Smoking, Tobacco and Cigarette News

As Youtube continues to fight against the spread of misinformation, a new study conducted by researchers from the University of Pennsylvania explored how tobacco-related videos continue to make their rounds around the popular video streaming service. 

The researchers explained that viewers continue to see videos promoting the positives of tobacco use or vaping. Considering the number of young people who regularly use YouTube, and the misleading statements evident throughout the videos, this has become a serious issue. 

“The easy access of such [video] material suggests that YouTube is a fertile environment for the promotion of tobacco products despite its banning of tobacco advertising,” the researchers explained. 

Pushing boundaries

The researchers evaluated several different search criteria on YouTube to understand what kind of effect these videos are having on viewers. 

Their work revealed that viewers can easily access videos on any number of topics related to tobacco, including how to properly use tobacco, “fun ways” to utilize tobacco, or even how to vape. These videos receive millions of views, and some even suggest that any negative health effects related to tobacco use can be mitigated, though there is no scientific backing to support any of these claims. 

This is particularly concerning considering how prevalent the dangers associated with vaping have become and how many young people have taken up the habit. 

“This suggested to us that the misleading tobacco videos we identified on YouTube are part of the information environment that eludes the restrictions that apply to regular tobacco advertising and product promotion,” said researcher Patrick E. Jamieson. 

Not only are these videos misleading, but they also go against YouTube guidelines that prohibit tobacco advertisements. Moreover, they serve as a source of income for those posting them and for YouTube. 

“As our study of YouTube illustrates, producers of misleading tobacco content can primarily represent private individuals rather than tobacco manufacturers,” said researcher Dan Romer. “Indeed, the producers of the tobacco videos we identified...do not appear to be employees of the tobacco industry, it is nevertheless possible that a content creator could receive endorsement payments from a tobacco company.” 

Telling the true story

According to the researchers, the best way to combat these videos is with the truth. It’s crucial that consumers are getting the right information. 

On platforms like YouTube where these videos are most prevalent, setting up ads or videos with content that debunks these misleading messages is key to setting the record straight. 

The Food and Drug Administration (FDA) announced today that it is approving the sale of two new tobacco products that have lower amounts of nicotine than traditional cigarettes.

The agency says that the products -- which are manufactured by 22nd Century Group Inc. -- meet its standards and could potentially help curb nicotine dependence and addiction rates in adult smokers. However, it makes clear that the products still carry many of the same health risks that commercial cigarettes do.

“While today’s action permits the new tobacco products to be legally sold or distributed in the U.S., it does not mean these products are safe of ‘FDA-approved,’” the FDA said in its announcement. 

“In its decision, the agency notes that the Moonlight and Moonlight Menthol cigarette products differ from conventional cigarettes in nicotine content only -- the products share similar adverse health risks as conventional cigarettes. There are no safe tobacco products and those who do not use tobacco products should not start.”

Preventing marketing to youth users

In a press release, the FDA says that the new products should not be attractive to youth users. But with that in mind, it says that it will be placing “stringent restrictions” on how the products are marketed online and on social media platforms. 

The manufacturer will also be required to regularly report to the FDA about any information it collects through research studies, sales data, and other avenues so that the agency can respond accordingly if young people start using the products. 

“The FDA may withdraw this marketing order if, among other reasons, it determines that the continued marketing of a product is no longer appropriate for the protection of public health, such as if there is an uptake of the product by youth,” the FDA stated.

Federal health officials say the sharp increase in the use of vaping devices among teens has caused a significant spike in the number of teens using traditional products.

The Centers for Disease Control and Prevention (CDC) on Monday released its annual National Youth Tobacco Survey. The survey found that the number of high school students using tobacco products, which include e-cigarettes, rose by about 38 percent.

The survey revealed that more than 1 in 4 high school students and about 1 in 14 middle school students used a tobacco product in 2018.

Threatens to undo past progress

The CDC said the ongoing rise in vaping among teens threatens to undo past progress in reducing rates of tobacco use among minors.

"The skyrocketing growth of young people's e-cigarette use over the past year threatens to erase progress made in reducing youth tobacco use. It's putting a new generation at risk for nicotine addiction," CDC Director Robert Redfield said in a statement.

Products manufactured by Juul have been shown to be especially attractive to minors because they come in fruity flavors such as mango, mint, and fruit and creme. Kids and teens who use e-cigarettes could be more likely to start smoking tobacco, the CDC said, citing previous research on the subject.

In a statement, Matthew Myers, president of the Campaign for Tobacco-Free Kids, said the survey results were “deeply troubling.”

“They add to mounting concerns that the rise in youth use of e-cigarettes, especially Juul, is vastly expanding the number of kids addicted to nicotine, could be leading kids to and not away from cigarettes, and directly threatens the decades-long progress our nation has made in reducing youth smoking and other tobacco use,” Myers said.

Trends that require ‘unprecedented action’

The FDA shares the CDC’s concerns about the alarming surge in e-cigarette use among teens. Commissioner Scott Gottlieb has described the issue as an “epidemic” and repeatedly called for e-cigarette manufacturers like Juul to step up their efforts to combat youth use of their products.

On Monday, Gottlieb expressed concern that e-cigarette manufacturers may be reneging on vows they made last year to counter teen use. In January, the FDA warned that e-cigarettes could be pulled from the market entirely if youth use continues to rise.

"These trends require forceful and sometimes unprecedented action among regulators, public health officials, manufacturers, retailers and others to address this troubling problem," Gottlieb said in a statement.

Juul’s Senior Director of Communications Victoria Davis has maintained that the company is “committed to preventing youth access of JUUL products.”

The U.S. Food and Drug Administration (FDA) is prepared to ban the sale of menthol cigarettes, a report from The Wall Street Journal has suggested.

The latest report follows another report last week which suggested that the agency’s Commissioner Scott Gottlieb is planning to announce new restrictions on the sale of some flavored vaping products in an effort to curb use among teens.

Senior agency officials with knowledge of the matter told the Journal that Gottlieb may be looking to move forward with a process to have menthols banned as part of the FDA's crackdown on teen vaping.

Popular among young people

In 2013, a study concluded that menthol cigarettes were associated with an increase in use among young adults. The study found that the percent of young people who smoked non-menthol cigarettes declined, while menthol smoking rates increased.

The authors said the results of the study raised concerns that menthols are being marketed as a “starter product” for younger consumers.

“Our findings indicate that youth are heavy consumers of mentholated cigarettes, and that overall menthol cigarette smoking has either remained constant or increased in all three age groups we studied, while non-menthol smoking has decreased,” said lead researcher Dr. Gary Giovino, professor at the University at Buffalo.

“Simply stated, menthol sweetens the poison, making it easier to smoke. Young people often think menthol cigarettes are safer, in part because they feel less harsh,” Giovino said in a statement.

The same year, the FDA also said that menthol cigarettes pose a larger health risk to the public than traditionally-flavored brands because they tend to be more difficult for users to quit.

The process of finalizing a ban on menthols would reportedly take a year or longer and another year after that for the ban to be enforced, according to the Journal.

Gottlieb has stated that the FDA is currently trying to control "epidemic" levels of teens using e-cigarettes.

Just 13.9 percent of adults in the U.S. smoked cigarettes last year, according to a government report released Tuesday.

The new figures represent a decrease from previous years and indicate that the American smoking rate has reached “the lowest level ever recorded.”

In 2016, nearly 16 percent of adults aged 18 and over smoked cigarettes, according to a previous survey from the Centers for Disease Control and Prevention (CDC). In 1965, more than 40 percent of U.S. adults smoked cigarettes.

Experts say public health campaigns have helped to raise awareness of the dangers of the addictive habit, helping to drive down the overall number of smokers in recent decades.

Twice as many smoke in rural areas

The first effort to raise awareness about the adverse health effects of smoking cigarettes was made in 1964, when the Surgeon General released the first government report linking smoking with certain diseases.

However, anti-smoking campaigns like these tend to reach more city-dwellers than rural adults. Just 11 percent of adults in a metro area of one million people or more smoke, compared to nearly 22 percent in rural areas, the CDC report said.

Adults in rural areas also "had the highest rates of being obese, having experienced serious psychological distress during the past 30 days, or having diagnosed diabetes," according to the report.

Swapping smoking for vaping

Vaping is now the most common method of consuming nicotine among both high school and middle school students, according to the CDC. Around 12 percent of high schoolers used e-cigarettes in 2017, compared to about 3 percent of U.S. adults as of 2016.

Experts say the decrease in the number of cigarette smokers represents a major public health success. However, federal health officials are now facing the challenge of how to regulate e-cigarettes.

Although e-cigarettes are touted as products to help adults quit cigarettes, health experts are hesitant to promote e-cigarettes as healthier alternatives to traditional cigarettes. Some evidence has shown that e-cigarette use can lead to other forms of tobacco use among youth, and researchers are still trying to gain a clear understanding of the health effects of vaping.

"Yes, vaping doesn't have the high levels of tar and soot that are the major contributors to the cigarette lung cancer risk," Dr. Adam Lackey, chief of thoracic surgery at Staten Island University Hospital, told HealthDay News.

"But you are still inhaling heated chemicals into your body. And you are still getting nicotine, which in and of itself is not particularly healthy, aside from the addiction standpoint."

With the number of young adult vapers on the rise and the health effects of the practice still being studied, the FDA has ramped up its efforts to crack down on youth access to e-cigarettes.