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Cars are loaded with more safety equipment than ever and safety recalls are at an all-time high. But traffic deaths are skyrocketing, with pedestrians and bicyclists taking the biggest hit.

Preliminary data released today by the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show a 7.7 percent increase in motor vehicle traffic deaths in 2015.  An estimated 35,200 people died in 2015, up from the 32,675 reported fatalities in 2014.

Bicyclist deaths were up 13%, pedestrians 10%. 

Photo“Every American should be able to drive, ride or walk to their destination safely, every time,” said U.S. Transportation Secretary Anthony Foxx. “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.”

Although the data are preliminary and requires additional analysis, the early NHTSA estimate shows 9 out of 10 regions within the United States had increased traffic deaths in 2015, the Northwest states leading with a 20% increase, followed by the Southeast with 14%.

Photo“As the economy has improved and gas prices have fallen, more Americans are driving more miles,” said NHTSA Administrator Dr. Mark Rosekind. “But that only explains part of the increase. Ninety-four percent of crashes can be tied back to a human choice or error, so we know we need to focus our efforts on improving human behavior while promoting vehicle technology that not only protects people in crashes, but helps prevent crashes in the first place.”

NHTSA says it is working to develop new tools that could improve behavioral challenges including drunk, drugged, distracted and drowsy driving; speeding; failure to use safety features such as seat belts and child seats; and new initiatives to protect vulnerable road users such as pedestrians and cyclists. 


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