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Noom is a personalized weight loss app with access to coaching in your pocket. The company’s habit-changing solution includes daily lessons and progress tracking for meals and exercise designed to fit individual lifestyles. The custom plans are created from the Noom quiz that asks about your specific goals and needs. The program uses psychology to teach you a lifetime of healthy habits.
Pros & Cons
- Free trial period
- Community support
- Dieticians aren’t available 24/7
- Meal plans not provided
Noom is a weight loss app developed by registered dietitians and nutritionists. Through the app, users can log their meals, water intake and activities and get personalized support.
What is Noom?
Noom is a mobile-based wellness program that uses psychology to encourage long-term healthy eating habits. Through the Noom app, you get:
- Personalized, one-on-one coaching from a health expert and a support group with other Noom users for motivation and support
- A progress tracker to log meals and water intake, record your exercise sessions, input your blood pressure and glucose and track your weight loss progress
- An in-app pedometer
- Access to courses that walks you through lessons, like the psychology of weight loss and food fundamentals using interactive articles, games and quizzes
The program is backed by 40 peer-reviewed scientific articles and a team of behavioral health experts with doctorates and master’s degrees in psychology, neuroscientists and statisticians.
How does Noom work?
Noom works by motivating you to change your behavior through psychology lessons. To start, you complete a quiz that takes about 10 minutes to determine your individualized weight loss plan. The quiz asks you to answer questions about your goals, health, current habits, behaviors and more.
After you take the quiz, you make your initial payment and download the app to start the program.
Noom has two programs: the Healthy Weight Program and the Diabetes Management Program.
- The Healthy Weight Program consists of four stages over 16 weeks: learning, practicing, advanced learning and mastery. Participants receive easy-to-follow tasks and track their progress through the app. Users also benefit from feedback and encouragement from their personal support coach and peers.
- The Diabetes Management Program offers similar support but focuses on the carbohydrate content of the foods you consume. The diabetes program is recognized by the U.S. Centers for Disease Control and Prevention, which requires programs to meet certain criteria to qualify. These criteria include program participation, curriculum review and other success metrics.
For a woman in her 20s wanting to lose 35 pounds, Noom calculated a daily calorie goal of 1,320 over six months. This is with a weight loss speed of 7 out of Noom’s 9-point scale.
The daily calorie goal is based on your age, starting weight, goal weight and preferred weight loss speed. Noom doesn’t scold you if you don’t meet your goals — it provides motivating messages encouraging you to continue logging and doing lessons instead.
What can you eat on Noom?
The Noom diet plan doesn’t have food exclusions or banned foods. Instead, foods are assigned a color — green, yellow or red — that acts as a portion guide and not an indicator of “good” or “bad” food.
- Noom green foods: Green foods are the least calorie-dense and have the highest number of nutrients. Most green foods are vegetables and whole grains, such as spinach, apples, sweet potatoes and brown rice. Noom users can eat green foods in larger quantities.
- Noom yellow foods: Yellow foods have less healthy nutrients than green foods but can be enjoyed in moderate proportions. Many yellow foods are starches, lean meats and dairy products, including eggs, salmon and black beans.
- Noom orange foods: Orange foods are the highest in calories and have the least healthy nutrients. Most orange foods are red meats and dessert dishes, like bacon, popcorn, almonds and ice cream. Orange foods aren’t totally off-limits but should be eaten mindfully.
When you log your meals or snacks into the Noom app, it automatically sorts the food into one of the three colors so you can monitor the number of calories you’re eating from each group and visually see where to make improvements.
How much does Noom cost?
Noom costs $60 per month for the monthly auto-renewing plan. However, the more months you commit to, the better the deal — see the auto-renewing subscription pricing below.
- Monthly plan: $70
- Two-month plan: $129
- Three-month plan: $159
- Four-month plan: $169
- Five-month plan: $174
- Six-month plan: $179
- Seven-month plan: $184
- Eight-month plan: $189
- Nine-month plan: $195
- 10-month plan: $199
- 11-month plan: $205
- Annual plan: $209
Since Noom plans are individualized, the total cost of your plan will vary based on the recommended time it takes to reach your goal weight.
Is Noom worth it?
Noom is worth it if you want to lose weight through learning healthy habits and psychological methods. A reviewer from Georgia said, “This has been one of the best experiences I’ve had losing weight, learning about my body and mind and maintaining motivation. Compared to other programs, the focus is on LEARNING!”
However, Noom might not be for you if you don’t want to log every detail of your meal. A reviewer from Nebraska said, “While the lessons are great and give me a lot to work on, the coaching and food logging leave a lot to be desired.”
Overall, Noom gives users the motivation and support they need to change their habits for the better.
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Overall I have enjoyed using the program and I would recommend this program. However, there are some issues I do have with this program. I understand the concept between the food groups and the color codes to help however at times I think the red foods can lead one to avoid red foods such as oil and most protein while attempting to drop weight. In most people’s life—-especially in people on weight loss goals will see RED foods as bad food. The written part of your course explains the importance of not viewing any food as a bad food however your very program teaches the opposite.
The “low fat diet” has been proven to be a poor diet choice and promotes increase triglycerides, increase cholesterol and increase diabetes risk. A balance between food groups teaches health and I do not believe your color code teaches this balance. However the written education program does talk a great deal about balance. Perhaps your dietitians and psychologist need to sit down together more often!
I do have a concern about where you list certain foods in your color code. For example, 100 % Oats cooked is listed as a Red food except Quaker oats is listed as a GREEN FOOD. This is the same food with no difference except rating on your food scale and brand name—strange! This is a minor issues but the jokes get very old. Thank you.
We're so happy to hear that you're enjoying what Noom has to offer, Anne, and we genuinely appreciate your feedback regarding the color classifications. Our Support Team will be in contact with you soon to help with your concerns! Remember, you can always reach us at firstname.lastname@example.org if you need anything in the future.
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I think my experience is way better the second time around. I like the reminders and the coach. I wish the food tracking were a bit easier. If I could scan in barcodes or customize the portions more, also you have recipes but not sure how to put those foods into the tracker.
Thanks for giving us another try, Linda! We're so happy to hear that you're enjoying your experience. We can help with the barcode and recipes and will be contacting you soon. Remember, you can always reach us at email@example.com if you need anything in the future. Happy Noomin'!
I love Noom and the psychological lessons you receive about eating, food and a healthy lifestyle. The food tracker is easy and group chats help you feel like you’re not alone in this journey. However, it’s too fast. The lessons are one day after another and it’s been less than 24 hours to put into practice what you learned from the day before. I feel overwhelmed and need at least a few days to practice what I learned. It gets to the point where too much information and I am just going through the motions to get through the lessons and eventually I feel like quitting. There should be an option to slow things down. One lesson per week. Really have the opportunity to practice the lesson and develop healthy habits. Also there should be an option to log your steps manually. I walk a lot at work and can’t have my cellphone with me to count my steps.
We're so happy to hear that you're enjoying Noom's curriculum and supportive environment, Danielle, and we really appreciate your thoughts about how the program is delivered. Our Support Team will be in contact soon to learn more about your experience and help with your steps inquiry. Remember, you can always reach us at firstname.lastname@example.org if you need anything in the future.
My Noom step goals keeps decreasing to 2000 steps per day, and my calories increase to over 2000 per day. Any day I eat over 2000 calories, I gain weight. And the step goal is absurd. It takes my personal coach a day or longer to get back to me most of the time too. I was excited because I had lost 15 pounds in 3 weeks but now my weight has fluctuated and it’s only 13 lbs in 4 weeks. I think there are a lot of glitches to be worked out and the food logging is often inaccurate too.
We're glad to hear you're finding success with Noom, Mary, and we sincerely appreciate you reaching out to let us know your concerns regarding your step goal, calories, coach, and food logging. I can imagine how frustrating these issues are and our team will be reaching out soon to lend a hand.
Remember, you can always reach us at email@example.com if you need anything in the future.
Overall I’m doing well on Noom. My favorite part is all the wonderful learning that I can do at my own pace. The humor is a nice touch. Noom will not track between devices or track my Fitbit steps on the same device. My coach gave me ideas to fix it but when nothing worked she stopped trying to help me. Is there an add-on I can purchase that allows me to see and add ONLY the foods I eat? Or group foods together for identical meals so I won’t have to enter each food separately every time? I have about 4 different breakfasts and 8 different lunches that I eat regularly and this would save a ton of time. Thanks!
Ginger, we appreciate you taking the time to share your honest feedback here! Our team would be happy to help with any program or coaching concerns you have, and you'll be hearing from us shortly! Remember, you can always reach us at firstname.lastname@example.org if you need anything!
I love the platform, just need to get my head in the game. It is easy to move through the lessons and navigate the app. I wish there was a way to reduce number of minimum calories due to medical history.
John, we are so grateful to have you in our Noomily! Please know that you can always reach us at email@example.com if our support team can help with anything!
Noom has been really great for me! I haven’t had to give up anything, I get to eat all of the foods that I love, and I’ve finally been able to make it past the threshold where all of my other diets started floundering. I really like how kind and forgiving Noom feels, as opposed to other programs, where one has to be strict for the weight loss to happen. I also appreciate the healthy recipes!!
Thanks so much for your kind words, Emily! We're grateful for the opportunity to help you achieve your wellness goals and we absolutely love to hear how much you're enjoying the program. You've got this!
I really enjoy Noom. I can see doing this for the rest of my life. It’s a life choice for me and I love it. I had a pacemaker put in last Thursday and of course went 15 hrs without any food or water. I was in the hospital from Monday through Friday.
Thanks for being part of the Noomily, Linda! We love to hear that you're enjoying the program and feel that you're creating better habits that are sustainable. We wish you continued success and recovery! Remember, you can always reach us at firstname.lastname@example.org if you need anything in the future.
The Noom app was good at first. But now that I’m 3 months into it I haven’t lost any wright and it no longer reads to me. Most likely will cancel due to the not reading to me alone. Very inconvenient for my lifestyle.
Tricia, we appreciate your feedback concerning the audio feature. We also understand how frustrating it can be when you're not seeing the progress you'd like. Our team would love to help and will be in touch as soon as possible. Remember, if you need anything in the future, you can email us directly at email@example.com.
I’ve struggled for years to lose weight. And I have been a yo-yo dieter. This time with the help of new home, I’ve had a slow steady drop in my weight. At times it doesn’t feel fast enough, but it does feel “sure” enough. I’ve lost 9 pounds and am not done yet. The best part of this is my blood pressure is down and my clothes fit better and I have a new way of eating that I believe will sustain my weight loss.
This was wonderful to read, Christa! We're so honored to help you achieve your wellness goals and we love to hear that you feel you're creating sustainable habits. Keep up the great work!
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