Beats Electronics, co-founded by music biz honchos Jimmy Iovine and Dr. Dre, just purchased the digital music site Music on The Go (MOG).
This is the first major expansion move for Beats Electronics since announcing its split with partners Monster Cable Products earlier this year. The two companies had an incredibly successful run with their Beats by Dre headphones, which made purchasing $300 headphones quite normal for today's consumers.
MOG, based in Berkeley, Calif., is a music site and blog that allows users to access a vast number of releases by paying a subscription fee. It also lets members stream music on computers, handheld devices and TVs if they choose.
Songs can also be stored and transferred to any mobile device, and users can download songs instead of just being able to stream them. MOG is sort of a combination of Spotify and iTunes that claims to be an "all you can eat" music site.
MOG is sounding on-key to consumers. A ConsumerAffairs sentiment analysis of about 160,000 postings to social media over the last year finds the service running up and down the scales to wind up at an 89% approval rating in July.
Compare this to the much larger iTunes. We found 11 million postings by consumers in the last 12 months, with net sentiment nearing the bass clef with a 27% positive rating in July.
MOG is also absent from the ConsumerAffairs review section, not yet piling up any negative reviews, whereas Apple's iTunes is something of a complaint engine.
"I have been charged $99 for iTunes which I don't even use," said a ConsumerAffairs reader, who received a suspicious looking charge from Apple, but received no help when trying to speak with a company representative to remedy the problem. "Obviously, Apple doesn't care or they would have safeguards in place," the reader said.
Rhapsodizing
The independent company grew in popularity in 2007, when it partnered with Rhapsody and gave members access to all of Rhapsody's music files. MOG expanded even further after creating a vast array of music apps in 2010, allowing users to access the site on Android phones, iPhones, and the iPad Touch.
Beats Electronics says it wants to be an A-to-Z music service for consumers, and the company's headphone collection certainly turned out to be a good start. According to reports, the Beats by Dre headphones made up 53 percent of headphone sales in 2011 and also sparked the beginning of many imitators.
Apparently 2011 was a great year for Beats Electronics, as 51 percent of its shares were purchased by HTC for a hefty $300 million, making the company a major player in the realm of electronics and music accessories.
The Beats company says it believes that music has taken a turn for the worse since going largely digital, and wants to be catalysts in repairing the way music is now listened to and experienced.
This sounds pretty good to the consumers who were part of our sentiment ananlysis, as shown in this graph:
Again, MOG makes much prettier music than iTunes, which sounds downright discordant to many listeners:
Degradation of sound
"Beats By Dre was born out of a need to restore the emotional connection with music that was lost by the degradation of sound from the digital music revolution, starting with the weakest link in the experience at the time -- headphones, said Luke Wood, Beats Electronics President.
"But it was never about just headphones. We've since expanded the Beats mission to every other link in the music experience chain-speakers, mobile phones, personal computers and automobile sound systems. With MOG, we are adding the best music service to the Beats portfolio for the first truly end-to-end music experience. With their talent and technology, the possibilities around future innovation are endless."
That's a philosophy that sounds familiar to MOG, which claims to offer the best sound available, streaming at 320 kbps.
To informally test this assertion, we cranked up the ConsumerAffairs PylePro amplifier feeding a couple of Klipsch Reference speakers and did a quick A-B test between Spotify and MOG, listening to the Delfonics on each.
First and most noticeably, the level was much higher on the MOG feed, for the simple reason that with a higher sampling rate there's more sound there. More importantly, we were able to listen to MOG at levels high enough to be painful, not something we'd recommend for Spotify, iTunes or most other streaming feeds. OK, it's not a CD but it's closer than the other guys.
Whether the partnership between MOG and Beats Electronics will take consumers away from similar companies like Spotify remains to be seen, as Spotify recently stepped up its efforts to match GrooveShark and iTunes for digital music supremacy.
Quincy Jones, International DJ Tiesto, Punk music heroes Rancid, and the metal band Disturbed, are all working with Spotify to release artist-designed apps.
Fans of the artists will not only be able to listen to entire catalogues, but they will also be able to hear background stories of the musicians, as well as read bios, join contest, and get exclusive content.
Spotify says it will also work with other major artists to produce new apps, so the music consumer can get a wide and full music experience that goes beyond just being able to stream songs.
"The Spotify Artist App is a wonderful opportunity to share some of the behind the scenes stories of a few of the memorable recordings that I have been fortunate enough to make," said legendary producer Quincy Jones in a statement. "I think this App will give entertaining insight and value for these recordings to both music fans and aficionados."
A great time
It's truly a great time for music consumers, as now people have a plethora of ways to access the music they love, while being able to better cast out music that doesn't meet their tastes.
It will be interesting to see just how Beats Electronics' new venture with the social music site will really benefit the music consumer.
MOG feels Beats is the ideal company to help them expand its brand, and pull in those millions of customers that have already bought a pair of Beats By Dre headphones.
"We're thrilled to be joining forces with Beats, a company that's committed at the highest level to the experience surrounding music delivery, the fit feels perfectly natural" said David Hyman MOG's CEO.
The company also says the merger will not change any of the current functions of its site and will still remain independent.
"MOG subscribers can expect continued excellence from the best music service in the market, and we look forward to putting premium experiences in the hands of millions of music lovers everywhere," said Hyman.
Beats Electronics which was co-founded by music biz honchos Jimmy Iovine and Dr. Dre just purchased the digital music site Music on The Go (MOG).This is ...