Target announces online sale to compete with Amazon’s Prime Day

Photo (c) Jorge Villalba - Getty Images

The retailer’s Deal Days sale will also run July 15 and 16

Fresh on the heels of Amazon’s Prime Day 2019 announcement, Target has announced that it will also be holding a two-day online sale this summer. 

Dubbed “Deal Days,” the sales event will be held July 15 and 16 -- the same days Amazon has chosen for its annual sales event for Prime members. However, Target notes that there is “no membership required” to participate in its sale. 

"Last year's One-Day Sale was one of our biggest days of the year for online sales," Mark Tritton, Target's executive vice president and chief merchandising officer, said in a press release. 

"This year, we're giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day,” he said. 

The retailer says its sales event will feature deals on “hundreds of thousands of items,” including items that rarely go on sale. Shoppers who pay with a Target REDcard can get an additional 5 percent off their purchase. 

Rival sales events

Amazon announced earlier this week that its Prime Day sales event for members will kick off July 15 at midnight PT/3AM ET and run for 48 hours. This year’s event will be Amazon’s longest Prime Day and the first to include free one-day shipping with no minimum purchase amount. 

Target isn’t the only retailer to announce it will be holding a sale to compete with Amazon. 

eBay will also have a “crash sale” in July to compete with the e-commerce giant. Some deals will go live as early as July 1, but July 15 is when the online retailer will offer deals on brands including LG, Apple, Samsung, KitchenAid, and Garmin. eBay says it will roll out even more discounts if Amazon’s website crashes again like it did last year.

“If history repeats itself and Amazon crashes that day, eBay's wave of can't-miss deals on some of the season's top items will excite customers around the world,” the company said in a press release. 

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