Walmart schedules 'Holiday Kickoff' October 9-12


Major retailers are preparing for the holidays early – and trying to entice consumers to their sales

It's still officially summer and Walmart is full in holiday mode. 

After announcing this year’s Top Toys List and discounting thousands of items, the retailer is now announcing another major sales event that’s set to start in just a few weeks. 

“Walmart Deals – Holiday Kickoff” is a nearly four-day sales event that will get consumers in full holiday mode, with discounts on some of the biggest gifts this holiday season. 

Electronics, toys, clothes, and more 

Walmart’s Holiday Kickoff sale is set to begin at 7:00 p.m. ET on Monday, October 9, with deals running through Thursday, October 12. The company said the sale will include items from nearly every department, making it easy to check everyone off your list before the holiday season is officially underway. 

Ahead of the Holiday Kickoff sale, Walmart has released some of the items that will be discounted. These include: 

  • Sony 75” Class BRAVIA XR X90K 4K HDR with Smart Google TV: $998 (Originally $1,498) 

  • 26” 26V Hyper Mountain E-Bike: $348 (Originally $648)

  • Miko Home Air Purifier with Multiple Speeds Timer True HEPA Filter: $57.99 (Originally $119.99)

  • Croc’s Men and Women’s Crocband Clog: $29.99 (Originally $49.99)

  • Apple Watch SE (1st Gen), 44mm Space Gray: $149 (Originally $320)

  • FitRx 2-in-1 SmartBell Gym, Interchangeable Adjustable Dumbbells and Barbell Weight Set, 100 lbs.: $149.99 (Originally $249.99)

  • LEGO Super Heroes Batmobile: $55 (Originally $99)

  • Keurig K-Mini Plus Single Serve K-Cup Pod Coffee Maker: $50 (Originally $109)

  • iHome Nova S1 Pro, Lidar Mapping Self-Empty Robot: $177 (Originally $399.99)

  • HP 15” Pentium 4/128 Silver: $199 (Originally $249)

  • Cricut Maker 3 Machine Tools and Rainbow Vinyl Bundle: $429.99 (Originally $489.99)

  • Mega Barbie the Movie Dreamhouse 1795 Pieces: $139.99 (Originally $197.49)

  • NanoFlex TR 2.0 Men’s Training Shoes: $39.97 (Originally $100)

  • Dell Chromebook 11.6-inch Bundle with Wireless Mouse, Bluetooth/Wireless Earbuds (Open Box): $69.99 (Originally $179.99)

More items will be available over the course of the sale, and shoppers can expect to see sales on items that are geared toward their purchase history to help them make the most of the discounts. 

To start shopping, consumers just need to head to when the sale kicks off on October 9. 

A week of sales

Much like last year, Walmart will be going head-to-head with Amazon, with both retailers hosting major sales events ahead of the holiday season at the same time. 

Amazon’s “BIG DEALS” Prime Day event is scheduled to run from Tuesday, October 10, at 3:00 a.m. ET through Wednesday, October 11. The retailer is already boasting Black Friday-level discounts, and new deals are expected to drop every five minutes during certain portions of the sale. 

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