Hey, do you remember when hackers broke into the customer database of mega-retailer Target, thus compromising the financial security of umpty-million Target shoppers?
Of course you remember. Nobody's had time to forget it yet, because it's only been a few months since news first came out of the breach, and in those few months, pretty much every single media outlet in the English-speaking world has published multiple stories and articles about the security breach and its aftermath, so that today, if you type the words “Target hacked” (sans quotation marks) into an online search engine you'll get over 4.85 million results, or 3.01 million in a search for “Target database breach.”
Among those millions of news reports are a handful or so published by this very website. And almost all such reports, by us or anybody else, include a particular piece of super-important advice directed at the intended reader: if you used a credit card to buy anything from Target during the affected time period, there are certain simple, basic steps you must take to protect yourself from fraud, especially now with this extremely high chance your own information is in the hands of a hacker or carding shop customer or some other thief out to make an illegal profit at your expense.
Sound asleep
Now, take a guess: about what percentage of affected or potentially affected Target customers have ignored all such warnings, and not done anything to protect themselves? “Probably a tiny percentage,” you might think. “Three or four percent, tops? Surely the vast majority of Target customers were responsible, and took this threat seriously enough to spend the 15 seconds required to change their password, right?”
Make that “almost 80 percent,” according to a survey by IDRadar, a Denver-based identity-theft-protection company. Government Security News saw the survey on June 5 and noted:
“Over 260 million people have been victims of data breaches and increased risk of identity theft since the Target revelations, yet nearly 80 percent have done nothing to protect their privacy or to guard their financial accounts from fraud …. The poll showed that most people don't even take the time to change their passwords .... 70 percent of consumers say they still use their debit cards, despite the warnings by retailers of the increased risk of debit over credit cards.”
And, of course, the Target breach isn't the only recent major security threat ignored by far too many people, in the same way that the lone ant you saw on a sidewalk yesterday isn't the only crawling insect in your town: similar lack-of-response can be found among those potentially affected by the Heartbleed security flaw, the Experian data breach and – well, pretty much every such threat to ever make the news.