American Hartford Gold Reviews

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About American Hartford Gold

American Hartford Gold was built in order to help individuals and families protect their wealth with precious metals. It allows you to buy gold, silver or invest in a gold IRA. Doing this could protect the value of your money over time. It offers personalized plans that help families diversify their wealth. The company has delivered billions of dollars in precious metals to thousands of customers.

Pros
  • Buyback commitment
  • High customer ratings
  • No shipping fees
Cons
  • Metal investments carry risks
  • No prices on online catalog

American Hartford Gold Reviews

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    2 featured reviews
    How do I know I can trust these reviews about American Hartford Gold?
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    Page 2 Reviews 5 - 35
    Verified purchase
    Staff

    Reviewed March 31, 2026

    American Hartford Gold is a great company to work with if you wish to obtain an IRA in Gold and Silver. With great guidance from Michael, Kevin. Steve and Lisa, I successfully transferred my annuities into a Gold and Silver portfolio.

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    Verified purchase
    Staff

    Reviewed March 26, 2026

    Sean and Lisa walked me through the whole process of my purchase. They answered all my questions with professionalism and knowledge. I would highly recommend American Hartford Gold for your investments.

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    Verified purchase
    Staff

    Reviewed March 24, 2026

    We recently switched to agent Adrian ** for our precious metals investments. He is super knowledgeable, kind, considerate, caring, efficient, and has given us great information and help. We are extremely pleased with him. What a difference from our last agent who did not even know the tax laws.

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    Verified purchase
    Customer ServiceStaff

    Reviewed March 18, 2026

    Great customer service, and knowledgeable, trusty staff! Max and Kevin were incredibly helpful, answering all questions and providing all info for me to make the right choice! Will be returning for more business!!

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    Verified purchase
    Staff

    Reviewed March 12, 2026

    American Hartford did a great job of opening my IRA. I especially enjoyed the help of Joseph **, he explained my purchase thoroughly and answered all my questions. I look forward to additional investments.

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    Customer ServicePriceStaffRatesHonesty & Transparency

    Reviewed Feb. 25, 2026

    Please don't trust these dishonest liars with your rollover IRA. You will get screwed. They will push outrageously priced coins, calling them "investment grade" or some other nonsense. They commission the minting of these coins themselves. That makes them rare but not more valuable! It also negates any comfort you might glean from their low-price guarantee - no one else is selling them!! How many sites have up to the second prices on stocks, gold, or silver? Why do you have to call AHG for pricing? Because they want to ensure accuracy? No, because they don't want you to compare before buying.

    How do you reconcile my review with so many positive reviews? "He held my hand, and he was so patient and friendly." Con men always are. They beg for these reviews. Also, a simple gold or silver purchase may be conducted reasonably fairly. The scalping happens with the IRA's, and the full horror isn't recognized until you sell the gold back. I paid 60% over spot for their coins. I knew I was screwed, but I clung to the fiction that the coins had intrinsic value beyond the spot price. They did not. AHG bought them back at less than spot. What about the endorsements? Those are paid endorsements, and I've lost all respect for those people. I lost 40% of my IRA with a phone call because I trusted AHG and the endorsements. Just cruel, predatory, and devastating after a lifetime of frugality and saving. Please don't let it happen to you.

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    Verified purchase
    Customer ServiceSales & MarketingPriceStaffRates

    Reviewed Feb. 19, 2026

    Kevin, the Sales agent was professional, thorough, and patient. He explained the process and ensured there was clear understanding. With market prices fluctuating and real-estate reeling, diversifying is a good option. Now I know it can. I record AMH for your precious metals needs.

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    Verified purchase
    Sales & MarketingPriceStaffRatesTransparency

    Reviewed Feb. 19, 2026

    Spencer ** and his team at American Hartford Gold went above and beyond for my order. It’s rare to work with a sales team that is actually informative and transparent about pricing and logistics and this was above and away my best experience with these sorts of purchases. I will definitely be returning. Could not more highly recommend.

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    Staff

    Reviewed Feb. 16, 2026

    Made an additional purchase of $50,000 on top of an original purchase of $160,000 of Silver and Gold. Was not satisfied with the last silver coin purchase. Was not what I was expecting. Communicated my disappointment. Purchasing Agent made me whole.

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    Verified purchase
    Staff

    Reviewed Feb. 12, 2026

    Gold And Silver. I purchased Gold and Silver from American Hartford Gold in December of 2023. I worked with a gentleman by the name of Daniel **. He definitely guided me in the right decision of purchasing precious metals. If you are thinking about purchasing precious metals, he is your guy. I have over doubled my contribution in 2 years.

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    Verified purchase
    Sales & MarketingStaff

    Reviewed Feb. 10, 2026

    Kevin was a wonderful sales representative. Very patient with the technical issues and got me a good deal on my investment. Would recommend to anyone with the funds to get into investing into gold or silver. Dani was also helpful in confirming my order.

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    Verified purchase
    Customer ServiceStaff

    Reviewed Feb. 4, 2026

    I appreciate the time that Max Bethell spent with me explaining the process. He answered my emails in a timely manner and returned phone calls. He made sure that I understood the process and was very helpful when it came to selecting my gold and silver options. He was personable and made sure that all my questions were answered. This was my first gold IRA and the process was pretty easy.

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    Verified purchase
    Staff

    Reviewed Feb. 4, 2026

    Kathleen was very polite and professional. She clearly outlined all the details of my transaction to ensure that I understood the entire process. I have always been very pleased with the service I receive with American Hartford Gold.

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    Verified purchase

    Reviewed Feb. 3, 2026

    Extremely helpfully and explained everything in easy language. Made rolling over a portion of my existing retirement account into a Gold IRA easy. I would recommend American Hartford Gold if you are looking to invest in precious metals as part of your IRA strategy.

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    Verified purchase
    Customer ServiceSales & MarketingPriceStaffRatesTimeliness

    Reviewed Jan. 30, 2026

    BUYER BEWARE!! I was scammed by American Hartford Gold. In October 2021 I rolled over my 401K into a Gold IRA and was charged 56% premium on gold coins and 73% premium on silver over the spot price by AHG reps Nick Hooks and Max Bethell. They totally decimated the cash value of my IRA! I paid $501,000 for gold and silver that was worth $317,000 based on the spot. I was fooled by Nick who told me that the high premium coins will go up in value more than the spot price so I will get a tax advantage since Gold IRA distributions are taxed at the spot price. Now I know that’s not true because you can never get more than spot price when you sell your gold/silver bullion.

    He put pressure on me to make the purchase, despite huge premiums, by telling me that I may not get that price again because the mint would only produce so many coins that year and I could miss the opportunity to make a good investment. Well, that “good investment” turned out to be a huge financial loss for me! I was devastated when I realized that I might have jeopardized my family’s financial security during retirement, the very thing I was trying to protect. I finally decided not to be silent. I spoke with Nick recently about the fact that I was cheated but he had nothing to say. I followed up with an email but got no response. It’s ironic that I was scammed so badly on my Gold IRA investment, by a company that claims to be rated #1 Gold IRA company. Shame on them! It makes you wonder how AHG got that rating. DO NOT TRUST American Hartford Gold.

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    Bob increased rating by 4 stars.
    PriceStaff
    After a positive interaction with American Hartford Gold, Bob increased their star rating.

    Reviewed Jan. 29, 2026

    I sent my "representative" a simple e-mail asking for some clarification regarding the value of my account. I invested $500K just over a year ago... silver has quadrupled in value and gold has doubled... looking up my account with EQUITY TRUST, the value is listed as $700K. It doesn't look like this is at all accurate, so I e-mailed my rep (MACHI BLOCK) asking for clarification, and so far... NOTHING!! I am planning to invest a lot more in GOLD/SILVER, but I am afraid it will not be with American Hartford ...

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    Verified purchase
    Staff

    Reviewed Jan. 29, 2026

    Max and Christian, at AHG, provided patient, top-notch service while assisting me with transitioning into gold and silver IRAs. They made sure I understood the many benefits of doing business with American Hartford Gold (AHG). I highly recommend AHG, Max, and Christian.

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    Verified purchase
    PriceStaffRates

    Reviewed Jan. 28, 2026

    Terrible experience! Sure they started off nice but if you want to sell your metals back you'll soon find out you were taken advantage of! I bought metals in good faith and relied on the expertise of the salesman but still asked many questions. They know how to make sure everything sounded good but now that I want to sell my silver back, they are quoting me BELOW spot when I paid a huge premium as I was assured the coins I was sold would retain their value and that I could sell them back at at least a fair price. Buying at a 51% premium and getting a buyback quote BELOW spot is certainly not fair!

    I understand they are in the business to make money but blatantly taking advantage of consumers is another thing entirely. Make sure to do your homework or better yet, use a company that is actually reputable and employs people that have a conscience. These coins would be bought back and resold to someone else the same way so they would just continue to take advantage of the next guy. This needs to stop and consumers need to be aware.

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    Customer ServiceSales & MarketingPriceStaffRatesHonesty & Transparency

    Reviewed Jan. 26, 2026

    Updated on 02/16/2026: American Hartford Gold has now stopped replying to my emails and phone calls.

    Original Review: American Hartford Gold is a corrupt company that engages in fraud. In December 2021, I contacted AHG about rolling my IRA at Fidelity to a precious metals IRA. The salesman I talked with seemed very nice and trustworthy. I trusted him to give me advice that would be the best for my investment future. He recommended that I buy silver Rose Crown Guinea and Australian Wildlife coins. He told me they were limited production and would appreciate more than other coins like Eagles and Maple Leafs. I questioned him on why they were so much more expensive and so much higher than spot prices. Again, he assured me that they would perform better for me than Eagles and Maple Leafs. Last December 2025, I needed to take my first required IRA Distribution. That is when I learned that I had been scammed.

    When the salesman at American Hartford Gold told me the liquidation values for those coins I was shocked. They were worth less than Eagles or Maple Leafs. I began researching and calling other dealers where I was told American Hartford Gold is involved in criminal activity taking advantage of older people that are not knowledgeable about precious metals. I was told by some of the dealers I called that those coins they recommended were only worth melt value. I have learned that I was charged a premium of 79% over spot for those coins which is dramatically higher than typical pricing. The total premiums I paid were $35,141 on a $100,000 investment. Since I was charged such a high premium on coins that were not worth more than other bullion, I have at least a $94,091 loss. This is because I could have purchased 665 more ounces of silver and 5 more ounces of gold at fair premiums.

    I have tried to get some kind of compensation for the loss, but all I get are games like I will look into it, I will call you back, the back office is working on it, etc. I sent at least 20 emails and made numerous calls to American Hartford Gold, but I have been unable to get any compensation for my loss. ADVICE: Do not trust or believe American Hartford Gold. They lie! Research many precious metals dealers. Watch videos on scams by precious metals dealers. Do not buy limited edition, limited production or any collectible type coins. Buy Maple Leafs or American Eagles. Two dealers I have learned that are trustworthy are Battalion Metals and Miles Franklin.

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    Verified purchase
    Punctuality & SpeedStaff

    Reviewed Jan. 23, 2026

    My experience was very good, the process was fast and Brian, Lisa and Robert were amazing in explaining how it works, very professional and knowledgeable. It was very easy. I would highly recommend them. Very happy with the process.

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    Verified purchase
    Staff

    Reviewed Jan. 22, 2026

    This was a very painless experience due to the help of Jesse and Dani! I came into this process with little to no financial background, but Jesse helped me understand the different classes of investment metals.

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    Verified purchase
    Staff

    Reviewed Jan. 21, 2026

    I had a very good experience as a first time gold buyer. Max was very knowledgeable and walked me through step by step. I can definitely recommend this company, especially for first time buyers like me!

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    Verified purchase
    StaffRates

    Reviewed Jan. 21, 2026

    My experience with Jake ** was awesome. He was polite, courteous and very knowledgeable. I learned a great deal from Jake. He had my best interest at heart and he enabled me to make my own informed decisions. Jake is awesome and a great asset not only to American Hartford Gold but prospective customers.

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    Verified purchase
    Staff

    Reviewed Jan. 20, 2026

    Jake ** was very helpful and very informative on explaining the process of purchasing silver. He made the process very easy. Dani ** was very helpful in explaining the process and timing of the shipping of the silver I purchased. Very good experience with this company. Thanks. K **

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    Verified purchase
    Customer ServicePricePunctuality & SpeedRefunds & PayoutsRates

    Reviewed Jan. 19, 2026

    January 6, 2026 Left a message for Jamie ** to contact me regarding liquidating silver coins. Wanted to lock in on that day's price. This message was left at the front desk. I never received a call back, I do not know if Jamie ever got the message, lost the price opportunity. The following week as silver price was increasing again, I called back for Jamie ** indicating at the front desk the urgency. Jamie did return my call and we went from there. Jamie is a wonderful support and I explained my situation as I sell coins to pay for storage fees on another account and as the price of silver raises I will need to sell coins and it is imperative that is process runs smooth and quick to lock in coin pricing and Jamie has been spot on. His # is now on speed dial. Respectfully.

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    Customer ServiceStaffRatesTransparencyHonesty & Transparency

    Reviewed Jan. 14, 2026

    I had a very positive experience with American Hartford Gold. When I first started looking into precious metals, I had a lot of questions and wanted to make sure I was making a smart and well informed decision. I was not interested in being rushed or pressured. I wanted clear, honest information so I could understand how everything worked before moving forward. The team at American Hartford Gold was extremely friendly, professional, and patient with me throughout the entire process. They took the time to walk me through my options, explain the differences between products, and answer every question I had in a way that was easy to understand. I never felt pushed into anything, and I always felt like they were focused on helping me choose what made the most sense for my goals.

    Because of that, I felt confident in my purchase and comfortable with my decision. The entire experience was smooth, and communication was clear from start to finish. I really appreciated how transparent and supportive everyone was. I would absolutely recommend American Hartford Gold to anyone who is thinking about investing in precious metals and wants to work with a company that truly puts the client first.

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    Customer ServiceSales & MarketingPricePunctuality & SpeedStaffBillingRates

    Reviewed Jan. 14, 2026

    DO NOT DO BUSINESS WITH THESE SCAM ARTISTS!! Beginning in January 2021, my husband and I originally contacted American Hartford Gold (AHG) to purchase gold and silver bullion, specifically American Eagle coins. We spoke numerous times with key AHG players such as John **, Senior Portfolio Manager, and Bill **, VP, and we also dealt with Jessica **, who is a VP of AHG.

    In our conversations, especially with Bill **, we were quickly steered away from purchasing American Eagles into buying these very specific “Australian Wildlife” coins, that were available exclusively through AHG, which we were told was an advantage. We were sold on the idea that there was a major twofold advantage in purchasing the Australian wildlife coins: the first of which being a major tax advantage to these coins over American Eagles and secondly that a very high premium came with these coins that would not fluctuate and was built in to the value the coins, even if we went to sell. As it turns out, BOTH OF THESE STATEMENTS WERE COMPLETELY FALSE!!

    These were sold to us as semi-bullion/semi numismatic, investment grade coins at .9999 silver and gold as the highest quality of metal, only available as government mints. We were also told that these special coins would always hold inherent value, regardless of the underlying market for the precious metals. We were further steered away from bullion because we were told that the American Eagles were only .90 to .91 silver and gold.

    While we originally came to invest in the coins as a cash purchase, we were persuaded to purchase additional coins using funds from our IRA accounts, due to the alleged tax advantages. We were told that by purchasing the Australian Wildlife coins as a semi bullion and any increase in value above the spot price would not be reportable under the 1997 Tax Relief Act. We were told would be missing out if we did not purchase these special coins. They reiterated that without the premium there would be no favorable tax treatment.

    In short, the more over spot price we paid, the greater the tax advantage when we eventually took distributions. We later found out from our tax advisor that these statements were completely false. In hindsight, I can’t believe we fell for this. BUYER BEWARE!! This company preys on unsuspecting, trusting people, as they are very crafty and skilled at earning your trust but as we learned in the end, THEY ARE TRUE CON ARTISTS!!

    The alleged advantages of buying the Australian Wildlife was contrasted to the American Eagle, which we were told is not only reportable for taxes and did not qualify for these advantages, but also was extremely volatile and had liquidity issues. Ironically, we would come to find out later that it is indeed the Australian Wildlife coins that have major liquidity issues, as there is no true secondary market for these special AHG coins.

    In terms of liquidation, we were told by Bill ** that we should always go back to AHG if we ever decided to sell, as they would offer us more than any other dealer. So when we eventually did go back to American Hartford Gold just recently to request a buyback offer on our metals, we were extremely disappointed in the offer that was presented to us. Not only was the initial buyback offer below the current spot price of silver and gold, but we were appalled to learn that they offered NO RETURN OF ANY PREMIUM ON THESE COINS, despite everything we had been told repeatedly that the premium would never fluctuate as it is always built into the coins.

    Our financial advisor was in disbelief when he looked into this and found out the amount of premium that we were grossly overcharged, to the tune of up to 77% premium on our silver purchase, and 89% on our gold purchase. This is compared to typical premiums by more reputable dealers in the market of 4-10%. In addition to this fraudulent level of premium, we were also charged an extremely high spread of 35%. Again, it is hard to believe that we agreed to this; but we unfortunately believed what we were being told by AHG about the alleged benefit to us of paying these high premiums, that we would recover when we went to sell.

    To add insult to injury, when we were in recent communication with AHG’s Director of Client Relations, Jamie **, he tried to tell us that this evaporation of the premium was a result of the November 2024 election and that there were more net sellers of silver and gold in the market today, thus suppressing the premium that can be paid on these coins. Not only is this statement completely contrary to what we were told by the original AHG salesman who sold us these coins (that the premium was “built in” to the coin and would not fluctuate), but it just made no sense that while silver and gold are trading at all-time highs that premiums would be historically low. This is clearly flawed logic and presented as a narrative being spun to us by another crafty AHG salesman to divert us from the facts of the matter.

    In the business my husband and I are in, we have a fiduciary responsibility to our own clients, and we take this very seriously. As such, we expected these men, who we generally considered our peers, would treat us in the same manner, having spent so much time earning our trust. Unfortunately, we came to learn that no such ethical standard applies to precious metals dealers.

    We are embarrassed to admit that we were cheated out of over $360,000 by American Hartford Gold, which represents a huge part of our life savings. Additionally, this figure is just in terms of the amount we overpaid (relative to other more nominal premiums being charged by other more reputable dealers) at the time we purchased back in 2021. The far greater loss is in the opportunity cost of the amount of silver and gold we would have owned today had we invested that original amount without having to pay such exorbitant overcharges. In today’s market, this opportunity cost is over $1 million in value of additional precious metals we would have owned.

    Bottom Line: DO NOT DO BUSINESS WITH THESE SCAM ARTISTS!! Upon further extensive research, we found that there is a only small handful of legitimate precious metal dealers out there. Do not waste your time, energy and money working with a company like American Hartford Gold that engages in fraudulent business practices. I wish we had known then what we know now, but I am hopeful that by telling our story here, others will not be taken advantage of by AHG in the same way that we were. As our next steps, we also plan to file formal complaints against American Hartford Gold with the SEC, the CFTC, and with the California Attorney General.

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    Verified purchase
    Customer ServiceStaff

    Reviewed Jan. 9, 2026

    John, Brianna, Lisa, and Adam provided an excellent customer service experience. I did thorough research on American Hartford Gold before choosing them, and they did not disappoint. The team explained everything clearly, remained efficient throughout the entire process, paused to answer questions, and stayed upbeat from start to finish. Everything I researched about the company proved to be accurate, and these individuals played a key role in making that happen. Thank you all—I would highly recommend them.

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    Verified purchase
    Customer ServiceStaff

    Reviewed Jan. 6, 2026

    Dani called me to verify my first purchase of silver. She was courteous and very professional. She answered all my questions, and I was quite pleased with how she presented American Hartford Gold's preparations of my purchase. She explained how long it might take to process and ship my merchandise under good and bad situations of weather and of time it might take for my check to clear. She explained the shipping and tracking system. Thank you for having such a dedicated employee.

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    Verified purchase
    Sales & MarketingStaff

    Reviewed Jan. 5, 2026

    Had a super great experience today with several of their salespeople, very knowledgeable. The best in the business. I received valuables information from their sales department & learned a great deal from an experienced sales team.

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    American Hartford Gold Company Information

    Social media:
    Company Name:
    American Hartford Gold
    Company Type:
    Private
    Formerly Named:
    The Hartford Gold Group
    Address:
    11755 Wilshire Blvd. 11th Floor
    City:
    Los Angeles
    State/Province:
    CA
    Postal Code:
    90025
    Country:
    United States
    Website:
    www.americanhartfordgold.com

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