Follow us:


Get Started 
Overall Satisfaction Rating 2.57/5
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
Based on 274 ratings submitted in the last year

Noom is a personalized weight loss app with access to coaching in your pocket! Their habit changing solution includes meal-plans, snacks and exercise tracking designed to fit individual lifestyle. Their custom plans are created using your unique goals and needs, teaching you a lifetime of healthy habits. Take Noom's 30 second quiz and start your customized plan today!


Noom is a weight loss app developed by registered dietitians and nutritionists. Through the app, users can log their meals, snacks and activities and get personalized support.

  • Community support
  • Free trial period
  • Personalized coaching
  • Dieticians aren’t available 24/7

What is Noom?

Noom is a mobile-based wellness program that encourages long-term healthy eating habits. Through the Noom app, you can get personalized, one-on-one coaching from a health expert, log meals and snacks, record your exercise sessions and track your weight loss progress. Dieters can also access interactive articles, quizzes and the Noom online community for motivation and support. Other Noom benefits include an in-app pedometer and a log for monitoring blood pressure and blood sugar.

How does Noom work?

Noom works by motivating you to change your behavior. It starts with a 30-second evaluation to determine your goals and needs. An algorithm then determines your individualized weight loss plan.

Noom dieters don’t have to worry about food exclusions or banned foods. Instead, foods are assigned a color — green, yellow or red — to indicate how much they help you reach your goal.

  • Green: Green foods have the least calories and the highest amount of nutrients. Most green foods are vegetables and whole grains. Noom dieters can eat an unlimited amount of green foods.
  • Yellow: Yellow foods are less healthy than green foods but can be enjoyed in moderate proportions. Many yellow foods are starches, lean meats and dairy products.
  • Red: Red foods are the highest in calories and have the least healthy nutrients. Most red foods are red meats and dessert dishes. Red foods aren’t totally off-limits but should be eaten sparingly.

Users track what they eat, set goals and record progress through Noom’s mobile app. The app encourages you to set achievable goals and keeps you accountable during the 16-week program.

Noom programs

Noom has two programs: the Healthy Weight Program and the Diabetes Management Program.

  • The Health Weight Program is made of four stages over 16 weeks: learning, practicing, advanced learning and mastery. Participants receive easy-to-follow tasks and track their progress through the app. Users also benefit from feedback and encouragement from their personal support coach and peers.
  • The Diabetes Management Program offers similar support but focuses on the carbohydrate content of the foods you consume. The diabetes program is recognized by the U.S. Centers for Disease Control and Prevention, which requires programs to meet certain criteria to qualify. These criteria include program participation, curriculum review and other success metrics.

Is Noom worth it?

Noom is worth it if you want to lose weight and don’t mind logging everything in your phone. A popular app among millennials, Noom gives many dieters the motivation and support they need to change their habits for the better.

Noom Reviews

Sort: Top reviews
Filter by: Any

A link has directed you to this review. Its location on this page may change next time you visit.

How do I know I can trust these reviews about Noom?
How do I know I can trust these reviews about Noom?
  • 3,107,675 reviews on ConsumerAffairs are verified.
  • We require contact information to ensure our reviewers are real.
  • We use intelligent software that helps us maintain the integrity of reviews.
  • Our moderators read all reviews to verify quality and helpfulness.

For more information about reviews on please visit our FAQ.

Page 1 Reviews 0 - 10
Rated with 5 stars
Verified Reviewer
Original review: Jan. 19, 2021

I signed up during the end of December for the rock-bottom price of 80 dollars+ for a whole year and I have to say I absolutely LOVE the program. I’ve lost 5 lbs BUT the best is the psychological tips/tricks. I am a self-professed book-nerd and a librarian so this program is almost tailor made for people like me. Trust me when I tell you they have done their homework! 8-9 minutes in the morning (or whenever) and it’s motivating. I honestly think people don’t know what they are doing when they say that there is no communication during the free trial or needing to cancel. I actually cancelled a few times before I finally decided to do the program (the fabulous value after Christmas helped!) and if you just follow their instructions cancellation is easy.

But you must follow instructions. Nobody wants to log meals but, trust me, it works to make you accountable and their system for logging is efficient and super helpful. I have a group coach and a personal coach and they are there when I need them but don’t overly oversee you. I appreciate that because life is busy. I’m really not much of a joiner but my group, with both men and women, really help my motivation by posting their hang-ups about food and their accomplishments. This may sound condescending but I think Noom works best for intellectual/analytical type people but I’m sure, if they put forth the effort, it could work for anyone. I’m on a year-long journey of self-care, healthy weight loss and mental health too. Noom helps. I’m impressed with their program.

68 people found this review helpful

Not sure how to choose?

Get buying tips about Weight Loss Programs delivered to your inbox.

    By entering your email, you agree to sign up for consumer news, tips and giveaways from ConsumerAffairs. Unsubscribe at any time.

    Thank you, you have successfully subscribed to our newsletter! Enjoy reading our tips and recommendations.

    Rated with 5 stars
    Verified Reviewer
    Original review: Dec. 4, 2020

    First, I’ve tried EVERYTHING out there! And any “diet” generally works if you stick to it. With that said, NOOM is easy and educational. I began Halloween 2020. I’ve lost 13 pounds (15 to go) and more importantly I’ve learned how to be mindful of my thoughts and actions. There are no food restrictions though your food decisions are smarter. The app is a cinch to use. They integrate stories, research stats, quizzes, in a way that personalizes every aspect of your progress. There are visuals like graphs depicting your weight loss or gain (it happens and you understand why), motivating tools all w a sense of humor (sometimes goofy) and a coach plus group for you to partake in as much or little as you’d like.

    I look forward to getting on the scale every morning and before NOOM I would always close my eyes at the dr office. I recommend the 2 week trial. I think one of the reasons they offer that is that of course NOOM isn’t for everyone. I’ve dealt w their customer service and they are outstanding. It’s FUN, it’s so AFFORDABLE and it WORKS!

    68 people found this review helpful
    Rated with 5 stars
    profile pic of the author
    Verified Reviewer
    Original review: Sept. 5, 2020

    I installed the app about a month ago and I have to say that I like it a lot! The app offers lessons on the psychology of why we overeat and offers behavioral solutions to managing what you eat... These lessons do last a lifetime and, in my opinion, are definitely worth the subscription cost. Healthcare is so expensive; I'd rather pay some now than the big bucks if I ever succumb to a chronic illness because I'm overweight.

    As someone who is mid-twenties, I didn't mind the turnaround time with the personal coach. It can take a day to get a reply, but that doesn't bother me... I'm not asking what I'm going to eat for lunch that day, so it's fine to wait. I enjoy the group chat as well; if you participate in it and stick with it, it does help. I've definitely lost weight with Noom and have become more educated about nutrition.

    The classification of foods can be frustrating (nuts are classed as red), but it does help in understanding how much you should eat. A cup of fruit or veg is fine, a cup of meat (classed as yellow) is kind of pushing it, a cup of almonds is way too many almonds (800 plus calories). The food ranking helps you be very aware of what you're eating, and it has really helped me lose weight. I'm giving a five star review overall. The app isn't perfect, but the lessons and the food tracking is optimal for someone learning about nutrition and looking for good, lifelong habits.

    91 people found this review helpful
    Rated with 5 stars
    Verified Reviewer
    Original review: June 2, 2020

    This works for me.... I like the app teaching me ways to make new habits. I'm in my third week, and I'm eating healthier and walking more. The tutorials are lol hilarious, and my wife says I'm in a better mood; she's asking me to keep going. It seems ALL the negative reviews got stuck trying to get a refund (just get a cancel code from the online trainer), but I don't want out -- I'm IN because I like logging my foods, like the encouragement, I'm eating 5 to 6 times a day, and my weight and blood pressure are going down. Pretty soon I'll be off my meds.... For $159 I get healthy habits for 7 months?? YES!

    44 people found this review helpful
    Rated with 5 stars
    Verified Reviewer
    Original review: May 20, 2020

    Lost 90 lbs in 8 months. I have read many reviews about Noom and wanted to add my own. First off, this is not magic. You need to be ready and willing to lose weight. I have wanted to lose weight for years but just did not know where to start. There are so many diets that restrict this or restrict that and this diet does not take anything away completely. Maybe it is because I work in technology but I found the app on my phone giving me advice, allowing me to input my meals and giving my articles to read very helpful. If you follow everything, you will lose weight. I have no doubt. If you do not, they have both individual and group coaches and fellow Noomers to get you back on track.

    77 people found this review helpful
    Resolution In ProgressRated with 3 stars
    profile pic of the author
    Verified Reviewer
    Original review: April 27, 2021

    I joined in December. The information supplied is very helpful regarding what triggers poor eating habits. Good guidance in how to eat healthy. I was on it for 3 months and realized I had learned enough information to go it alone. Since leaving I’ve continued to lose weight. The issue I had with Noom is the constant calorie counting. I found I did better when I didn’t count every calorie and incorporated intermittent fasting. Overall I think this is a good plan but for me weighing myself every day and counting every calorie became overwhelming. I now weigh myself every other day and do not calorie count and continue to lose weight.

    Noom response

    We're so happy that you found some helpful information and great insight during your time with Noom, Mary Ann! It's so great to hear that you've continued your health journey, found what works for you, and are seeing success! We really appreciate this feedback you've shared here and we would love to hear more about your experience, so we'll be reaching out shortly! Remember, if there is ever anything you need in the future you can always reach us at!

    Be the first one to find this review helpful
    Resolution In ProgressRated with 1 star
    Verified Reviewer
    Original review: April 26, 2021

    I have been following the Noom program for a couple of months. My coach was not engaged at all so I requested a new one. It has been two weeks now of them sending me emails saying they will fulfill this request within 48-72 hours and yet it has not been fulfilled. They basically told me have signed up more people than they can accommodate with coaches and they keep closing the ticket for the request instead of filling it. So while I have paid for full service I am not getting it. They are ignoring my request and I have already paid so they don’t care.

    Noom response

    Jamie, we're so sorry that you have had such trouble getting assigned to a new coach. Each Noomers experience is important to us and we want to do all we can to make things right and get you what you need to have a successful, positive journey. We will be reaching out to you shortly to discuss this further and see how we can get everything sorted out for you. Should you ever need us in the future for anything else, please don't hesitate to reach out to us at at any time!

    3 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: March 15, 2021

    My husband is handicap wanted to sign up for Noom. We were told we need Apple computer so we bought new $2,000.00 computer. To find out we were given wrong information. It was supposed to be free 30 day free trial which we were charged $ the very next day. Complained to Noom and they sent us emails offering free 14 day trial and free noom session? After repeated complaints to Noom the 'same' blurb about sorry for misunderstanding - So we are out of pocket and Noom has not accepted responsibility for anything. If a company offers 30 day FREE trial the customer should not be charged the next day. If several company employees inform customers with incorrect information the company should recognise their employees are not trained properly. I cannot believe how poorly Noom has treated us and continue to be able to get away with such bad service.

    70 people found this review helpful
    Rated with 2 stars
    Verified Reviewer
    Original review: Feb. 24, 2021

    The support from my assigned coach was inconsistent. I was never assigned to any support groups. The psychology behind the program is good, but the cheeky writing and constant hashtags are awful to read. I found it hard to take the program seriously. Like WW much better.

    73 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: Feb. 16, 2021

    I tried it on New Years. I only lost 2 pounds. But I was so hungry all the time. Psychologically the program was helping because I was limited to 800 calories/meal a day. What? I was constantly worrying about going over the limit. But my stomach was growling all the time. Plus there was no one on the app to reach out to. Even if I tried. The coach I was assigned to was never there to help me. So I quit because I am unsatisfied.

    102 people found this review helpful
    Loading more reviews...

    Noom Company Information

    Company Name: