Walmart releases 2023 Top Toys List for the holidays

Photo (c) Oscar Wong - Getty Images

The list is out over a week earlier than it was in 2022

With many kids across the country not even back at school yet for the 2023 school year, Walmart is one step ahead, getting ready for holiday shopping. 

The retailer has released its 2023 Top Toys List, and this annual event keeps getting earlier and earlier. In 2022, Walmart waited until the final days of August to get shoppers ready for the holiday rush, while in 2021, it didn’t come out until nearly October. 

“The holiday season is just around the corner, and Walmart is ready to help our customers plan ahead and save even more for all the kids on their list,” said Brittany Smith, vice president, of Merchandising and Toys at Walmart. “Like every year, Walmart is the place to find amazing deals on an incredible assortment of the most popular toys. 

“Not to mention we offer our customers the easiest, most convenient ways to shop in stores and on, delivering a joyful toy shopping experience like only Walmart can.” 

Cross everyone off your list

Walmart’s Top Toys List features something for just about every kid on your holiday shopping list, regardless of age and price range. The retailer has broken down its list into several key categories to make the shopping process easier than ever: STEAM, Blockbuster Hits, Hang Up and Hangout, 90s Nostalgia, and 25 Under $25. 

  • STEAM: These toys are geared towards science, technology, engineering, art, and math, and will help keep young ones thinking creatively. Some of the deals in this category include: 

    • CoComelon Choo Choo Train 6V Ride-On Toddler Toy: $99

    • Cookeez Makery Cinnamon Treatz Pink Oven, Scented, Interactive Plush: $34.97

    • LEGO Icons Wildflower Bouquet: $60

    • Melissa & Doug Super Smile Dentist Kit: $34.97

  • Blockbuster Hits: These toys feature some of the most popular characters from the biggest movies of the year, including: 

    • Barbie Roller Doll: $24.97

    • 16” Spiderman or Frozen Bikes: $98

    • Transformers: Rise of the Beasts Movie 2-in-1 Converting Mask: $29.97

    • LEGO Star Wars Executor Super Star Destroyer: $70

  • Hang Up and Hangout: The idea behind these gifts is to create opportunities to spend time together with family and friends. These include: 

    • Little Live Pets My Puppy’s Home Interactive Puppy and Kennel: $59

    • Hot Wheels City Ultimate Garage Playset with 2 Die-Cast Cars, Toy Storage for 50+ Cars: $129

    • Make it Mini Lifestyle Series 1 Mini Collectibles: $9.97

    • Magic Mixies Genie Lamp: $64

  • 90s Nostalgia: These toys are designed to foster nostalgia with some of the most popular trends from the 90s, including: 

    • Furby Interactive Toy: $69

    • Barbie Dreamhouse, 75+ pieces, Pool Party Dollhouse with 3 Story Slide: $179

    • Nerf Elite 2.0 Double Punch Motorized Blaster: $34.88

    • Fisher-Price Laugh & Learn Mix & Learn DJ Table: $44.97

Saving big this holiday season

The final toy category for this year’s Top Toy List was designed specifically for consumers to save money: 25 Toys Under $25. There are over two dozen gift ideas ranging in price as low as $5.97 through $25. The full list is available here, and here are a few of the options: 

  • Pokemon Pikachu & Charizard Battle Figure Pack: $14.97

  • Smashlings Plushies: $5.97

  • UNO Show ‘Em No Mercy: $9.97

  • 13” Talking Bluey Plush: $19.97

  • Monster High Fashion Dolls: $24.94

Walmart’s full Top Toys List features 55 of the most-wanted toys this holiday season, and there are over 1,000 new toys available in stores, online, or in the Walmart mobile app. 

Ready or not: it’s time to start prepping for the holiday season! 

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