Cat ownership is a journey marked by mystery. It can be nearly impossible to tell what’s on the mind of that small, furry creature slinking through your home.
Clearly, our opposable thumbs rank high on the list of things cats love -- but how are they feeling when we’re not cracking open a can of cat food? What’s with that strange little chortle, or that trill you’re greeted by when you enter a room?
Temptations Cat Treats wanted to find out. In an effort to create a product that could help cat owners figure out what their cat is saying, the Temptations Lab and London ad agency adam&eveDDB created the Catterbox.
The Catterbox collar contains a microphone, speaker, Bluetooth technology, and Wi-Fi. These four components enable the Catterbox to capture a feline’s meows and translate them into human speech. Cat owners can choose their cat's voice using the Catterbox app.
"Through research, we learned that an adult cat's meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both -- giving cats a voice for the very first time,” Temptations global brand director Pete Simmons told AdWeek.
While it seems unlikely that the collar can translate, with 100% accuracy, what a cat is trying to communicate, Temptations says the primary goal of the Catterbox is to inject more fun into a cat and owner’s relationship.
The collar is 3-D printed, coated in rubber laquer, and comes in four colors.