started in the first half of the month and one-quarter (25%) will wait for the final weeks of October.

“People shouldn’t be too surprised when they see Halloween candy and decorations available in stores as early as September first,” Prosper Insights Principal Analyst Pam Goodfellow said. “Given that more than a third of Americans enjoy taking advantage of early-bird deals to kick off their fall celebrations, it seems there’s plenty of appetite among consumers to enjoy a perfectly ‘frightful’ Halloween.”

Similar to past years, the majority of consumers will find inspiration for their costumes online (31.4%) or will head to costume shops and retail stores (26.8%) before they make a final decision. Pinterest continues to grow in popularity among those looking for costume inspiration (13.3%), as this year’s percentage is nearly double the amount who used the site for inspiration just three years ago (7.1%).

Millennials remain the drivers of Pinterest traffic around Halloween though, with 24.9% of 18-24 year-olds and 23.7% of 25-34 year-olds using the site for costume inspiration.

When it comes to spending, consumer outlays ($21.2 billion) for Mother's Day far outdistance Father's Day. Still, dad does okay.

According to the National Retail Federation's (NRF) 2015 Father’s Day Spending Survey conducted by Prosper Insights & Analytics, spending for dad is expected to reach $12.7 billion. The survey also finds the average person will shell out $115.57 about the same as last year, with 75.4% of consumers saing they plan to celebrate Father’s Day.

“After a less than stellar first half of the year, retailers are ready to welcome the warm weather and the millions of shoppers that come along with it and kick off the summer spending season just in time for Father’s Day,” said NRF President and CEO Matthew Shay. “Spending on grilling and patio necessities, pool gear, sporting goods, apparel and other gift and seasonal merchandise could be the positive stepping stone retailers need heading into the second half of the year.”

What does he want, what does he need?

When it comes to gifts for dad, 4 in 10 (39.7%) will purchase apparel items such as a new dress shirt or necktie and spend a total $1.7 billion overall. Another 43.3% will spend a total of $2.6 billion for so-called “experience gifts” such as tickets to a ballgame or a special meal with the family.

The survey also found that 1 in 5 (19.7%) shoppers will pick out new gadgets such as a tablet or smartphone, totaling $1.6 billion. Additionally, 4 in 10 (39%) gift buyers will opt to let dad pick his own gift and will get him a gift card, spending a total of $1.8 billion. Six in 10 (62.2%) consumers will thank dad with a greeting card and at an overall cost of more than $777 million.

Loved ones will also spend on home improvement or gardening supplies ($710 million), new tools or appliances ($668 million), personal care items ($684 million), sporting goods or leisure items ($665 million) and books or CDs ($538 million).

Where to shop

Online shoppers plan to spend an average $157 -- more than the typical Father's Day shopper -- and nearly 4 in 10 plan to use their smartphones to research products and compare prices.

Consumers will look all over for gifts, with most people planning to shop at department stores (36.4%), while others will shop online (29.2%) and at discount stores (25.2%); Nearly 17% will shop local at a small business.

“After splurging on mom and graduates this year and recognizing that dad is a little more laid back when it comes to celebrations and gifts, consumers will keep spending similar to about what they spent last year on Father’s Day,” said Prosper’s Principal Analyst Pam Goodfellow. “Regardless, they’ll still find a way to make sure that dad has a special day, whether they’re taking advantage of sales and promotions or treating him to an experience he’ll never forget.”

More than half of those surveyed are planning to buy for their father or stepfather (51.8%), while others will shop for their husband (27.6%) or son (8.9%) this Father’s Day.

Mother's Day is less than 2 weeks off and you know what that means: a spending splurge on things like jewelry, flowers, gift cards, brunch and apparel.

According to National Retail Federation's (NRF) Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, consumers will shell out an average of $172.63 on mom this year. That's nearly $10 more than last year and the highest amount in the survey’s 12-year history. Total spending is expected to reach $21.2 billion.

“We’re encouraged by the positive shift we’ve seen in spending on discretionary and gift items from consumers so far this year, certainly boding well for retailers across all spectrums who are planning to promote Mother’s Day specials, including home improvement, jewelry, apparel and other specialty retailers as well as restaurants,” said NRF President and CEO Matthew Shay.

Running the gamut

When it comes to gifts, most will pick up a greeting card for mom (80%), spending more than $786 million, and more than two-thirds (67.2%) will buy flowers, to the tune of $2.4 billion. Shoppers also plan on giving mom apparel and clothing items (35.8%), spending more than $1.9 billion, versus $1.7 billion last year.

Families will also surprise the matriarch with a special brunch or activity ($3.8 billion), electronic items like a new smartphone or e-reader ($1.8 billion), personal services such as a spa day ($1.5 billion), housewares or gardening tools ($890 million) and books and CDs ($480 million).

Looking for a “wow” reaction mom, 34.2% of Mother’s Day shoppers are planning to splurge on jewelry, spending a survey high of $4.3 billion for the special day.

How we shop

Online shoppers plan to spend an average $252 -- higher than the typical Mother's Day shopper -- and more than 4 in 10 plan to use their smartphones to research products and compare prices.

The survey shows that 18- to 24-year-olds who own smartphones and tablets are most likely to use them to research products and compare prices for gifts (46%), and are most likely to use their tablets to purchase a gift (30.2%). But this age group won’t necessarily be the biggest spenders; 25- to 34-year-olds plan to spend the most on mom -- an average of $244.32; 18- to 24-year-olds will spend an average of $214.81.

Many people know that a gift card could go a long way: Two in five (44.2%) will give mom a gift card, spending more than $2.2 billion.

Most shoppers will head to department stores (33.4%), while others will shop at specialty stores (28.2%) or discount stores (24.8%). With shoppers ready to get out of the house after a long winter, fewer shoppers will be shopping online this year (25% vs. 29% last year.)

The majority of shoppers plan to buy for their mother or stepmother (62.5%), while 23.2% will shop for their wife, 9.8% will shop for their daughter, 8.9% will shop for their sister and 7.4% plan to splurge on their grandmother.

With Easter just days away, 80% of consumers are eagerly looking forward to a fun, family-filled holiday, according to the National Retail Federation’s (NRF) Easter Spending Survey conducted by Prosper Insights & Analytics.

The survey found that the average person celebrating Easter will spend $140.62 -- slightly more than last year’s $137.46. Total spending for Easter, which includes purchases of apparel, decorations, gifts, candy, food, flowers and more, is expected to reach $16.4 billion.

“Easter will be the perfect segue into spring for both consumers and retailers who have longed for warmer weather for quite some time,” said NRF President and CEO Matthew Shay. “As one of the busiest times of year for several retail sectors and as shelves begin filling with both traditional spring and holiday merchandise, retailers are looking forward to welcoming shoppers with attractive promotions on home goods, garden equipment and traditional Easter items.”

New duds

Consumers, the survey says, will use Easter as the perfect opportunity to spruce up their spring wardrobes, with 45% of those celebrating buying clothing -- spending more than $2.9 billion on bright colored apparel items for themselves and their families.

However, more people plan to buy food for the holiday: 85.7% will purchase food for a family meal or other festivity, spending more than $5.3 billion on Easter fare.

Children and sweet-toothed adults will also purchase candy this Easter: 87.1% of those celebrating say they will buy candy, spending more than $2.2 billion on jelly beans, chocolate bunnies and flavorful chick-shaped Peeps.

Consumers this holiday will also spend $2.4 billion on gifts, $1.1 billion on flowers, $998 million on decorations and $695 million on greeting cards.

Where we shop

With a laundry list of items to buy, 58.6% will head to discount stores to purchase their holiday merchandise. Another 40.7 will shop at department stores, while 23.8% plan to shop at a local or small business. Additionally, 21.8% will head to a specialty store like a florist or jewelry store and 18.8 percent will shop online.

Busy Easter shoppers will take advantage of their mobile devices to help them find meal items, gifts, candy and more. According to the survey, 21.4% of those who own smartphones and are planning to celebrate Easter will use their phone to research products and/or compare prices, and another 13.5% will purchase items with their smartphone.

Nearly one-quarter (24.9%) of tablet owners will research products and/or compare prices for their Easter needs on tablets; 16.6% will purchase something via their tablet.

What we're doing

For the first time, NRF asked consumers about the activities they are planning for Easter Sunday, and the survey found many of the traditional aspects of the holiday will be in play this year. Nearly 6 in 10 (57.4%) plan to visit friends and family, half (50.8%) will go to church and 12.9% plan to open gifts.

Not forgetting the little ones, 3 in 10 (30.9%) adults will plan a special Easter egg hunt for the children in their lives. Additionally, 15% of those celebrating will opt out of doing dishes and head to a restaurant to celebrate the holiday and 24.1% will surf the Web throughout the day.

“Easter remains a beloved affair for consumers young and old, and this year it looks like families are ready to dig into their budgets to make the most of the special day,” said Prosper’s Principal Analyst Pam Goodfellow. “The warm weather should help fuel some interest in celebrations, especially given the record-breaking winter much of the country experienced the last several months.”

Tired of winter yet? Silly question.

While March 17 is a couple of days shy of spring, St. Patrick's Day is close enough and a good reason to celebrate the approaching change of seasons.

According to the National Retail Federation's (NRF) St. Patrick’s Day Spending Survey conducted by Prosper Insights and Analytics, nearly 127 million people are planning to celebrate the traditional Irish holiday. To do so, they'll spend an average of $36.52 on green garb, festive food and more 74 cents more than they laid out last year.

Total spending for the holiday is expected to reach $4.6 billion.

“Consumers are ready to shed their winter blues and welcome spring’s arrival with St. Patrick’s Day celebrations,” said NRF President and CEO Matthew Shay. “Falling at the perfect time of year -- just as temperatures begin to rise -- retailers are hoping St. Patrick’s Day will also draw the attention of those looking for traditional spring merchandise as consumers take the opportunity to stock up for warm months ahead with home improvement, garden and apparel purchases.”

Wearin' of the green

The survey found that more than 104 million people (82.4%) of those celebrating, plan to wear green to make sure the luck of the Irish is with them this year; 28.9 million, or 22.8% plan to decorate their homes with shamrocks, leprechauns and pots of "gold."

Consumers also plan to let loose with their friends and family this year. According to the survey, 29.2% -- 37 million people -- plan to celebrate at a bar or restaurant and 19% (24 million consumers) plan to attend a private party; an additional 30% plan to make a special dinner to commemorate the Irish holiday.

Adults ages 25-34 will do the most celebrating with 42.2% planning to head to a bar or restaurant to take part in the festivities. This age group also plans to spend the most at an average of $41.69; close behind are young adults age 18-24, who plan to spend $38.55 on average.

Spending on Valentine’s Day gifts is expected to rise this year.

According to the National Retail Federation’s ( NRF)Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on candy, flowers, apparel and more, compared with $133.91 last year. Total spending is expected to reach $18.9 billion -- a survey high.

“It’s encouraging to see consumers show interest in spending on gifts and Valentine’s Day-related merchandise -- a good sign for consumer sentiment as we head into 2015,” said NRF president and CEO Matthew Shay. “Hoping to draw in eager shoppers, retailers will offer unique promotions on gifts, meal options at restaurants and even experiences.”

Candy, Jewelry and flowers

While most (53.2%) plan to buy candy for the sweet holiday, spending a total of $1.7 billion, one in five (21.1%) plans to buy jewelry for a total of $4.8 billion -- the highest amount seen since NRF began tracking spending on Valentine’s gifts in 2010.

Additionally 37.8% will buy flowers, spending a total of $2.1 billion, and more than one-third (35.1%) will spend on plans for a special night out, including movies and restaurants, totaling $3.6 billion. Celebrants will also spend nearly $2 billion on clothing and $1.5 billion on the gift that keeps on giving: gift cards.

Spending to increase

The survey found nine in 10 (91%) plan to treat their significant others/spouses to something special for the consumer holiday, with plans to spend an average of $87.94 on them -- versus $78.09 last year. Additionally, 58.7% will spend an average of $26.26 on other family members and $6.30 on children’s classmates/teachers.

A record one in five (21.2%) say they will include their pets in their Valentine’s Day plans, looking to spend a mere $5.28 on average -- which equates to a whopping $703 million on pint-sized gifts of all varieties.

Eyes on the wallet

Discount (35.2%) and department stores (36.5%) will be among the most visited locations for those looking for the perfect Valentine’s Day gift, as will specialty stores (19.4%) and florists (18.7%). One-quarter (25.1%) say they will shop online and 13.3 percent will shop at a local or small business to find something unique for their loved one.

It seems women are in for the biggest treat this Valentine’s Day. Men will spend nearly double what women plan to spend ($190.53 vs. $96.58 on average, respectively.) Additionally, adults 25-to-34 will outspend other age groups at an average of $213.04; 35-to-44 year olds will spend an average of $176.21 and 18-to-24 year olds will spend an average of $168.95.

Barbie has learned -- as we all do -- that all good things come to an end.

According to the National Retail Federation’s (NRF) latest Holiday Top Toys Survey, one in five parents (20%) plan to buy Disney’s Frozen merchandise for the little girls in their life this holiday season , beating out the top reigning Barbie (16.8%) for the first time in the survey’s 11-year history.

LEGO toys are number one again for boys this year (14.2%).

“Parents will not have to go far to find good deals on the toys their children have put at the top of their lists,” said NRF President and CEO Matthew Shay. “Retailers have spent weeks preparing for the holiday rush to make sure that the season’s hottest toys are both easy to find in stores and online, and competitively priced.”

Toys on top

According to NRF’s 2014 holiday consumer survey, 42% of shoppers plan to buy toys as gifts this holiday season. For girls, dolls hold the top spots at #2 (Barbie), #3 (generic), #4 (Monster High Dolls) and #5 (American Girl), while boys have made it clear they still want cars and trucks #2.

Boys and girls alike have requested tablets/Apple iPads from mom and dad this holiday season (girls #7 and boys #10). Other familiar items will be awaiting children, including My Little Pony (#8 for girls) and Hot Wheels and Xbox One (#5 and #6 for boys.)

“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow.

2014 Top Toys for Boys

1. LEGO
2. Cars & Trucks
3. Teenage Mutant Ninja Turtles
4. Video Games
5. Hot Wheels
6. Xbox One
7. PlayStation 4
8. Transformers
9. Remote Controlled Vehicles
10. Marvel Action Figures (T)/Tablet/Apple iPad(T)

2014 Top Toys for Girls

1. Disney Frozen
2. Barbie
3. Dolls (generic)
4. Monster High Dolls
5. American Girl
6. LEGO
7. Tablet/Apple iPad
8. My Little Pony
9. Disney Doc McStuffins
10. Apparel

With all the emphasis on kids and Santa Claus, it should come as no surprise that there's a lot of toy shopping at this time of year.

According to The Harris Poll, just over half of all shoppers (51%) plan to buy toys as gifts this year -- nearly consistent with last year's intent (50%). And, as you might expect, parents of a child under the age of 18 are twice as likely to purchase toys as those without children under the age of 18 (82% vs. 41%, respectively).

Those with young children (age 9 or under) or tweens (ages 10-12) are more likely than those with teens (ages 13-17) to plan to purchase toys this holiday season (90% & 88% vs. 67%, respectively).

The state of spending

Just 18% of those who will purchase toys intend to spend more than they did in the previous year. This number has decreased steadily over the past three years (23% in 2012, 20% in 2013, & 18% in 2014). While nearly half of all toy purchasers (48%) plan to spend the same amount on toys as they did last year, nearly one-third (31%) plan to spend less.

Looking specifically at parents who plan to purchase toys, one-quarter (25%) intend to spend more on toys compared with last year; however, one-third (33%) intend to spend less.

What's under the tree?

So what can kids expect to unwrap this year? Many can anticipate the gift of the written word, with half of parents planning to purchase children's books. Games for consoles are a close second at 47%, and 42% will pick up some arts and crafts supplies. Among the least popular toys are sports equipment and handheld electronic games, with only about one-quarter of parents purchasing these (24% & 25%, respectively).

Those without children under the age of 18 are more diverse in their purchase intentions; however, children's books remain the most popular with 34% planning to purchase. Just 9% plan to purchase the big ticket item of game consoles, while parents are 3 times more likely to pick up this item (27%).

Where to shop

Large discount stores remain the most popular supplier for toys, with 45% of shoppers planning to buy at these locations. However, their popularity has decreased slightly from 2013 (47%), with a cumulative 6-point drop since 2012 (51%). With 37% of purchasers planning to do their shopping online, this outlet continues to increase year over year, seeing a jump of 4 points since 2013 (33%) and a cumulative 10-point jump since 2012 (27%).

National toy store retail chains and local, privately owned specialty toy stores are likely to be the least popular toy merchants this holiday season, with just 11% and 4% of purchasers planning to utilize these outlets, respectively.

Other “family” members

Six-in-10 people are pet owners, with a large majority owning either a dog or a cat (65% & 53% of pet owners, respectively). Many pet owners don't plan on forgetting their furry friends this holiday season. 37% of consumers -- and over half of pet owners (52%) -- are planning to purchase toys, treats or other products as gifts for a pet this year.

In fact, 13% of those who do not have a pet still plan to purchase toys for one this season.

Despite all the TV commercials pushing holiday merchandise, it appears that not everybody is hitting the malls early.

The new Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics for the National Retail Federation (NRF) finds 45.6% of those asked say they haven’t started shopping yet -- relatively flat with last years’ 46.2%. Still, it's the lowest in the survey’s 7-year history.

“Many consumers are going to wait and see how great the promotions will be later this season before making any commitments,” said NRF President and CEO Matthew Shay. “Retailers have reacted to this ‘wait and see’ mentality with fewer October deals and a much quieter entry into November, when we’ll start to see retailers ramp up with offers for exclusive merchandise, deep discounts and unique online savings opportunities.”

Procrastinators and early birds

The survey found that while slightly fewer people haven’t started shopping yet, 20.6% have finished 10 % or less of their shopping, while 12.4% have completed about one-quarter of their lists; 2.2% are saying they can sit back and relax as they have already finished their shopping for friends and family.

Unsurprisingly, apparel, toys and video games will be popular gift items this year. The survey found 6 in 10 (60.9%) will buy clothing and accessories, 46.3% will buy books, CDs, DVDs and video games, and two in five (42%) will buy toys.

Likely having loaded up on wearable technology items and new smartphones throughout the year, slightly fewer people will buy electronic items as gifts (30.7% vs. 33%). Some people are in for a real treat: 24% of shoppers will buy jewelry for a friend or family member -- the highest percent since 2006.

Gift cards continue as a favorite for both shoppers and recipients as 60% will buy gift cards, similar to the 59.2% who planned to do so last year. In an October NRF survey, 60% of shoppers also said they’d like to receive gift cards, marking gift cards the most requested gift item for 8 years in a row.

What to buy

Shoppers look for inspiration for gifts from every corner, and with the innovative creation of retailers’ wish lists, many consumers this season will take to the web to point loved ones to specific, perfect gift ideas. The survey found 32.1% say they will look for inspiration on wish lists, compared with 28.8% last year. Others will conduct online searches (47.7%), discuss options with family and friends (41.7%), check out advertising circulars (34.3%) and email ads (20.1%), and even search Facebook (10.6%).

"Retailers make holiday shoppers’ job easy with so many options to find the perfect gift, and with little room to waste on gifts that don't make sense, consumers today want to be sure what they buy is used and enjoyed by their loved ones," said Prosper's Principal Analyst Pam Goodfellow. "On the hunt for bargains, quality merchandise that is unique and even exclusive, gift givers this holiday season will seek out both practical and indulgent gift items, though being sure not to break the bank."

When it comes to how shoppers will pay for their gifts, nearly four in 10 (38%) will use their credit card, the most in the survey’s history and up nearly 10% from last year; one in five (21.6%) will use cash and 38.4% will use their debit or check card. Just 2.1% will use a check -- the lowest in the survey’s history.

When broken down by age group, young adults (18-24) are the least likely to use credit to pay for gifts at just 17.7%, and 65+ are the most likely to use credit cards at 56%. Nearly half of 18-24 year olds (48.9%) plan to use their debit or check card to buy gift items.  

Consumers are showing more optimism about the economy and that, according to Deloitte’s 29th annual holiday survey, is kindling holiday cheer with shoppers planning to spend more.

Among the survey's findings:

Holiday spending to increase

• Total holiday spending is predicted to increase by 13% -- to $1,299 per household, and includes gifts, socializing away from home, entertaining at home, non-gift clothing for family or self, home/holiday furnishings, and any other holiday-related spending not in the other categories.
• Spending on just gifts is expected to rise by 9% -- to $458 this year, from $421 last year.
• Consumers who shop across store, mobile and online channels are expected to spend 66% more on gifts than those shopping stores only: $592 versus $357.
• The number of gifts consumers expect to purchase increased to 13.4, compared with 12.9 in 2013, but nearly 10 gifts less than the high of 23.1 in 2007.

The Internet and discount/value stores rule

• The Internet and discount/value stores once again rank as the top shopping venues this year, with the Internet No. 1 for the second straight year. Nearly half (45%) plan to shop online, followed closely by 44% at discount/value stores.
• In-store purchases are expected to account for 52% of the holiday budget.
• Consumers expect to make an average of five (4.6) trips to traditional “brick-and-mortar” stores during the shopping season.
• Clothing remains the top item consumers plan to purchase as a gift, cited by 45% of respondents; gift cards (43%) continue to hold the No. 2 position, but are down from a high of 69% in 2007.
• The top two gifts people would like to receive are gift cards (37%) followed by cash (35%).
• More than two-thirds (68%) plan to “shop local” this year, with the No. 1 reason, “To support the local economy”; and the No. 2 reason, “To find one-of-a-kind gifts.” In the survey, “local retail stores” are defined as small businesses, independent retailers or boutique shops which are not part of national chains.

Data breach concerns

• More than half (55%) indicate they are concerned about the protection of their personal data when shopping online and 42% have the same concerns in-store.
• Though there is concern for personal data when shopping both online and in-store, 56% indicated they will continue to shop at retailers that have experienced a data breach.
• Nearly four in 10 (36%) percent said, “I am more likely to shop at a retailer who provides me education surrounding the security of my personal data.”

A busy December in the works

• Forty-three percent of respondents will do a majority of their shopping in December or later -- an increase of 6% from 2013.
• Almost seven in 10 (68%) indicated they will go online to look at an item, then go to a store to see it and buy it in the store (“webrooming”).
• Nearly half (49 percent) indicated they will go to a store to look at an item, then search online for the best price and then purchase online (“showrooming”).
• Roughly three-quarters (74%) of shoppers say they will be influenced by coupons/promotions.
• Consumers plan to take advantage of a number of retailer offerings this year, including free shipping (68%), free returns (52%), price matching (45%), extended holiday hours (35%), order online for pick up in-store (34%) and free layaway (16%).
• Nearly half (47%) of shoppers say they do not rely on Black Friday as much as they used to for holiday shopping.

“With the short, 27-day shopping stretch between Thanksgiving Day and Christmas Day, retailers need to be sharp with their promotional timing, inventory management and distribution capabilities,” said According to Alison Paul, vice chairman and retail sector leader at Deloitte. “Retailers that can fulfill orders from both online distribution centers and store inventories, for example, may be more nimble and poised to respond quickly to pockets of high demand for certain gifts -- and ensure timely holiday deliveries.”

Paul also notes that despite concerns about the security of personal information, shoppers also appear resilient to reported data breaches and desire to still shop with affected retailers. “Retailers should benefit from this optimism and expression of loyalty,” she notes, “but need to stay vigilant as a spike in transactional activity around the holiday season comes with increased vulnerability.”

With a little more than 9 weeks to go before Christmas, the nation's retailers have visions of dollar signs dancing in their heads.

According to the National Retail Federation’s (NRF) Holiday Consumer Spending Survey, the average person celebrating Christmas, Kwanzaa and/or Hanukkah will spend $804.42 -- up nearly 5% from last year’s $767.27.

“Retailers have plenty of reasons to be optimistic this holiday season, and one of the most important pieces of evidence is the confidence holiday shoppers are exuding in their plans to spend on gifts for their loved ones,” said NRF president and CEO Matthew Shay. “While not completely throwing caution to the wind, Americans’ frugal spending habits will still be visible this holiday season as they continue to rely on discounts and sales and comparison shop. Consumers will put retailers to the test when it comes to the product mix and value companies can offer today’s shopper who is focused on much more than just price.”

Increases across the board

The survey, conducted by Prosper Insights & Analytics, found consumers will spend an average of $459.87 on gifts for their family up 6.5% from $432.00 last year, and $80.00 on gifts for friends, up $5 from last year. Those celebrating the holidays will also spend more on gifts for their co-workers ($26.23 vs. $24.52 in 2013), and others like their babysitter and even their pets ($30.43 vs. $26.65).

Spending on traditional items such as decorations and food will remain flat: According to the survey, consumers will spend an average of $104.74 on food, $53.68 on decorations and $29.18 on greeting cards and $20.30 on flowers.

One of the more popular trends in recent years -- so-called self-gifting -- will decrease this year as shoppers opt to shift their budgets towards spending on others: Nearly 57% of consumers say they plan to take advantage of sales and discounts to purchase non-gift items for themselves or others, and will spend an average of $126.68, versus $134.77 last year.

A surge in online and mobile shopping

Retailers are expecting more consumers to shop online for their gifts and other needs. According to the survey, 56% plan to shop online -- up from 4.5% from last year and the most in the survey’s 13-year history. Additionally, the average person plans to do 44.4% of her shopping online -- the most since NRF first asked in 2006.

Looking for great prices and value as they shop around for holiday items, many consumers will visit discount (61.9%), department (59.7%) and grocery stores (51.2%). Others will head to clothing or accessories stores (36.7%), electronics (30.8%), drug (19.2%) and craft and fabric stores (18.8%).

As mobile grows in use and scope, consumers this holiday season will turn to their on-the-go devices for a variety of reasons. The survey found most smartphone owners (55.7%) will use their device in some fashion, compared with 53.8% last year. Specifically, 35.8% will research products/prices -- the highest amount in the 4 years NRF has been asking. Nearly one-quarter (23.9%) will redeem coupons and 19.1% will actually purchase items -- another survey high.

Almost two-thirds (63.2%) of tablet owners will use their device to research and purchase holiday items, the same as last year. Nearly half (47.4%) will research products and one-third (33%) will purchase items.

Digital payments

For the first time, NRF asked consumers about their comfort level using a smartphone or tablet to pay for merchandise at a store check-out counter. According to the survey, 27.4% said they would be somewhat or very comfortable; however, two in five (41.9%) say they are not very or not at all comfortable paying for items that way.

Broken out by age, 41.1% of 25-34 year olds are somewhat or very comfortable using their device to pay for items at the register, versus just 14.4% of those 65+. Men are much more likely to feel comfortable with the technology (32.6% vs. 22.5% of women.)

Pre-Halloween shopping

Early-bird shoppers have already been out and about this year. The survey found four in 10 (40.4%) begin their holiday shopping before Halloween -- consistent with more than 10 years of survey findings. The survey also found 40.9%l begin in November, compared with 38.8% last year, and 15.5% will begin in the first two weeks of December, little-changed from last year.

When asked why they begin shopping for the holiday season as early as September, most agree it helps them spread out their spending (61.9%). Half choose to do so to avoid holiday crowds (51.7%), and another 51.0 percent say shopping early helps them avoid the stress of last-minute shopping. Nearly 3 in 10 (29.9%) say they shop for the holiday season year-round, and more than one-quarter (27.3%) say the desire to get their hands on specific items drives them to shop early; unsurprisingly, 44.7% shop early because the deals and promotions are too good to pass up.

Why we shop where we shop

When it comes to why consumers chose to shop where they do during the holiday season, retailers should take heed: One-quarter of shoppers say easy-to-use mobile websites is an important factor in their decision to shop with a specific retailer. Those polled also say free shipping/shipping promotions (42.3%) are important factors. Consumers add that helpful, knowledgeable customer service (30.3%), convenient locations (47.9%), low prices (41.2%) and sales or price discounts (74.7%) also aid in their decision to shop at a particular retailer.

As the market becomes more competitive than ever before, retailers in recent years have begun to stress quality and selection of merchandise, and shoppers are paying attention: According to the survey, 6 in 10 say quality of merchandise (60.9%) and selection of merchandise (59.4%) are important factors in their decision to shop somewhere.

“Even with expectations for increased spending this year, smart shopping strategies will be very important to those celebrating the holidays,” said Prosper’s Principal Analyst Pam Goodfellow. “Overall, consumers feel better about where they stand compared to a year ago, and as such could find themselves stretching their dollars to give their loved ones a holiday season to remember. Retailers, however, should still expect to see high demand for sales, coupons and other promotions as shoppers focus on ‘what’s in it for them’.”

Making a list, checking it twice

For the eighth year in a row gift cards are the most requested items. According to the survey, 62% say they’d most like a gift card, followed by clothing (52.5%), books, CDs, DVDs or video games (43.1%), and electronics (34.6%). One-quarter (24.8%) say they’d like to receive jewelry, up from slightly from last year.

When asked if the state of the U.S. economy would affect their holiday spending plans, 4 in 10 (41.4%) said yes, down almost 20% from last year and the lowest amount since NRF first asked in 2009. Of those who said yes, most agree they will compensate by spending less overall (75.6%). Others will shop for sales more often (49.0%), comparison shop online more often (34.4%), use coupons more often (37%), buy more practical gifts (28.4%) and use last year’s decorations (24.8%).

We're still 3 weeks from Halloween and the National Retail Federation (NRF) is out with its forecast from sales during the Christmas shopping season.

The NRF says despite a turbulent start to 2014, it sees sales in November and December (excluding autos, gas and restaurant sales) jump 4.1% to $616.9 billion – up 1% from the 2013 increase.

Holiday sales on average have grown 2.9% over the past 10 years, including 2014’s estimates, and are expected to represent approximately 19.2 percent of the retail industry’s annual sales of $3.2 trillion. This would mark the first time since 2011 that holiday sales would be up more than 4%.

“Retailers could see a welcome boost in holiday shopping, giving some companies the shot in the arm they need after a volatile first half of the year and an uneventful summer,” said NRF President and CEO Matthew Shay. “While expectations for sales growth are upbeat, it goes without saying there still remains some uneasiness and anxiety among consumers when it comes to their purchase decisions. The lagging economic recovery, though improving, is still top of mind for many Americans.

Improving confidence

While consumer confidence has been unstable much of the year, improvements over the past few months in key economic indicators will give way to increased spending power among holiday shoppers. Retail sales, jobs and housing data all point to healthy gains.

“Though we have only seen consumer income and spending moderately -- and erratically -- accelerate this year, we believe there is still room for optimism this holiday season,” said NRF Chief Economist Jack Kleinhenz. “In the grand scheme of things, consumers are in a much better place than they were this time last year, and the extra spending power could very well translate into solid holiday sales growth for retailers; however, shoppers will still be deliberate with their purchases, while hunting for hard-to-pass-up bargains.”

Seasonal hiring to rise 725,000 – 800,000

With the increase in sales, there's likely to be more hiring during the holiday shopping season.

NRF expects retailers will hire between 725,000 and 800,000 seasonal workers -- potentially more than they actually hired during the 2013 holiday season (768,000). Seasonal employment in 2013 increased 14% over 2012.

“These holiday positions offer hundreds of thousands of people the opportunity to turn their seasonal position into a long-term career opportunity in retail,” said Shay.

Growth in online sales expected

Meanwhile, Shop.org says it expects sales will grow between 8 – 11% percent over last holiday season to as much as $105 billion during November and December.

That projection is based on government data including, consumer credit, disposable personal income, and previous monthly retail sales releases. Holiday non-store sales grew 8.6% last year.

Consumers gearing up to celebrate the spookiest holiday of the year have retailers anticipating more costumes than ever flying off the shelves.

According to to the National Retail Federation’s (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, more than two-thirds (67.4%) of celebrants will buy Halloween costumes for the holiday -- the most in the survey’s 11-year history.

Additionally, the average person is expected to spend $77.52 this Halloween, up almost $2.50 from last year. That means total spending on Halloween this year could hit $7.4 billion.

“As one of the fastest-growing consumer holidays, Halloween has retailers of all shapes and sizes preparing their stores and websites for the busy fall shopping season,” said NRF President and CEO Matthew Shay. “There’s no question that the variety of adult, child and even pet costumes now available has driven the demand and popularity of Halloween among consumers of all ages. And, with the holiday falling on a Friday this year, we fully expect there will be a record number of consumers taking to the streets, visiting haunted houses and throwing unforgettable celebrations.”

Costumes for everyone

Party-goers are expected to splurge on spooky and fun garb to wear this year, spending $2.8 billion on costumes overall. Specifically, celebrants are projected to shell out $1.1 billion on children’s costumes, and $1.4 billion on adult costumes. And Fido and Fluffy will not be forgotten, with consumers spending $350 million on costumes for their furry friends.

Candy and greeting cards alike will be popular items this season, as consumers will spend $2.2 billion on candy this year and 35.9% of people will be sending Halloween greeting cards. With consumers planning to spend $2 billion on decorations for the frightful holiday, life-size ghosts, pumpkins and festive decor will be aplenty on lawns and doorsteps throughout the country.

Consumers will celebrate the holiday in many different ways, but topping the list of planned activities is handing out candy (71.1%), while others will decorate their homes and yards (46.7%), and dress in costume (45.8%). One-third of will be throw or attend a party (33.4%), compared with last year's30.9%.

Early shopping

Much like last year, consumers will hit the stores and the Internet early to get the first pick of costumes and candy. According to the survey, nearly one-third of celebrants (32.1%) say they will start their Halloween shopping before the first of October. And, while 43.3% kick off their shopping in the first 2 weeks of October, one-quarter (24.6%) will wait until the last minute and shop the last 2 weeks of October.

While the bulk of shoppers will look for costume inspiration online (34.2%) or in a retail store or costume shop (33%), Pinterest is a growing source of inspiration this year. The survey found 11.4% will turn to Pinterest for costume ideas, versus 9.3% last year. Young adults will drive the most Pinterest traffic: 21.2% of 18-24 year olds will turn to the popular site for ideas, as will 21.0% of 25-34 year olds.

“Social media is a great tool for consumers to find inspiration for all of their Halloween activities, including finding tips for decorating their homes and yards, looking for personal and even family costume ideas, and even finding the best deals from retailers,” said Prosper Insights Principal Analyst Pam Goodfellow. “As the popularity of Halloween continues to grow to unseen levels, there is no doubt that Americans this year will find ways to get in the spirit, looking for affordable, fun ways to celebrate with their families.”

For some consumers the U.S. economy is still top-of-mind. According to the survey, 18.8% say the state of the U.S. economy will affect their Halloween spending plans. Specifically, nearly two in five (19.7%) of those affected will utilize their creative skills and make their own costumes rather than buy a new one this Halloween.

Like Rodney Dangerfield, dad just “don't get no respect.” That's how it must seem when comparing spending for Father's Day with other holidays.

It's no secret that Father’s Day is the smallest of the American gift-giving holidays -- barely a blip on the retail sales radar compared with Christmas and Mother’s Day. Still, dutiful sons and daughter feel compelled to go out and buy something for the old man. But they don't go crazy about it

According to the National Retail Federation's (NRF) 2014 Father’s Day Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $113.80 on neckties, tools, electronics and other special gifts for dad -- roughly $6 dollars less than they did last year. Total spending for the holiday is expected to reach $12.5 billion.*

“Knowing both cost and sentiment are important to their shoppers, retailers this Father’s Day will make sure to offer promotions on a variety of gift options, including home improvement items, tools and even apparel,” said NRF President and CEO Matthew Shay. “As more people look for ‘experience gifts’ with tickets to baseball games or a day on the golf course, retailers will also make sure to promote their gift cards for families hoping to create the perfect gift package.”

That's it?

Most people (64.1%), according to the survey, will simply say “thank you” to dad with a greeting card, while four in 10 (41.5%) will treat him to new apparel items such as neckties and sweaters -- spending a total of $1.8 billion. Another 42.6% will celebrate with special outings such as dinner or a tickets to a sporting event, spending a total of $2.5 billion.

The survey also found that those celebrating Father’s Day will spend $1.6 billion on electronic gifts like smartphones and tablets, and $1.8 billion on gift cards, letting dad pick his own special gift.

Consumers will also spend on tools or appliances ($663 million), sporting goods or leisure items ($662 million), home improvement items ($645 million), personal care items ($641 million), books or CDs ($555 million) and automotive accessories ($520 million).

Sons and daughters will look for gifts at a variety of locations, including discount stores (28.1%), online (28.4%) and specialty stores (24.2%); 16.6% say they plan to support their communities and shop at a local or small business to find gift items for dad. Most shoppers, however, will head to dad’s favorite department store (35.8%).

Eye on the budget

“As we saw with Valentine’s Day and Mother’s Day this year, consumers are keeping to a strict budget,” said Prosper Insight’s Consumer Insights Director Pam Goodfellow. “Whether they spend $10 or $100, millions of Americans will find creative, affordable ways to show dad how much they care.”

On-the-go shoppers will use their smartphones and tablets to research and purchase gifts for dad this year. Nearly one-quarter of smartphone owners (23.4%) will research products and compare prices on gifts using their smartphone, and 3 in 10 tablet owners (30.6%) will do the same. Nearly 1 in 5 (18.2%) will purchase products with their tablet for Father’s Day.

More than half of survey respondents plan to shop for their father or stepfather (52.3%) and 27.6% of wives will look for ways to show their appreciation for their husband.

“We still love you mom, but we're cutting back.”

That seems to be the message in National Retail Federation's (NRF) 2014 Mother’s Day Spending Survey. Conducted by Prosper Insights & Analytics, the survey shows consumers will spend an average of $162.94 on mom this year -- down from a survey high of $168.94 last year. Total spending is expected to total $19.9 billion.

Still, retailers are an optimistic bunch. “As one of the most universally celebrated holidays, retailers will take this opportunity to attract Mother’s Day shoppers with promotions on ladies apparel items, health and beauty products, jewelry and even restaurant options,” said NRF President and CEO Matthew Shay. “Now fully into spring, retailers are hoping consumer sentiment and spending intentions continue to grow as we round out one of the busiest retail seasons of the year and prepare for summer.”

When you care enough...

The survey found that most will show their appreciation of mom with a greeting card (81.3%), though it appears many will also look for special gifts. Two-thirds (66.6%) will buy mom her favorite flowers, spending a total of $2.3 billion, and 33.5% will look for spring sweaters and blouses, spending a total of $1.7 billion on apparel and accessory items.

Also high on the list are books and CDs ($480 million), housewares or gardening tools ($812 million), personal experience gifts like a day at the spa ($1.5 billion), jewelry ($3.6 billion), and special outings like brunch or dinner ($3.8 billion).

Gadgetry spending slipping

Having spent the last few years treating mom to electronic gifts like tablets, smartphones, cameras and more, consumers this year may have less of a reason to purchase those items: 13.1% say they will buy mom a consumer electronic item and will spend a total of $1.7 billion, compared with $2.3 billion last year.

However, if mom does have her eye on something special for herself, there are still good things to come in the form of gift cards: 43.3% of those shopping for a gift for mom will buy her a gift card; 41.5% did so last year. Total spending on gift cards is expected rise slightly to $2.1 billion.

Practical gift-giving

“Americans haven’t forgotten about the state of the economy and are treating their finances and gift-giving budgets in a way that keeps practicality top of mind,” said Prosper’s Consumer Insights Director Pam Goodfellow. “But like we saw with Valentine’s Day and Easter, people this year will look for special ways to treat mom to something nice without breaking the bank, knowing it’s the thought that counts.”

Most shoppers will head to specialty stores to find gifts (33.5%), but others will shop at department stores (32.4%), discount stores (24%), and online (29%).

The survey found 18-24 year-olds are the most likely to shop at department stores among all other age groups: more than half (51.6%) will visit a department store in search for their perfect gift for mom. But it’s 25-34 year-olds who will spend the most on mom, spending an average of $216.53.

Nearly two-thirds (63.9%) of those surveyed say they will shop for their mother or stepmother, while 22.5% will shop for their wife, 9.2% will shop for their daughter and 6.6% will shop for grandma.

Consumers who are fed up with the long winter will likely welcome the Easter Bunny with open arms this year. But, will that translate into open wallets?

Not necessarily.

According to the National Retail Federations' (NRF) Easter Spending Survey conducted by Prosper Insights & Analytics, consumers will spend an average of $137.46 on apparel, food, candy, gifts and more -- slightly less than the $145.13 spent last year. Total spending is expected to reach $15.9 billion.

“The winter doldrums left consumers with a lot of pent-up demand, and though many Americans may take a cautious approach to spending on Easter items this year, retailers are anticipating that warmer weather will easily put consumers in the mood to buy bright clothes, holiday decorations and more,” said NRF President and CEO Matthew Shay. “As one of the biggest holidays of the year, retailers are looking forward to increased customer traffic in stores and online, and will roll out promotions on everything from garden supplies and patio sets to apparel and grocery items as they help their customers prepare for the holiday.”

Tradition rules

Though fewer people are expected to celebrate this year (80.3% vs. 83% last year), families are still looking forward to their traditional Sunday meals. Those who do plan to celebrate will spend the most on a grocery bill for a family dinner or Sunday brunch out. According to the survey, 85.7% of those celebrating will spend an average of $43.18 on a holiday meal -- totaling $5 billion.

Since the holiday traditionally marks the ceremonial start to spring, 42.9% will purchase new spring attire, such as bright Easter dress clothes for their children, spending an average of $22.71. Total spending on apparel is expected to reach $2.6 billion.

Additionally, nine in 10 (89.3%) of those celebrating will stock up on Easter candy, spending a total of $2.2 billion on their children’s favorite sweet treats. Families will also spend on gifts ($2.4 billion), flowers ($1.1 billion) and decorations ($1.1 billion).

“Americans are eager to dip their toes in the fresh green grass this Easter and celebrate the day with friends and family,” said Prosper Insights and Analytics Director Pam Goodfellow. “Though they are planning to trim their budgets in terms of spending on food, clothes and gifts, most will look for personal and fun items that won’t break the bank in order to enjoy the day.”

How they shop

The survey also found that many will use smartphones or tablets to check off their Easter shopping list.

Of those who own smartphones, nearly one in four (23.4%) will use their device to research products or compare prices. Just 12.2% will make an actual purchase with their smartphone.

Nearly 1 in 5 (19.2%) tablet owners will make a purchase on their device, but most will simply research holiday gifts, apparel and other items (30.2%).

Will consumers let their hearts rule this Valentine’s Day and splurge, or following a modest Christmas shopping season, pay attention to what their head are telling them.

According to the National Retail Federation’s (NRF) 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, it's the latter.

The survey finds 54% Americans will celebrate with their loved ones this year, down 6% from 2013, with the average person planing to spend $133.91 on candy, cards, gifts, dinner and more, up less than $3 from $130.97 last year. Total spending is expected to reach $17.3 billion.

“Valentine’s Day will continue to be a popular gift-giving event, even when consumers are frugal with their budgets. This is the one day of the year when millions find a way to show their loved ones they care,” said NRF President and CEO Matthew Shay. “Consumers can expect Cupid’s holiday to resemble the promotional holiday season we saw just a few months ago, as retailers recognize that their customers are still looking for the biggest bang for their buck.”

Perfection on a budget

Gift-givers will find the perfect gift for their loved ones that fits their budget, whether it’s candy, flowers, jewelry, clothing, an evening out or simply a greeting card. Nearly half (48.7%) will buy candy, a third will give flowers (37.3%) and over half (51.2%) will send greeting cards.

Nineteen percent will treat their significant other to something sparkly -- jewelry spending will total $3.9 billion, and 37% will celebrate with an evening out, spending an estimated total of $3.5 billion. Others will give more practical gifts like clothing (15.8%) or gift cards (14%) so their loved ones can have that item they’ve been eyeing in the store.

Big spenders

Men will spend $108.38 on gifts for their significant others -- twice as much as women who will lay out $49.41 on their special someone. But Valentine’s Day isn’t just for couples; people will show their appreciation for family members (59.4%) friends (21.7%) teachers (20.4%) and colleagues (12.1%). And like every holiday, people won’t forget about their pets. More than 19% will buy gifts for their furry friends, spending an average of $5.51.

“While fewer are planning to celebrate Valentine’s Day this year, millions of shoppers will still make room in their discretionary budgets to send cards and gifts to loved ones or enjoy a special evening out,” says Prosper Insights and Analytics Director Pam Goodfellow. “Consumers can expect promotions on everything from flowers to date night dinner packages in the coming days, leaving plenty of ideas for those looking to spoil their Valentines.”

Cautious consumers do their research when it comes to shopping, and many will purchase gifts online. The survey found that 26.1% plan to shop online this Valentine’s Day, virtually the same as last year. Many will turn to their tablets or smartphones before making their final gift decisions; 24% will research products or compare prices on their smartphones and 32.2% will do so on their tablets.

There has always been a certain tension between businesses and consumers. What has been good for one has not always been particularly good for the other.

For example, if a business can preserve and expand its profit margin on the things it sells it is usually more profitable, a good thing for the company and its stockholders. But high margins mean fewer sales and discounts – bad for consumers.

For a long time it seems businesses have maintained the upper hand in this relationship but the tables appear to be turning in favor of the consumer, and the Internet – which has emerged as a powerful tool for communication and commerce – may be the reason. The latest evidence may be found in the most recent holiday sales.

More online shopping

A report by the Wall Street Journal found in-store traffic during November and December was down sharply from the 2010 holiday shopping season – about 50% lower. Since the economy was much stronger in 2013 than 2010, a year after the end of the Great Recession, that shouldn't be. 

Consumers were still spending money, however. They just weren't spending it in retail stores.

Economists saw the same thing happen in 2012. On Black Friday in-store sales dipped slightly. However Black Friday online sales jumped 26%. In 2013 that trend continued.

CardinalCommerce, a payment system for retailers, says there was a record number of online transactions during the 2013 holiday shopping season, an increase of 46% over 2012. On Cyber Monday, consumers spent $2.29 billion, making it the biggest sales day in e-commerce history, according to the Custora Pulse, an annual holiday benchmark report.

New records

Cyber Monday's overall online shopping numbers marked a 16% increase from 2012. Online sales broke all-time records each of the five days from Thanksgiving Day through Cyber Monday in 2013.

With so many transactions occurring online, fewer were taking place in stores. Retailers like Target and Walmart, with a strong online presence, were able to make up for their lost in-store revenue. Stores without a strong web presence were the big holiday losers.

The real winners, one can argue, are consumers who can quickly shop for the best price on a particular item and then buy it, without ever leaving the house. In the past shoppers had to go from store to store to find what they wanted, and didn't always get the best price.

UPS meltdown

Lest anyone doubt the shift from in-store sales to e-commerce, just look at what happened to United Parcel Service (UPS) in the last week before Christmas. UPS acknowledged that it was overwhelmed by unexpected volume but that explanation didn't sit well with consumers, who said the company should have stopped guaranteeing next-day delivery if it couldn't deliver. One driver quoted by USA Today said it had been the "worst Christmas ever."

Worst Christmas for UPS, perhaps, but the best Christmas yet for online retailers. And undelivered presents aside, a win for consumers who were able to get more bang for their Christmas buck, thanks to the Internet.

The Internet has given consumers an advantage in other ways as well. In the last few years – especially since the explosion in mobile devices – deal and coupon sites have grown in popularity. These sites direct consumers to stores in their areas that have discounts on all kinds of products and services.

The trade publication eMarketer estimates more than 92.5 million people in the U.S. redeemed a digital coupon in 2012. This year, the company predicts U.S. adult digital coupon users will surpass 100 million.

Posting experiences

Finally, the Internet gives consumers a way to communicate, sharing information about experiences, good and bad. ConsumerAffairs has given consumers a place to communicate with each other since 1998. There have been many other sites since then.

Businesses taking advantage of consumers, or providing poor service, have been called to account. The smart operators have adapted, using the Internet to respond to consumer complaints and make things right.

Now, when you make a significant purchase, such as a car or major appliance, you are likely to get an email from the company you did business with, wanting to know about your experience. It's a proactive way to identify product and service problems before they get posted online.

The bottom line is that all of this is returning power to consumers, who now have more leverage in the marketplace than they once did. In many cases, it's resulting in better deals and better service.

While kids still want classic toys like LEGO and Barbie for Christmas, so-called “nontraditional” items are finding their way onto wish lists this year.

According to the National Retail Federation's (NRF) 2013 Top Toys survey, iPads are among the most popular gifts for both girls and boys -- with demand among young girls being slightly higher (girls #4, boys #13).

“Although consumers may spend slightly less on holiday gifts this year, parents will still find a way to check off items from their child’s wish list,” said NRF President and CEO Matthew Shay. “Early promotions and attractive holiday deals will put parents in a position to find their children the perfect gifts while still maintaining their budgets.”

What do they want?

According to NRF’s 2013 holiday consumer survey, 44.3% plan to buy toys as gifts this holiday season. Children are still asking for timeless items like Barbie and dolls (girls #1and #2 respectively) or LEGO and toy cars (boys #1 and #3 respectively).

And the younger generation is clearly more technologically savvy than ever, asking this year for tablets/iPads, smartphones (girls #11) and game consoles like Xbox One (boys #5) and PlayStation 4 (girls #10, boys #6).

Other popular toys for girls include Monster High Dolls (#3), Disney Princess (#4) and American Girl (#5). The hot new item for boys this year is Skylanders (#7), a hugely popular interactive video game that allows kids to play with a toy action figure at the same time.

“Timeless, classic toys will always resonate with children, but tablets and smartphones continue to steal more attention from today’s kids,” said Pam Goodfellow, consumer insights director for Prosper Insights and Analytics, which conducted the survey. She says that leaves mom and dad with no option but to look for ways to get their children their own items -- “and leave theirs alone.”

2013 Top Toys for Boys

1. LEGO

2. Video Games

3. Cars & Trucks (generic)

4. Hot Wheels

5. Xbox One

6. PlayStation 4

7. Skylanders

8. Remote Controlled Vehicles

9. Action Figures

10. Bicycle (T)

Teenage Mutant Ninja Turtles (T)

2013 Top Toys for Girls

1. Barbie

2. Dolls (generic)

3. Monster High Dolls

4. Disney Princesses (T)

Tablet/Apple iPad (T)

5. American Girl (T)

Lalaloopsy (T)

6. Furby

7. LEGO/LEGO Friends

8. Elmo/Big Hugs Elmo

9. Hello Kitty

10. My Little Pony (T)

PlayStation 4 (T)

This holiday shopping season there have been some eye-popping bargains so far. But mixed in with all these great deals are some not-so-great offers. Yes, the price is rock bottom but the merchandise is a knock-off, a counterfeit version of the brand you think you are getting.

“Almost everyone wants a good deal and wants to save money, but buying counterfeit poses serious health and safety risks, not to mention loss of revenue to businesses,” said Mississippi Attorney General Jim Hood. “As parents, we need to set the example for our children and explain to them the consequences of buying counterfeit products.”

Safety is an important issue. Counterfeit goods haven't undergone safety inspections like the real version of the product. They could pose a danger to the recipients.

Not a victimless crime

Once viewed as “victimless crimes,” counterfeiting and piracy have become big business in recent years. Since the early 1990s, the U.S. Department of Commerce reports trade in counterfeits has grown at eight times the rate of legitimate trade. Seizures of counterfeit goods by the U.S. Customs and Border Patrol rose 125% during the past five years and are up 80% from 2005 to 2006 alone.

How can you tell if that bargain you are considering is the real thing or just a cheap knock-off? The U.S. Chamber of Commerce offers this advice:

Look closely at labels, packaging and contents

This might be your best way of spotting a fake. Look for missing or expired “use by” dates, broken or missing safety seals, missing warranty information, or otherwise unusual packaging.

Consider the source

If you are buying from a reputable, well-known store or website, chances are you are dealing with the real thing. Buying from a street vendor or a website you've never heard of could increase your chances of ending up with a counterfeit article.

Watch for missing sales tax charges

No one likes to pay sales tax but if you aren't charged, that's a red flag. Businesses selling counterfeit goods usually don't report their sales to financial authorities—a difference you may notice in the price you ultimately pay, especially in states that collect sales taxes.

How secure is your transaction?

Operations moving counterfeit goods aren't likely to invest in elaborate security systems to protect your financial information. Walk away if you are uncomfortable with the security of the transaction. When doing business online, make sure your payments are submitted via websites beginning with https:// and look for a lock symbol at the bottom of your browser. If you are making an in-person purchase, check to make sure your credit card information does not appear on copies that can fall into the wrong hands.

Here are some other signs you aren't dealing with the real thing:

• The product priced substantially below retail
• The product appears to be of poor quality
• The packaging is torn or otherwise suspicious
• The seller accept payments in cash only
• The logos don't look quite right or are in the wrong place
• There is no licensing, copyright or trademark information on the packaging

Most common counterfeits

Almost any product can be counterfeited but there are certain items that get copied more than others. Toys and electronic games are a common counterfeit product because they are so easy to fake. Jewelry is another common con – beware the Rolex watch for $50. Music CDs and movies are also easily copied and sold as the real thing. Jerseys of professional sports franchises are easily copied too.

“We must recognize counterfeits for what they are,” Hood said. “They are a serious danger to our personal, financial and societal well-being.”

From all the hype, you would think that Black Friday and Cyber Monday were days when humanity scaled new heights, achieved new dreams or otherwise hung the moon.

But although it gets a little tedious listening to all the blather, the fact is that Cyber Monday blew it out the tailpipe this year, according to new figures released by comScore, which ranks this year's Cyber Monday as the heaviest U.S. online spending day in history.

Sales for the day reached $1.735 billion, up 18% from a year ago, while online spending for the five-day period beginning Thanksgiving totaled $5.3 billion, up 22%.

"Any notion that Cyber Monday is declining in importance appears to be completely unfounded," said Gian Fulgoni, the chairman of comScore. "While it's true that many retailers are bleeding their Cyber Monday promotions into the weekend before and the days afterward, Cyber Monday itself continues to be the most important day of the online holiday shopping season."

For the holiday season to date, $23.9 billion has been spent online, marking an 8 percent increase versus the corresponding days last year (and a 25 percent increase if using the alternate comparison of the 4-week period preceding Thanksgiving).

The weekend after Thanksgiving posted particularly strong growth online, raking in $1.594 billion in spending for an increase of 34 percent compared to the same weekend last year. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $5.3 billion, up 22 percent versus last year.  

Electronics led the way

Not surprisingly, electronics of all kinds led the way, as consumers snapped up smartphones, tablets, big-screen TVs and other goodies.

During the five-day period from Thanksgiving through Cyber Monday, consumer electronics ranked as the fastest-gaining product category versus year ago, followed by video game consoles & accessories, home & garden, apparel & accessories and sport & fitness.

Last year it was showrooming – the practice of checking out merchandise in a store, then ordering it online, usually from some place else.

Retailers hate that and geared up this holiday season to try and counter it with aggressive online deals of their own. But consumers are on to a new trend – webrooming – according to a new survey from Harris Interactive.

Webrooming is just the reverse. A consumer will use a desktop or mobile device at home to check out deals, then head for the store to make the purchase. Retailers like that a little better, though truth be told most big box chains are now so heavily invested in an Internet sales model it probably doesn't matter.

The survey shows that nearly half of U.S. consumers – 46% – have showroomed, up only slightly from last holiday season. But this year 69% of consumers say they have webroomed.

Not mutually exclusive

Showrooming and webrooming are far from mutually exclusive. In fact, the survey shows that those who have done one are more likely to have done the other as well. Six in ten webroomers have showroomed and nearly nine in ten showroomers have webroomed.

All of this points to the importance of the Internet as a shopping tool. Consumers no longer go blindly into a transaction, with no idea what price another store might have on their item of interest.

While retailers may not like showrooming, webrooming places just as much – if not more – pressure on them. In the comfort of their home a consumer has plenty of time to visit multiple sites and conduct multiple searchers, reading multiple reviews before making a decision. In a crowded, noisy store with their smartphone, the same consumer might visit fewer sites before pushing the “buy” button.

That means retailers' websites not only have to have the best prices, their websites also have to be the most functional and easy to use.

You snooze you lose

“If performance is slow, if you're on your mobile phone or a tablet, and you're not able to access the site quickly, people will abandon that transaction,” said Margaret Kuchler, Director of Industry Marketing for Akamai Technologies. “They may be less likely to revisit the site, and may be even less likely to purchase from the company in the future.”

Dr. Gary Edwards, Chief Customer Officer at Empathica, which consults the retail industry, agrees.

The takeaway for retailers is that shoppers expect the customer experience to be continuous across all channels,” he writes in a recent blog entry. “To take advantage of the webrooming trend, leading retail brands are launching initiatives that expand consumers’ access to information online, while retaining control over the customer journey by emphasizing brick-and-mortar as the customer’s final destination.” 

Other research suggests webrooming is more prevalent than showrooming among the Millennial generation. According to research conducted by the Urban Land Institute earlier this year, 50% of consumers age 18-34 prefer to research their purchase online before heading to the store, while only 11% said they preferred to showroom.

Winners

While new trends always present new opportunities for upstarts, the Harris Interactive poll suggests the established players are benefiting most. The survey shows showroomers are spending the most time at Walmart, Best Buy and Target, in that order – then doing the majority of their buying at Amazon.com.

However, Walmart, Best Buy and Target are benefiting the most from the webrooming trend, because after conducting their research at home, that's where most consumers are going to make their purchases, the survey shows.

"When it comes to the battle for consumers' holiday shopping dollars, all retailers are upping their games," said Mike de Vere, President of the Harris Poll. "Online versus brick and mortar retailers each have their own advantages, and poaching customers from competitors is all about playing to those strengths.”

It also provides more choices for consumers. Want to skip the crowded stores this holiday shopping season? Online is a clear answer. Feel better about being able to take your purchase home with you immediately? Brick and mortar stores have you covered.  

If you are a parent you probably know exactly what your child wants as a gift. More than likely you hear about it several times each day. But what if you are shopping for a grandchild, a niece or the child of a friend? Do you know what makes a good gift?

While it's always gratifying to get children a gift they'll like, it's more important to buy gifts that are safe and age-appropriate. Just to be safe check a list of recalled toys. These are toys that don't meet the safety standards published by the Consumer Product Safety Commission (CPSC). 

Consulting the list is a good idea if you bought a toy months ago and set it aside. On the off-chance that it was recalled after you purchased it, the list will let you know.

Consider the child's age

If you don't know the child very well it can sometimes be hard to know whether they might like the toy you have in mind. That's where the age factor can be a help. To increase your odds of pleasing the recipient, select something that is appropriate for their age.

You will usually find the recommended age range printed on the package or in the instruction manual like this: 5-6 years or +5 years. There is a safety issue here – a toy in the hands of an older child might be perfectly safe but not for a child who is much younger.

But age plays another role. You don't want to select something that is too advanced for the recipient or something they'll consider “lame” because it is for a younger child.

Federal safety experts suggest you avoid buying toys with sharp points or toys that shoot projectiles for any child under eight. These types of toys can cause serious injuries.

Check for lead

Despite regulations against its use lead is sometimes found in children's toys, resulting in a recall. Read labels carefully to make sure the item you are considering isn't one that has slipped through the regulatory cracks. Lead is a toxic substance, especially for small children.

If you are buying a battery-operated toy, make sure the battery compartment can't be opened by a child. Also, it's advisable to avoid toys that have to be plugged in or that use electrical wires.

Suggestions

Now that we've told you what not to buy, you probably would like a couple of suggestions for what you should buy. Parent's Choice includes among its suggestions Spot It! Party, a refreshing break from video games. In this game players try to be the first person to identify matches on various game cards. It's appropriate for ages 10 and up. 

For ages two and up Parents.com recommends Animal Hospital, with three animals and realistic tools, including a stethoscope and pet vitamins. 

In the video game department, Parenting.com has a list of the best PlayStation 3 games for kids, the best XBox 360 games for kids and a list of the Top 10 violent video games to avoid. 

Finally, the National Parenting Center recently released its list of toys earning its Seal of Approval. The list is heavily dominated by educational toys and items designed to appeal to a child's sense of creativity.

Remember, when a child opens a toy, immediately throw away packaging, including plastic wrappers, boxes, string or other packaging. Children can accidentally choke or harm themselves if they play with them.

It may be a few days before there are estimates of how much consumers spent between Thanksgiving and Cyber Monday but we already know how they shopped. They did it with their computers, tablets and smartphones.

Akamai is a web content distribution network that powers 96 of the 100 top U.S. retailers’ websites and closely tracks how those websites are being used. Akamai's publicly accessible Net Usage Index (NUI) tool tracks traffic to these sites in real time. It showed an astonishing start to Cyber Monday with the retail NUI showing over 9.1 million page views per minute – 283% over normal – as of 11 a.m. ET on Cyber Monday.

Margaret Kuchler, Director of Industry Marketing for Akamai Technologies, has been tracking web traffic to retailers' sites on an ongoing basis. The trend of holiday shoppers moving from brick and mortar stores to the online marketplace has suddenly accelerated this year.

20% increase over last year

“What we're seeing this year is at least a 20% increase in peak page views per minute over last year,” Kuchler said. “On Black Friday, specifically, we saw a really big traffic day.”

Black Friday was the biggest day last week but just barely. Thanksgiving Day, which has emerged as a holiday shopping day only in the last couple of years, had almost as much retailer web traffic as Black Friday.

On Black Friday there were 9.3 million peak page views per minute at 1 p.m. ET, according to Kuchler's charts. Thanksgiving Day peaked nearly as high, but what is more notable, Kuchler says, is the longer sustained periods of web traffic than Thanksgiving Day 2012.

Page views don't necessarily translate into purchases. There can be many reasons why a consumer would visit a website and not make a purchase. But it correlates fairly closely. And it isn't unreasonable to assume that there has been a seismic shift in the way consumers do their holiday shopping.

“I think this suggests that shoppers are shifting more of their shopping and spending to the web,” Kuchler said. “I think mobile is playing a major role in that as well.”

Role of mobile

The data bears that out. Akamai Research based on data for 30-plus retailers found 38% of consumers visiting those sites on Saturday were using a mobile device. The company estimates that 89% of consumers use their smartphones while shopping in stores. The Internet – in particular mobile – has become a powerful took for savvy consumers.

“They've got a lot of power at their finger tips,” Kuchler said. “They also have a sounding board through social networks and review sites so that if they are dissatisfied it's easy to share their experiences, good or bad.”

This powerful tool puts pressure on retailers. Online they have to make sure their websites are optimized for performance and keep people engaged long enough to make a purchase. It also works to the benefit of consumers shopping in stores.

Stores 'going digital'

“A lot of stores are getting more digital, enabling their associates to have iPads so they can look up inventory or give a demo of a product,” Kuchler said. “People have that access on their own but if you leave it to them they might pull up your competitor's site.”

So instead of fighting the Internet, retailers have embraced it with the evidence showing up in this year's web traffic numbers. And while the Cyber Monday numbers may surpass those of Thanksgiving and Black Friday, it raises the question – is there really any need for a Cyber Monday?

“Years ago Cyber Monday was such a big event because broadband adoption was not that advanced at the consumer level,” Kuchler said. “You shopped at work because you got good broadband connectivity there. Now that consumers have connectivity at home we're seeing large amounts of traffic from Thanksgiving through Cyber Monday.”

As Akamai sums it up, we no longer go online. We are online.

Survey after survey has suggested consumers plan to spend less this holiday season. In response, retailers have ramped up the sales and started Black Friday promotions three weeks early.

But just because you've put yourself on a budget this holiday season doesn't mean you can't buy thoughtful gifts the people on your list will appreciate. To get you started here are 20 gifts that sell for $20 or less. Keep in mind that many of them have to be purchased online.

• HP X3000 Wireless Mouse - USB Nano Receiver, Optical Sensor, 3 Buttons, Ambidextrous Design. For the person on your list still using a tethered mouse. Show them what true freedom is. From Tiget Direct $9.99
• SanDisk  Cruzer Orbit 16GB USB 2.0 Flash Drive - Everyone can always use a little extra storage space. From Best Buy at $11.99, with free shipping.
• DEWALT Xenon Handheld Flashlight - This handy work light belongs in any tool box. It's available at Lowes for $19.97
• LEGO Star Wars Darth Vader Watch with Toy Multicolor - May the force be with you no matter the time of day or night. At Target for $19.99

In the kitchen

• Food Network Waterproof Digital Thermometer - Every chef needs precise data on the cooking progress. This digital thermometer provides it. From Kohl's at $14.99.
• Roma 6" Traditional Pasta Machine - Instantly helps you turn your kitchen into an Italian restaurant. Available at Walmart for $19.98.
• Fox Run Craftsmen Aluminum Ravioli Maker - To supplement the pasta machine consider this tool to crank out ravioli. From WayFair for $15.70.
• Touchless Bag Resealer - Just slide Bag Re-Sealer across bags to seal in freshness. Safely pack cosmetics when traveling. Magnetic back keeps Bag Re-Sealer handy on your refrigerator. At Amazon.com for $16.98.
• Ekco PAO! 9-Piece Deluxe Sushi Set - The Sushi Maker Kit includes a sushi rolling mat, a three-step sushi maker, a rice paddle, two dipping sauce dishes, two pair of chopsticks and two chopstick rests. The Sushi Rolling Mat set also comes with complete instructions, cooking tips and recipes. At Walmart $14.98
• Sushi for Dummies - You say you don't know how to make sushi? How hard could it be, there's no cooking involved? Still, this book guides you through the process. At Target for $16.99.

For pet owners

• Dogit Go Slow Anti-Gulping Dog Bowl – Know someone with a dog who eats like a pig? This gift may help the pet's digestion and reduce the sloppy messes around the dog's eating area. You'll find it at Petsmart for $11.99.
• TagWorks Sport Gold Fish Pet Tag – If someone on your list has a cat that tends to wander far from home this classy, personalized tag may make sure they find their way home. Permanent laser-engraved text. 3M protective film enclosed to prevent wear caused by the constant rubbing action of a license tag. Attaches to most collars. From Petsmart for $9.99.
• Rayovac Keychain Charger – Cellphone batteries die at the most inopportune times. But having this handy charging device on your keychain means you've got a little extra juice when you need it. Available at Walmart for $8.97.
• Giant jack to hold your smartphone – This large plastic jack (as in the child's game Jacks) cradles your smartphone when it isn't in your pocket. Instead of laying your phone on the table where it can pick up scratches, place it in Jack’s waiting arms until you need it. The stable, horizontal positioning is also ideal for Web browsing or participating in video chats with friends. At Brookstone for $5.99.
• C9 by Champion Men's Easy Touch Running Gloves - Assorted Colors. Lightweight and comfortable with touchpads on the index fingers for smartphone use. At Target.com for $11.19.

Handmade gifts

Ordering from Etsy can often produce high quality, thoughtful gifts for very little money. While many items are one-of-a-kind handmade objects most artists will make another upon request. Here are a couple of examples:

• Cold-process soap handmade with moisturizing oils - saponified olive, palm, soybean, cocoa butter, shea butter, sunflower and coconut oils, Guiness Extra Stout Beer, cocoa powder, scent. Handmade by All Things Herbal in Pequot Lakes, Minnesota. $6
• Personalized Initial Necklace with Pine Cone Charm Silver Toned Monogrammed Jewelry Copper Rustic Nature - From It's Taylor Made for $15.
• Radio Flyer My 1st Scooter - An old fashioned toy but kids will probably think its something new. After all, when was the last time you saw a kid on a scooter? A clearance items at AceHardware.com. $19.99.
• Nakamichi Mini Speaker – When ear buds just won't do, amplify your smartphone or tablet with a battery powered speaker that pumps out great quality. The built-in lithium battery recharges using the Mini USB Port. Also plays MP3s with your Micro SD card or Flash drive. At Sears for $14.99.
• LEGO Star Wars AT-RT Walker – The popular LEGO line of toys can be on the pricey side but we found this Star Wars-themed item at Toys R Us for $17.99.

Not every present we receive is something we really want. In fact, some can be downright bizarre. Increasingly those gifts end up being gifts given to someone else, a practice known as “re-gifting.”

While it might seem impolite to recycle a gift, the evidence suggests the practice is becoming mainstream. A survey by Ebates.com found that one-third of U.S. consumers re-gift during the holiday season. This year, 39% said they will give a gift they received to someone else.

The perfect re-gift

What makes the perfect re-gift? Respondents to the survey favor home décor items, gift cards, bottles of wine, books and perfume or cologne. The term “re-gifting,” by the way, is said to have originated in a 1990s episode of Seinfeld.

To find out if re-gifting is ever acceptable, we consulted etiquette guru, EmilyPost.com. We were surprised to find that it is, sort of.

“Gifts should be recycled only rarely, and only when the following criteria are met:

• You're certain that the gift is something the recipient would really like to receive.
• The gift is brand new (no cast-offs allowed) and comes with its original box and instructions.
• The gift isn't one that the original giver took great care to select or make.

Risky re-gifting

But re-gifting must be done carefully. It becomes risky when the original giver, original recipient and new recipient all know each other, as in the above Seinfeld clip. Ask yourself if it would be awkward if they all knew that you've recycled a gift from one to the other.

Re-gifts sometimes come in handy when you unexpectedly receive a gift from someone and feel you must reciprocate. In the Ebates survey, 50% of those questioned said they plan to have a “back up” gift at the ready for just such an occasion. Coincidentally, the top choices of “back up” gifts include a gift card, candy or snack, wine or champagne, a book, and home décor – many of which made the list of most popular re-gifts.

Celebrating re-gifting

There is even a website – regiftable.com – that celebrates the practice of re-gifting. The site, operated by the Money Management Institute (MMI), promotes re-gifting as a way to be frugal and practical during the holiday season. But it cautions that not all gifts are re-giftable.

“Never re-gift handmade or one-of-a-kind items,” the site advises. “Signed books and monogrammed items are off-limits. Do you have to be told not to re-gift free promotional items? Some gifts that are good candidates for re-gifting include good (unopened!) bottles of wine, new household items and inexpensive jewelry.”

Should you ever re-gift to your spouse or significant other? It's probably a very risky move, though the Ebates survey suggests it might be tempting.

The survey found consumers – 30% of women and 23% of men -- have the hardest time buying for their significant others. The survey found that trend remained consistent regardless of whether the couple had children, but became increasingly difficult as their incomes rose.

So if you open a nicely wrapped gift this holiday season and find a home décor item, gift card, bottle of wine, a book or perfume or cologne, you might have been re-gifted.

Nearly stagnant disposable incomes, the government shutdown and a general waning of consumer coonfidence are expected to take a toll on sales in the coming Christmas shopping season.

IBISWorld is forecasting weak Thanksgiving and holiday gift spending, with revenue generated by the Thanksgiving holiday increasing only slightly from 2012. And, say these experts, while Cyber Monday sales are anticipated to increase strongly by double-digits this year, this growth rate is deceptive. Forecasters say it's mainly due to consumers’ continued shift away from physical store shopping and toward online deals.

The bottom line: Overall gift spending from Black Friday through Cyber Monday is expected to grow by a meager 2.2% year-over-year.

Thanksgiving

Compared with last year, Thanksgiving spending is anticipated to grow 3.7% -- to $8.2 billion. More than two-thirds of this figure is expected to come from spending on food and drink for family gatherings and festivities; this category is expected to increase 5.1% from 2012. Celebrating the year-end holidays with loved ones remains an important tradition for many Americans, so spending on consumables is not expected to suffer much, despite poor confidence.

Families and relatives are expected to gather around the turkey this year, with 87.8% of US households expected to celebrate T-day. The average household will spend $52.75 on Thanksgiving dinner and $31.23 on turkey alone. Other, more discretionary expenses such as greeting cards, gifts and decorations are not anticipated to grow much this year -- increasing only 0.7%. Consumers are more likely to dedicate their cash to food and drinks.

Thanksgiving Sales

All dollar figures are in constant 2013 dollars

Holiday shopping

With tight budgets expected this season, Black Friday and Cyber Monday spending increases are projected to be smaller than those of 2012. This year, Black Friday is forecast to generate $13.6 billion in revenue -- an increase of 3.9% over last year’s total. The smaller increase is due to the continued sluggish growth in disposable incomes and relentless high unemployment. Still, growth in Black Friday revenue will be driven largely by door-buster deals and online sales that start at midnight. With bellies full of turkey, consumers are likely to jump on these online promotions; others will opt to walk the food off at retail locations, vying to score a great deal.

Spending during the Black Friday weekend (which includes Friday, Saturday and Sunday) is anticipated to grow just 1.7% to $38.7 billion. The bulk of weekend purchases (35.2%) is expected to be made on Black Friday itself, owing to enticing sales and the spirit of the day itself.

Cyber Monday, while still only about 15.0% the size of Black Friday in terms of revenue, is forecast to record double-digit growth of 13.1%. The $1.8 billion shopping day has increasingly made its way to the top of shoppers’ preferences for its plethora of online deals and free shipping promotions. This year will be no exception, as Cyber Monday outpaces growth during the remainder of the shopping weekend.

Black Friday and Cyber Monday Sales

Thanksgiving falls as late this year as the calendar possibly allows and that has holiday shoppers already mapping their strategies for the big shopping weekend.

A preliminary Thanksgiving weekend shopping survey by the National Retail Federation (NRF) finds up to 140 million people plan to or will shop over the weekend (Thursday, Friday, Saturday and Sunday) -- down slightly from the 147 million who planned to do so last year.

In this survey, NRF asked if people plan to shop on Thanksgiving Day, and of those who plan to shop that weekend, nearly one-quarter (23.5%) or 33 million people plan to shop on Thanksgiving Day.

“Though many people have already started to check off items from their holiday shopping lists, we fully expect to see many more come out on Thanksgiving Day and throughout the weekend to take in the festive sights and sounds -- and to take advantage of unbeatable deals,” said NRF President and CEO Matthew Shay. “As the official kick off to the holiday season, retailers are prepared to pull out all the stops for their online and in-store shoppers, including offering sweepstakes with cash prizes, free gifts with purchase and even exclusive opportunities to score top gift items before everyone else.”

Bracing for Black Friday

According to the survey, Black Friday will be the biggest day of the weekend: 69.1% of those asked (approximately 97 million) plan to shop on Black Friday. Additionally 43.8% (61 million) will shop on Saturday and 24.2% (34 million) will shop on Sunday. And, of those who plan to shop on Thanksgiving Day this year, seven in 10 (69.2%) say they shopped online and in stores on Thanksgiving in 2012.

“Savvy shoppers know that the biggest shopping weekend of the year means even bigger savings, and those with specific gifts to buy will definitely be out and about or online over the holiday weekend,” said Prosper’s Consumer Insights Director Pam Goodfellow. “Though most will adhere to a very strict budget and will make thoughtful decisions about the gifts they purchase, it’s evident that Americans are in the holiday spirit, despite their cautious approach to spending.”

When it comes to the many ways that savvy shoppers plan to keep up with retailers’ holiday promotions, the classic advertising circular wins again: half (49.1%) will scour newspapers for information about upcoming sales events. However, many people are still very much tuned into retailers’ digital news: 33.5% will look for special emails from retailers, 27.0% will follow retailers’ websites and 21.9% will scour coupon websites to look for deals.

The online factor

Shoppers can look forward to numerous online, mobile and in-store promotions from retailers for Thanksgiving Day and Black Friday weekend. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, half of retailers surveyed (51.1%) are planning to start their Thanksgiving weekend online promotions at least five days before the big weekend. Recognizing the growing trend among consumers to shop online on Thanksgiving Day, 53.5% say they will offer promotions specifically for that day.

Over the course of Black Friday weekend, retailers will tout a variety of offers, including special email campaigns (44.2%) and one-day sales (41.9%), but consumers will also benefit from a “freebie with purchase” promotions (23.3%), free standard shipping on all purchases (20.9%) and discounted shipping (20.9%).

As the holiday season swings into gear so does competitive shopping with consumers scoping out merchandise in physical stores and then comparison shopping for the lowest price on their mobile device or computer, dubbed “showrooming” In an effort to combat or “embrace” this phenomenon some retailers led by Best Buy have implemented strategies including price matching to convert more shoppers into buyers. Nobody is winning in this new game, manufacturers, retailers or the customer.

While I applaud retailers’ recognition that mobile technology is here to stay and for building a strategy they can use to their advantage, they are embracing short term solutions at best. Just as Ebenezer Scrooge clung to his tight-fisted and greedy ways before he was enlightened, retailers and manufacturers need to embrace new methodologies and practices to combat “showrooming” as price matching may have a negative impact on everyone in the purchase stream, not just the retailer.

What’s the Scrooge-factor for retailers? Sadly, retailers may find themselves matching prices with unauthorized, fly-by-night retailers that have a few units. While the rogue sellers have very little inventory they can impact price matching generated by algorithmic price dropping which results in margin pressure on everybody. As bricks and mortars begin to match the price with online retailers they will have less money available to promote sales in their stores, maintain the requisite levels of employees needed for great customer service and will drop lines that are no longer profitable.

Bah, humbug effect

Ebenezer has a “bah, humbug” effect on manufacturers as retailers responding to the ever decreasing prices below minimum advertised prices or suggested retail prices often look to the manufacturers for financial compensation. This compensation can come in the form of deductions from invoices being paid, demands for other discounts or other benefits to help subsidize the retailers’ marketing decision to match the lower online price.

The manufacturers’ sales force need to spend quality time promoting the benefits of their products to retailers to ensure the consumer becomes a satisfied purchaser. The price gauging turns the sales team attention to why one retailer is getting a lower price than another. Ultimately, manufacturers may be forced to only work with retailers who sell their products for the value the manufacturer attaches to the product.

The money that the manufacturer is forced to spend on compensating retailers, monitoring price issues and dedicating resources to detail with the resulting customer service issues has to come from somewhere. , It may result in the loss of jobs, reduced marketing and research and development budgets.

The Ghost of Christmas Yet to Come has negative consequences for the “showrooming”-addicted consumer as well. While the consumer will have short term gains with reduced prices, the long term forecast will likely result in fewer choices, less innovation and reduced quality as the manufacturers seeks to eke out acceptable margins.

As an industry, we must continue to look for ways to promote products that protect reasonable margins for the retailer and manufacturer while still providing value for the consumer. As the number of smart phones and comparison shopping tools increase, the impact of “showrooming” will continue to mushroom and everyone but a select few will lose.

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Jeff Mariola is CEO of DigitalBrandWorks, a digital consultancy which specializes in representing manufacturers in the digital marketplaces and ensuring proper overall representation of product's pricing and content online. Previously, Mariola served as President of Ambius, the premier creator of ambience for businesses and a division of Rentokil Initial plc., (LSE: RTO) a publicly traded international business-to-business service organization based in the UK, where he led the company’s European and North American businesses.

Say what you will about the economy, consumer confidence and all the rest. The National Retail Federation’s (NRF) holiday consumer spending survey finds 53.8% of shoppers say they have already started their holiday shopping

According to the NRF survey, conducted by Prosper Insights & Analytics, just 46.2% say they have yet to start -- the smallest percent in the survey’s history.

"Shopping early has become a very real trend with consumers today as they look for ways to spread out their budget, and retailers have answered their call with attractive holiday offerings as early as October,” said NRF President and CEO Matthew Shay. “Holiday shoppers will have ample opportunities to find the perfect gift; whether online using free shipping or in store on Thanksgiving or Black Friday, given the competitive nature of the season, consumers will be the clear winners this year.”

Clothing is king

With plans to spend slightly less than last year, consumers will shop for both value and price when checking items off their holiday lists. The most popular choice: clothing and clothing accessories. According to the survey, nearly six in 10 (60.7%) consumers will splurge on fashion and apparel items and other accessories.

Granting their loved ones' wishes, 59.2% of holiday shoppers will also splurge on gift cards, which have come in as the most-requested gift item for seven years in a row. Additionally, 44.3% of people say they will buy toys, 23.3% will buy jewelry items, and 19.0% will buy sporting goods and leisure items.

New tablets and even smart watches will drive more people to give the gift of electronics this year: one-third (33.0%) will buy electronics and/or computer items and accessories, compared with 31.8% last year and the highest percent seen since 2006.

Watching the wallet

“Even with smaller budgets this year, consumers will still splurge on popular discretionary-type gifts for their friends and family, but will shop around and compare prices as they’ve done for years,” said Prosper’s Consumer Insights Director Pam Goodfellow. “Looking for inspiration online and on their social media channels, many budget-conscious shoppers will also look for ways to surprise their loved ones with homemade and personal gifts.”

The survey also found shoppers prefer to use money they already have or have saved up to purchase holiday gifts, consistent with results seen over past three years. More than four in 10 (43.7%) will rely on debit cards as their primary form of payment. An additional 25.4% will use cash and 2.4% will use a check. Nearly three in 10 (28.5%) will charge their gifts.

When it comes to looking for inspiration for holiday gifts, traditional search methods will prevail, but tips from social media will be popular as well. According to the survey, 47.9% of consumers said they will look for holiday gift ideas online and 36.0% will check out retailers’ advertising circulars. Two in 10 (22.2%) will peruse magazines for ideas, 21.5% will look into email advertisements and 14.0% will use Facebook. Proving they are still seen as a value to shoppers, more than one-third (33.7%) of consumers say they will seek ideas from catalogs. Additionally, 10.1% will use retailers’ apps, versus 8.7% last year, and 7.2 percent will use Pinterest, up 2.4% from last year.

The digital shopping route appears to be the way many consumers will take when it comes to gift-buying this holiday season, while others will patronize local small businesses.

According to Deloitte's 28th annual survey of holiday spending intentions and trends, the fact that smartphone ownership has risen to 61% of respondents from 42% just two years ago suggests consumers will rely heavily on digital bargain hunting.

Women, younger generations and households earning less than $100,000 annually showed the most significant leaps in smartphone ownership, expanding the base of shoppers that retailers can access via mobile devices. For example, nearly six in 10 (59%) of women surveyed own smartphones, up 13% from last year, and 79% of consumers ages 18-24 own a smartphone.

Smartphones and tablets

Among smartphone owners, nearly seven in 10 (68%) plan to use their devices for holiday shopping. These consumers will primarily use smartphones to search for store locations (56%), check and compare prices (54%) and obtain product information (47%).

Consumers that use smartphones to assist in holiday shopping will likely help retailers' registers jingle this year, as these shoppers plan to spend 27% more on holiday gifts than non-smartphone owners.

The survey also found a significant number of consumers expecting to shop using their tablets. Among the 38 percent of respondents that own tablets, nearly two-thirds (63%) indicate they plan to use it for holiday shopping this year, with "shop or browse online" ranking as the No. 1 activity.

"Tablets are a two-way street for retailers," said Alison Paul, vice chairman, Deloitte LLP, and retail & distribution sector leader. "They have opened up an entirely new consumer touchpoint, where shoppers can view multiple retailers' products regardless of their location -- from their couch to the point of purchase. Retailers can also put tablets to work in their stores, providing both their sales team and customers with a broader lens into merchandise selection. Now that the majority of consumers also own smartphones, these two devices have altered the way they interact with a brand, while also yielding a higher spend per customer."

Close to home

This year, two-thirds (66%) of shoppers plan to shop locally at small businesses, independent retailers or boutique shops which are not part of national chains.

The survey indicates that one-third (34%) of consumers' budgets will be spent at local stores. Among the reasons for shopping locally, consumers cite desire to support the local economy (60%), to find one-of-a-kind gifts (53%) and because it is more convenient (44%). Nearly one-third (30% report having greater loyalty for the local store over national chains.

Stores still in the running

While the Internet ranks as the top shopping destination for the 2013 holiday season, 37% of respondents still prefer shopping in a physical store rather than online for holiday products. Service levels continue to influence respondents' willingness to give a retailer their business.

More than half (54%) of shoppers say that knowledgeable store associates will lead them to making an in-store purchase, and 32% feel store associates can provide customers a better shopping experience when equipped with the latest mobile technologies. Yet, nearly six in 10 (59%) shoppers feel they are better connected to consumer information, including coupons, competitive pricing and product availability, than store associates.

"In the store, retail associates can be engaged to drive loyalty rather than just complete a transaction," Paul noted. "The most successful retailers are empowering their associates to become devoted brand advocates who are knowledgeable, connected online, have the authority to price match and are aware of products available through other channels."

Retailers also benefit from providing shoppers with self-help technology in the store. Nearly six in 10 (58%) of shoppers will use self-help technologies -- the most common being price checkers (60%) and self-checkout payment lanes (57%).

Offers like free shipping, free returns and in-store pickup will help make the Internet the top holiday shopping destination for the first time, according to Deloitte's 28th annual survey of holiday spending intentions and trends.

The survey found that shoppers plan to shell out an average of $421 on gifts this year, compared with $386 last year. They also expect to buy an average of 12.9 gifts, ending a five-year decline in the number of gifts they plan to purchase.

Another positive sign in holiday shopping, says Deloitte: an increase in discretionary and non-gift spending. The amount consumers plan to spend on non-gift items for themselves or their families is up 14% from 2012, while spending on home and holiday furnishings is expected to jump 25% from last year.

Consumer confidence

Additionally, according to the survey, consumers appear more confident in the economy's prospects. More than half (54%) believe the economy is on the rebound, an increase of 22 percentage points in the past two years.

"The survey reveals a brighter consumer spending outlook than we've seen in several years," said Alison Paul, vice chairman, Deloitte LLP, and retail & distribution sector leader. "Consumers are feeling more generous about gift spending, and we are encouraged by their plans to spend more on going out for celebrations, decorating their homes and treating themselves and their families to 'early gifts' while holiday shopping this year.”

Paul says that while the government shutdown and concerns about the debt cieling had the potential to dampen consumer sentiment, “the settlement likely averted any significant impact on the holiday season. The timely resolution of those issues may also give consumers an extra confidence boost just as promotions start hitting the stores and the shopping season gets underway."

Internet yea, discount stores nay

The Internet moved into the top spot among holiday shopping destinations for the first time in its 15 years represented in the survey, bumping discount/value department stores from the No. 1 position. Nearly half (47%) of consumers plan to purchase items online, followed by 44 percent at discount/value stores.

When choosing where to shop, consumers are motivated by more than just a bargain, emphasizing factors like convenience and selection. More than three-quarters (76%) cite convenience as a reason for shopping online, followed by price (63%).

The omnichannel shopper is most likely to make retailers' spirits bright. Those who shop a combination of store, Internet and mobile channels say they plan to spend a total of $1,643 on the holidays, 76% more than those who shop in the store only.

Bargain hunting

Despite higher spending potential, online shoppers will challenge retailers to be on their game when it comes to product selection and availability. Nearly eight in 10 (77%) say that if a product is not available on a store's website, they'll go elsewhere, while only 13% would go to that same retailer's store. In addition, 45% of all respondents indicated they would switch to an entirely different store chain or website if they can't find the desired item in a retailer's store.

"Shoppers put a premium on both their time and the shopping experience," noted Paul. "That shift bodes well for retailers as it suggests shoppers are no longer exclusively price driven. However, immediacy, service and selection will be paramount this year, and retailers need to offer a seamless, easy to navigate experience between their online, mobile and brick-and-mortar channels."

Shoppers want it all

Despite greater confidence in the economy's prospects, improved spending intentions and a focus on convenience, consumers still rank promotions high on their shopping lists. Nearly three-quarters (73%) of consumers say their holiday spending will be influenced by coupons or promotional offers.

More than seven in 10 (71%) say they plan to take advantage of free shipping offers, while nearly half (47%) expect free returns. More than four in 10 (44%) intend to take retailers up on price-matching guarantees, 36% say they will shop extended hours and 35% plan to order online for in-store pickup.

Retailers may also have good reason to roll out the promotions early this year: the number of consumers who say they expect to complete the majority of their shopping by early November (30 percent) rose five percentage points from last year. One-quarter (25%) plan to shop on Black Friday and 24% plan to do so on Cyber Monday, although nearly half (45%) indicate that Black Friday isn't as important as it used to be.

What's almost as good as a great bargain on merchandise? A lot of people would say “free shipping,” and it shouldn't be hard to find this Christmas shopping season.

Shop.org’s eHoliday survey, conducted by Prosper Insights & Analytics, finds 16.3% of retailers will offer their first holiday free shipping offer by the week of October 28. More than one-third (34.9%) say they already offer year-round free shipping, versus to 23.1% last year. Additionally, more than half (51.2%) of online retailers surveyed plan to start their online holiday marketing promotions by Halloween.

And this isn't a spur-of-the-moment thing. When Shop.org asked online retailers when they have or will start planning for the 2013 holiday season, more than three-quarters (74.4%) said they had started planning by July.

“Retailers have been preparing for holiday for months, smartly investing in what’s important to online shoppers: value, free shipping, a user-friendly site, and flexible returns, among other features,” said Shop.org Executive Director Vicki Cantrell. “Retailers understand that holiday shoppers also look for merchandise selection and quality, and have boosted inventory to offer ample selection and exclusive products to help customers find just the right gift for everyone on their list.”

Ready for digital shopping

Knowing that consumers increasingly use their smartphones and tablets to research and purchase products, retailers have prepared accordingly. More than half (57.4%) have invested in optimizing their mobile websites, nearly four in 10 (38.3%) have invested heavily in the smartphone user experience, and one-quarter (25.5%) say they invested in mobile commerce apps for smartphones.

Retailers will also tap specific mobile marketing tools to attract holiday shoppers this year. At the top of the list of mobile tactics for over half (55.3%) of retailers: mobile email optimization. Additionally, 44.7% will use smartphone paid search campaigns, two in five (21.3%) will use SMS campaigns, and 17.0% will use QR codes or other barcode scanning promotions.

Online retailers also were asked about their budgets for holiday marketing and promotions. According to the survey, 68.8% of online retailers say that at least 20% of their total 2013 online marketing budget goes towards holiday marketing, and two-thirds (66.6%) say that at least 20% of their total online promotions budget goes towards holiday promotions.

Economy a factor

The economy has had an impact on how retailers have changed their plans for the 2013 holiday season. Specifically, more than one-quarter (27.3%) say they will offer free shipping earlier because of the economy. Discounts will also come earlier: according to the survey, 31.8% plan to offer discounts earlier than they did last year, and another 31.8% will increase their use of daily deals for their customers.

Looking for heightened return on their investment, many companies will focus more on social media this year. More than half (54.8%) will increase their use of Facebook in November and December, and 59.5% will increase their use of Pinterest. Additionally, 55.0% of companies surveyed will increase their use of Instagram.

The holiday season may not be as jolly this year.

The National Retail Federation's (NRF) holiday consumer spending survey, conducted by Prosper Insights & Analytics, finds that consumers facing continued economic uncertainty and used to doing more with less will take a conservative approach to spending this holiday season.

As a result, the survey projects the average holiday shopper will spend $737.95 on gifts, decor, greeting cards and more -- 2% less than the $752.24 they actually spent last year. Overall, NRF is forecasting holiday sales will rise 3.9% -- to $602.1 billion.

“Though the foundation for solid holiday season growth exists, Americans are questioning the stability of our economy, our government and their own finances,” said NRF President and CEO Matthew Shay. “We expect consumers to set a modest budget for gifts and other holiday related purchases as they wait and see what will become of the U.S. economy in the coming months.

The Washington effect

For the first time, NRF asked holiday shoppers if the political gridlock in Washington around U.S. fiscal concerns would affect their holiday spending plans. On average, 29% said the situation would somewhat or very likely affect their spending plans. Nearly one-third (32.7%) of those between the ages of 55 and 64 said political gridlock in Washington was somewhat or very likely to affect their spending -- the highest percent among all age groups surveyed.

When asked specifically about the overall state of the economy and how it would affect their spending plans, more than half (51.0%) of consumers said the economy would in some way have an impact on how they spend this holiday season. Specifically, 79.5% say they'll spend less overall, cutting corners and tightening budgets where they can.

Family and friends first

In order to make room in their budgets this year, consumers will cut back on so-called “self-gifting,” or treating themselves to something because the deals are too good to pass up. When asked if they plan to take advantage of sales or price discounts during the holiday season to make additional non-gift purchases, 57.0% said “yes,” down 2% from last year. Self-gifters will spend an average of $129.62 this year, compared with a survey high of $140.43 last year and $137.17 in 2011.

According to the survey, the biggest portion of shoppers’ budget will go towards gifts for family members, with the average person planning to spend $415.50 on mom, dad and other loved ones; last year they spent $423.36. Additionally, people will spend $72.14 on friends, $23.59 on co-workers and $25.63 on others, such as pets and community members.

Consumers will also spend on food and candy ($100.35), greeting cards ($28.03) and flowers ($21.12). When it comes to decorations, the average person will spend $51.60. Total spending on holiday decor will reach $6.8 billion.

“Consumers have had years of practice when it comes to managing tight budgets while still spending on items they need to, whether it be gifts or groceries for the family,” said Prosper Insights Consumer Insights Director Pam Goodfellow. “Retailers can expect to see practical and refined attitudes from their customers this holiday season as families make thoughtful decisions about what they need to buy and what they can pass on.”

Early shopping

Consistent with results seen the past 11 years, four in 10 (41.2%) consumers say they will begin holiday shopping before Halloween. Specifically, 12.4$ say they started before September, 8.2% began in September, and 20.6% say they'll get started in October. More than one-third (38.8%) will begin in November and 16.0% plan to start shopping in the first two weeks of December. Almost four percent (3.9%) will wait until last minute and shop in the last two weeks of the month.

For the first time, shoppers were asked why they shop early. Of those who shop prior to or in September and October, six in 10 (60.3%) do so to spread out their gift shopping budget. Another four in 10 (41.9%) said the prices and promotions are too good to pass up. Additionally, 46.5% shop early to avoid the crowds associated with November and December shopping, and 44.2% do so to avoid the stress of last-minute shopping.

Where they shop

With plenty of options to shop around for the best value, consumers will look to discounters (64.7%), department stores (56.3%), and grocery stores (51.1%) for their gifts and goods this holiday season. More than half (51.5%) will shop online and 35.1% will shop at clothing or accessories stores. Additionally, 29.5% will shop at electronics stores and 20.9% will shop at drug stores.

Whether to comparison shop or look for deals on their mobile device while out and about, the Internet will play a crucial role for retailers and shoppers this year. The average person will complete about 39.5% of her shopping on retail and other company websites, compared with 38.8% last year and the highest amount in the survey’s history. Shop.org, NRF’s digital division, is forecasting online holiday sales will grow between 13 and 15% to as much as $82 billion.

Using smartphones and tablets

As retailers improve their mobile websites and company apps, more people are drawn to the convenience of shopping using their mobile and tablet devices. According to the survey, more than half (56.3%) of holiday shoppers say they own a smartphone, and more than one-third (34.0%) own a tablet -- both significantly higher than this time last year. Of those who own a smartphone, 53.8% will use their device to look up store hours, compare prices and purchase products; six in 10 (63.2%) tablet owners will use their device to shop, compare prices and look up product information.

Gift card popularity

When it comes to holiday wish lists, gift cards take the prize once again as the most requested gift item for the seventh year in a row. According to the survey, six in 10 (59.4%) people say they’d most like to receive gift cards. After a few years on the back burner, clothing and clothing accessories will fill wish lists with more than half (51.2%) requesting these items -- the highest amount seen since 2006.

More than one-third (36.1%) want electronics, one-quarter (23.3%) want jewelry and 20.8 percent want home decor or home-related furnishings.

Sales and discounts

Holiday shoppers fine tune their skills each year in order to maneuver the stores, discover the best free-shipping deals and perfect their hassle-free shopping experience. When it comes to decisions like where to shop, price and promotions are top-of-mind.

According to the survey, 35.6% said the most important factor in deciding where to shop is offers for sales and discounts, along with 16.4% who say the most important factor is selection of merchandise and 13.6% who say it’s quality of merchandise. Three percent (3.4%) rate free shipping or shipping promotions as the most important factor, versus 2.9% last year.

An uncertain economic and political environment, the government shutdown and worries about the nation's debt limit are combining to produce a tightening of holiday budgets this year.

According to IBISWorld, an industry and market research concern, total Halloween spending is anticipated to grow only 3.0% -- to $7.63 billion this year, compared with a 17.8% surge in 2012. Consumers are seen cutting back on discretionary purchases, including costumes and candy, as they gear up for a more frugal Christmas shopping season.

In its annual Halloween spending survey released in September, the National Retail Federation also projected a slowdown a slowdown in Halloween spending.

Costumes

Consumers to spend $2.76 billion on costumes, up just 1.5% from last year when spending on costumes soared 29.5%, thanks to strong consumer sentiment. A little more than half (50.4%) of this category’s revenue will come from adult costumes, while 47.7% will be generated through the sale of children’s costumes and another 1.9% from pet costumes.

IBISWorld expects most of the growth in this category will be driven by sales of children’s costumes with consumers likely to cut back significantly on spending on their pets this Halloween.

Fewer adults are expected to celebrate Halloween , the result of worries about the government shutdown. Moreover, those choosing to party hardy are likely to spend less on an outfit than they did last year, in an effort to curb discretionary costs. Thus, only a meager uptick in spending is expected this year.

Candy

Candy is the second-largest expenditure category on Halloween. This year, it's expected to total $2.25 billion, an increase of 2.7% over 2012 when candy sales shot up 12.3%. Candy is a small purchase for most households, so spending on it is not expected to be as constrained as costumes. However, concerns may also contribute to weaker demand this year as shoppers turn to more health-conscious treats like apples and sugar-free snacks.

Decorations

Although spending on decorations is also slowing, IBISWorld anticipates this category will enjoy the strongest revenue growth this year jumping 6.7% to $2.23 billion. Demand for decorations remains strong compared with the others because they can be a small and inexpensive way to get into the holiday spirit. Moreover, with the prevalence of social networking sites like Pinterest that highlight and encourage do-it-yourself (DIY) projects, consumers will be keener on sprucing up their spaces this year.

Greeting Cards

Greeting cards are a highly discretionary purchase, especially on occasions that are not traditionally focused on the family, like Halloween. Shoppers are likely to opt for more decorative and festive expenditures in lieu of greeting cards, causing the category to decline about 5.0% to $385.1 million. Despite the rise in popularity of artisan paper goods, consumers that choose to send cards will likely engage in DIY projects or e-mail and social media greetings instead.

Okay -- it's only October. But in the dog-eat-dog world of retailing, it's never to early to start looking ahead to your most profitable time of year: the Christmas shopping season.

With that in mind, the National Retail Federation (NRF) says it expects sales in the months of November and December to increase 3.9% -- to $602.1 billion, compared with 2012’s actual 3.5 percent holiday season sales growth and the 10-year average holiday sales growth of 3.3%.

“Our forecast is a realistic look at where we are right now in this economy -- balancing continued uncertainty in Washington and an economy that has been teetering on incremental growth for years,” said NRF President and CEO Matthew Shay. “Overall, retailers are o