Rakuten.com Reviews

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About Rakuten.com

Rakuten, formerly known as Ebates, serves over 12 million users in the US by providing cash back deals and promo codes for shoppers. With a browser extension tool and over 2,500 brands on its site, Rakuten offers deals and savings in nearly every online market.

Visit www.rakuten.com
Pros
  • Deals and discounts available
  • Sign up for free
  • Cash back earnings on purchases
Cons
  • Limited rideshare offers
  • Must have a PayPal account

Helpful Reviews

Seattle, WA
Verified purchase
I purchased Super Bowl tickets on StubHub, going through the Rakuten.com app, which was advertising 14% cash back on StubHub purchases. Because of this deal and this deal only, I ...

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San Mateo, CA
Verified purchase
I’ve been using Rakuten.com for years. Getting money back each time I shop online is awesome. The site is easy to use, and if there are any questions, the member services departme...

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What is Rakuten?

Rakuten works with a wide variety of stores to give you cash back deals and discounts. With Rakuten, you receive cash back payments every three months, either through a check in the mail or via PayPal. The company’s browser extension tool lets you see deals when searching for products on the internet, and its Price Magic feature lets you see what percentage you’ll receive in cash back rewards.

How does Rakuten work?

Rakuten gives you access to coupons, sales and cash back rewards all in one place. Its website includes all of the brands and services it currently works with, including companies like Groupon, Ulta, Nike and Sephora.

Rakuten lets you shop any way you want and earn rewards. You can access its tools through Rakuten’s mobile app or shop from its website. You must add a credit or debit card to your account to use Rakuten’s mobile app features.

The Rakuten Cash Back Visa card lets shoppers earn up to 3% extra cash back on qualifying purchases and 1% cash back on all other purchases. The Cash Back Visa has no annual fees and comes with a zero-fraud-liability policy.

Is Rakuten free?

Signing up and creating an account on Rakuten is free for customers. When you make a purchase using Rakuten’s services, the company makes a commission or takes a percentage of the profit from the seller.

Rakuten FAQ

Can I trust Rakuten?

Rakuten is an international company that takes precautions to ensure it complies with the General Data Protection Regulations. Reputable brands and stores trust Rakuten to provide promotions and deals to its customers.

How do I contact Rakuten?

Rakuten offers a help center on its website. Customers can also get more personalized help through their account after signing up.

How do you use Rakuten in stores?

To use Rakuten in stores, shoppers need to download the Rakuten mobile app. With the app, you select the store you’d like to shop at and see available offers. You then need to link the offer to your account and use your debit or credit card to make a purchase. It typically takes a few hours or days for the funds to appear in your account.

What is the catch with Rakuten?

There’s no catch to Rakuten, but you must buy items to earn cash back. Once your account has reached $5, the company releases cash back payments. Earnings depend on the amount you spend.

Still have questions?

Is Rakuten legit?

Budget-savvy shoppers who would like to save while buying items they need should look into Rakuten’s discounts and cash back rewards program. We recommend Rakuten for families, avid shoppers and travelers who would like to earn rewards on their purchases.

Shop with confidence

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Rakuten.com Reviews

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    Page 1 Reviews 0 - 40
    Profile pic of the author.
    Customer ServicePricePunctuality & SpeedStaffTransparencyResolution

    Reviewed June 11, 2026

    I’ve had a consistently awful experience with Rakuten. The biggest issue is that large cashback amounts seem to get rejected over and over again with vague explanations or no real justification at all. It feels like the system works fine for tiny purchases, but as soon as the cashback is meaningful, the claim mysteriously disappears or gets denied. What’s even more frustrating is the delay on small cashback amounts. I’ve had credits as small as 41¢ and 61¢ take 3–4 months to post. Waiting an entire season for a few cents is ridiculous and makes the whole platform feel unreliable.

    Customer support hasn’t been helpful either. Responses are slow, generic, and don’t actually resolve the problem. I’ve submitted multiple inquiries and usually end up repeating the same information with no real progress. At this point, Rakuten feels more like a hassle than a savings tool. Tracking purchases, waiting months, and fighting rejected claims is not worth the tiny rewards. I would not recommend it to anyone expecting dependable cashback or fair handling of larger payouts.

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    Customer ServiceBilling

    Reviewed May 29, 2026

    Would be zero stars if possible. I had their credit card when it was through Synchrony. I never received the new account bonus, nor any of the additional cash back that was the reward program for the card. The cash back was supposed to come to my Rakuten account and not from the credit card company. When I reached out to Rakuten about not getting the additional cash back, they said I didn't have a credit card. All the while, I received correspondence regarding my credit card and my Rakuten platform account all at the same email and physical address. This company has no ethics. Beware.

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      Verified purchase
      Customer ServicePunctuality & SpeedHonesty & Transparency

      Reviewed May 24, 2026

      Rakuten isn't what it used to be. Very slow getting cash back, misleading deals that deny cash back after you purchase. I bought a Dream Cloud Mattress Bundle from the link on Rakuten because of the deal they posted and after the purchase was completed and got the message that cash back was on the way, days later it was denied. Tried disputing it twice, all they replied was that it was a special deal with no cash back. Not true, I read every detail of the cash back offer and it was the exact deal they offered the cash back for. The only reason I bought the Dream Cloud over the Nectar Mattress was the large cash back offer, and by the way Not happy with the Dream Cloud, not a good mattress comfort-wise.

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      Profile pic of the author.
      Rates

      Reviewed May 7, 2026

      If I can give a 0 rating that's I would give. I refer four (4) people, and they spent $50+ to claim the reward. The total referral reward is $200, they locked my account! What a terrible company! After I used their Rakuten link they don't give you the reward that you're supposed to have.

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      Profile pic of the author.
      Punctuality & Speed

      Reviewed April 28, 2026

      The cash takes forever to go from pending to claimed. Never used to be. The extension for shopping doesn't always work, so I have to buy in for a missing purchase. Then almost always gives me a hard time. It's not what it used to be.

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      Customer ServiceSales & MarketingRefunds & PayoutsTransparencyTimelinessHonesty & Transparency

      Reviewed March 19, 2026

      Rakuten currently feels like a scam. You join and take advantage of high percentage back offers, they suspend your account to prevent paying out. Fighting for account reinstatement with no response. Be careful, I would look elsewhere going forward. Lack of honesty and transparency.

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      Sales & Marketing

      Reviewed March 11, 2026

      Rakuten has become a scam. I placed orders through the site months ago and the cash back is still pending. Complete disappointment. Used to be legit, no more. Avoid the waste of time tracking website.

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      Profile pic of the author.
      Customer ServiceCoverageSales & MarketingOnline & AppCommunication

      Reviewed March 4, 2026

      I purchased Super Bowl tickets on StubHub, going through the Rakuten.com app, which was advertising 14% cash back on StubHub purchases. Because of this deal and this deal only, I purchased my tickets using Rakuten. After I made the purchase of almost $25,000, Rakuten "customer service" notifies me that the purchase was not eligible, despite it being advertised on their app and there being absolutely no communication throughout the purchase that it was ineligible. Rakuten blames StubHub, despite advertising on Rakuten's own app, and StubHub blames Rakuten.

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      Customer ServiceBilling

      Reviewed Feb. 12, 2026

      Rakuten's system is not sending verification codes to my email, so I see no possible way to request a payment. Rakuten has wasted my time. I plan to close my account and no longer refer others to Rakuten.

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      Profile pic of the author.

      Reviewed Feb. 6, 2026

      Horrid. Big rewards NEVER processed, even after I started taking pictures of the offer and my purchase. AND that purple icon made me nuts, interrupting the flow of searching or shopping. Forget this.

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      Profile pic of the author.
      Customer ServiceContract & TermsPunctuality & SpeedBillingTransparency

      Reviewed Jan. 16, 2026

      Payments take forever and often money is removed from the pending amount owed. No explanation and no way to tell what store it was slated from. Trying to contact customer service is a joke. They send you in a loop of articles. I was owed $146. Now it says $117. What happened to that money? No idea. I will no longer use them for future purchases and let's see if I get what is owed. This entire process is rotten and needs a class action suit.

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      Customer ServiceOnline & AppMaintenanceStaff

      Reviewed Jan. 14, 2026

      I would give zero stars if possible!! What a TERRIBLE COMPANY!! Nowhere on the website is there a link to a chat, phone number, or even email to contact a real, live person! They continually issue checks from INVALID ACCOUNTS. When you go to cash the check, the bank won't because the money is coming from an account that is not even valid!!!! When I try to contact the company to request a reissue, again, NO HELP IS GIVEN ANYWHERE ON THE WEBSITE except to complete an online help form, WHICH DOES NOT WORK or even submit the complaint/concern!!! Save your time and effort...don't use this company!

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      Sales & Marketing

      Reviewed Jan. 9, 2026

      90% of the money I spend that has the "cash back" label gets changed to "ineligible" by this scam of a company. I spent hundreds of dollars in the last 60 days on these sites and these scammers show me as getting 50 cents 'cash back'. What a joke.

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      Profile pic of the author.
      Sales & MarketingPunctuality & Speed

      Reviewed Jan. 9, 2026

      They promote all this cash back and then weeks or months later they are marked as ineligible. Denied cash back of almost $100 from Christmas shopping. Don’t use this service, just find best deals with upfront discounts.

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      Profile pic of the author.
      Verified purchase
      TechTransparency

      Reviewed Dec. 9, 2025

      I just made a sizable purchase at Sonos through Rakuten when they promoted %15 cash back. When reading the fine print all that it said was that vendors were ineligible, and there was no max limit. When it came time to give my cashback, I was told the purchase was ineligible (with no explanation given).

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      PriceHonesty & Transparency

      Reviewed Dec. 9, 2025

      I’m extremely disappointed with Rakuten’s referral program. I referred my daughter, and despite her making about $100 in purchases, every single one was marked ineligible. We never received the referral bonus. The ‘refer and earn’ offer feels misleading and not worth the frustration.

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      Staff

      Reviewed Dec. 7, 2025

      I requested withdrawal but they blocked my account and minus all the profit I received without any acceptable reason. I requested withdrawal but they blocked my account and minus all the profit I received without any acceptable reason. From there, things spiraled. I researched and reported to the FCA that all my funds have vanished, they recommended the agency (nordevamberCOM) that helped me with the recovery process. They recovered and returned my full amount. Without that intervention, this would have been a devastating and unforgettable loss.

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      Customer ServiceSales & MarketingStaffHonesty & Transparency

      Reviewed Nov. 30, 2025

      Just bought a mattress from Macy’s online through Rakuten link, and paid ~$1400. The Rakuten promotion for Macy’s is 13%. But only ~$19 rebates given. What kind of marketing. It lies to customers. It is a cheater.

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      Sales & MarketingOnline & App

      Reviewed Oct. 10, 2025

      So you buy through the app that doesn't give you your cash back. It owes me from 4 months back. There has got to be some law for these companies that are ripping people off. Senior citizens trying to make ends meet stay away from this.

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      Refunds & Payouts

      Reviewed Sept. 18, 2025

      You can buy stuff and get a pending reward, but after a few weeks they may find your account "suspicious" and suspend your account to avoid the payout. Basically there is no recourse. They can say whatever they want. My feedback is consistent with most on here.

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      Verified purchase
      Online & App

      Reviewed Sept. 13, 2025

      I advise no one to deal with this company or download this app. They don't give you your cash back if it's a lot of money they have to give you. As long as it's pennies they will give it to you. I purchased the Norton security from their website. I was told that I would get my cash back on 09/08/2025. After I didn't receive it I contacted them today on 09/13/2025 to be told I didn't qualify for the cash back and that I should have read the qualifications. I did read it and it said I was qualified to get my cash back so I advise you not to download this app. I uninstalled this app this morning. I would give it a zero star but it wouldn't let me.

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      Verified purchase
      Customer ServicePunctuality & Speed

      Reviewed Aug. 22, 2025

      Rakuten is absolute garbage, fails to deliver what they promise. It is a waste of time and customer service is completely useless. Also no option to remove your account, just unsubscribe from emails. Be careful before you use your identity on this site. Customer service is just running people around, wait 7 days from delivery, wait 45 days from contacting the seller, sorry we promised you up to 12% but it doesn't apply to you. Forget it.

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      Billing

      Reviewed Aug. 21, 2025

      I have been a long-time user. Recently, their reliability has gone way down; I did not receive two of my last three payments. One had to be reissued and the other is still missing. This is unacceptable. Because of the lack of consistency in payment, I cannot recommend.

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      Profile pic of the author.

      Reviewed Aug. 15, 2025

      Since Rakuten has adopted a policy of not having a timeline to confirm cashback, you can expect much, if not most of your money, to disappear after 90 days, because it does, even though they say it doesn't. Rakuten just blames the merchant. It's all very convenient. I received a check today for less than half of my total cashback earnings, and most of the unconfirmed amount is from 3 months ago, to a company that has a 30-day return window. The unconfirmed amount will eventually vanish from my account, although there are dates and amounts of my purchases, and no returns. If you don't mind only getting 30% of your cashback earnings, by all means, sign up. If you think you should receive what you've rightfully earned, avoid this company.

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      Verified purchase
      Customer ServiceSales & MarketingBilling

      Reviewed Aug. 7, 2025

      I signed up to try to get a little cashback on an iFixit purchase. The purchase never showed up as pending or otherwise. I do use an adblocker, but I value my privacy more than a few cents on the dollar return. If you're ok with being opened up to tracking, don't value your privacy at all, and are ok with everything you lose by turning off your adblocker, go for it. Rakuten MIGHT work assuming the adblocker was the issue although similar offers/processes from my credit card companies seem to work just fine. I also started receiving more spam calls after sign-up. In my experience, it was a waste of time if not an outright mistake to sign up with a company like this. I have now requested to have my Rakuten data and account deleted.

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      Customer ServiceOnline & App

      Reviewed Aug. 3, 2025

      Rakuten used to be fairly solid portal to do shopping in. It has increasingly become more problematic. Having to chase customer service for cash back requests now to the point where they just say "the merchant has not confirmed your purchase" after receipts have been provided and all details. Chasing for now 4 months on last purchase I have given up all hope that they will honor what they are promising on their website. Won't use again going forward.

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      Sales & Marketing

      Reviewed Aug. 1, 2025

      I felt like I got scammed, they promised to give me 10% cash back on my dell purchase, even I got confirmation but they are mentioning that I am ineligible for that. It seems like clickbaiting to use their link.

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      Customer ServiceStaffHonesty & Transparency

      Reviewed July 25, 2025

      Rakuten abruptly deactivated my account without any prior notice or specific evidence. Their team claimed my account was linked to multiple others operated by the same person, which they allege violates their Terms and Conditions. However, they did not provide any proof, nor was I given the opportunity to clarify or appeal before they permanently closed the account. To the best of my knowledge, I have operated my account independently and honestly. The only “related” account may be that of a friend I referred months ago — who signed up independently using a different name, address, and email. We are not the same person and do not share a device or household.

      Rakuten’s enforcement appears to rely on unclear internal assumptions about associations between users, possibly based on referral history or IP data. I find this approach unfair, as I was not shown any violations or activity that would justify termination. Their responses were vague, and the final message encouraged me to use another platform rather than resolve the issue.

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      TechRefunds & Payouts

      Reviewed July 17, 2025

      Ebates was legitimate but Rakuten is scammy. Over and over, they fail to pay cashback. One must open a claim with them to then get some bogus excuse as to why they cannot pay the cashback. They always blame the vendor but it happens too often, with too many vendors. Today they advised me that five separate claims I put in for purchases made with Viator during a 20% cashback offer were not eligible. They blamed viator.com. I knew they would pull this nonsense, so I screenshot the purchases at the time they occurred documenting the date/time, order number, URL, etc. They still refused to pay out any cashback. This is FRAUD

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      Sales & MarketingFollow-Through

      Reviewed July 13, 2025

      This company (if you so choose to use it's extension) is one of the greatest scams I have seen in a while. I guess I do not need to say much as the 1.4 ranking and myriad of negative reviews say it all. They do NOT do what they say!

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      Sales & MarketingPunctuality & SpeedStaff

      Reviewed July 10, 2025

      Was promised 10% cash back at Barcelo hotel. I've been waiting 4 months. Customer agent said they don't have to guarantee any visit. This is a scam company from China. Lately they won't give any cash back.

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      Sales & MarketingPunctuality & SpeedFollow-Through

      Reviewed June 27, 2025

      They don’t honor the cashback offers promoted on their site. They will make you wait while they “research” for 45 days to come up with an excuse to not be accountable and pay as advertised. Would not recommend.

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      Customer ServiceSales & MarketingTimeliness

      Reviewed June 25, 2025

      I purchased over holiday a LG TV and LG sound bar. Even filed BBB complaint yet nothing. I solely purchased LG from Rakuten for the fact offering 15% cash back. The next day they offered 20%. And the final even after getting confirmation did not receive the 15% promised. It was a scam. The BBB just got a canned response from Rakuten and it was accepted. Be wary look elsewhere for better trusted equipment and discounts. It was a $200 loss from trusting both. Never again closed LG and Rakuten accounts

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      Sales & MarketingOnline & AppStaffBillingTransparency

      Reviewed June 25, 2025

      Initially, the app was great, never a complaint but as special offers have began, I’ve been denied my cash back payments for the larger purchases, with no explanations. The basic ineligibility statement does not help understand the denial. The second issue with that is it also eliminates the opportunity for the cash back with a different third party.

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      TechTransparency

      Reviewed June 23, 2025

      I'm a new user, have only made small purchases while using Rakuten, and I'm starting them off at 5 stars... for now. I will update this, and modify my stars accordingly. So far, I did receive an initial $25 credit through Rakuten which was nice but, I have noticed that you have to read the fine print EACH and EVERY time you use Rakuten. They allow some companies to put fine print so that the credit that Rakuten will continue to send you in pop-ups, only applies to the 1st purchase on a given site.

      Rakuten if you're reading this please fix you app so only applicable, valid pop-ups occur. If you send me a message that says $10 cash back available then I expect you to honor that. I didn't come to you, you are coming to me. That should make a difference. Fix that please, and I'll gladly return you to 5 stars. You do provide a service, you don't need to be sketch to be successful. Just imagine if people trusted you!

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      Customer ServiceRefunds & PayoutsStaffFollow-Through

      Reviewed June 12, 2025

      They don't care and follow through if you don't get your order. Never again. I lost 1,780 with The Real Real. They had jewelry I ordered back in Nov. 11, 2024. Still no item. No refund and Rakuten send you same email that is generic.

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      Refunds & PayoutsStaffHonesty & Transparency

      Reviewed June 9, 2025

      I made a $1500. purchase on an 'open' Rakuten ticket at 15% rebate. They made all kinds of excuses why they couldn't pay, and in the end, lied about the 'open' ticket. My advice is if you want the nickel and dime stuff, go ahead, but if it comes to high ($) end products, don't bother. This is the 2nd time they haven't paid up.

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      Sales & MarketingPriceRefunds & PayoutsRates

      Reviewed May 10, 2025

      Canadian revieww. I had two accounts with a low balance without notice I received two cheques in the post to bring balance to zero.. Fine. Afterwards I had earned about $4 in each account, one day it was gone indicating I'd been paid out. Contacted CS and was told yes I was paid out. # of times I contacted them to say accounts paid out. I deleted the accounts. Why has the world gone to coupons, just have your product at a lower price and gain publicity for that rather than a 3rd party full of expenses and no discounts given.

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      Customer ServiceStaff

      Reviewed May 4, 2025

      Customer service is horrible. Very unprofessional. They are rude and can’t ever explain anything. They tend to make up policies as they go along and couldn’t care less how they treat customers. Just be aware.

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      Sales & MarketingRefunds & Payouts

      Reviewed April 19, 2025

      Total garbage company that count on people forgetting they shopped through them but didn't get cashback. Have had dozens of orders through them but not one has ever cash back. They make you jump through hoops to prove order and half the time they still deny. They are still in business so they are clearly getting money back themselves. Total scam.

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      Rakuten.com
      Response from Rakuten.com

      Hi there - We're so sorry to hear that your purchases aren't tracking Cash Back as we want to ensure every order you make earns you Cash Back. Some factors can happen to make the Cash Back not track, such as buying an excluded item, using a coupon code that wasn't found on Rakuten, or using another rewards site/app.

      We'd be happy to look into these orders for you. Please reach out to us at https://www.rakuten.com/help/missing-cash-back and we'll look into your orders for you.

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      Rakuten.com Company Information

      Company Name:
      Rakuten.com
      Company Type:
      Public
      Ticker Symbol:
      RKUNY
      Year Founded:
      1997
      Formerly Named:
      Rakuten
      Address:
      800 Concar Drive
      City:
      San Mateo
      State/Province:
      CA
      Postal Code:
      94402
      Country:
      United States
      Website:
      www.rakuten.com