PhotoAt an event in Austin on Tuesday, Dell unveiled new sustainability targets intended to help advance its mission of shrinking its carbon footprint. 

"Our goals are centered around four areas: Advancing sustainability, cultivating inclusion, transforming lives, and upholding ethics and data privacy," Michael Dell, chairman and CEO of Dell Technologies said at the event. 

Under its “Progress Made Real” plan, the tech giant is aiming to reuse or recycle one “equivalent product” for every product a customer buys by 2030. Dell also pledged to make more than half of its devices from recycled or renewable material. 

“100% of our packaging will be made from recycled or renewable material,” Dell said. “More than half of our product content will be made from recycled or renewable material.”

Dell’s competitor Apple has also announced that its making an effort to curb its environmental impact, revealing that, as of last year, all of its facilities were powered by clean energy.

“We’re committed to leaving the world better than we found it. After years of hard work we’re proud to have reached this significant milestone,” Apple CEO Tim Cook said in a statement. 

“We’re going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new creative and forward-looking sources of renewable energy because we know the future depends on it.”

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