A New York University (NYU) professor's study of hotel fees has gotten a lot of attention this week. Bjorn Hanson, clinical professor at the NYU School of Professional Studies, reported what a lot of travelers already know – hotels have gotten into the fee game.
Just like airlines, Hanson says hotels have begun to charge a fee for things that were once considered part of the nightly room rate. By Hanson's tally, the hotel industry collected $2.1 billion in fees and surcharges last year and is on track to surpass that this year.
Travelers now face routine fees like resort or amenity fees, early departure fees, early reservation cancellation fees, and sometimes even a charge for an in-room safe, even if it isn't used. One hotel charges $75 for receiving a Federal Express or UPS delivery at the front desk.
Why not just charge what it costs?
Though hotels have always tacked on fees for things like restocking the mini-bar, the airline industry is generally credited with laying on the fees in order to stay profitable. But if hotels and airlines just raised rates and fares to reflect the market value, the fees wouldn't be necessary.
Consider an air fare that cost $250 in 1978, when the industry was still regulated. Just adjusting for inflation, that fare should be $913.54 today. But it isn't. At the most, it might be $500. By adding fees, the airline gets it closer to the inflation adjusted number.
Hanson says there are a number of reasons airlines and hotels don't just charge the real price.
“Most guests are highly rate sensitive - $2.00 causes a shift in market share,” he told ConsumerAffairs. “Room revenue is subject to municipal occupancy tax, fees and surcharges are not. Most guests do not like to be charged for services or amenities they do not consume.”
Economist Joel Naroff, of Naroff Economic Advisors in Holland, Pa., agrees that the travel industry would much rather offer a low fare or rate, then regain the revenue through fees. A lot fewer consumers are going to book a $900 fare, even though they may end up paying close to that when all is said and done.
“Doesn’t matter what the bottom line is, for advertising purposes, it is the top line,” Naroff told ConsumerAffairs. “That is why the government made the airlines add in taxes to their posted prices, not simply post the airlines price.”
Promoting transparency
In May the Department of Transportation (DOT) published proposed new rule making to increase transparency of airline fees. It would require that airlines and ticket agents disclose at all points of sale the fee information for basic ancillary services such as a passenger’s first checked bag, second checked bag, carry-on item and advance seat selection.
Still, the airlines will continue to advertise fares that seem low and hotels will offer what might appear to be bargains on an overnight stay. And while Spirit Airlines is often accused of being over-the-top when it comes to fees, the airline defends its practice as giving consumers who don't need any extra services a very low fare. The fact that its planes are usually full might indicate there are plenty of consumers who agree with it.
So consumers must carefully read between the lines when considering what airline to fly and what hotel to book. It's more work for you because Naroff says hotels and airlines are highly unlikely to just give you a single price.
“Remember, it is not what you pay but what you think you are paying that matters to people selling goods,” he said. “Once they have you, they then can make you pay through the nose, but they need to get you there first!”
A New York University (NYU) professor's study of hotel fees has gotten a lot of attention this week. Bjorn Hanson, clinical professor at the NYU School of...