Target prepares for the holidays with toys under $25


The retailer is prioritizing affordability this holiday season

Target hosted its second Circle Week sale of the year from October 1-7, and now the retailer is preparing for the holiday season. 

Target released its Bullseye’s Top Toys list for the 2023 holiday season, highlighting thousands of options that are available for $25 and under. 

“We know affordability is top of mind for many of our guests as we head into the holiday season, and we’re committed to delivering exceptional value as they make plans to celebrate with friends and family,” said Jill Sando, executive vice president and chief merchandising officer at Target. 

“With our most affordable Top Toys list yet, thousands of toys and games under $25, an exclusive Disney100 Retro Reimagined Collection, an only-at-Target FAO Schwarz assortment, and so much more, we’re ready to deliver the kind of experience that makes shopping at Target special.” 

Save on toys this holiday season

Target’s Top Toys list features nearly 60 toys from some of the most well-known brands. Shoppers can peruse the list by filtering through Target exclusives, toys under $25, or age groups – 0-4 years, 5-7 years, 8-10 years, or 11+. 

Some of the toys on the list that are available for under $25 include: 

  • Game of Life – Target Edition: $19.99

  • Twister Air: $16.99

  • Pokemon Pikachu 14” Squishmallows Holiday Plush: $24.99

  • Pop It! Go: $9.99

  • Pop It! Pets Petites Season 2: $7.99

  • PAW Patrol: The Mighty Movie Liberty & Junior Patrollers Vehicle Playset: $24.99

  • Marvel Avengers 60th Multipack: $24.99

  • 4D Build – Star Wars R2-D2 Model Kit Puzzle: $16.99

  • Cool Maker PopStyle Tile Bracelet Maker: $19.99

  • LEGO Speed Champions 2 Fast 2 Furious Nissan Skyline GT-R Building Set: $24.99

  • Baby Alive Better Now Bella Dolls: $17.49

Other categories on the Top Toys list include: 

  • Hands-on Fun: This category features puzzles, kinetic sand, Play Doh, a pottery wheel, a make-up set, and more. 

  • Action-Packed: This list includes Hot Wheels, dinosaur action figures, NERF guns, Transformers action figures, trucks, and more. 

  • Favorite Characters: Shoppers can stock up on toys from Disney, Teenage Mutant Ninja Turtles, Star Wars, PAW Patrol, and more. 

  • Top Houses and Hangouts: This features playsets from L.O.L., Bluey, Gabby’s Dollhouse, DC Comics, and more. 

  • Lego Favorites: This list includes a number of the most popular and anticipated LEGO sets for this holiday season. 

  • Techtastic Toys: The Nintendo Switch device and games – Legends of Zelda, Mario Bros., Animal Crossing, etc. – as well as a hoverboard are featured on this list. 

  • Best Buddies: If you’re looking for a squishmallow, Furby, digital pet, or rideable animal toys, check out this list. 

Test out toys before you buy

Along with the savings and gift ideas this holiday season, consumers can also utilize Target’s 360° shoppable experience. 

Shoppers can log onto Target’s website and access various digital playrooms that include some of the most popular toys this holiday season. Everything from Barbie to Play-Doh is included in the 360° virtual rooms, and shoppers can get a 3D view of every toy, as well see how the toy would look in their own space before purchasing. 

Once you’re in a virtual room, you can add an item to your cart, get more information on it, and easily switch between different toys to learn more about. 

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