The days when a couple of Hollywood moguls could lounge around their smoke-filled hang-outs and divvy up the spoils are long gone.
No one smokes anymore, for one thing. For another, there are so many players crowding into the streaming video market that it's starting to look like Saturday night in the Roman Coliseum.
Netflix is the acknowledged champion of video streaming but now that everyone has realized that, the race is on to unseat it. Competitors want to take over its franchise, while program producers want to sock it with ever-bigger licensing fees.
Verizon is reported to be planning a standalone service that would let customers stream movies and TV shows over the Web. The new service, as yet unnamed, would be independent of FiOS, Verizon's exisiting broadband service, which has what many reviewers (including this one) think is the best On-Demand selection and superior quality and reliability. Verizon's recent spectrum purchase gives it a major leg-up in the competition.
HBO Go The anywhere-anytime HBO service is similar in many respects to Netflix although its library is not nearly as big. On the other hand, it has a huge inventory of top-notch recent HBO movies and shows, something that's notably lacking on Netflix. The Netflix "bin collection," as Hollywood types call it, contains a healthy share of old dogs that weren't exactly greyhounds in their youth.
For its part, Netflix vows that it will start producing its own programs, just as HBO and the other big cable channels do.
Amazon Sure, it's cornered the online market for books, ereaders and assorted home goods but can Amazon really wade into the ring with the big guys? Netflix CEO Reed Hastings doesn't think so. He pooh-poohed Amazon's potential at a recent conference, saying the company doesn't appear willing to spend the $1 or $2 billion a year on programming that will be needed to carve out a huge niche.
A true "friend"
It's hard to get anyone to badmouth Netflix, since it writes such big checks to so many people but protestations of friendship sometimes draw laughs. That's what happened earlier this week when Time Warner chairman and CEO Jeff Bewkes told an investors conference that he considered Netflix "our friend."
"It's true," Bewkes insisted, as laughter rippled through the room. "We're partners." He insisted that earlier comments comparing Netflix to the Albanian Army were meant in good cheer.
Oh, and don't forget Yahoo. Or go ahead. Forget them if you want but the troubled Web portal is trying to ramp up its production of what Internet types call "video content," as opposed to just plain content, which is any mismash of text that contains keywords.
Yahoo has rented a modest space in Manhattan and is building a studio where it apparently plans to produce news or interview programming. Who knows where that will go?
So what?
What's all this mean for consumers? Well, it means that for awhile there'll be lots of big money locking up programming and trying to stuff it into various distribution channels, creating a fluid situation that will, just as surely as concrete hardens, start to consolidate into fewer channels and higher prices.
The trouble with streaming video, of course, is that it's like sunshine. You have to enjoy it while it's there because it can't be bottled.
How you spend your time is your business. As for how you spend your money, it's probably not a good idea to invest in anything that is proprietary -- say, a TV or Blu-ray player that only gets Netflix and a few other Internet channels in addition to the usual cable and over-the-air selection. Ideally, it's best to stay flexible and become proficient at hooking up your computer or iPad to the big-screen TV.
Better yet is a Roku box, an economical little gadget that will hook you up to just about any streaming video source out there. That allows you to buy a simple, stand-alone TV and a lower-priced DVD player. If the Roku eventually becomes obsolete, you're only out $80 or so.
The days when a couple of Hollywood moguls could lounge around their smoke-filled hang-outs and divvy up the spoils are long gone.No one smokes anymore, ...