SmileDirectClub Reviews

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About SmileDirectClub

SmileDirectClub’s invisible braces give you a way to improve your smile that’s more affordable than traditional braces. A licensed dentist or orthodontist crafts each treatment plan, but you can complete your clear aligner treatment without ever going into a doctor’s office. SmileDirectClub offers two ways to pay: upfront ($2,050) or in installments of $89 each over 26 months with a $250 deposit.

Pros
  • Discreet, clear aligners
  • Less expensive than metal braces
  • Offers a payment plan with no credit check
  • Treatment only takes four to six months
Cons
  • Retainers not included
  • Not suitable for severe corrections

Helpful Reviews

Atlanta, GA
Verified purchase
If I could give them a zero minus, I would. After numerous attempts of contacting them because the aligners never properly fit my teeth. I finally had one call back in which they ...

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Provo, UT
Verified purchase
The impression kits came with very clear and easy to use instructions. Simple kit to use and return, with a clear process online of what was happening. I used a promotion to get t...

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SmileDirectClub products

What is SmileDirectClub?

SmileDirectClub is a dental care company that provides invisible braces for those who need mild to moderate teeth correction.

You can find out if you’re eligible by requesting an impression kit and sending it back to the company for an assessment. Alternatively, you can visit a SmileShop location for a free 3D scan. Each case is reviewed by a state-licensed orthodontist or dentist who creates a personalized treatment plan.

SmileDirectClub treatment lasts four to six months on average. The company ships all aligners (along with a whitening system) to your door about two to three weeks after you send back your impression kit.

You can choose between regular SmileDirectClub aligners, which require 22 hours per day of wear, or Nighttime Aligners, which you wear for 10 hours every night. In addition to regular check-ups, you have access to the dental team 24/7 by chat, live video, phone or email.

How does SmileDirectClub work?

You can get started with SmileDirectClub in a few simple steps:

  1. Take SmileDirectClub’s 30-second assessment on its website to see if you're a candidate for treatment.
  2. SmileDirectClub's team will email you with options to get started; you can order an at-home impression kit or book an appointment at a SmileShop.
  3. SmileDirectClub creates a 3D image of your smile by either performing a scan at your SmileShop or processing the molds from your impression kit. The company's technicians use proprietary software to create a draft treatment plan.
  4. A state-licensed doctor reviews your 3D image, photos of your teeth and your dental/medical history to determine candidacy for clear aligner therapy. They then review and approve your treatment plan.
  5. Once you agree to the treatment plan, SmileDirectClub mails you your prescribed aligners and free tooth-whitening kit. It molds each aligner to match the contours of your teeth and gums for a comfortable fit.
  6. You wear your aligners for a certain amount of time each day, taking them out for eating and drinking.
  7. Throughout the treatment, your licensed dentist or orthodontist monitors your progress through SmileDirectClub’s teledentistry platform. Virtual check-ins occur regularly.
  8. After your treatment is over, you’ll wear a retainer to maintain your new smile.

SmileDirectClub has two treatment options: its original aligners and its Nighttime Aligners. The original aligners can straighten your smile in four to six months if you wear them 22 hours a day. They’re better for customers who want an expedited straightening treatment. The Nighttime Aligners are only for overnight wear and have a longer average treatment time — about 10 months.

How much does SmileDirectClub cost?

SmileDirectClub offers two ways to pay for aligners:

  • Upfront: A one-time payment of $2,050
  • SmilePay: A $250 down payment and 26 monthly payments of $89

SmilePay lets you stretch out the expense of your aligner treatment to about $3 per day across the entire repayment term, but you’ll pay more in the long run ($2,564 total).

The impression kit, which is used to create your 3D scan and aligners, costs $59 at the time of publishing. However, the company frequently offers discounts and rebates on this kit. Also, SmileDirectClub refunds the cost if it determines the program won’t work for you, so there’s little risk in trying it out.

SmileDirectClub works with most major insurers, including UnitedHealthcare and Aetna. You can also pay using CareCredit or HSA (health savings account) or FSA (flexible spending account) funds to purchase from SmileDirectClub.

How does SmileDirectClub compare?

Lots of companies offer invisible braces these days, and their products and services can be difficult to tell apart at a quick glance. To help, we’ve compared SmileDirectClub with several of its competitors. Our takeaways:

  • Invisalign vs. SmileDirectClub: Invisalign can potentially help a wider array of people, but SmileDirectClub is more affordable.
  • Byte vs. SmileDirectClub: Byte has a slightly shorter average treatment length, but SmileDirectClub offers in-office consultations.
  • Candid vs. SmileDirectClub: Candid requires in-person consultations, and SmileDirectClub has a night-only option.

SmileDirectClub also made it into our list of the cheapest teeth aligners.

SmileDirectClub FAQ

Does SmileDirectClub work?

SmileDirectClub can help with minor to moderate teeth correction, including crowding, space between teeth and some bite issues. In order to find out if you’re a candidate for SmileDirectClub treatment, visit a SmileShop for a 3D scan or order an impression kit.

Does SmileDirectClub take insurance?

SmileDirectClub works with many insurers, including UnitedHealthcare, Aetna and Anthem Blue Cross Blue Shield. You can check your eligibility for insurance coverage on SmileDirectClub’s website.

Who owns SmileDirectClub?

SmileDirectClub is a public company, so it’s owned by its shareholders. It was founded in 2014 by Alex Fenkell and Jordan Katzman.

Is SmileDirectClub safe?

Every SmileDirectClub treatment is prescribed, directed and managed by state-licensed doctors who have at least five years of experience with aligner therapy. Customers get regular virtual appointments with dental professionals and have 24/7 access to SmileDirectClub’s dental care team.

Is SmileDirectClub trustworthy?

SmileDirectClub has generally positive consumer reviews on our site at the time of publishing. However, like with any health care topic, it’s smart to do your own research and consult with your doctor to make the right decision for you.

Still have questions?

Is SmileDirectClub worth it?

SmileDirectClub is worth it if you want straighter teeth without the cost of traditional braces and you have only minor to moderate tooth issues. There’s little risk to learning if you’re a candidate for treatment with SmileDirectClub, and the company includes a “Lifetime Smile Guarantee.”

Though some have reported poor results, SmileDirectClub seems to be good about resolving these issues, and the company works with state-licensed doctors to design and monitor each treatment plan.

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SmileDirectClub Reviews

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    Page 1 Reviews 0 - 20
    Verified purchase

    Reviewed March 24, 2026

    I signed up and became a customer in I believe the beginning of 2020. Things seemed to be going pretty good. But then when I Went to change to my next aligner, it wasn’t the correct one for my current adjustment. And then I noticed that the other aligners that were supposed to be placed in after my teeth had shifted were all for my top teeth and I didn’t have the rest for the bottom. Which actually were the ones I was most concerned about. Needless to say I was unable to reach SDC to inform them and have the correct ones sent. And it wasn’t the first time I had a similar issue. Which pushed the process time back. So I am currently stuck with the work incomplete.

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    Customer ServicePunctuality & SpeedRefunds & PayoutsStaff

    Reviewed Jan. 15, 2026

    If I could give them a zero minus, I would. After numerous attempts of contacting them because the aligners never properly fit my teeth. I finally had one call back in which they agreed to send me a new set. I did another mold, and they sent me a new set. The new set never fit either. When I complained about that, they scheduled an appointment with one of their “doctors“. I’m not even sure if they have a Dr on stafff because I was never contacted by this person say Dr. Didn’t hear from nor see a doctor for the entire time I tried using them. Even though they back up having a dr in staff. Now, 5 years later, I’m being contacted by people saying they are suing me for nonpayment. Yes, I stopped paying for their services, it wasn’t helping, and I verbally told them so. Now what do I do?

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      Customer Service

      Reviewed Nov. 29, 2025

      Do not give them your phone number!!! They will text you multiple times a day from different numbers. They are evil. I hate them. I can’t stop them and am going insane. I created this account just to warn you.

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      Refunds & Payouts

      Reviewed July 12, 2025

      We did the entire treatment, beginning to end, sent in the photos, they did nothing, towards the end they went out of business and I couldn't get my money back and they keep taking money out of my account even though they weren't in business anymore. I now want to file for join up in the class action lawsuit to get all of my money back because it was a waste of money and time.

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      Refunds & PayoutsStaff

      Reviewed Feb. 8, 2025

      My experience was a complete and total disaster. I paid for the 22-hour-a-day experience all upfront. Halfway through the aligners did not fit my teeth anymore. This was after suffering bleeding gums and bleeding cheeks. They told me to get a fingernail file and file down the aligners. That's not something I should have to do. I told the company I want to complete and total refund and they wanted me to sign a total waiver for my teeth. I wasn't sure what was going to happen in the future so I did not do that. All of this money I paid upfront is now flushed down the toilet. Do not do this. Go with a professional dentist or somebody else. This is garbage. And if it does straighten your teeth you're going to wear retainers the rest of your life.

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      Customer ServicePriceRefunds & PayoutsMaintenanceStaffBilling

      Reviewed Sept. 29, 2024

      When signing up for the treatment plan I was very excited and eager to start my journey of protecting my smile. From the start everything went as planned until I was charged twice on my credit card for advance treatments that I did not get yet. From there I called in and the representative refunded me and said it was an error as they thought I was head of my treatment (even though I sent in biweekly photos). I was thrown off by that, but continued my plan. Everything seem to be going as planned so I was eager to introduce this to my nephew as he was in need of braces to align his teeth. I got him signed up and start his treatment plan added to my account. He did great with it and everything was going as planned until I had an accident with my front tooth being broken in half and in need of a crown with a root canal.

      This required me to stop my treatment for 1 year due to my dentist/endodontist advising to! I continuing paying and paid the plans off and when I called back in to start back up I was refused service and was told to just start back up in the box I was originally given after I explained to them I had 2 totally new front with shapes and sizes. I was told they would pass the message over to Dr ** who was testing me and I never heard from anyone after that. To top it my nephew just received a notice in the mail to pay for his treatment after I already paid for it in full. He never received his final retainers and I never was able to finish my treatment plan.

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      Refunds & Payouts

      Reviewed Jan. 21, 2024

      I have completed my course and my teeth still don't look good. I have one that has not turned the way it should, and now there is no one to purchase aligners or retainers from. I never got great custom support anyway. What a sham company. They are walking away with millions of dollars and we all want our money back.

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      Customer ServicePriceRefunds & Payouts

      Reviewed Dec. 1, 2023

      Do not purchase anything from this company. Aligners ended up shifting my teeth in the wrong direction and caused me significant costs with my dentist to re-align my teeth. I went back and forth with their support for 6 MONTHS with no resolution. They refused to give me my money back and then stopped responding to me altogether.

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      Customer ServicePunctuality & Speed

      Reviewed Nov. 21, 2023

      I've been using SDC for two years. I've gone through three separate "rounds" of retainers and my teeth are minimally straighter. Every single time I have emailed, I've been ignored so then of course, you have to call the 1800 number where you speak to someone overseas. EVERY SINGLE TIME I've voiced my concerns their product wasn't working, I've been told to pay 25 for a new mold and they would get me another round of aligners. My original schedule was supposed to be 9 months. I'm now at 2 years with still crooked teeth. I've asked for another orthodontist as clearly this one can not do his job and I've been told they all work together. The last complaint I emailed in was supposedly assigned a ticket number and that was the last I heard. DO YOURSELF A FAVOR AND GO WITH A DIFFERENT COMPANY. I WISH I HAD. I AM OUT ALL MY MONEY WITH NOTHING TO SHOW FOR IT.

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      SmileDirectClub
      Response from SmileDirectClub

      Hi Lori. Thanks for taking the time to leave us a rating. We're concerned to see that it wasn't a 5-star experience. If you have any feedback about your experience or need any help, please email us at reviews@smiledirectclub.com.

      Customer ServiceContract & TermsRefunds & PayoutsMaintenance

      Reviewed Nov. 17, 2023

      I visited SmileDirectClub in Summit, NJ on May 4, 2023 for a “free” consultation whether I would be a good candidate for SmileDirect aligners. I never once interacted or had any evidence whatsoever that any real licensed orthodontist or dentist “assessed” my free consultation to determine if I was a good candidate or was involved in any manner in this process.

      I never agreed to the HFD usurious finance agreement, despite that, SmileDirect and/or HFD fraudulently affixed a digital signature and recently submitted that forged document to Bank of America in response to my fraud complaint making matters worse for SmileDirect and HFD. The aligners were defective from day one, cutting into the inside of my mouth with razor sharp edges; the wax provided was worthless. I had no idea there was a 30 day cancellation for full refund opportunity since there was no real contact with anyone at SmileDirect after my one in person free consultation; until now that SmileDirect is chasing me for money. Buyer's beware of this company.... !

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      Customer ServiceContract & TermsPriceRefunds & PayoutsStaff

      Reviewed Nov. 17, 2023

      If you're looking to use SmileDirectClub, DON'T. While seeking care from your local orthodontist is more expensive, it'll be worth your time, health and money to do it right. I made the unfortunate mistake by using Smile Direct Club to straighten my teeth. After going to my dentist for a routine teeth cleaning, they discovered my top front teeth were loose, which was caused by trauma from Smile Direct Clubs products. To prevent further damage, I'm now under the care of my orthodontist. The money I thought I'd save using Smile Direct Club, wound up costing me more now that I have to undergo care from my local orthodontist.

      I contacted Smile Direct Club for a refund of $1,750; after 45 minutes on the phone, pictures and videos, I was told via email I don't qualify for a refund. My Smile Direct Club treatment results didn't end with a straight smile, but with loose teeth and thousands more spent on preventing further dental issues. Please avoid Smile Direct Club. Seek in-person treatment and supervision from an orthodontist to prevent permanent harm and irreparable damage to your teeth.

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      SmileDirectClub
      Response from SmileDirectClub

      Our Club Members' satisfaction is very important to us, XXX, and we are always here to help in any way we can. We are quite concerned to hear about this situation and we would like to have a better look into this. In order for us to further assist, we will be reaching out by private message through this platform.

      Customer ServiceTransparency

      Reviewed Nov. 8, 2023

      I did my scans, smooth process. I was told I would receive aligners within 3-4 weeks.. I am going on week 6 and no one has updated me on anything.. I called customer service and they said it's still "processing." They will leave a comment saying, "Send your concern to reviews@smiledirectclub.com" which I've already done. I'm starting to think a lot of the good reviews are fake...

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      Customer ServiceCoveragePricePunctuality & SpeedRefunds & PayoutsStaffBillingResolution

      Reviewed Nov. 3, 2023

      This ridiculous experience started all the way back to the end of 2022. I initially signed up for it excited in the hopes that they would help me close up some large tooth gaps. Once I signed up, they were very quick to send me the impression kit. Upon receiving, I stated on my latest communication with them that I would need specific supporting documents so that I could validate this under a dental insurance request. Their customer service told me providing an invoice with the information that I had requested would be no problem. I was so wrong in believing that they would provide the documents in a timely manner.

      After about 16-months of follow-up calls they FINALLY sent me the invoice that I had requested, but of course, it only showed about 75% of the payments that had been charged to my insurance card and not the remaining amount, which I obviously needed to get it all approved by my insurance. All of this was going on while I also kept on receiving calls from my insurer that the payments made had not been approved and would be sent to collections if I did not provide documentation. In an effort to stop the calls and give me a bit of peace, I paid the remaining amount out of pocket while I sorted the rest of this nightmare.

      It has now been another five months since I have begun several other written and call-in requests for the remaining invoice. It is so sad that a company is willing to do this to a paying customer. I have pictures of every single one of these requests and all say that I should be receiving said invoice in 5-7 business days. The even more frustrating part is that every single one of these "customer service" reps gave me a hard time when I asked for a written email from them confirming the request. Could not expect anything less from this shady company. Hopefully, a team member on their end will see this atrocity of a service and will look to rectify the situation before I get legal guidance. Moral of the story: do NOT invest in this company!

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      Verified purchase
      Customer ServicePricePunctuality & SpeedRefunds & PayoutsMaintenance

      Reviewed Oct. 26, 2023

      In the beginning assessment when I went through a questionnaire, there was no mention of, (if you have any implants or crowns) and fillings you aren't a good candidate. After I ordered the kit, I google Smile Direct Club reviews, which I should have done before, and I saw some bad reviews about how the liners have broken teeth. I am concerned that I could cause more damage than good because of the condition of my teeth, plus, I have 2 implants. They replied (if you are deemed unqualified by the State Licensed Dentist or Orthodontist overseeing your case we will refund you) but the cost of seeing a dentist will be more expensive than the kit itself. They also take days between each reply. I feel that I have been deceived by SmileDirectClub.

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      Customer ServicePriceBilling

      Reviewed Oct. 26, 2023

      During my first visit I was promised a free retainer at the end of my treatment in exchange for allowing my consultation to be video taped for training purposes. Upon completion of my treatment, I was automatically charged $125 on my credit card. I called customer service and was told there was nothing they could do. I asked to speak with a manager and was placed on hold for 20 minutes only to be told no managers were available. Very poor business practice.

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      Customer ServiceCoverageTechRefunds & Payouts

      Reviewed Oct. 25, 2023

      Great service until I paid for everything in full. I simply needed an insurance claim form to send to my dental insurance provider. I was told it was sent for me. Nope, my insurance company never received the form. So I have called over and over requesting a form to send to my insurance, and they keep telling me 5-7 business days. When I email, it sounds like a bot as the answers don't make sense. Now that they have filed for bankruptcy, it looks like they will not even provide basic customer support. Stay far away. I thought I was getting a good deal, but if there is no customer support, it is not.

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      Customer ServicePricePunctuality & SpeedRefunds & PayoutsStaff

      Reviewed Oct. 20, 2023

      Smile Direct Club seems like a good idea at first, until it is not! My treatment started in May of 2022 and was scheduled to end in September of 2022. It’s October 2023 and I am still in treatment. I decided to go with SDC because of their promises (cheaper than Invisalign, faster than braces) but the devil is in the details. I wore braces in the past and my teeth are pretty straight but I have some spaces (gaps) that need to be closed. The largest being in the front. Each time I am done with the treatment, the spaces are still noticeable. I contact SDC, they make send pictures, it goes to a dentist for review, and then about a week or two later I’m asked to visit a local center for rescanning. Afterwards, 3 to 4 weeks later a new set of aligners arrive and the process starts all over again.

      They refer to this as an “touch-up”. After wearing the cheaply made aligners for about 8 to 10 weeks, the process starts all over again. I’ve been through this process 5 times now. I’ve asked for a refund to no avail and even asked if they could just credit the $500 balance that I owe and allow me to just part ways. The outcome was another “touch-up”. The customer service reps are very nice but completely clueless. You get the runaround and no one seems to be in charge. I’m not surprised by their recent bankruptcy. I wish I had just visited a dentist and paid for Invisalign.

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      Customer ServiceSales & MarketingPunctuality & SpeedOnline & AppStaffBillingRates

      Reviewed Oct. 16, 2023

      Most of my experience was pretty decent. They have an app that for the most part works okay. You can check in on the app to see your aligner plan and get notifications when you need to change aligners. Overall I would rate the general experience with this company as average. Customers service is below average. When you use the support app you get to chat with a bot most of the time until the bot can’t help you and then you get a live persons. On more than one occasion after wading through all the junk communication with the bot and getting a live person they would just drop communication and direct me back to the bot.

      As the title of this review states I am ultimately very disappointed. The main reason for this is because they were not able to align “all of my teeth.” Let me elaborate. The company does state that their aligners are for mild to moderate alignment and more severe cases should seek other options. To get started they send you an impression kit which you complete and return and then they tell you if you qualify which in my case I did with no exceptions. They also ask you what you are looking to accomplish with the aligners and again I told them exactly what I was looking for. The plan was approved and my aligner journey began.

      Halfway through I began to notice that I had two premolars that weren’t moving at all. My front bottom incisors were moving slower than expected as well but more on that later. I kept an eye on both issues and when my aligner plan was on its last aligner I submitted for a touch-up which basically means they review your case and make adjustments to your aligners if need and start you on a new plan. I brought up my concerns about my premolars which to this point had not moved at all and also mentioned the incisors and they again sent me out an impression kit and created a new aligner plan. Not once up to this point had anyone mentioned to me that the company is not capable of making any adjustments to premolars which was one of my concerns from the beginning. They were able to address the incisors but again, once my secondary plan was completed the premolars had not moved at all.

      I again brought this up with customer service but this time I was told it couldn’t be done. Specifically, this would require “special alignment” techniques that SmileDirectClub is not capable of providing to their consumers. What!? So basically to me this felt like a deal in bad faith. Essentially even though I mentioned the premolars as a concern of mine from the beginning that I wanted straightened and then again at the conclusion of my first plan the company never once mentioned that it wasn’t something they could help me with. Instead they gladly took $2000 payment and didn’t say a thing.

      In the end I was told that it was my responsibility to review the plan they created and bring up concerns which I did. It wasn’t until the end of the plan I was told that they couldn’t help me. Very disappointing. Now after having spent 8 months to get to this point now I find out I’ll have to use one of the other options to get what I wanted from the beginning. And no offer for compensations of any kind so I’ll be paying more than double. I do not recommend this company.

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      Response from SmileDirectClub

      Hi there. Thanks for taking the time to leave us a rating and sharing your experience. We're concerned to see that it wasn't a 5-star experience. If you have any feedback about your experience or need any help, please email us at reviews@smiledirectclub.com. Best, Lakeso.

      Customer ServiceTechPunctuality & SpeedStaffEase of UseTransparencyHonesty & Transparency

      Reviewed Oct. 4, 2023

      I've been using aligners and retainers from SDC for over 5 years. The process for my aligners was great. The impression kit was easy to use, photos were also easy, and the aligners came quickly. However...since I've completed the aligning process and have just been using the retainers, my experience has been terrible. On multiple occasions, when ordering new retainers, my order has been delayed for months, with no explanation. The only way I ever find out what's going on is to call them. Their communication with their customers is awful. This last time I ordered retainers, it was the same as before - I get an order confirmation, and then nothing. It's been nearly 3 months.

      When I finally called to ask about the delay this time, I was told that my order was on hold because they were waiting for a prescription confirmation. What prescription?? And why didn't they communicate to me that my order was on hold instead of waiting for me to contact them? The woman I spoke to today put me on hold, and came back a couple minutes later saying she got permission from her boss to order my retainers. So....suddenly there's no "prescription" issue? Then she precedes to tell me that, when I get my retainers I should wear them for 22 hours a day.

      I asked her to clarify why that was necessary, since I'd never been advised to wear retainers for that long. After talking for a few more minutes and explaining that I'd already gone through the aligning process, she says, "Oh, then I misspoke... I didn't realize you were done with that part of the process." So it seems they don't keep any customer information on file either. Honestly, the company just seems to not have its stuff together at all. There is zero effort at providing any kind of real customer service. Wondering if there's an alternative I could switch to moving forward.

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      Customer ServiceCoverageRefunds & PayoutsMaintenanceStaffBilling

      Reviewed Oct. 4, 2023

      I ordered the aligners. I had a hard time applying my insurance. Customer support is not that helpful. I wanted night aligners and got 22-hour wear. My bottom teeth were already straight. My top teeth were the problem with slight spacing and one crooked tooth due to past negligence of an incompetent dentist. I went through the process, wore my aligners religiously, and still need more straightening on my top teeth. To be exact, my space did not completely close. It is almost there. I also did not receive my retainer, which I ordered with the aligners initially. I am not saying it does not work; I want what I paid for and the expected results. Customer service causes more stress, and I feel they got what they wanted: their monthly payment and my money.

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      SmileDirectClub Company Information

      Company Name:
      SmileDirectClub
      Website:
      smileset.com