Thanksgiving shopping is about to kick into high gear and with the price of putting on a Thanksgivng feast expected to be off the chart this year, Aldi, BJ's, and Lidl are trying to beat others to the punch by offering turkey day essentials at prices that won’t have to break the bank but still make sure everyone’s happy at the dinner table.
Aldi’s deals
Aldi has been atop the grocery leaderboard on Dunnhumby’s Retailer Preference Index Report for five straight years and they’re not about to lose their throne, based on what the chain has in store for Thanksgiving deals.
Effective Wednesday, Aldi is doing a blast from the past by matching its pre-pandemic prices and offering as much as 30% off on appetizers, desserts, sides, and beverages.
To find those specific deals, all shoppers have to look for is the big red “Thanksgiving Price Rewind” symbol in local ads, online, and inside its stores.
“Providing amazing products at the absolute lowest prices is what we’ve always done, and we know right now that’s more important than ever,” said Dave Rinaldo, president of ALDI U.S.
“We expect to welcome tens of millions of customers in our stores this Thanksgiving season, and we want them to know they can count on us.”
Lidl’s deals
Not to be outdone, Lidl has gathered all the Thanksgiving meal essentials and slashed prices enough that a family will be able to assemble a traditional Thanksgiving meal at Lidl that feeds up to 10 people for less than $30.
With concerns over turkey availability and prices – averaging 73% higher than last year according to the USDA – Lidl is squeezing its profit margin on the bird hard. Its basket of deals includes a frozen turkey for $0.49 cents per pound, which is available through Lidl’s free-to-use loyalty program, myLidl. The basket will be available at all Lidl U.S. stores starting November 2 as long as supplies last.
Below is the list of Lidl’s Thanksgiving basket items and quantities that consumers can purchase for less than $30.
- Frozen Turkey (13 lbs.)
- Pumpkin Pie Mix, 30 oz.
- Pie Crusts x 2
- Milk, 1 gallon, whole
- Celery, 1 stalk, whole
- Baby Carrots, 16 oz.
- Sweet Peas, 16 oz.
- Fresh Cranberries, 12 oz.
- Sweet Potatoes, 3 lbs. bag
- Heavy Whipping Cream, 1 pint
- Turkey Stuffing Mix x 3 (18 oz.)
- Hawaiian Sweet Rolls, 12 count
BJ’s Wholesale Club wants in, too
The third entry in the pre-Thanksgiving price race is BJ’s Wholesale Club. But, rather than try to compete on a variety of items, it’s sticking to one – turkey.
Through November 10, any BJ’s member who spends $150 in the same transaction, either in-club or online, will get a digital coupon for a free Butterball whole turkey, fresh or frozen, to be redeemed between November 12 and November 23, but only while supplies last.
To qualify, members will need to create a digital account on BJs.com, so they can clip their free turkey offer in their coupon gallery, either through the BJ’s mobile app or online at BJs.com.
There’s some fine print consumers need to know before they drive to a BJ’s, though. Things like alcohol, gift cards, optical wear, tobacco products, and other items are excluded. Full details are available here.