Grab big-brand toys for under $20 and save an extra 25 % when you spend $75+ on toys in one transaction.
Discover exclusive toy finds, trusted educational brands, gift cards and imaginative playsets — all at budget-friendly prices.
Shop conveniently in store or online (including delivery options) at Dollar General and make your holiday shopping easier and more affordable.
This holiday season, Dollar General is turning up the value with its “Jolly Good Deals” campaign — designed to help families celebrate without breaking the bank.
With most toys priced at $20 or less, and an extra 25 % off when you spend $75 or more on toys in a single purchase, it’s all about stretching your gift budget while still picking up the fun, recognized brands that kids love. Shopping is made easier too, whether you visit a store or shop online for delivery.
“At Dollar General, we know how important it is for families to find joy during the holidays,” Steve O’Brien, vice president, division merchandise manager of toys, stationery, lawn and garden, sundries and hardware, said in a news release.
“Our Jolly Good Deals and wide selection of toys — from trusted brands to exclusive finds — make it easy for customers to check off every wish list while staying within budget. Whether shopping in-store or online, we’re proud to be a convenient and affordable destination for holiday gifting.”
What the Deals Look Like
Here’s what you’ll find when you browse Dollar General’s holiday offerings:
Toys for less. Look for favorite characters from Disney’s Stitch, Bluey, and the Princess lineup, plus Marvel’s Spidey & Friends, Star Wars figures, and Barbie — all offered at wallet-friendly prices.
Trusted educational brands. Learning toys from Fisher-Price (like Little People, Laugh & Learn, Thomas & Friends), Melissa & Doug (with DG exclusive items like a magnetic fishing set, stacking towers, emergency vehicles) and vtech (LeapFrog electronic-learning toys) are part of the mix.
Big names, big fun. You’ll also spot promotions on brands like Pokémon, Hot Wheels, LEGO, Baby Alive, Play-Doh, and Squishmallows.
Stocking stuffers and gift cards. Slim down last-minute gifting stress with items like gift cards for Apple, Meta Quest, Pokémon, Fortnite, Nintendo and Xbox — perfect for the spontaneous or tough-to-shop-for people on your list.
Convenient shopping. Whether you’re dropping into a store, shopping online at dollargeneral.com, or getting things delivered through DG Delivery, Uber Eats, or DoorDash, Dollar General has made it easy to fit holiday shopping around your schedule.