Noom is a personalized weight loss app with access to coaching in your pocket. The company’s habit-changing solution includes daily lessons and progress tracking for meals and exercise designed to fit individual lifestyles. The custom plans are created from the Noom quiz that asks about your specific goals and needs. The program uses psychology to teach you a lifetime of healthy habits.
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- Dieticians aren’t available 24/7
- Meal plans not provided
Noom is a weight loss app developed by registered dietitians and nutritionists. Through the app, users can log their meals, water intake and activities and get personalized support.
What is Noom?
Noom is a mobile-based wellness program that uses psychology to encourage long-term healthy eating habits. Through the Noom app, you get:
- Personalized, one-on-one coaching from a health expert and a support group with other Noom users for motivation and support
- A progress tracker to log meals and water intake, record your exercise sessions, input your blood pressure and glucose and track your weight loss progress
- An in-app pedometer
- Access to courses that walks you through lessons, like the psychology of weight loss and food fundamentals using interactive articles, games and quizzes
The program is backed by 40 peer-reviewed scientific articles and a team of behavioral health experts with doctorates and master’s degrees in psychology, neuroscientists and statisticians.
How does Noom work?
Noom works by motivating you to change your behavior through psychology lessons. To start, you complete a quiz that takes about 10 minutes to determine your individualized weight loss plan. The quiz asks you to answer questions about your goals, health, current habits, behaviors and more.
After you take the quiz, you make your initial payment and download the app to start the program.
Noom has two programs: the Healthy Weight Program and the Diabetes Management Program.
- The Healthy Weight Program consists of four stages over 16 weeks: learning, practicing, advanced learning and mastery. Participants receive easy-to-follow tasks and track their progress through the app. Users also benefit from feedback and encouragement from their personal support coach and peers.
- The Diabetes Management Program offers similar support but focuses on the carbohydrate content of the foods you consume. The diabetes program is recognized by the U.S. Centers for Disease Control and Prevention, which requires programs to meet certain criteria to qualify. These criteria include program participation, curriculum review and other success metrics.
For a woman in her 20s wanting to lose 35 pounds, Noom calculated a daily calorie goal of 1,320 over six months. This is with a weight loss speed of 7 out of Noom’s 9-point scale.
The daily calorie goal is based on your age, starting weight, goal weight and preferred weight loss speed. Noom doesn’t scold you if you don’t meet your goals — it provides motivating messages encouraging you to continue logging and doing lessons instead.
What can you eat on Noom?
The Noom diet plan doesn’t have food exclusions or banned foods. Instead, foods are assigned a color — green, yellow or red — that acts as a portion guide and not an indicator of “good” or “bad” food.
- Noom green foods: Green foods are the least calorie-dense and have the highest number of nutrients. Most green foods are vegetables and whole grains, such as spinach, apples, sweet potatoes and brown rice. Noom users can eat green foods in larger quantities.
- Noom yellow foods: Yellow foods have less healthy nutrients than green foods but can be enjoyed in moderate proportions. Many yellow foods are starches, lean meats and dairy products, including eggs, salmon and black beans.
- Noom red foods: Red foods are the highest in calories and have the least healthy nutrients. Most red foods are red meats and dessert dishes, like bacon, popcorn, almonds and ice cream. Red foods aren’t totally off-limits but should be eaten mindfully.
When you log your meals or snacks into the Noom app, it automatically sorts the food into one of the three colors so you can monitor the number of calories you’re eating from each group and visually see where to make improvements.
How much does Noom cost?
Noom costs $60 per month for the monthly auto-renewing plan. However, the more months you commit to, the better the deal — see the auto-renewing subscription pricing below.
- Monthly plan: $60
- Two-month plan: $99
- Three-month plan: $129
- Four-month plan: $139
- Five-month plan: $149
- Six-month plan: $159
- Seven-month plan: $169
- Eight-month plan: $179
- Nine-month plan: $185
- 10-month plan: $189
- 11-month plan: $195
- Annual plan: $199
Since Noom plans are individualized, the total cost of your plan will vary based on the recommended time it takes to reach your goal weight.
Is Noom worth it?
Noom is worth it if you want to lose weight through learning healthy habits and psychological methods. A reviewer from Georgia said, “This has been one of the best experiences I’ve had losing weight, learning about my body and mind and maintaining motivation. Compared to other programs, the focus is on LEARNING!”
However, Noom might not be for you if you don’t want to log every detail of your meal. A reviewer from Nebraska said, “While the lessons are great and give me a lot to work on, the coaching and food logging leave a lot to be desired.”
Overall, Noom gives users the motivation and support they need to change their habits for the better.
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My Noom step goals keeps decreasing to 2000 steps per day, and my calories increase to over 2000 per day. Any day I eat over 2000 calories, I gain weight. And the step goal is absurd. It takes my personal coach a day or longer to get back to me most of the time too. I was excited because I had lost 15 pounds in 3 weeks but now my weight has fluctuated and it’s only 13 lbs in 4 weeks. I think there are a lot of glitches to be worked out and the food logging is often inaccurate too.
We're glad to hear you're finding success with Noom, Mary, and we sincerely appreciate you reaching out to let us know your concerns regarding your step goal, calories, coach, and food logging. I can imagine how frustrating these issues are and our team will be reaching out soon to lend a hand.
Remember, you can always reach us at firstname.lastname@example.org if you need anything in the future.
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Promises, promises and more promises. It seems that every weight loss program out there gets your attention by making promises that can’t be fulfilled to everyone. Oh, I am sure that there are those that are successful in losing weight the way you promise, but few and far between in numbers. Mind you I didn’t say there were not those that do. I just don’t happen to be one of those fortunate people. I have thoroughly enjoyed the education. My coach answers my post with questions back to me.?? I feel like a test subject at times. I am not a social media person. I really don’t care to share. Although, I will encourage. I spent 2 years getting 20 lbs off my body. I then went through some major medical issues and boom the weight was back due to inactivity. I am 73 and I didn’t want to spend the next 2 years struggling to get 20 lbs off. So I took a chance. I joined Noom. The weight is not coming off as I anticipated.
We completely understand how frustrating it can be when you're not seeing the progress you'd like, Marie. We'd love to help and our team will be in touch as soon as possible to lend a hand! Remember, you can always reach us at email@example.com if you need anything in the future.
It’s a good program in that I have to log my consumption and it makes me aware and accountable. Some things I don’t like… if I put in say a Caesar salad the whole thing just goes under red or yellow. But if I put all the components I get credit for all the greenery and less in my red or yellow. If I order a Wendy’s taco salad but I don’t eat the chips or sour cream I also have to enter all the components separately. I really like to listen to the readings when I’m working or driving and am sad that the rest I have to read now and am not as diligent I’ve been under my calories on MOST days and don’t seem to be going anywhere Little frustrated Logging my food works for me(WW points worked for me) but I got sick of them changing and me having to start over with my recipes and favorites. But this doesn’t seem to be working like I had hoped. Could be my menopausal body just isn’t as cooperative as when I was younger.
It's good to hear that Noom is helping you be more mindful of your eating habits, Dawn, and we certainly understand how frustrating it can be not to see the progress you'd like. We also appreciate your feedback regarding the food color classifications. Our team will be reaching out as soon as possible to lend a hand.
Remember, you can always reach us at firstname.lastname@example.org if you need anything in the future!
I have been on Noom since early January. I have lost 4lbs and honestly expected more. The target you gave me was to lose 26 more lbs by early summer (June to me). I am not optimistic. I’ve learned a lot about food and me and believe in Noom. But where are the results? I keep getting notices to join my group. So far no group. Where is group? Have heard a couple times from adviser. Given all this I would still recommend Noom. But I need some help.
Four pounds is awesome progress, Robert! However, we understand how frustrating it can be not to see the progress you expected. Our Support Team will be contacting you soon to lend a hand as well as help with your group! Remember, you can always reach us at email@example.com if you need anything in the future. Keep on Noomin'!
Overall I have had success on Noom, so I would say that the program does works. I am a 30 year old male, who wanted to lose 15lbs, and I am 3 away from goal. Overall though, I think Noom is better suited for people who have a deeper/ more emotional connection with food, and need those psych tricks to help nudge them to subconsciously make decisions they normally would be adverse to.
Sometimes though, Noom can be very contradictory. I.e., they came up with a food labeling system, then say people should not “label their food as bad, ok, and good”. Noom will say, "You can eat something in Red if it fits within your calorie budget," but then I will have a coach tell me if I want to lose my remaining 3 lbs to reach my goal I need to eat more Greens and less Red; seems very contradictory to what the course teaches; also when I was suggested to eat more Green by my coach, literally one of the courses I had for the week was about being more (Pro)-protein telling me to sub out some carbs or other greens if I ate more protein instead (most protein rich foods are yellow or red). So, just to restate Noom’s color system is all over the place, and advice on how to use it for calorie budgeting, I think is very clumsy at best, and misleading at worst.
Finding recipes that I saved for later is terrible. There are so many other platforms that Noom can look to (I.e. Pinterest) that they can copy for saving healthy recipes to find later. To echo above, finding anything I saved can be difficult including articles. “Take a screenshot to look back later” is lazy on the developer’s part; a have a bunch of random screenshots of articles I found interesting in my Noom, randomly interspersed among my daily photos, and is in no way organized or helpful to me later.
Speaking of lazy and unhelpful, I bought the extra add-ons for food planning and exercise regiment and received two very long and tedious PDFs in my email. I think I looked at each once before, never setting eyes on them again. Again, super lazy on the developer’s part: they could have made that way more interactive and useful to the person who bought it; even by adding those two hopelessly long and unuseful PDFs to your App’s account vs just an email drop would have been a step-up vs just emailing once to your email. That probably made me the angriest over anything with Noom. I totally felt suckered by those add-ons.
I lost weight on Noom, so was it worth it for me in the end; yes. Do I think Noom is any more novel, then say, MyFitnessPal? For me, not really, but it may be better for people who have a tighter and more emotional connection to food, which may help them subconsciously break or ease their reliance on food to comfort them.
We are happy to hear that you are finding success with the program, Joshua, and thank you for taking the time to share your thoughts and honest feedback with us.
Our developers are always adding new features and adjusting current ones, so your feedback is extremely helpful towards these initiatives. We're constantly growing, evolving, and improving the app, with our members being our first priority. The details you've provided here will be much appreciated by the teams who are responsible for these features. They are always extremely grateful to know what works and what needs improvement.
Our Support Team would love to learn more and will be in touch! Remember- you can always reach us at firstname.lastname@example.org!
I've improved my health habits while using Noom but have lost only 2 lbs in 7 weeks. The human component of group chats and coaches is too impersonal for the price. The groups are too large and are not formed with consideration of life situation or individual needs.
It's wonderful to hear that Noom is helping you to form healthier habits, Tessa, and we understand how frustrating it can be when you're not seeing the progress you'd like. Additionally, we appreciate your honest feedback regarding your coaching experience. We'd love to help and our team will be in touch as soon as possible to lend a hand. Remember, you can always reach us at email@example.com if you need anything in the future.
I love the app and accountability that it forces me to log meals and exercise. I’ve learned from their library clips that are served up to me every morning. It’s great how I can listen or read the information. It was very confusing in the beginning because I thought my nutrition coach was some other coach. I think I may have fallen out of the system at that point because I never got any other coaching. I would like to talk/chat to someone or be put in a group with other Noomers to talk about my experience. I also went on vacation for a week and there’s no accommodation in the app for flagging vacations where I couldn’t weigh myself— Noom DID keep me aware of calories & exercise during my vacation, A huge plus!!!
We're so excited to know that you're enjoying your daily lessons and the accountability that Noom provides, Bonna. We're sorry to hear about the confusion surrounding your coaching team and we'll be reaching out to you soon to help! Remember, you can always reach us at firstname.lastname@example.org if you need anything in the future.
I really enjoy the approach that Noom takes. Coming at weight loss from the psychological side makes sense. So much of the eating, the guilt, the shame comes from old behavior and it gets in the way! Noom teaches me that I don’t have to beat myself up for slip-ups. I don’t need to fear the scale. It is so freeing not to feel shame or guilt! Thank you, Noom!
Sarah, we are so happy to hear that the psychological approach the program takes has been so beneficial for you and that you're enjoying the accountability that Noom provides! Thank you so much for letting us be a part of this health and wellness journey with you. We are so proud of you! Keep up the great work!
It's nice that the lessons are bite sized each day. Not a ton of new info and not any really recipes for folks that are vegan. Wish there were more studies and science results to help push ideas. Individual coach is OK but not huge help and group coach just gives you a text of something to think about and comment on the group but not a ton of new info. Every now and again some interesting articles. I thought this was going to be more of a blueprint and it's not. App told me when I signed up that I would hit my goal weight in early Jan. Throughout the process, it's moved all the way to March and changed daily.
Thank you for taking the time to give us your feedback about your Noom experience, Sandra, and we apologize for any troubles or inconveniences you have experienced so far. Here at Noom, we are always working to make our program the best it can be, and your feedback is invaluable to that process.
We're glad to hear that you're enjoying the daily lessons and would love to work with you and are happy to go over any questions and additional feedback. Our Support Team will be in touch soon! Remember- you can always reach us at email@example.com if you need anything in the future!
While I love and am comfortable with technology, the lack of more personal connection is one of the reasons why I’m not losing the weight I am than when I was doing a different program. The other program involved daily pictures and weekly phone calls with a coach.
We completely understand how frustrating it can be when you're not seeing the progress you'd like, Leslie, and the desire for a more personal coaching experience. We never want our Noomers to feel this way, and we'd love to help. Our team will be in touch as soon as possible to lend a hand!
Remember, you can always reach us at firstname.lastname@example.org if you need anything in the future.
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