Tariffs and Impact

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What the Supreme Court’s tariff ruling really means for your wallet

How to shop strategically during tariff chaos

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Price pressure may ease — eventually. Lower tariffs reduce importer costs, but retailers may be slow to cut prices.

Savings won’t happen overnight. Some tariffs remain, and new ones could emerge, keeping prices volatile.

Watch big-ticket sales. Appliances, electronics, and furniture may see stronger discounts as retailers clear excess inventory.

Last Friday, the Supreme Court dropped a decision that could reshape what you pay for everything from a refrigerator to a cordless...

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2025
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Procter & Gamble will start raising prices in August

  • P&G will raise prices on roughly 25% of its U.S. product portfolio starting in August.

  • The increases, averaging mid-single digits (~2–3%), are designed to offset about $1 billion in new tariff-driven costs in fiscal 2026.

  • While quarterly earnings beat expectations, the company revised its full-year forecast downward and announced cost-cutting and leadership changes.


Consumers may begin to feel more of the effects of tariffs in the coming weeks. Procter & Gamble, a major manufacturer of household products, has confirmed it will impose price increases on approximately one‑quarter of its U.S. product lineup beginning next month, in response to steep new tariffs impacting its supply chain. 

The company said recent duties on imports from China, Canada and other countries are expected to cost about $1 billion before taxes in fiscal 2026, prompting the decision to adjust consumer prices accordingly.

P&G’s chief financial officer, Andre Schulten, described average increases in the mid-single-digit range for affected SKUs, emphasizing that pricing will vary by category and retailer partnership. The company has already shared these plans with major clients like Walmart and Target.

Sticker shock

For households and small businesses relying on staples like Tide, Pampers, Crest, Bounty, and other P&G brands, sticker shock could emerge at checkout starting in August. While the overall rise may seem modest, concentrated increases on frequently purchased items could strain budgets. 

Meanwhile, retailers and analysts expect consumers to explore cheaper alternatives or delay purchases to manage expenses.

P&G manufactures nearly 90% of its products in the U.S., so that isn’t the problem. The tariff pain mainly stems from imported raw materials and packaging, predominantly sourced from China. 

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Tariffs shouldn't be an excuse for price-gouging, Senators warn

  • Democratic lawmakers are calling on the FTC to investigate reports of price-gouging falsely blamed on Trump tariffs.
  • Prices that are raised in anticipation of tariffs should be lowered if the tariffs are rescinded, they said.
  • The FTC has not yet responded to a letter from the lawmakers, they said. 

Senator Elizabeth Warren (D-Mass.) and other Democratic lawmakers are urging Federal Trade Commission Chair Andrew Ferguson to investigate tariff-enabled corporate price gouging that is raising costs for American families and use its full authority to prevent it.

The lawmakers previously wrote to the FTC warning that large companies could take advantage of the Trump Administration’s chaotic tariff strategy to price gouge consumers.

That letter noted that the on-again, off-again tariff confusion and uncertainty has created a cover for large corporations to raise prices on all goods, regardless of whether they are actually subject to new tariffs, and increase prices above and beyond what is necessary to cover any additional costs.

Ferguson did not respond to the lawmakers’ letter and has yet to take discernible action to prevent tariff-related price gouging, despite his own warning that President Trump’s tariffs “should not be interpreted as a green light for price fixing or any other unlawful behavior,” the lawmakers said.

In June, the Federal Reserve Bank of New York released new survey results showing that “a significant share” of companies raised prices of goods and services that are not subject to tariffs, confirming that businesses were indeed “taking advantage of an escalating pricing environment to increase prices.”

Already a "significant concern"

Anecdotes from the Federal Reserve illustrate that tariff-enabled price gouging is already a significant and legitimate concern:

  • A heavy construction equipment supplier “raised prices on goods unaffected by tariffs to enjoy the extra margin.” 
  • A contact at the Federal Reserve Bank of San Francisco “observed that price increases that had been implemented in anticipation of certain tariffs were not rolled back once those tariffs were removed.”
  • The President of the Federal Reserve Bank of Cleveland said she heard of firms “raising prices even though they aren’t affected by tariffs because competitors who do face higher import taxes are raising prices.”  

“This Administration’s reckless approach is spiking costs for small businesses and creating opportunities for billion-dollar companies to grow their profits and take advantage of consumers,” the lawmakers wrote. “The FTC should be utilizing its full authority to prevent these unfair practices.”

FTC urged to take action

The lawmakers concluded the letter by urging the FTC to use its 6(b) authority to investigate any tariff-enabled price gouging and to issue a report on its findings.

Warren has previously criticized corporations for unfairly increasing prices for consumers: 

  • In May 2025, Warren demanded the Federal Trade Commission investigate which large companies are using the Trump Administration’s tariff policies – and the confusion surrounding them – as an excuse to raise prices in excess of actual cost increases and to prosecute individuals and companies that price gouge American consumers.
  • In May 2025, Warren wrote to Ramon Laguarta, CEO of PepsiCo, Inc. (Pepsi), demanding an explanation for the company’s potentially illegal price discrimination against small and independent grocery stores.
  • On February 28, 2024, Warren joined Senator Bob Casey (D-Pa.) in introducing the Shrinkflation Prevention Act to crack down on corporations that deceive consumers by selling smaller sizes of their products without lowering prices.
  • On February 15, 2024, Senators Warren, Baldwin, Casey, and U.S. Representative Jan Schakowsky (D-Ill.) reintroduced the Price Gouging Prevention Act of 2024, which would protect consumers and prohibit corporate price gouging by authorizing the FTC and state attorneys general to enforce a federal ban against grossly excessive price increases.