
Profile Plan Reviews
formerly Profile by Sanford
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About Profile Plan
Profile Plan is a health and nutrition program combining customized meal plans with weekly, one-on-one coaching to help you lose weight. It was developed by researchers and doctors at Sanford Health. The program is available across the U.S., with costs varying by location and personal goals. You can schedule a free consultation to find out if Profile Plan is a good fit for your needs, body and lifestyle.
- Personalized plans
- Virtual and in-person coaching
- Multifunctional Journey app
- 15% weight-loss guarantee
- Limited in-person coaching
- Nonrefundable membership
What is Profile Plan?
Profile Plan, previously known as Profile by Sanford, is a weight loss and nutrition program started in 2011 by doctors and researchers at Sanford Health, one of the largest health care systems in the U.S. It's designed to make weight loss simple and sustainable, combining a custom meal plan with weekly one-on-one coaching. Diets include both Profile Plan foods and items you buy at the grocery store.
Profile Plan says its members lose an average of one to three pounds per week, with immediate results. The company promises you’ll lose 15% of your body weight or more in the first year. It’s open virtually to people from all 50 states — though in-person coaching is only available in 32 states at the time of publishing.
How does Profile Plan work?
Profile Plan pairs one-on-one, weekly health and lifestyle coaching with a personalized nutrition plan that includes both Profile Plan foods and food you buy at a grocery store. The coaching is either virtual (video or phone) or in person, depending on where you live and your preference. You also have access to:
- The Profile Plan app, Journey, which lets you schedule coaching, set reminders, track progress and send real-time updates to your coach
- 3D body scans with over 30 body measurements and reporting (in select locations)
- A smart scale for measuring weight, body mass index, body fat, bone mass and more
- Journey Mapping, a lesson plan for nutrition, activity and lifestyle
- A member support group
Profile Plan offers a no-obligation, free consultation with an enrollment specialist to determine if it’s a good fit for you.
Profile plans
Profile Plan has more than 200 different weight loss plans and customizes a plan for each member. All plans come with:
- One-on-one health coaching
- A personalized weight loss plan
- Access to the Journey app
- Smart scale integration
- 3D body scans (in select locations)
- Weekly behavior change lessons
- Support group access
Examples of the plans Profile Plan offers include:
Reboot
Balance
For Men
Mom
Perform
Sustain
Adapt
Profile Plan also includes a promise that you’ll lose at least 15% of your body weight (or a lower agreed-upon amount) in the first year, or the company will extend your membership by another 12 months at no charge.
Profile Plan cost
Membership cost with Profile Plan is based on your location and your goals, according to the company. At the time of publishing, Profile Plan offers a free, no-obligation consultation. It also offers a two-week trial with all plan benefits for $49.
When you join Profile Plan, you can choose monthly or annual payment. Profile Plan works with some insurance companies to reduce or cover the cost of membership; you can check with your insurer or contact Profile Plan for more information. You may also be able to use your health savings account or flexible spending account to pay for Profile Plan.
Profile Plan FAQ
How much weight can you lose with Profile?
Weight loss varies by person, but Profile Plan says members typically lose one to three pounds per week. The company promises you’ll lose at least 15% of your body weight (or a lesser agreed-upon amount) in the first year.
Is Profile covered by insurance?
Profile Plan has partnerships with multiple insurance companies to lower or cover membership costs. To find out your eligibility, you’ll need to contact your local Profile Plan or talk to your insurer.
Where is Profile available?
You can join Profile Plan from anywhere in the U.S. and get virtual coaching. Profile Plan also has 95 locations across the country, including in 32 states:
- Alabama
- Arizona
- Colorado
- Florida
- Georgia
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Massachusetts
- Michigan
- Minnesota
- Missouri
- Montana
- Nebraska
- New Jersey
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Pennsylvania
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- West Virginia
- Wisconsin
Is Profile pregnancy- and breastfeeding-safe?
Profile Plan is pregnancy- and breastfeeding-safe, according to the company. It has a program specifically designed by doctors and dieticians for members at every stage of pregnancy.
Still have questions?
Is Profile Plan worth it?
Profile Plan is worth considering if you want to lose weight. The company emphasizes one-on-one coaching along with a custom meal plan. It’s available to people in all 50 states, but in-person coaching is only possible in select areas. We recommend speaking to your doctor first about Profile Plan and then contacting the company for a free consultation, which gives you an opportunity to ask about which program is right for you and the cost.
Profile Plan Reviews
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- 4,889,230 reviews on ConsumerAffairs are verified.
- We require contact information to ensure our reviewers are real.
- We use intelligent software that helps us maintain the integrity of reviews.
- Our moderators read all reviews to verify quality and helpfulness.
Profile Plan Company Information
- Company Name:
- Profile Plan
- Company Type:
- Private
- Year Founded:
- 2011
- Formerly Named:
- Profile by Sanford
- Address:
- 4800 W. 57th Street
- City:
- Sioux Falls
- State/Province:
- SD
- Postal Code:
- 57106
- Country:
- United States
- Website:
- www.profileplan.com





