Profile Plan Reviews
formerly Profile by Sanford
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About Profile Plan
Profile Plan is a health and nutrition program combining customized meal plans with weekly, one-on-one coaching to help you lose weight. It was developed by researchers and doctors at Sanford Health. The program is available across the U.S., with costs varying by location and personal goals. You can schedule a free consultation to find out if Profile Plan is a good fit for your needs, body and lifestyle.
Pros & Cons
- Personalized plans
- Virtual and in-person coaching
- Multifunctional Journey app
- 15% weight-loss guarantee
- Limited in-person coaching
- Nonrefundable membership
Profile Plan Reviews
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- 4,568,520 reviews on ConsumerAffairs are verified.
- We require contact information to ensure our reviewers are real.
- We use intelligent software that helps us maintain the integrity of reviews.
- Our moderators read all reviews to verify quality and helpfulness.
Reviewed July 19, 2022
Too expensive compared to other plans. Food was expensive. The “counselors” I had kept changing and in the end were inexperienced. For the price, I was hoping to get some real insight and diet help. Buying that door is not a sustainable lifelong plan.
Reviewed July 19, 2022
I love the products. There is excellent variety in the food choices and they are easy to prepare and eat. The coaching I received has been outstanding. I cannot say enough good things regarding the knowledge, skills and experience of Lindsey. The program does work. I have had tremendous success so far. As I come to the last few pounds I need to complete the program, it has been extremely frustrating because for the past several months my Profile app has not worked and I have not been able to accurately track my food and at times water intake.
I have demonstrated the issues (won’t save selections, kicks you out of app) to my coach who has made several requests to IT and they have been unable to resolve the issue. Today I was told they believed they had fixed it and asked me to update and try again. Unfortunately, no updates were available. I have deleted, redownloaded and still these issues persist. I simply cannot track my food and water intake with the Profile app. I feel bad for my coach who is trying so hard but can not get resolution.
Reviewed July 19, 2022
It’s okay. I lost a lot of weight on Profile a couple years ago but gained it all back. It’s really hard to stay with now. So many need a better transition plan. I quit doing the coaching. I don’t live close to a profile store so did the calls by phone which definitely weren’t very effective mostly because they weren’t in person.
Reviewed July 19, 2022
My experience with the Tanglewood store was wonderful! The program was working really well for me and I even endorsed the program for an ad in a local publication. I can't say enough positive things about them, but then that store closed. I was transferred to the Katy store and the counselors there made me feel like I was not worth working with. They did not understand me, nor did they offer guidance that was helpful to me. When I finally realized I was spinning my wheels with them, I asked for them to transition me from Profile food to a regular diet. They would rattle off some ideas and got off the phone as soon as possible. As a consequence, I've regain all of my weight. Deeply disappointed in how I was treated and in the failure of Profiles to meet their obligation to me as a client.
Reviewed July 19, 2022
Jill is always knowledgeable, motivating, helpful, and friendly. She tries to motivate me and keep me accountable to reach my goals. She is always quick to answer any questions and concerns I might have. She also tries to help me get the best value with my product purchases.
Hey Michael! We are glad to hear you have had such a great relationship with your coach, Jill. Our coaches love what they do because of amazing members like yourself. Thank you for the kind words, we wish you a happy and healthy day!
Reviewed July 19, 2022
When I went on this program in August of '19, I was 360 some pounds. And by the end of the calendar year, I had gotten down to as low as 277. I hadn't been that light since probably some time my junior year in college. With Profile, I learned how to enjoy vegetables for the first time in my life. Now, I really enjoy having them every meal. The coaches are generally pretty knowledgeable. I’ve been on the program now for coming up on three years this month and I had tremendous success in the first six months. If you follow Profile Plan's plan, you’ll lose about 2 to 2.5 pounds a week literally doing nothing other than getting up, going to work, and not even walking any extra. If you would super charge that and start walking more, about every 45,000 steps that you take, you burn an extra pound.
I'm not gonna say that Profile was like the silver elixir in life, because it's not. It’s a supercharged super elixir. You can totally do what Profile does if you want to do it the hard way and the slow way. If a person wants to change their eating habits and increase their exercise, bottom line, that's what Profile does. But if you can follow these fairly strict rules, in my opinion, and when I say strict, strict to the extent that there are just things you can't do period, if you follow those rules, the weight loss accelerates. Because they've got you in this ketosis type burning, which is very slow, so your body doesn’t stress, and at the same time, you can burn faster and longer. And so, it’s not like you really have to do anything.
In the first six months of the program, I was 20 pounds lower than I am right now. So I'm a backslider. COVID hit, and COVID hasn't been kind to anybody. It certainly made a lot of personal choices very difficult when you're locked in in the same place for two years and can't go anywhere or do anything. It totally threw me off track. But I realized that the issue with Profile is not that their program doesn’t work, it’s that it doesn’t work if you don’t stick to it and don’t do your end of the commitment, i.e., follow through with those choices. So that’s where I’m back at. I recommitted myself last week to starting it and I’m already down almost 10 pounds.
Joe, thank you for the review. We really appreciate your kind words and are thrilled to hear you have recommitted yourself. Whether you're on day one or 3 years into your weight loss journey, it is important to take the time to smile at yourself in the mirror and appreciate the progress you've made. No matter the rollercoaster, you should be SO proud of yourself, especially for taking this big step of recommitting. Thank you for letting us continue to be apart of your journey!
Reviewed July 18, 2022
All the staff at 69th and Minnesota ave have been great at concentrating on my goal. Very supportive and care about my welfare trying to reach my goal. It’s been a struggle with all the surgeries and health issues I have had in the past year.
Hi Carl. I'm so happy to hear that the coaches at the 69th location have been supportive and caring. Have a great day!
Reviewed July 18, 2022
Profile got me on the right track to a healthier me. Candace, my coach was absolutely amazing and extremely encouraging. I could not have asked for a better coach and now a lifelong friend. I cannot say enough about the program. I have gotten 2 other friends on it and it has been amazing to watch them succeed in the program as well. They give you all the right tools, recipes, foods, and support that you will need and more! Profile for life!
Crystal, we are so happy for you! At Profile we gave you the tools you needed to succeed, but it was YOUR hard work and dedication that truly transformed your life. We are very proud to hear that Profile Plan was not only helpful for your weight loss journey, but your friends as well. Thank you for being great!
Reviewed July 18, 2022
Working with coaches here in Rochester has been great. There is a losing weight but also gaining some back as you adjust diet. The coaches help you through this and staying active. They enjoy talking with you and learning your goals. The food is good and easy plans to follow.
Hello Craig! We are glad to hear your experience with Profile Rochester has been so positive and love hearing that you enjoyed Profile from all angles: coaching, food, plans. We are so proud of you and thankful we were able to be a part of your weight loss journey.
Reviewed July 18, 2022
The people were very nice, however the owner of that location was overbearing. Was more concerned with me not being vaccinated for COVID. I have not returned, program was also expensive. I would have continued if the program was more affordable and there was someone else to coach me.
Reviewed July 18, 2022
Profile Plan is easy to follow. I've lost 94 pounds. When you're busy, it’s grabbing a shake and going and that's the easiest part to do. I don’t do the coaching sessions anymore though. I quit when covid came around when they stopped doing it. They started back up but I was so far in the program where I didn't feel like I needed to.
Jodi,
94 pounds, that's amazing!! Congrats, we are awed at your effort and determination to keep your health in check even with a major roadblock. We can't wait to see you continue to crush your goals and live your healthiest lifestyle yet!
Reviewed July 16, 2022
I needed to lose weight and the plan sounded like it fit my lifestyle. The counselor has been very nice at providing information and encouragement.
Donna, we are glad to hear Profile Plan was the right fit for you! We work hard everyday to make our members weight loss journey as simple and sustainable as possible. A big part of member success comes from the support of our health coaches who are by your side to make sure you are staying motivated, encouraged and crushing your goals. Congrats on your success, we are so proud we were able to be a part of your journey!
Reviewed July 11, 2022
My experience with Profile has always been very positive. Megan is a very special Coach and has been a large part of my success with Profile. The products have been very good and satisfying. Thank you Megan and the Coeur d’Alene office for your support and always making me feel welcome.
Barb, we are so happy to hear you not only were satisfied with your Profile plan, but had such a strong relationship with your health coach, Megan, as well. Everyone needs a cheerleader when working through such a challenging journey, but having a friend that offers support and a no-judgment space makes all the difference. Again, we are thrilled you had such a positive experience and are so proud of you for reaching your goals!
Reviewed July 10, 2022
I would never do Profile again or recommend it to anyone. The woman who is running the Scarsdale location is rude and condescending. The woman who was my “coach” didn't know her ** from her elbow. The program is not sustainable and encourages starvation. I woke up in the middle of the night starving with a splitting headache. When I brought it up to my “coach” nothing was done about it. I was also made to feel too guilty when I asked if I could eat fruit. FRUIT!!
Reviewed July 8, 2022
My first year was excellent, I think it was $150.00 for membership. All coaches were very helpful. Was almost to the point of contacting too much. Then I went on a plan called optavia, lost 40 pounds. Got to be too expensive. Came back to Profile. Membership was $500, ridiculous, but I went with it anyway. Two maybe three coaching appointments and that was it. I left after two months, should have gotten a refund on membership. But it's done now. Hope some improvements can be made. Brian
Reviewed July 8, 2022
The food/shakes did not sit well with my system, too much whey, too much sugar replacement. I had replaced my sweet tooth, but this program made my brain crave the sugar again. I was looking for help in healthy eating not a Slim Fast plan. It was not for me.
Reviewed July 8, 2022
I keep getting charged a monthly fee, but have been told by two different people and locations that my membership is no longer active. Your company wants to charge me a new rate of over $400 a month - when I wasn’t paying that before. I asked for a refund of my monthly dues since I have not been able to use this membership and I didn’t get that either. I keep getting charged $32 a month for absolutely nothing. I’m going to have to cancel my card and escalate this. It’s a good product, too bad I can’t use the membership I have been paying for.
Reviewed July 8, 2022
I loved my Profile journey! I loved the food, coaching, and the non pressure environment. I went at my own pace and didn’t ever feel defeated. The staff did a great job of keeping me motivated and reminding me I am human. If I got a bit sidetracked they taught me how to get back on track. I have always enjoyed life, but I enjoy it more now being healthier and more active. I enjoy working out (never thought that was possible) as well as being super mindful of my eating habits. This is a lifestyle change, not a quick fix which was totally worth it!
Angie, we are thrilled to hear you not only found the weight loss results you were seeking, but are living a happier life in general, enjoying yourself more than ever. At the end of the day, this is all we want at Profile! For our members to live their healthiest lifestyle yet. Thank you for letting us be a part of your journey.
Reviewed July 8, 2022
Had a great experience in the beginning and lost 25 lbs. Plateaued and then Covid. Counselors were great and product was good. I feel the program is very expensive. I have been on over two years and have spent well over $5,000. Have seen some locations closing and would not order online. Sorry it’s a good product but seems to be poorly managed and priced.
Reviewed July 8, 2022
I have been on Profile for 13 months and have lost close to 40% of my body weight. I have eliminated arthritis pain in my knees, gained energy, I have started living again. Profile has taught me how to eat and how to deal with stress and other emotions that have caused me to overeat in the past. Profile has also taught me the relationship between food and activity for a healthy sustainable life.
Hey Kate! First of all, congrats!!! In 13 months you have worked your tail off and are not only seeing the results, but experiencing many non-scale victories along the way. You have no idea how proud this makes us here at Profile! We might provide you with the tools to succeed, but it is YOU who takes those tools and uses them to discover the healthiest version of yourself. We are so glad you have had such a positive experience and are thrilled to be a part your journey. You are amazing!
Reviewed July 2, 2022
I like the coaching accountability and the menu planning. I’ve lost the weight I wanted to. My BMI is in a healthy range. My goal is to have healthy senior years. My knees do not bark at me when I go upstairs. I've been maintaining my weight. Lost about 20 some pounds and 4 inches.
Camille, congrats on reaching your goal! We are glad to hear Profile Plan was so helpful in your health and weight loss journey. We love that you found success (and many non-scale victories along the way) and are happy we were able to be a part of your journey. We wish you all the best!
Reviewed July 1, 2022
I love my coach. She's wonderful. She's been very supportive, and encouraging. When things haven't gone the way that I wanted them to, she kind of helped me work through that and figure out what I needed to do to get back on track. I've learned a lot.
Elizabeth, we are so happy to hear you found success with Profile Plan. And on top of that, you had a great relationship with your coach and are taking away valuable lessons. This is everything we want for our members! Thank you for letting us be a part of your weight loss journey.
Reviewed June 11, 2022
Too far to drive for what it is. They want you to buy their expensive products after paying a huge amount for the program. I wish I had been able to get a refund. It wasn’t a good fit for me at all. I don’t think the virtual option would have been better.
Reviewed June 3, 2022
I bought a year that was fairly expensive and I was happy the location had early hours. I really enjoyed the relationship I developed with the first coach. She left and the location changed days they were open along with office hours later. It was no longer a viable option for me. If nothing had changed, I probably could have stayed on track and the large outlay of money would have been worth it. I would not recommend it.
Reviewed May 28, 2022
I made an appointment and talked to Miss Ellen at Profile Plan. She asked me to try the plan for two weeks and see what would happen. During the first two weeks, I lost 10 pounds then I kept steadily losing two pounds after that. I found with Miss Ellen that I cannot eat carbohydrates. She gave me some charts and every time we went and I talked to Miss Ellen, she discussed with me. As long as I stick to my protein, my four cups of vegetables and drink the water I'm supposed to, the weight will steadily come off. I went to my endocrinologist and he said I've lost 40.
The most important thing I learned in the first two weeks was I should have been having something at 7:00, having something at 10:00, and a real lunch. Not one of their lunches, but one of my lunches. For dinner, I have one of my lunches then I usually do one of their desserts. They have a cheesecake and a lava cake, and I love the jello. I recommended Profile Plan to my friends. After I did it, I gave my daughter two weeks. She’s the same way as me. She cannot have carbs and this and that. She lost 30 pounds as well.
Hello Lisa! I'm glad your coach, Miss Ellen, at Profile Plan was so helpful in your health and weight loss journey. We love that you found success and that we were able to be a part of it. We wish you a happy and healthy day!
Reviewed May 23, 2022
Save your money for a personal trainer. You will spend too much money on the food and get sick and tired of eating the same thing week after week. All it consists of is shakes, fiber and bars, way too expensive.
Reviewed May 19, 2022
I felt like I was taken for my money with Profile! I signed up for in person coaching and profile left our city. I feel like I should have been offered a prorated refund at the very least. I had a horrible experience. I never got the experience I signed up for and it cost me a lot of money. I was totally ripped off! Not a happy client.
Reviewed May 19, 2022
I have tried all the weight loss programs, diets, and I have tried making my own weight loss plans without success. Profile has exceeded my expectations. If you follow the plan, IT WORKS!!! I am continuing to lose weight and inches. The coaching and accountability are keys to my success. I am looking forward to continuing my journey!
Heather, thanks for the recommendation! We are thrilled to hear you have had such a positive experience with Profile and happy you are letting us be a part of your journey. We are so excited to see you continue to reach your goals and become your healthiest self yet!
Reviewed May 18, 2022
I appreciate being able to order directly from the website so I hope that's not going to change. I feel like I'm cheating on my local profile franchise but the shipping with them is inconsistent, packages get lost, orders arrive incomplete - there have been more than a few headaches which have caused me to order other shakes (WonderSlim and Premier Protein) in the earlier days of this program to get by because I ran out of food. I told my coach about ordering directly, I feel really bad about it (which was a bit awkward and that's a bummer, I shouldn't have to feel guilty about spending hundreds of dollars on profile food). Anyway - please keep the website open for those of us who need to stay stocked. And finally - if you guys don't start offering some incentive - buy one/get on free, special deals for members - I'm going to cut back and supplement with cheaper products that have almost the exact same nutrition labels because your food is too expensive.
Hi Michelle. Our website will always be available for convenient online ordering! Have a great day!
Reviewed May 18, 2022
Had only a 20 minute consult. No real explanation of how the plan worked. Never got scale to work -- they just kept replacing it.. Only 1 coach available. My chosen location closed and had to go to a different location. Waste of money.
Profile Plan Company Information
- Company Name:
- Profile Plan
- Company Type:
- Private
- Year Founded:
- 2011
- Formerly Named:
- Profile by Sanford
- Address:
- 4800 W. 57th Street
- City:
- Sioux Falls
- State/Province:
- SD
- Postal Code:
- 57106
- Country:
- United States
- Website:
- www.profileplan.com