Fourteen percent of the world's cell phone users report that they have stopped in the middle of a sex act to answer a ringing wireless device, Ad Age reported.
The highest incidence of cellular interruptus was found in Germany and Spain, where 22 percent of users interrupted sex to answer their cell phones; the lowest was in Italy, where only 7 percent reported doing so. In the U.S., the figure was 15 percent, the magazine said, citing a study conducted by BBDO Worldwide and Proximity Worldwide.
"People can't bear to miss a call," said Christine Hannis, head of communications for BBDO Europe. "Everybody thinks the next call can be something really exciting. And getting so many calls proves social success," she said. "It fulfills a fundamental insecurity."
More than half of the respondents, 52 percent, said they used a mobile phone to flirt.