Sometimes Google's "Do no evil" mantra seems to really be shorthand for, "Don't get caught helping others do evil."
For years, Google looked the other way as online pharmacies used its AdWords progam to illegally sell prescripti
on drugs online, often without a prescription or across borders. It recently paid $500 million, one of the largest forfeitures in U.S. history, to settle federal allegations related to the drug ads.
Now that a federal agency is opening a criminal investigation of at least 85 companies that use Google AdWords to sell mortgage modifiction services, Google has seen the light and announced that it is suspending more than 500 advertisers who claim to provide services for troubled homeowners.
Consumer groups have complained for years of the proliferation of ads for scams and outright frauds on Google -- and at least one organization is demanding Google donate its proceeds from the tainted ads to consumers who have lost their homes.
Consumer Watchdog claims Google processed more than 74,000 monthly searches on the phrase 'stop foreclosure', with ads alongside costing an average of $8.29 per click, for a monthly total of $613,460.00, a figure one knowledgeable Internet executive who spoke on the condition of anonymity said was far too low.
"Turned a blind eye"
"Google should never have published these ads, but its executives turned a blind eye to these fraudsters for far too long because of the substantial revenue such advertising generates," said John Simpson, director of Consumer Watchdog's Privacy Project.
"The company cannot be allowed to benefit from these ill-gotten gains. Google must donate the money to aid homeowners who were victimized because of its callous quest for profits."
"Google is highly motivated to turn a blind eye to all sorts of dubious advertising on its search engine because AdWords is such a cash cow," Simpson said.
The feds have now taken up that cry.
“The first place many homeowners turn for help in lowering their mortgage is the Internet through online search engines, and that’s precisely where they are being taken advantage of and targeted,” said Christy Romero, Deputy Special Inspector General for the Troubled Asset Relief Program (SIGTARP). “Web ads that offer a false sense of hope may not be legitimate and can end up costing homeowners their home."
85 scams
Romero said SIGTARP has initially shut down 85 alleged online mortgage modification scams that prey on vulnerable homeowners through Web banners and other Web advertisements.
SIGTARP, a little-known entity, is charged with investigating mortgage modification schemes in which companies charge struggling homeowners a fee in exchange for false promises of lowering the homeowner’s mortgage through TARP’s housing program known as the Home Affordable Modification Program (HAMP).
Romero said the agency is "diligently working on every level to stop these frauds, to protect homeowners from being victimized, and to hold accountable criminals who defraud homeowners in connection with HAMP and other TARP programs.”
SIGTARP said it notified Google of a list of Web sites alleged to be fraudulently claiming to assist homeowners with the HAMP mortgage modification process but who were instead scamming distressed homeowners.
The most common schemes included asking homeowners for an up-front fee and telling homeowners to stop paying their mortgage and to cease all contact with their lender. The schemes included diverting mortgage payments to the scammers, transferring property deeds, and releasing sensitive personal financial information.
In some instances, the Web sites claimed to be affiliated with the U.S. government through the use of a government seal or name similar to a government agency.
"Dramatic impact"
Google’s suspension of these advertising relationships will have a "dramatic and immediate impact" on the ability of scam artists to seek out and victimize unwitting homeowners, Romero said.
Of course, those already victimized by the scams might say the impact would have been a lot more dramatic if the ads had never been allowed to appear in the first place.
Unlike newspapers, magazines and broadcast outlets, Google imposes few restrictions on advertisers, relying on guidelines that are often more technical than substantive.
The automated AdWords system tries to block certain types of objectionable ads, Google has said, but in most cases there is no actual human review of an advertisement.
Google and other online ad outlets argue that it would be too expensive for them to manually review ads or vet would-be clients. But not doing so leaves consumers ripe for fleecing, consumer groups have long charged.
Knew as early as 2003
After the pharmacy settlement, Consumer Watchdog said Google was aware as early as 2003 that generally, it was illegal for pharmacies to ship controlled and non-controlled prescription drugs into the United States from Canada -- and federal agencies vowed anew to take a more aggressive stance towards fraudulent and predatory advertising online.
“The Department of Justice will continue to hold accountable companies who in their bid for profits violate federal law and put at risk the health and safety of American consumers,” said Deputy U.S. Attorney General James M. Cole said in August.
“This investigation is about the patently unsafe, unlawful, importation of prescription drugs by Canadian on-line pharmacies, with Google’s knowledge and assistance, into the United States, directly to U.S. consumers,” said
Peter F. Neronha, U.S. Attorney for the District of Rhode Island, noted that the illegal drug sales and importations were conducted "with Google’s knowledge and assistance," a phrase likely to be heard again in connection with the mortgate modification investigation.
Sometimes Google's "Do no evil" mantra seems to really be shorthand for, "Don't get caught helping others do evil."For years, Google looked the other way...