If you ask me, food fads are kind of interesting for a couple of reasons.
First, it’s interesting to see how millions of people will all of a sudden decide to stay away from a certain food or choose to eat only one type of food in order to lose weight.
Like the Atkins craze for example, which seemed to peak a few years ago in terms of popularity, for a third time since it was first introduced in the late 1950s.
By the time 2001 and 2002 hit, many people abruptly decided to shun all carbohydrates and they considered things like rice, pasta and bread to be the actual Devil in food form.
Technically, diets like Atkins and The South Beach Diet aren’t fads, because they’ve been around forever, but for some reason, depending on maybe just one study, a widespread news report or a manipulated study finding, many consumers will abruptly shift their regular eating habits to replace it with the newest and latest diet craze.
According to a study released by the University of Arkansas Division of Agriculture Research & Extension, there are very specific ways to spot a fad diet, which can be helpful for new dieters, who may think a particular diet is an across-the-board scientifically proven approach.
The study shows that if a company is saying its product has quick weight loss potential, and it’s not pitching long-term permanent fat loss, removed healthfully, you really want to be suspicious of that product and place it in the here-today-gone-tomorrow category of fad diets.
Initial weight loss
Researchers say initial weight decline is from loss of muscle and water, and the successes of a diet product shouldn’t be measured by this type of weight loss, since it’s predictive of how long you’ll be able to keep off that weight.
In addition, if a diet product says that you’ll be able to lose more than one to two pounds per week, you should press your inner consumer alert button, since quick loss generally means quick gain, the study shows.
Another telltale sign, of course, is if a diet plan doesn’t include exercise in its program, which many don’t.
A lot of these companies cater to the folks who don’t like to exercise and they use the reasoning that all you have to do is either eliminate or add certain foods. Products hardly ever deal with the problem of over-eating or inactivity, in case you haven't noticed.
Completely removing certain foods or choosing to stock up on another is a basic characteristic of the fad diet and many companies choose to use customer testimonials over scientific evidence to sell their products.
Furthermore, fad diet companies either make huge sweeping claims about what the results will be after using a product or they’ll draw a simplistic and catchy-sounding conclusion from a very intricate study, researchers show.
And they’ll do this just to make a decent sales pitch, the study shows. There’s very little concern about your actually losing weight to keep it off.
Dollars over health
Additionally, researchers say the entire concept of buying a certain product to lose weight should be the first sign to consumers that something isn’t right, and it shows that the company is placing dollars over health and not using an approach that includes patience, hard work and follow-up.
In fact, researchers say choosing to eliminate or add a particular food to follow a diet plan can lead to all kinds of health risks and even death in some cases.
“This practice is extremely dangerous because it can lead to nutritional deficiencies and starvation,” said researchers in the study. “It can also lead to anemia, malnutrition, decreased renal function and ultimately death. Weight loss does usually occur but sticking to the plan tends to be difficult because of the monotonous nature of the diet.”
But yet and still, why are so many popular fad diets, well, popular?
Because you would think common sense would engender a bit of caution among consumers when it comes to using a diet product that’s advertised in-between one of those wretched reality shows.
For some reason, it’s hard to take a product seriously when it follows some Brandi Glanville rant from the “Real Housewives of Beverly Hills.”
Yes, unfortunately, I know who that is.
Kristi L. King, who’s the Senior Dietitian for Texas Children’s Hospital, Clinical Instructor at the Baylor College of Medicine and a spokesperson for the Academy of Nutrition of Dietetics says a lot of these kinds of diets are merely repackaged and sold again throughout the years, and each time, new people are sucked into the giant promises of quick results.
It’s really nothing new, says King.
“Earliest reports of fad diets are from early 19th century, so we have been at this for a long time,” said King in a statement for ConsumerAffairs.
“Fad diets sometimes do produce results, however, they don’t necessarily teach someone how to sustain a good quality of life on the diet and most importantly, how to live a healthy lifestyle. So, one goes off the diet and the pounds come back quickly. Someone then repackages the diet again and viola a new 'fad' diet. It’s a vicious cycle,” she says.
In addition, King says the luring combination of small work and large results are the perfect line to cast out towards a sea of people who don’t have the time or desire to lose weight the traditional way.
Instant gratification
“Instant gratification,” she says. “Many people think quick fix when they see the new diet. We as a society tend to be fixated on immediate results with as little work as possible. So when the newest diet pops up in the media or on the front display of the bookstore, people tend to want to try it, seeking those quick results.”
Another tactic by companies, experts find, is they’ll take a basic weight loss truth and apply it to the results of their own product. Like with the Atkins diet, for example.
Researchers point out diets like Atkins take a simple and scientifically proven result and combine it with a quick and fast, usually unhealthy, weight-loss approach.
And continually, people all over the world buy into this concept, when they should really be hyper-aware and stay away from companies that put health over convenience, improper time over proper methods and fast results over actual well-being.
“The Atkins diet essentially eliminates several foods and food groups like fruits, cereals, breads, grains, starches, baked goods, dairy products, starch vegetables and sweets,” wrote the University of Arkansas researchers.
“This simply translates into a significant daily calorie reduction—the basis of any weight loss diet. Any reduction of calories—whether from protein, carbohydrate or fat—will result in weight loss."
"The basic weight loss formula, is calories burned must exceed calories consumed. Easily done when the majority of foods on a typical day’s diet are eliminated. There’s nothing revolutionary about this regimen," said researchers.
If you ask me, food fads are kind of interesting for a couple of reasons.First, it’s interesting to see how millions of people will all of a...