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Overall Satisfaction Rating 2.64/5
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Based on 229 ratings submitted in the last year

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Noom is a personalized weight loss app with access to coaching in your pocket! Their habit changing solution includes meal-plans, snacks and exercise tracking designed to fit individual lifestyle. Their custom plans are created using your unique goals and needs, teaching you a lifetime of healthy habits. Take Noom's 30 second quiz and start your customized plan today!


Noom is a weight loss app developed by registered dietitians and nutritionists. Through the app, users can log their meals, snacks and activities and get personalized support.


  • Community support
  • Free trial period
  • Personalized coaching


  • Dieticians aren’t available 24/7

Begin your weight loss journey today

Determine your weight loss goals & needs with Noom’s online evaluation

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Are you this business?

Begin your weight loss journey today

Determine your weight loss goals & needs with Noom’s online evaluation

Get started now

What is Noom?

Noom is a mobile-based wellness program that encourages long-term healthy eating habits. Through the Noom app, you can get personalized, one-on-one coaching from a health expert, log meals and snacks, record your exercise sessions and track your weight loss progress. Dieters can also access interactive articles, quizzes and the Noom online community for motivation and support. Other Noom benefits include an in-app pedometer and a log for monitoring blood pressure and blood sugar.

How does Noom work?

Noom works by motivating you to change your behavior. It starts with a 30-second evaluation to determine your goals and needs. An algorithm then determines your individualized weight loss plan.

Noom dieters don’t have to worry about food exclusions or banned foods. Instead, foods are assigned a color — green, yellow or red — to indicate how much they help you reach your goal.

  • Green: Green foods have the least calories and the highest amount of nutrients. Most green foods are vegetables and whole grains. Noom dieters can eat an unlimited amount of green foods.
  • Yellow: Yellow foods are less healthy than green foods but can be enjoyed in moderate proportions. Many yellow foods are starches, lean meats and dairy products.
  • Red: Red foods are the highest in calories and have the least healthy nutrients. Most red foods are red meats and dessert dishes. Red foods aren’t totally off-limits but should be eaten sparingly.

Users track what they eat, set goals and record progress through Noom’s mobile app. The app encourages you to set achievable goals and keeps you accountable during the 16-week program.

Noom programs

Noom has two programs: the Healthy Weight Program and the Diabetes Management Program.

  • The Health Weight Program is made of four stages over 16 weeks: learning, practicing, advanced learning and mastery. Participants receive easy-to-follow tasks and track their progress through the app. Users also benefit from feedback and encouragement from their personal support coach and peers.
  • The Diabetes Management Program offers similar support but focuses on the carbohydrate content of the foods you consume. The diabetes program is recognized by the U.S. Centers for Disease Control and Prevention, which requires programs to meet certain criteria to qualify. These criteria include program participation, curriculum review and other success metrics.

Is Noom worth it?

Noom is worth it if you want to lose weight and don’t mind logging everything in your phone. A popular app among millennials, Noom gives many dieters the motivation and support they need to change their habits for the better.

Noom Reviews

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Page 1 Reviews 0 - 10
Rated with 5 stars
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Verified Reviewer
Original review: Sept. 5, 2020

I installed the app about a month ago and I have to say that I like it a lot! The app offers lessons on the psychology of why we overeat and offers behavioral solutions to managing what you eat... These lessons do last a lifetime and, in my opinion, are definitely worth the subscription cost. Healthcare is so expensive; I'd rather pay some now than the big bucks if I ever succumb to a chronic illness because I'm overweight.

As someone who is mid-twenties, I didn't mind the turnaround time with the personal coach. It can take a day to get a reply, but that doesn't bother me... I'm not asking what I'm going to eat for lunch that day, so it's fine to wait. I enjoy the group chat as well; if you participate in it and stick with it, it does help. I've definitely lost weight with Noom and have become more educated about nutrition.

The classification of foods can be frustrating (nuts are classed as red), but it does help in understanding how much you should eat. A cup of fruit or veg is fine, a cup of meat (classed as yellow) is kind of pushing it, a cup of almonds is way too many almonds (800 plus calories). The food ranking helps you be very aware of what you're eating, and it has really helped me lose weight. I'm giving a five star review overall. The app isn't perfect, but the lessons and the food tracking is optimal for someone learning about nutrition and looking for good, lifelong habits.

8 people found this review helpful
Rated with 4 stars
Verified Reviewer
Original review: April 29, 2020

I read some of these other reviews and I don’t understand why people are saying they didn’t know they would be charged after two weeks. When I signed up, I knew the exact day I would be charged for the two week trial. My on-line coach has talked to me every day and then I got transferred to a goal specialist who has been great. I asked for grocery shopping lists and they sent them to me. The app is super easy to use and I spend 5-10 a day reading the articles and working through my day on the app. It is much easier than other reviews are saying it is. Yes, it’s expensive but it’s cheaper than being on meds for health related issues or paying for a gym membership. The only thing I wish was different is not having to pay for a meal plan. I feel like it should be included in the price, at least for a month or so.

216 people found this review helpful

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    Rated with 5 stars
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    Verified Reviewer
    Original review: Feb. 21, 2020

    I started this program in August and I was able to reach my goal of losing 30+ pounds back in January. I’ve seen other reviews talk about the monthly subscription charge and it specifically says it will charge you monthly and that you have to subscribe to use the app so I don’t understand why people are angry that they didn’t read before they signed up. Also read some reviews elsewhere saying it was difficult to navigate through the app and if you can’t do that then you shouldn’t be using any type technology because it is extremely easy to use!

    It’s more than just a food logging app, it has articles to read that helps you understand how to lose weight and helpful guides and tips on how to be successful. It motivates you to be healthier and more active. This app has changed my life and it is worth every penny I spent on the subscription! If you aren’t ready to lose weight mentally then this app won’t work for you, but if you are determined to change your life it’s the best program out there because it doesn’t even feel like you're on a diet. It was extremely easy to lose weight over time and I couldn’t believe I lost so much weight in only five months!

    268 people found this review helpful
    Rated with 5 stars
    Verified Reviewer
    Original review: Feb. 10, 2020

    I started the program the first time in February 2019, after I weighed in at my heaviest and my energy was gone. I worked hard at it that first month. However, unexpected and tragic life circumstances took my focus away from the program. As my life calmed down, I started the program again on August 1st. I have stuck to the plan, took the advice seriously and the information was so helpful to keep me motivated and engaged. Noom gets deep into the issues and I discovered why I was struggling to have a healthy relationship with food, including limiting portions and not eating out of stress, boredom, or compulsiveness.

    The way I plan my day's meals is now mindful. The way I shop for foods is mindful. I eat 1200 calories/day and feel that is what my body needs and what feels best. I am never so full that I feel miserable or guilty. I have learned moderation and mindful planning and eating helps me stay and feel more in control. I have lost a total of 55 pounds and feel great. I know more about calories than I ever thought I would! This is a lifestyle that will continue after my Noom subscription expires. It has totally changed my relationship with food. Noom works if you commit. But you have to be ready and willing to put in the effort. Dedicate to the program and trust the program. It works!

    229 people found this review helpful
    Rated with 4 stars
    Verified Reviewer
    Original review: Dec. 31, 2019

    I had read some negative reviews and was skeptical, but decided to join the free trial program. I began losing weight immediately. The nutrition information was common sense, but it is what I needed to basically be mindful of what I was eating and how much. The readings about the psychological aspects of mindfulness, making choices, and feeling good about yourself were enlightening at first, but after 5 1/2 months, have grown old. There is a supportive online community of other participants, and group and individual coaches who pop in to see how things are going.

    The green-yellow-red food ratings help to guide food choices, but may be too simplistic, as there are some red foods, like nuts, that in moderation, are nutritionally valid. Overall, I am very happy with the results. Could I do this on my own for free? Probably, but I tend to hold myself more accountable to something that I have paid for and that has a structured approach.

    247 people found this review helpful
    Rated with 1 star
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    Verified Reviewer
    Original review: Sept. 12, 2020

    I signed up and paid $5 for a free trial. The app is good at counting calories but that was all. I cancelled before the end of the trial and they continued taking 3 payments off my card and won’t refund the almost $477 taken without permission!!! I have contacted them continually with no luck!

    17 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: Aug. 31, 2020

    Somehow an order ended up being placed with my name and information. I found an e-mail in my spam folder and contacted the company via e-mail immediately to cancel the order. Customer service rep refused to cancel even after verifying that he was in fact speaking with the card holder. He insisted I placed the order all the while I am telling him I did not. I have no idea how the order was placed, none what-so-ever. But the fact remains that I contacted them upon finding their e-mail in spam, verified my identity and e-mailed them the same day this order was 'placed', called the following day, and was still denied a cancellation. A scam company, beware!

    14 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: Aug. 25, 2020

    Used the provided trial period only to discover that my "coach" was a bot. When I followed the instruction to cancel my membership I was given a link to follow from my "coach". It took me to a porn site! There is no customer service. I have called my bank and reported them as a fraudulent company and blocked any future charges from Noom. I wish I had check them out before using them as it now looks like this is the norm and not the exception.

    27 people found this review helpful
    Rated with 5 stars
    Verified Reviewer
    Original review: Aug. 21, 2020

    This program works if you put the work in. I lost 20 pounds in less than 90 days. Two weeks before the end of the 90 period I signed up for, I requested a link to cancel my subscription and it was easy to use. Done and I’m 20 pounds lighter. I think it was a reasonable price and they did what they said they would do. Worked for me.

    11 people found this review helpful
    Rated with 5 stars
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    Verified Reviewer
    Original review: Aug. 20, 2020

    I'm on the trial of Noom. When I signed up, you know what you're getting. It tells you to cancel before they charge your credit card if you decide not to proceed. All information is in the app. Noom works closely with me by giving me a goal specialist. You can ask questions etc. It's only been 5 days and I'm losing weight! The app is the best I've tried by far! It tracks your progress, meals, steps, etc. The app has some reading which really helps to start off your day in the right direction. I'm committed to using Noom for the next 8 months to help me keep on track. I'm looking forward to a healthier me. :)

    10 people found this review helpful
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