There is a rule to writing press releases that goes something like this: if you can't say something nice about yourself, don't say anything at all.
So when Volkswagen, still fighting to overcome negative consumer sentiment related to its diesel cheating scandal, reported January vehicle sales in the U.S., it seized on one of the few bright spots. Sales of the VW Tiguan were pretty good.
In fact, VW says the Tiguan “produced the best January results on record,” selling 2,528 units – an increase of 71% over last January. As it turns out, the Tiguan accounted for 12.5% of all VW sales in the U.S. last month, since a total of 20,079 Volkswagens moved off dealer lots.
The positives
“We are encouraged by the strong performance of the Tiguan,” Mark McNabb, chief operating officer, Volkswagen of America, said in the release. “January sales numbers were down due to the seasonal nature of the fleet business. Despite that and the weather conditions in the Northeast portion of the country, Volkswagen dealers improved in terms of retail business.”
VW was also happy with sales of the Golf R, noting 477 vehicles were delivered. It said sales of the e-Golf were pretty good too – all 328 vehicles.
The negatives
The rest of the release contains a chart that lists delivery of other VW models – those that went unmentioned in the body of the release. Here are a few:
- Golf – down 51.7%
- GTI – down 24.4%
- Jetta – down 8.8%
- Beetle – down 32.4%
- Passat – down 43.1%
For the month of January, Volkswagen's total U.S. sales declined 14.57%.
As we reported last week, overall new car sales are expected to be down once all of January's sales figures are added up.
Analysts at Kelley Blue Book project, however, that total U.S. car sales will be down just 3%, due in part to the blizzard that socked the East Coast.