Rakuten.com Reviews

4,888,580reviews on ConsumerAffairs are verified
  • We require contact information to ensure our reviewers are real.
  • Our moderators read all reviews to verify quality and helpfulness.
  • We use intelligent software that helps us maintain the integrity of reviews.

About Rakuten.com

Rakuten, formerly known as Ebates, serves over 12 million users in the US by providing cash back deals and promo codes for shoppers. With a browser extension tool and over 2,500 brands on its site, Rakuten offers deals and savings in nearly every online market.

Pros
  • Deals and discounts available
  • Sign up for free
  • Cash back earnings on purchases
Cons
  • Limited rideshare offers
  • Must have a PayPal account

Helpful Reviews

Seattle, WA
Verified purchase
I purchased Super Bowl tickets on StubHub, going through the Rakuten.com app, which was advertising 14% cash back on StubHub purchases. Because of this deal and this deal only, I ...

Read more

San Mateo, CA
Verified purchase
I’ve been using Rakuten.com for years. Getting money back each time I shop online is awesome. The site is easy to use, and if there are any questions, the member services departme...

Read more

What is Rakuten?

Rakuten works with a wide variety of stores to give you cash back deals and discounts. With Rakuten, you receive cash back payments every three months, either through a check in the mail or via PayPal. The company’s browser extension tool lets you see deals when searching for products on the internet, and its Price Magic feature lets you see what percentage you’ll receive in cash back rewards.

How does Rakuten work?

Rakuten gives you access to coupons, sales and cash back rewards all in one place. Its website includes all of the brands and services it currently works with, including companies like Groupon, Ulta, Nike and Sephora.

Rakuten lets you shop any way you want and earn rewards. You can access its tools through Rakuten’s mobile app or shop from its website. You must add a credit or debit card to your account to use Rakuten’s mobile app features.

The Rakuten Cash Back Visa card lets shoppers earn up to 3% extra cash back on qualifying purchases and 1% cash back on all other purchases. The Cash Back Visa has no annual fees and comes with a zero-fraud-liability policy.

Is Rakuten free?

Signing up and creating an account on Rakuten is free for customers. When you make a purchase using Rakuten’s services, the company makes a commission or takes a percentage of the profit from the seller.

Rakuten FAQ

Can I trust Rakuten?

Rakuten is an international company that takes precautions to ensure it complies with the General Data Protection Regulations. Reputable brands and stores trust Rakuten to provide promotions and deals to its customers.

How do I contact Rakuten?

Rakuten offers a help center on its website. Customers can also get more personalized help through their account after signing up.

How do you use Rakuten in stores?

To use Rakuten in stores, shoppers need to download the Rakuten mobile app. With the app, you select the store you’d like to shop at and see available offers. You then need to link the offer to your account and use your debit or credit card to make a purchase. It typically takes a few hours or days for the funds to appear in your account.

What is the catch with Rakuten?

There’s no catch to Rakuten, but you must buy items to earn cash back. Once your account has reached $5, the company releases cash back payments. Earnings depend on the amount you spend.

Still have questions?

Is Rakuten legit?

Budget-savvy shoppers who would like to save while buying items they need should look into Rakuten’s discounts and cash back rewards program. We recommend Rakuten for families, avid shoppers and travelers who would like to earn rewards on their purchases.

Shop with confidence

Compare with top companies

Rakuten.com Reviews

Filter by Rating

  • (22)
  • (2)
  • (12)
  • (21)
  • (351)

Popular Mentions

    How do I know I can trust these reviews about Rakuten.com?
    • 4,888,580 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.
    Recent
    • Recent
    • Oldest
    • Most helpful

    A link has directed you to this review. Its location on this page may change next time you visit.

    How do I know I can trust these reviews about Rakuten.com?
    • 4,888,580 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.
    Page 1 Reviews 0 - 10
    Verified purchase
    Customer ServicePunctuality & SpeedHonesty & Transparency

    Reviewed May 24, 2026

    Rakuten isn't what it used to be. Very slow getting cash back, misleading deals that deny cash back after you purchase. I bought a Dream Cloud Mattress Bundle from the link on Rakuten because of the deal they posted and after the purchase was completed and got the message that cash back was on the way, days later it was denied. Tried disputing it twice, all they replied was that it was a special deal with no cash back. Not true, I read every detail of the cash back offer and it was the exact deal they offered the cash back for. The only reason I bought the Dream Cloud over the Nectar Mattress was the large cash back offer, and by the way Not happy with the Dream Cloud, not a good mattress comfort-wise.

    Thanks for your vote!
    Profile pic of the author.
    Rates

    Reviewed May 7, 2026

    If I can give a 0 rating that's I would give. I refer four (4) people, and they spent $50+ to claim the reward. The total referral reward is $200, they locked my account! What a terrible company! After I used their Rakuten link they don't give you the reward that you're supposed to have.

    Thanks for your vote!

    Not sure how to choose?

    Get buying tips about Deal Websites delivered to your inbox.

      By entering your email, you agree to sign up for consumer news, tips and giveaways from ConsumerAffairs. Unsubscribe at any time.

      Thanks for subscribing.

      You have successfully subscribed to our newsletter! Enjoy reading our tips and recommendations.

      Profile pic of the author.
      Punctuality & Speed

      Reviewed April 28, 2026

      The cash takes forever to go from pending to claimed. Never used to be. The extension for shopping doesn't always work, so I have to buy in for a missing purchase. Then almost always gives me a hard time. It's not what it used to be.

      Thanks for your vote!
      Customer ServiceSales & MarketingRefunds & PayoutsTransparencyTimelinessHonesty & Transparency

      Reviewed March 19, 2026

      Rakuten currently feels like a scam. You join and take advantage of high percentage back offers, they suspend your account to prevent paying out. Fighting for account reinstatement with no response. Be careful, I would look elsewhere going forward. Lack of honesty and transparency.

      Thanks for your vote!
      Sales & Marketing

      Reviewed March 11, 2026

      Rakuten has become a scam. I placed orders through the site months ago and the cash back is still pending. Complete disappointment. Used to be legit, no more. Avoid the waste of time tracking website.

      Thanks for your vote!
      Profile pic of the author.
      Customer ServiceCoverageSales & MarketingOnline & AppCommunication

      Reviewed March 4, 2026

      I purchased Super Bowl tickets on StubHub, going through the Rakuten.com app, which was advertising 14% cash back on StubHub purchases. Because of this deal and this deal only, I purchased my tickets using Rakuten. After I made the purchase of almost $25,000, Rakuten "customer service" notifies me that the purchase was not eligible, despite it being advertised on their app and there being absolutely no communication throughout the purchase that it was ineligible. Rakuten blames StubHub, despite advertising on Rakuten's own app, and StubHub blames Rakuten.

      Thanks for your vote!
      Customer ServiceBilling

      Reviewed Feb. 12, 2026

      Rakuten's system is not sending verification codes to my email, so I see no possible way to request a payment. Rakuten has wasted my time. I plan to close my account and no longer refer others to Rakuten.

      Thanks for your vote!
      Profile pic of the author.

      Reviewed Feb. 6, 2026

      Horrid. Big rewards NEVER processed, even after I started taking pictures of the offer and my purchase. AND that purple icon made me nuts, interrupting the flow of searching or shopping. Forget this.

      Thanks for your vote!
      Profile pic of the author.
      Customer ServiceContract & TermsPunctuality & SpeedBillingTransparency

      Reviewed Jan. 16, 2026

      Payments take forever and often money is removed from the pending amount owed. No explanation and no way to tell what store it was slated from. Trying to contact customer service is a joke. They send you in a loop of articles. I was owed $146. Now it says $117. What happened to that money? No idea. I will no longer use them for future purchases and let's see if I get what is owed. This entire process is rotten and needs a class action suit.

      Thanks for your vote!
      Customer ServiceOnline & AppMaintenanceStaff

      Reviewed Jan. 14, 2026

      I would give zero stars if possible!! What a TERRIBLE COMPANY!! Nowhere on the website is there a link to a chat, phone number, or even email to contact a real, live person! They continually issue checks from INVALID ACCOUNTS. When you go to cash the check, the bank won't because the money is coming from an account that is not even valid!!!! When I try to contact the company to request a reissue, again, NO HELP IS GIVEN ANYWHERE ON THE WEBSITE except to complete an online help form, WHICH DOES NOT WORK or even submit the complaint/concern!!! Save your time and effort...don't use this company!

      Thanks for your vote!
      Loading more reviews...

      Rakuten.com Company Information

      Company Name:
      Rakuten.com
      Company Type:
      Public
      Ticker Symbol:
      RKUNY
      Year Founded:
      1997
      Formerly Named:
      Rakuten
      Address:
      800 Concar Drive
      City:
      San Mateo
      State/Province:
      CA
      Postal Code:
      94402
      Country:
      United States
      Website:
      www.rakuten.com